Herweck
Herweck AG is a German B2B Value Added Distributor and network operator marketer that aggregates hardware from leading manufacturers and the four major German telecom operators, reselling exclusively through specialist trade dealers (Fachhandelspartner) and system integrators (Systemhäuser) with bundled DaaS, financing, and marketing services.
- Company typePrivate
- Founded1985
- HeadquartersSankt Ingbert, Germany
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Herweck does
Herweck AG is a German B2B Value Added Distributor (VAD) and network operator marketer headquartered in Sankt Ingbert, Saarland, founded in 1985 as a specialized ITK (IT & Communications) wholesaler. The company aggregates hardware from leading manufacturers — Apple, Samsung, Xiaomi, Gigaset, Jabra, Mitel, Zyxel Networks — and the consumer and business products of the four major German network operators (Deutsche Telekom, Vodafone, Telefónica/o2, 1&1) into a single platform resold exclusively through Fachhandelspartner (specialist trade dealers, primarily SMB) and Systemhäuser (system integrators serving mid-market projects) across Germany. Operationally, Herweck runs a B2B online shop and partner portal, supports approximately 500,000 annual shipments and around 700,000 mediated telecom contract relationships, and bundles premium services on top of distribution — Device-as-a-Service (DaaS) with a proprietary DaaS-Manager software, partner financing, strategic marketing support, and technical services — supported by ~330 employees.
The company's revenue model is multi-stream: hardware resale margins on smartphones, tablets, UCC equipment, network technology and accessories; commissions and margins on the ~700,000 telecom contracts mediated annually on behalf of network operators; recurring managed-services economics from DaaS and financing offerings; and the proprietary helos house brand for cables, fiber optics, power distribution and A/V products. Distribution is single-country (Germany) and entirely indirect; there is no direct-to-consumer sales motion. Pricing is partner-specific, accessed via authenticated login on shop.herweck.de, with a small-order surcharge of EUR 8 plus VAT on orders under EUR 100 net and payment terms of the 25th of the following month with a 3% discount.
Herweck is privately held, AG-structured, and family-controlled: Jörg Herweck sits on the three-member Vorstand alongside Hans-Jürgen Witfeld and Jacob Saga, with Dieter Philippi chairing the Aufsichtsrat. Recent strategic emphasis has shifted toward software-enabled services (DaaS-Manager, 2026), infrastructure expansion (Zyxel partnership, 2026), and partner ecosystem events (Perspectives 2026 and Telekom Top-Partner-Treffen), while the company is reportedly gaining market share through consolidation of other mobile-sector distributors despite a May 2025 tax investigation into alleged VAT carousel fraud involving former partners. The company carries an EcoVadis sustainability seal, distributes Microsoft 365 Copilot as part of its portfolio, and is described as growing against the broader industry trend with a 15% portal revenue uplift and 10% conversion uplift following portal modernization.
Herweck firmographics
Firmographics- Name
- Herweck
- Legal name
- Herweck AG
- Website
- https://herweck.de
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Herweck AG is a German B2B Value Added Distributor and network operator marketer that aggregates hardware from leading manufacturers and the four major German telecom operators, reselling exclusively through specialist trade dealers (Fachhandelspartner) and system integrators (Systemhäuser) with bundled DaaS, financing, and marketing services.
- Ownership category
- akta.pro rank
Herweck industry classification
Industry- Product category
- B2B ITK Distribution
- NAICS
- Telecommunications Resellers and Agents for Wireless Telecommunication Services (51712)
- SIC
- Computer Communications Equipment (3576), Wholesale-Hardware (5072)
- akta.pro primary industry
- Managed Workplace Services (DaaS/Workplace-as-a-Service) (BPAEAIAA)
- akta.pro secondary industry
- Endpoint & Mobile Asset Management (UEM/MDM Asset Controls) (BPAEAOAI)
Keywords
Where Herweck is headquartered
LocationHeadquarters
- HQ city
- Sankt Ingbert
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Herweck business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Hardware Distribution & Resale: Herweck distributes hardware products (smartphones, tablets, mobile devices, network technology, UCC equipment, accessories) from leading manufacturers to trade partners and system houses, generating revenue through product margin on resale.
- Network Operator Product Marketing: Herweck markets products and services of leading German network operators (Deutsche Telekom, Vodafone, Telefónica/o2, 1&1) to Fachhandelspartner, mediating approximately 700,000 contract relationships annually and earning commissions or margins on telecom contracts.
- Device-as-a-Service (DaaS): Herweck offers DaaS solutions enabling Fachhändler and Systemhäuser to provide device rental/m leasing to end customers, creating recurring revenue opportunities and deepening partner relationships.
- Financing Solutions: Herweck provides financing solutions as a premium service for Fachhandelspartner, supporting hardware purchases and enabling partner growth.
- Marketing Services: Strategic and creative marketing support services provided to Fachhandelspartner as premium add-on services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | B2B partner pricing via authenticated portal |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Herweck product offering
Product offeringCore offering
Herweck AG is a German Value Added Distributor that sells IT and communications hardware (smartphones, tablets, mobile devices, UCC equipment, network technology, and accessories) and markets network operator products from Deutsche Telekom, Vodafone, Telefónica/o2, and 1&1 to specialist trade dealers (Fachhandelspartner) and IT system houses (Systemhäuser). The company layers premium services on top, including Device-as-a-Service (DaaS), financing solutions, strategic marketing support, and the proprietary Herweck DaaS-Manager software for device fleet and contract management.
Product overview
Herweck operates as a B2B ITK (IT & Communications) distributor and network marketer offering a multi-platform ecosystem for industry and trade. The core portfolio comprises IT & UCC (Unified Communication & Collaboration) solutions, hardware distribution (smartphones, tablets, mobile devices), and network operator products from Deutsche Telekom, Vodafone, Telefónica, and 1&1. Key offerings include the proprietary Herweck DaaS-Manager software for Device-as-a-Service fleet management, the helos house brand (cables, fiber optics, power distribution, audio/video), and services such as financing solutions and marketing support. The company also distributes Microsoft 365 with Copilot AI integration and certified refurbished devices through the Secondlove program. Products are sold exclusively through specialist dealers and system houses via an online shop and partner portal.
Differentiator
Problem solved
Functional benefit
Brands
- helos: House brand offering comprehensive range of cables for IT, fiber optics, power distribution, and audio/video technology products - environmentally friendly packaged and immediately available.
Products and services
- Herweck DaaS-Manager A proprietary software solution for managing Device-as-a-Service offerings, enabling structured device fleet management, contract model administration, and simplified processes for specialist dealers and system houses.
- IT & UCC Solutions Unified Communication & Collaboration solutions including modern video security, intercom systems, network technology, and accessories complemented by comprehensive service offerings for system house and trade partner projects.
- Hardware Portfolio (Smartphones, Tablets, Mobile Devices) Broad hardware assortment of smartphones, tablets, and mobile devices from leading manufacturers including Apple, Samsung, and Xiaomi, with matching accessories, hardware promotions, and certified Secondlove refurbished devices.
- Network Operator Products (Deutsche Telekom, Vodafone, Telefónica/o2, 1&1) Products and contract offerings from all major German network operators marketed through Herweck's distribution platform to Fachhandelspartner, mediating approximately 700,000 contract relationships annually.
- Device-as-a-Service (DaaS) Rental/managed-service business model enabling Fachhandelspartner and Systemhäuser to lease devices with managed services to end customers, creating recurring revenue opportunities and supported by the Herweck DaaS-Manager tooling.
- helos (House Brand Cables and Connectivity) Proprietary Herweck house brand offering cables for IT, fiber optic products, power distribution, and audio/video technology, environmentally packaged and immediately available from stock.
- Secondlove (Refurbished Devices) Certified pre-owned and remanufactured mobile devices offered at smart prices as part of Herweck's sustainability and cost-efficiency program for trade partners.
- Financing Solutions Premium financial services for Fachhandelspartner enabling equipment leasing and payment flexibility for hardware purchases and partner growth.
- Marketing Support Services Strategic and creative marketing support services for specialist retail partners, provided as a premium add-on to drive partner sales success.
- Microsoft 365 with Copilot Cloud-based productivity suite (Word, Excel, PowerPoint, Outlook, Teams, OneDrive, OneNote) with generative-AI Copilot capabilities for text and image creation, distributed by Herweck to trade partners and end customers.
Companies that use Herweck
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Herweck technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature3 records
Herweck partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and supporting.
- Deutsche TelekomcoreDeutsche Telekom is one of the key network operators whose products Herweck markets to Fachhandelspartner in Germany. Herweck participates in the Telekom Top-Partner-Treffen and holds a Top Partner status. The partnership enables Herweck to offer Telekom mobile and network products to its dealer network.
- VodafonecoreVodafone is a major network operator partner whose products and services Herweck markets to trade partners. Vodafone participated as a workshop host at Herweck's Perspectives 2026 event presenting 'Connect 2.0' performance marketing solutions.
- Telefónica (o2)coreTelefónica's o2 brand is marketed by Herweck through its partner network. o2 Business was featured at the GK-Meile exhibition area during Perspectives 2026 alongside T-Systems and Vodafone Enterprise.
- 1&1core1&1 is one of the network operators whose products Herweck distributes to its Fachhandelspartner network in Germany.
- Zyxel NetworkscoreHerweck partnered with Zyxel Networks to expand its professional IT and network solutions portfolio. Zyxel's firewalls, switches, WLAN, 5G solutions, and cloud-based management platforms are now available through Herweck's online shop for system house partners and Fachhandel. The partnership strengthens Herweck's infrastructure business and enables system houses to pursue holistic IT projects.
- ApplecoreApple is a key brand partner whose products (iPhone, iPad, Mac, AirPods, Watch) are distributed through Herweck's partner network. Apple products are listed in the dedicated Apple category in Herweck's online shop alongside other premium brands.
- SamsungcoreSamsung is a major brand partner whose mobile devices and technology products are distributed through Herweck. Samsung was featured as an exhibitor at the Telekom Top-Partner-Treffen 2026 alongside other brands.
- GigasetcoreGigaset is a brand partner offering DECT phones, desk phones, and headsets. Gigaset presented its integrated communication solutions 'aus einer Hand' at the Perspectives 2026 workshop, positioning Herweck as a channel for their unified communications portfolio.
- JabrasupportingJabra is a brand partner whose headsets and audio products are distributed through Herweck's partner network as part of the UCC product category.
- MitelcoreMitel is a strategic brand partner offering AI-powered business communications and cloud telephony solutions. Mitel hosted a workshop at Perspectives 2026 demonstrating how AI-driven automation transforms customer experience, delivered in a practical, use-case-oriented manner.
- XiaomisupportingXiaomi is a brand partner whose smartphones and mobile devices are distributed through Herweck's partner network. Xiaomi was featured as an exhibitor at the Telekom Top-Partner-Treffen 2026.
- XelioncoreXelion is a cloud telephony provider whose European cloud-based phone system was presented at Perspectives 2026. The partnership aligns with Herweck's strategy to offer profitable and growth-oriented solutions for the channel.
- T-SystemssupportingT-Systems participated in the GK-Meile exhibition area at Perspectives 2026, representing enterprise solutions alongside o2 Business and Vodafone Enterprise as part of Herweck's strategic business customer focus.
- GooglesupportingGoogle was featured as an exhibitor at the Telekom Top-Partner-Treffen 2026, showcasing its hardware and ecosystem products through the partner network.
- IONOSsupportingIONOS is Herweck's web hosting provider as stated in the privacy policy. This is an operational technology partnership for website hosting services.
- BrevosupportingBrevo (formerly Sendinblue) is used by Herweck for newsletter distribution and email marketing automation. This is an operational technology partnership for marketing communications.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Herweck competitors and assessment
Company assessmentBroad incumbents
- ALSO Holding AG: ALSO is a large European ICT distributor and technology marketplace offering hardware, software, cloud, and as-a-service solutions to resellers. It overlaps with Herweck’s B2B distributor model and DaaS/cloud-services direction, but at much larger pan-European scale.
- Ingram Micro: Ingram Micro is a global technology distributor offering IT hardware, cloud, lifecycle, and supply-chain services through reseller channels. It overlaps with Herweck’s value-added distribution model, though it is a much larger global incumbent.
- TD SYNNEX: TD SYNNEX is a global IT distributor and solutions aggregator serving resellers, vendors, and system integrators. It is comparable through its channel-based hardware, software, cloud, and technology distribution model, but operates at far broader scale than Herweck.
Direct peers
- KOMSA AG: KOMSA is a German ICT distribution and services group focused on telecom, mobile devices, IT, and channel services. It is highly comparable to Herweck because both serve specialist trade and system-house channels with carrier and manufacturer ecosystems.
- ENO telecom GmbH: ENO telecom is a German distributor focused on mobile communications, devices, accessories, and services for specialist trade partners. It is comparable because Herweck also serves the German mobile/telecom dealer channel with hardware and operator offerings.
- api Computerhandels GmbH: api is a German IT wholesale distributor supplying hardware, components, peripherals, and related products to resellers and system houses. It is comparable to Herweck’s hardware distribution and B2B reseller-channel focus, though with less emphasis on telecom contract marketing.
- Brodos AG: Brodos is a German telecom distribution and retail-technology company serving mobile communications dealers and network-operator sales channels. It is comparable because Herweck also combines device distribution with telecom contract marketing through Fachhandel partners.
- Siewert & Kau Computertechnik GmbH: Siewert & Kau is a German IT distributor supplying resellers and system houses with IT hardware, components, and solutions. It is comparable to Herweck’s B2B IT distribution activities, particularly the system-house and hardware portfolio side.
- Michael Telecom AG: Michael Telecom is a German telecommunications and IT distributor serving specialist dealers with telecom, networking, and communications products. It is comparable to Herweck’s Fachhandel-oriented telecom and ITK distribution model.
Regional players
- Exertis: Exertis is a technology distributor supplying consumer, business, and enterprise technology products to retail and reseller channels across multiple markets. It is comparable as a regional technology distribution platform, though its geographic and portfolio mix differs from Herweck’s German ITK/channel focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks4 records
Key highlights6 records
Customer concentration
Herweck social profiles
Digital presenceHerweck financial estimates
Financial estimateRevenue estimate
Valuation estimate
Herweck leadership team
Management profileNumber of profiles
Profiles8 records
Herweck funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Herweck M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Herweck
What does Herweck do?
Herweck AG is a German Value Added Distributor that sells IT and communications hardware (smartphones, tablets, mobile devices, UCC equipment, network technology, and accessories) and markets network operator products from Deutsche Telekom, Vodafone, Telefónica/o2, and 1&1 to specialist trade dealers (Fachhandelspartner) and IT system houses (Systemhäuser). The company layers premium services on top, including Device-as-a-Service (DaaS), financing solutions, strategic marketing support, and the proprietary Herweck DaaS-Manager software for device fleet and contract management.
Is Herweck a public or private company?
Herweck is a private company. It is classified as family owned and is currently operating.
When was Herweck founded?
Herweck was founded in 1985. It employs 51 to 100 people.
Where is Herweck based?
Herweck is headquartered in Sankt Ingbert, Germany, in the Europe region.
How does Herweck make money?
Five revenue lines are on record. Hardware Distribution & Resale is the primary driver. The others are network Operator Product Marketing, device-as-a-Service (DaaS), financing Solutions and marketing Services.
Who are Herweck's main competitors?
Broad incumbents on record are ALSO Holding AG, Ingram Micro and TD SYNNEX. Direct peers are KOMSA AG, ENO telecom GmbH, api Computerhandels GmbH, Brodos AG, Siewert & Kau Computertechnik GmbH and Michael Telecom AG. Exertis is listed as a regional player.
Does Herweck have an API?
No public API is recorded for Herweck.
What industry is Herweck in?
Herweck's product category is B2B ITK Distribution. Its primary akta.pro industry code is BPAEAIAA, Managed Workplace Services (DaaS/Workplace-as-a-Service), with a secondary code of BPAEAOAI, Endpoint & Mobile Asset Management (UEM/MDM Asset Controls). Its NAICS code is 51712 and its SIC code is 3576.