AMS Ducati Dallas

What AMS Ducati Dallas does

AMS Ducati Dallas, operating as Advanced Motorsports Ducati Dallas, is a privately held specialty motorcycle dealership founded by Jeff Nash in 1995 and headquartered in Dallas, Texas. The company operates two physical sites — a showroom at 1318 N Riverfront Blvd and a service facility at 135 Leslie St — and positions itself as the largest exclusive Ducati dealer in North America, maintaining the greatest inventory of Ducati OEM parts, accessories, and apparel outside of Bologna, Italy.

The company's revenue is generated through four primary streams: sale of new, used, rare, and electric Ducati motorcycles (priced from $8K to over $999K for collector/vintage units); genuine Ducati OEM parts sourced from Italy when needed; aftermarket and performance accessories (Ducati Performance, Evotech, Rizoma, Brembo, Ohlins, Ducabike, and others); and Ducati-branded apparel supplemented by an official Dainese partnership. The go-to-market is direct-to-consumer, combining a physical showroom with a global e-commerce storefront (amsducati.com) featuring year/model parts lookup, advanced search, and a customer loyalty program (AMS Pro Points offering 5% back on orders). Affirm is integrated for installment financing on higher-ticket items.

The company's customer base is individual Ducati enthusiasts and collectors, with a secondary segment of restoration buyers seeking rare and vintage motorcycles. Aside from the founder, no management team, headcount, or quantitative financial data is disclosed in the source material. The business carries significant single-vendor concentration risk on Ducati S.p.A. and depends on the continued health of the Ducati brand and the broader discretionary motorcycle spending cycle.

Name

AMS Ducati Dallas

Legal name

AMS Ducati Dallas

Website

https://amsducati.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

AMS Ducati Dallas is a privately held exclusive Ducati dealership founded in 1995 in Dallas, Texas, selling new, used, and rare Ducati motorcycles, OEM parts, accessories, and apparel to individual enthusiasts and collectors via showroom and global e-commerce.

Ownership category

akta.pro rank

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Motorcycle Sales: Sale of new, used, rare, and electric Ducati motorcycles. Revenue is generated through one-time purchase transactions with varying price points from $8,000 to $63,000+ for new bikes and wide ranges for used/rare inventory.
2. OEM Parts Sales: Sale of genuine Ducati OEM parts for all model years, with parts sourcing from Ducati in Italy when needed. Includes a parts lookup system where customers can search by year/model and order by SKU.
3. Accessories Sales: Sale of Ducati accessories and performance parts from various brands including Ducati Performance, Evotech, Rizoma, Brembo, Ohlins, and others. Products include bodywork, brakes, chassis components, engine parts, and more.
4. Apparel and Clothing Sales: Sale of Ducati clothing including casual wear, riding gear, helmets, boots, gloves, and accessories for men, women, and kids. Also carries Dainese products as an official Dainese partner.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

AMS Ducati Dallas is the largest exclusive Ducati dealer in North America, selling new, used, rare, and electric Ducati motorcycles alongside the largest stock of genuine Ducati OEM parts, Ducati Performance/aftermarket accessories, and Ducati/Dainese apparel and riding gear. The company also provides Ducati service, restoration, technical support, and race expertise from its Dallas showroom and service facility, supported by an AMS Pro Points loyalty program that returns 5% on purchases.

Product overview

AMS Ducati Dallas operates as an exclusive Ducati motorcycle dealership offering a comprehensive portfolio centered on four core pillars: motorcycles (new, used, rare, and e-bikes), genuine Ducati OEM parts, Ducati Performance/aftermarket accessories organized by vehicle system (bodywork, brakes, chassis, engine, exhaust, suspension, electrical, etc.), and Ducati apparel and riding gear for men, women, and children. The company supplements its core offerings with a loyalty rewards program (AMS Pro Points) providing 5% back on purchases. As the largest exclusive Ducati dealer in North America with the greatest inventory of parts, accessories, and apparel outside of Bologna, Italy, the company positions itself as a comprehensive destination for Ducati enthusiasts seeking motorcycles, genuine parts, performance upgrades, and branded merchandise.

Differentiator

Problem solved

Functional benefit

Products and services

• Ducati Motorcycles (New, Used, Rare, E-Bikes) Full line of Ducati motorcycles including new bikes, used bikes, rare/vintage bikes, and e-bikes such as the Ducati FUTA, Ducati TK01 crafted RR, and Ducati eScrambler. New bikes range from approximately $8,000 (Scrambler Icon) to $49,995 (Panigale V4 R); used bikes range from $8,495 to $84,995; rare/vintage bikes can reach $125,000-$999,999.
• Genuine Ducati OEM Parts Genuine Ducati original equipment manufacturer parts with a year/model lookup system for parts diagrams and SKU-based ordering, sourced from Ducati in Italy when needed.
• Ducati Accessories and Performance Parts Extensive catalog of Ducati Performance parts and aftermarket accessories from brands including Ducati Performance, Evotech, Rizoma, Brembo, Ohlins, and Ducabike, organized by category: bodywork, brakes, chassis, clutch, electrical, engine, exhaust, final drive, foot controls, hand controls, intake, suspension, touring, covers, manuals, oil and chemicals, stands, tools, rare parts, and wheels and tires.
• Ducati Apparel and Riding Gear (including Dainese) Ducati branded riding gear and casual clothing including helmets, leather and fabric jackets, pants, leather suits, boots, gloves, safety gear, and accessories, plus Dainese products as an official Dainese partner with a D-Corner in-store and online. Apparel is offered for men, women, and kids.
• AMS Pro Points Loyalty Program Rewards program allowing customers to earn 5% back on purchases as AMS Pro Points redeemable on future orders, supporting repeat purchases and customer retention.
• Ducati Service, Restoration, and Race Support Ducati service, restoration capabilities, technical support, and race expertise provided at the company's service facility at 135 Leslie St, Dallas, TX for owners needing specialized mechanical work, vintage restoration, or racing preparation.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• DainesecoreStrategic or Co-development PartnerAMS is an official Dainese partner with a fully stocked D-Corner in both their physical store and online. Dainese is a leading manufacturer of motorcycle safety gear including jackets, gloves, boots, and protective equipment.
• AffirmminorGTM or Marketing PartnerAffirm provides financing options for customers, allowing them to make monthly payments with no late fees. This partnership enables customers to purchase higher-priced items like motorcycles through installment payments.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cycle Gear: Multi-brand motorcycle and powersports apparel, parts, and accessories retail chain. Competes with AMS in the accessories and apparel category, with overlapping enthusiast customer base.
• MotoSport: Online-first motorcycle, dirt bike, and ATV parts/apparel retailer. Compares to AMS on the parts and accessories direct-to-consumer edge, although with broader multi-brand rather than Ducati-exclusive positioning.
• Chaparral Motorsports: Large independent multi-brand powersports dealership with broad motorcycle inventory and parts/accessories retail. Comparable in scale and model to AMS as a high-volume specialty motorcycle retailer.
• RevZilla: Leading online motorcycle gear, parts, and accessories retailer. Directly comparable to AMS Ducati's apparel and accessories business, with similar product categories and customer base of motorcycle enthusiasts.
• Sportbike Track Gear: Sportbike-focused retailer of helmets, leathers, gloves, and accessories. Directly competes with AMS Ducati on the apparel and accessories side of the track/sport motorcycle enthusiast segment.
• Twisted Throttle: Specialty motorcycle accessories retailer focused on adventure and sport bikes. Comparable to AMS in curating high-end aftermarket parts and accessories for enthusiast riders.
• Bob's BMW: Independent BMW motorcycle specialty dealer with strong brand focus, parts inventory, service, and apparel. Comparable business model to AMS Ducati as a marque-focused dealer with deep SKU coverage and service expertise.

Regional players

• FC-Moto: European motorcycle helmet, apparel, and parts retailer. Strong overlap with AMS on parts/accessories/apparel and a similar enthusiast-focused model, but serves European rather than North American primary market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/amsducatidallas
• Facebookfacebook.com/amsducati
• LinkedInlinkedin.com/company/ams-ducati-dallas

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMS Ducati Dallas