Agency Works

What Agency Works does

Agency Works Limited is a UK-based private limited company, founded in 2000 by Jay Neale and Steve Vincent, that operates as the exclusive implementation partner for Synergist, an agency management system originally developed by Tailored Business Systems. The company configures, trains, and provides ongoing strategic consultancy to creative, marketing, digital, PR, healthcare-marketing, and communications agencies, with a stated customer base of over 400 agencies in the UK (rising to more than 500 per the website). Service delivery is organized into four phases — decision support, system setup, role-based team training, and ongoing evolution — and is supported by a community layer of monthly webinars (The A-Game, Agency Masters) and exclusive Synergist Masters masterclasses.

The firm's underlying technology is Synergist, which Agency Works customizes per-agency; it integrates with Xero for accounting and is complemented by a Resource Hub on training-theagencyworks.co.uk for client enablement. Headquartered in Lutterworth, UK, with 18 employees, the business runs a consultative, quote-based, multi-year pricing model generating professional-services revenue from implementation, training, and ongoing support engagements. A 2025-announced merger unifies Agency Works with Synergist, combining the software vendor with its exclusive UK partner.

The go-to-market is sales-led and community-driven: a direct sales team (Sales Director and Senior Sales Consultants) runs consultative demos and evaluation conversations, while monthly webinars and content marketing (blog, case studies, YouTube, Spotify podcast, email newsletter) build awareness and pipeline. Distribution is also reinforced via the Synergist vendor website. Agency Works is a founder-owned, bootstrapped company, certified as a B Corp and carbon neutral, with no external institutional investment or parent company disclosed.

Name

Agency Works

Legal name

Agency Works Limited

Website

https://theagencyworks.co.uk/

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Agency Works is the exclusive UK implementation partner for the Synergist agency management system, configuring, training, and providing strategic consultancy to over 400 UK creative, marketing, digital, and PR agencies. The 18-person firm recently merged with Synergist to combine software and services under a single entity.

Ownership category

akta.pro rank

Product category

Agency Management Consulting

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

Digital Workplace & Collaboration Consulting (BPAHAEAH)

akta.pro secondary industry

Organization Design & Operating Model Consulting (BPAHAGAB)

Keywords

• Agency management consulting
• Synergist implementation services
• Agency operations consulting
• Agency system training
• Marketing agency business intelligence

Headquarters

HQ city

Lutterworth

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Synergist Implementation Services: Agency Works provides implementation services for Synergist, configuring the system to work for each agency's unique processes and helping them transition from existing systems like spreadsheets.
2. Training Services: Team-based training services delivered based on roles, including onboarding new clients and ongoing training sessions. Training is tailored to individual agency needs.
3. Ongoing Consultancy Support: Ongoing strategic support including one-to-one sessions, KPI tracking, and helping clients evolve their systems and processes as their business changes. Includes ongoing Synergist consultancy as a core part of keeping clients up to date with the system.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

Agency Works is a UK consultancy and exclusive implementation partner for Synergist, the agency management system. It sells implementation, configuration, role-based training, and ongoing strategic consulting services to creative, marketing, digital, PR, and communications agencies, delivered through four phases: decision support, system setup, team training, and ongoing evolution. The company also monetizes educational content through the Agency Masters webinar series and Synergist Masters masterclasses.

Product overview

Agency Works is a consultancy and the exclusive UK implementation partner of Synergist, an agency management system. Rather than a software product portfolio, Agency Works offers a structured service offering centered on helping agencies adopt, configure, and optimize Synergist through four key phases: (1) Decision Support — evaluating whether Synergist is right for the agency through demos and needs assessment; (2) System Setup — configuring Synergist to align with the agency's processes and reporting needs; (3) Team Training — role-based training to ensure staff can effectively use the system; and (4) Ongoing Evolution — continued strategic consulting, KPI tracking, and one-to-one support as the agency grows. Agency Works also delivers educational content through its Agency Masters webinar series and Synergist Masters masterclasses, providing best-practice agency management insights and hands-on product training to the broader agency community.

Differentiator

Problem solved

Functional benefit

Products and services

• Synergist Implementation Services End-to-end implementation of the Synergist agency management system, including decision support (demo and evaluation), system configuration to match each agency's processes and reporting needs, and transition support from existing systems such as spreadsheets.
• Ongoing Consultancy & Support Ongoing Synergist consultancy and strategic support including one-to-one sessions, KPI tracking, and helping clients evolve their system and processes as their business grows beyond implementation.
• Role-Based Team Training Team-based training services delivered based on roles within the agency, including onboarding for new clients, ongoing training sessions, and support through the first month-end reports.
• Agency Masters Webinar Series A monthly best-practice webinar series featuring agency management experts covering agency metrics, client relationships, financial strategy, operations, and growth — designed for the broader UK agency community.
• Synergist Masters Masterclasses Exclusive hands-on training sessions and live Q&A masterclasses for Synergist clients, available on the Resource Hub (training-theagencyworks.co.uk), covering advanced Synergist system features and functionality.

Quantifiable outcome

• Reduced report creation time from 3 days to 2 hours for some reports
• +3 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

One partnership is on record.

• SynergistcoreStrategic or Co-development PartnerAgency Works is the exclusive implementation partner for Synergist, the UK's top-rated agency management system. This exclusive partnership means Agency Works is the primary channel for agencies seeking Synergist implementation, configuration, training, and ongoing support services. The relationship has deepened over the years from purely transactional to increasingly strategic.

Scale indicators4 records

Recent moves2 records

Expansion highlights5 records

Emerging players

• Float: Float is a resource management platform used by agencies for capacity planning. It competes for part of the Synergist use case (resource scheduling) and is sometimes positioned as an alternative to a full agency management system.
• Agency Mavericks: Agency Mavericks is a UK-focused training and community platform for agency owners, overlapping with Agency Works' community-led webinar offering (Agency Masters, The A-Game) and competing for the same thought-leadership audience.
• Resource Guru: Resource Guru is a resource scheduling tool widely adopted by UK agencies. While narrower than Synergist, it represents an adjacent point solution that agencies sometimes assemble instead of a full agency management platform.

Direct peers

• Scoro: Scoro provides agency and professional services management software with project, resource, and financial modules. Like Synergist, it offers implementation services and competes for the same UK mid-market agency customers.
• Productive.io: Productive is an agency management platform with project, resource, and financial workflows, supported by its own onboarding team. It is a direct competitor to the Synergist + Agency Works stack in the mid-market agency segment.
• Function Fox: Function Fox is an agency-focused time tracking, project management, and reporting platform that targets creative and marketing agencies — overlapping directly with Agency Works' Synergist customer base.
• Workamajig: Workamajig is one of the largest agency management system vendors globally, with its own implementation partner network. It competes directly with Synergist for UK agency deals and therefore with Agency Works' implementation practice.
• Synergist: Synergist is the UK agency management software vendor for which Agency Works is the exclusive implementation partner. They are now merged into a single entity, but historically were direct channel partners and remain the closest functional comparator in the UK agency management space.

Broad incumbents

• Asana: Asana is a broadly adopted work management platform that some agencies use instead of dedicated agency management systems. While not specialized for agencies, it competes for Synergist's project and workflow management workload.
• HubSpot Operations Hub: HubSpot's broader platform includes operations, reporting, and workflow tooling that some agencies adopt in lieu of dedicated agency management software. It is a broader incumbent with overlapping but not specialist positioning.

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLhcw7dR_QXpNRLHvJi2Tuecd1C190nsKv
• Xx.com/theagencyworks
• Facebookfacebook.com/TheAgencyWorks
• LinkedInlinkedin.com/company/the-agency-works

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agency Works