Name

Michael Telecom Ag

Legal name

MICHAELTELECOM AG

Website

https://michael-telecom.de

Company type

Private

Founded year

1984

Operating status

Operating

Ownership category

akta.pro rank

Headquarters

HQ city

Bohmte

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. IT & TK Product Distribution: Revenue generated from wholesale distribution of IT and telecommunications products — hardware, networking equipment, phones, headsets, video surveillance, PBX systems, and accessories — to ~8,500 registered B2B dealers. The company acts as a full-range distributor (Vollsortiment) with >20,000 articles from >250 manufacturers. Revenue is derived from product margins and bulk purchasing economics.
2. Dropshipping & 3PL / Fulfillment Services: Dropshipping and third-party logistics services for trade partners — warehousing, order fulfillment, and direct-to-end-customer shipping. Revenue is earned through service fees per order or subscription to the fulfillment program.
3. Network Services (Netzvermarktung): Network marketing services including network activation (Freischaltung), sale of network Dienste (services), and related commissions and tools for telecommunications networks.
4. Cloud PBX / UCC Services: Distribution and resale of cloud PBX (telephone systems) and UCC (Unified Communications & Collaboration) solutions to dealers, as well as cloud-based services like MICHAEL DaaS (Desktop as a Service).

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

MICHAEL AG is a B2B full-range ITK (Information Technology and Telecommunications) wholesale distributor that supplies more than 20,000 products from over 250 manufacturers to about 8,500 registered trade dealers in Germany and abroad. Its core offerings include Cloud PBX, on-premise and software-based telephone systems, MICHAEL DaaS, video surveillance, IT security, network services (Freischaltung), dropshipping/3PL fulfillment, and RMA/repair services via a login-protected online shop.

Product overview

MICHAEL AG is an IT & TK (Information Technology and Telecommunications) distributor and wholesaler operating as a full-range provider since 1984. The company serves approximately 8,500 dealers in Germany and internationally with over 20,000 products from more than 250 manufacturers. Its core offerings center on telecommunications systems including Cloud PBX (cloud-based phone systems with reseller models), On-Premise TK-Systeme (on-premise PBX hardware), and SOFT PBX (software-based PBX solutions). The company also provides MICHAEL DaaS (Desktop as a Service), video surveillance services, and IT security solutions through Securepoint partnership. Supplementary services include Dropshipping/3PL fulfillment, ICT & UCC distribution, network services/networking marketing, and RMA/repair services.

Differentiator

Problem solved

Functional benefit

Brands

• MICHAEL DaaS: Desktop-as-a-Service offering provided by MICHAEL AG for business customers.

Products and services

• Cloud PBX Cloud-based PBX telephone system distributed to B2B trade dealers and resold to their end business customers, enabling voice communications without on-premise PBX hardware under a reseller model.
• On-Premise TK-Systeme On-premise PBX hardware telecommunications systems distributed to B2B dealers for resale to business customers requiring physical hardware-based phone infrastructure.
• SOFT PBX Software-based PBX solution distributed through MICHAEL AG's wholesale channel to provide flexible business telecommunications functionality.
• MICHAEL DaaS Desktop as a Service (virtual desktop infrastructure) offering provided under the MICHAEL sub-brand for business customers.
• Videoüberwachung (Video Surveillance) Video surveillance solutions and services for business security monitoring, distributed to B2B dealers as part of the ITK product portfolio.
• Dropshipping and 3PL Fulfillment Third-party logistics and dropshipping service for trade partners, with direct shipment to dealers' end customers, eliminating dealer-side inventory holding.
• ICT and UCC Distribution Distribution of ICT and Unified Communications & Collaboration (UCC) products and solutions to B2B trade dealers for resale and deployment.
• Securepoint IT-Sicherheit IT security solutions including managed firewalls and security products distributed through the Securepoint GmbH partnership to dealers.
• Netze und Dienste (Network Services / Marketing) Network services and network marketing offerings, including provider activation (Freischaltung), Dienste sales, and related commissions and tools for telecommunications networks.
• RMA and Repair Service Return Merchandise Authorization and repair service for handling product returns and repairs on behalf of B2B dealers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Securepoint GmbHcoreTechnology or IntegrationMICHAEL AG partners with Securepoint for IT security solutions, distributing Securepoint's managed firewall and security products to its dealer network. Training sessions for Securepoint products are offered through the MICHAEL AG Academy.
• Omada by tp-linkcoreTechnology or IntegrationMICHAEL AG has deepened its partnership with Omada by tp-link (enterprise networking solutions). The company publishes dedicated product news and solutions pages for Omada network products and runs promotional campaigns.
• AGFEOcoreChannel Partner/ Reseller/ DistributorAGFEO is a manufacturer of telecommunications systems. MICHAEL AG runs AGFEO VIP promotions (e.g., AGFEO VIP-Sommeraktion 2026) and the AGFEO Roadshow 2026, distributing AGFEO products to its dealer network.
• Gigaset ProfessionalcoreChannel Partner/ Reseller/ DistributorGigaset Professional manufactures professional telecommunications devices. MICHAEL AG runs promotional campaigns such as Gigaset Professional Promo Weeks 2026 and distributes Gigaset products through its wholesale channels.
• DIGITUSminorChannel Partner/ Reseller/ DistributorMICHAEL AG distributes DIGITUS brand products including network accessories, monitor stands, chargers, and workplace accessories. Product news sections are dedicated to DIGITUS offerings.
• SnomcoreChannel Partner/ Reseller/ DistributorSnom is a manufacturer of professional IP phones. MICHAEL AG has been recognized as a Snom Gold Distributor for 2025, indicating a high-level, recognized distribution partnership.
• TP-Link Deutschland GmbHcoreChannel Partner/ Reseller/ DistributorTP-Link is a manufacturer of networking products. MICHAEL AG offers TP-Link OCNA certification training and distributes TP-Link products including the Omada enterprise networking line.
• Telekom Deutschland GmbHcoreChannel Partner/ Reseller/ DistributorTelekom Deutschland is a key network service provider. MICHAEL AG markets Telekom network services (networks and Dienste), handles network activation (Freischaltung), and offers training on the Telekom Business Partner Portal. The company also participates in the Telekom GK Festnetz Partner Call 2026.
• YeastarminorChannel Partner/ Reseller/ DistributorYeastar is a manufacturer of IP PBX and VoIP gateways. MICHAEL AG is referenced in a news item regarding Yeastar's partner awards program (Yeahs Awards 2025), indicating a distribution partnership.
• EasybellminorChannel Partner/ Reseller/ DistributorEasybell is a telecommunications provider. MICHAEL AG offers training on Easybell products and services, facilitating dealer participation in the easybell partner program.

Scale indicators4 records

Recent moves6 records

Direct peers

• Herweck AG: German ITK distributor specializing in telecommunications, networking, and consumer electronics sold to Fachhändler and system houses. Closely aligned with Michael AG in customer base, product mix (PBX, IP phones, networking), and DACH focus.
• Westcoast Limited: UK-based IT distribution specialist serving resellers with a broad IT/TK product range and value-added services including dropshipping and cloud. Comparable business model targeting trade resellers with multi-vendor offerings.
• Wortmann AG: German B2B IT distributor and Terra system-house brand owner distributing hardware, software, and peripherals to resellers and SMBs. Comparable channel model and DACH-centric IT distribution footprint.
• Exclusive Networks: Global cybersecurity and cloud-focused value distributor serving resellers with specialized vendor portfolios (Fortinet, SentinelOne, etc.). Comparable as a focused specialist distributor building partner ecosystems via training and value-added services.
• Microtech GmbH: German IT distribution and system house group serving B2B resellers with hardware, software, and value-added services. Operates with a comparable Fachhändler-focused multi-vendor model in the DACH region.
• Bluechip Computer AG: German B2B IT distributor and system provider serving Fachhändler with hardware, software, and tailored services. Similar mid-sized specialist positioning and DACH channel focus as Michael AG.
• ALSO Group: Switzerland-headquartered broadline IT/TK distributor with deep German and DACH operations, serving resellers with a comparable multi-vendor product range, logistics, and cloud services. Most direct comparable given overlapping geography, channel model, and product breadth.

Broad incumbents

• Ingram Micro: Global broadline IT distributor operating across hardware, software, networking, and cloud, with significant German and European operations. Overlaps substantially with Michael AG's product breadth but at much greater scale and breadth.
• Arrow Electronics: Global broadline technology distributor with a substantial enterprise and channel business spanning IT, networking, and security. Overlaps with Michael AG's networking and IT distribution activities but at vastly greater scale.
• TD Synnex: Global broadline IT distributor formed from the merger of Tech Data and Synnex, with strong European IT distribution presence. Competes with Michael AG for the same B2B reseller base, though across a much wider vendor portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/michaeltelecom
• Facebookfacebook.com/133033243412664
• LinkedInlinkedin.com/company/michael-telecom

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Michael Telecom Ag