InnovestX
InnovestX Securities Co., Ltd. is a Thai multi-asset investment platform and SCBX Group subsidiary offering stocks, mutual funds, digital assets, derivatives, structured notes, and tokenized real estate through a single super-app to more than 800,000 retail, high-net-worth, and institutional investors in Thailand.
- Company typePrivate
- Founded1995
- HeadquartersBangkok, Thailand
- Headcount101–250
- GTM typeB2C
- OfferingServices
What InnovestX does
InnovestX Securities Co., Ltd. is a Thai securities firm and wholly-owned subsidiary of SCBX Group, operating a multi-asset digital investment platform that serves more than 800,000 retail, high-net-worth, and institutional investors across Thailand. Founded in 1995 and previously known as SCBS (Siam Commercial Bank Securities), the company has repositioned itself as a comprehensive investment super-app offering Thai stocks, offshore stocks across 23 countries and 31 markets, more than 2,000 mutual funds from 21 asset managers, digital assets, bonds, TFEX derivatives, US options, structured notes, private funds, and tokenized real estate through a single account accessible via mobile app, WebTrade, and TradingView.
The technology architecture combines proprietary components with strategic third-party integrations: the InnovestX Streaming app and WebTrade platform, an AI-powered 'Earnings Brief' research tool built on Microsoft Azure OpenAI and SCB DataX, ICE Portfolio Analytics for institutional risk and pricing, a digital onboarding flow via NDID e-KYC, and a tokenization engine developed with sister-company Token X (the RealX condominium-backed token and the SUMX office-building token). InnovestX was the first Thai broker to enable direct trading of Thai stocks, DR, and TFEX through TradingView, and operates an INVX Points loyalty program alongside content and education platforms (CafeInvest, InnovestX Academy, Trader Camp, TFEX PRO BOOTCAMP).
InnovestX generates revenue primarily through transaction-based commissions (0.157% on Thai stock trades), fund distribution fees across onshore and offshore mutual funds, digital asset brokerage fees, derivatives commissions, bond trading fees, and management fees on private funds, where it holds #1 market share in Thailand. Distribution combines a self-serve product-led growth motion (mobile app, app stores, TradingView) with relationship-based advisor coverage for HNWI and institutional clients, supported by promotional acquisition campaigns and loyalty rewards. Its strategic position is anchored by parent-company SCBX distribution, a #1 private fund market share position, a 1-in-3 share of new Thai investor account openings, and an under-penetrated domestic market where only 3% of the Thai population invests versus 48% in Singapore.
InnovestX firmographics
Firmographics- Name
- InnovestX
- Legal name
- บริษัทหลักทรัพย์ อินโนเวสท์ เอกซ์ จำกัด
- Website
- https://innovestx.co.th
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- InnovestX Securities Co., Ltd. is a Thai multi-asset investment platform and SCBX Group subsidiary offering stocks, mutual funds, digital assets, derivatives, structured notes, and tokenized real estate through a single super-app to more than 800,000 retail, high-net-worth, and institutional investors in Thailand.
- Ownership category
- akta.pro rank
InnovestX industry classification
Industry- Product category
- Online Securities Brokerage
- NAICS
- Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523), Securities and Commodity Contracts Intermediation and Brokerage (5231), Portfolio Management and Investment Advice (523940)
- SIC
- Security Brokers, Dealers & Flotation Companies (6211), Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- Alternatives & Multi-Asset Digital Wealth Platforms (PE/VC/Real Assets access) (FSAGAEAL)
- akta.pro secondary industries
- Crypto Custody & Exchange Wallet Services (Integrated) (FSADAAAG), Corporate Bond Trading Platforms (FSAFACAB), Fixed Income Mutual Funds (FSAAAEAB)
Keywords
Where InnovestX is headquartered
LocationHeadquarters
- HQ city
- Bangkok
- HQ country
- Thailand
- HQ region
- Asia
Offices1 record
Markets served
InnovestX business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Securities Trading Commission: InnovestX earns commission on every securities trade executed. The commission rate for Thai stock trading via TradingView is 0.157% per transaction. Revenue is generated from both Thai and offshore market transactions.
- Fund Distribution Fees: Fees earned from buying and selling mutual funds, offshore funds, and tax-advantaged funds (SSF/RMF). Revenue from fund management and distribution fees.
- Digital Asset Trading Fees: Brokerage fees from digital asset trading including Bitcoin and other digital assets permitted by the SEC.
- Derivatives Trading Commission: Commission from trading Thai derivatives (TFEX), US Options, and offshore derivatives including structured notes.
- DR Trading Fees: Earnings from DR (Depositary Receipt) trading, enabling investment in US stocks through the Thai market.
- Bond Trading Fees: Fees from bond trading including Thai bonds, offshore bonds, and structured notes for wealth management clients.
- Private Fund Management (Alpha Fund): Private fund management services (Alpha Fund) generating management fees. InnovestX holds #1 market share in private funds in Thailand.
- Loyalty Points Program (INVX Points): Earnings from INVX Point loyalty program where customers earn points on trades that can be redeemed for fee discounts and other rewards.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Per transaction | Standard Trading Commission - 0.157% per trade |
| Transaction based/ take rate | Per transaction | New Customer Thai Stock Fee Exemption |
| Transaction based/ take rate | Per transaction | Digital Asset Trading Promotions |
| Transaction based/ take rate | Per transaction | Digital Token Investment Starting Price |
| Transaction based/ take rate | Per transaction | Offshore KIKO Minimum Investment - 1M THB |
| Transaction based/ take rate | Per transaction | RealX Token Price - 182 THB per token |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels9 records
InnovestX product offering
Product offeringCore offering
InnovestX Securities Co., Ltd. is a Thai securities company under SCBX Group that operates a multi-asset digital investment platform providing retail and institutional investors with access to Thai stocks, offshore stocks (23 countries, 31 markets), mutual funds, digital assets, bonds, derivatives, US options, private funds, structured notes, and tokenized real estate products. The company delivers these offerings through proprietary mobile and web trading platforms, a TradingView integration, AI-powered research tools, and a robo-advisor service, with revenue generated primarily from trading commissions, fund distribution fees, and brokerage fees.
Product overview
InnovestX is a comprehensive investment super-app and securities platform under SCBX Group, offering a unified platform covering all major asset classes. The platform provides: Thai stocks (SET/mai), Offshore stocks (23 countries, 31 markets, 10,000+ stocks), Depositary Receipts (DR series including DR23 with 22 US tech stocks), Mutual Funds (2,000+ funds from 21 AMCs including SSF/RMF tax-advantaged options), Digital Assets (20+ crypto assets), Bonds (domestic/international), TFEX derivatives, US Options, Structured Notes, and Private Funds. The ecosystem includes AI-powered tools (Earnings Brief with Azure OpenAI), automated services (Intelligent Portfolios/Robo Advisor, Algo Invest), educational platforms (Academy, Trader Camp, CafeInvest), and professional tools (AlphaTrace for strategy creation, TradingView integration for charting and execution). Tokenization products (RealX, SUMX) are offered through Token X partnership with secondary trading on InnovestX app.
Differentiator
Problem solved
Functional benefit
Brands
- RealX: Investment token with condominium assets as underlying, Thailand's first digital investment token launched in partnership with Token X.
- SUMX (Summer Point Token)
- CafeInvest
- SuperApp
- Intelligent Portfolios
- DR (Depositary Receipt)
Products and services
- Thai Stocks Trading
- Offshore Stocks Trading
- Mutual Funds Distribution
- SSF/RMF Tax-Advantaged Funds
- Intelligent Portfolios (Robo-Advisor)
- Digital Asset Trading
- Bonds (Domestic and Offshore)
- TFEX Derivatives Trading
- US Options Trading
- Private Fund Management (Alpha Fund)
- Structured Notes
- TradingView Direct Trading Integration
- InnovestX WebTrade
- Earnings Brief powered by AI
- RealX Token
- Summer Point Token (SUMX)
- Algo Invest Service
- Stock Borrowing and Lending
- AlphaTrace
- DR (Depositary Receipt) Trading
Quantifiable outcome
- 110% growth in offshore investor customer base compared to 2021
- +4 more outcomes
Companies that use InnovestX
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
InnovestX technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability8 records
Feature5 records
InnovestX partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, flagship, supporting and minor.
- Intercontinental Exchange (ICE)coreInnovestX selected ICE's Portfolio Analytics (IPA) platform to improve risk management, pricing, and analytics capabilities. The platform provides comprehensive market data and risk tools across multiple asset classes including structured products, enabling real-time pre-trade pricing, intraday analytics, and lifecycle management.
- Token X Co., Ltd.flagshipLaunched Summer Point Token (SUMX) - digital token backed by Summer Point office building in Sukhumvit with 96% occupancy rate. Investment starts at 500 THB with expected IRR of 10.2% per year and 1% quarterly principal return over 25-year project term.
- MicrosoftcoreInnovestX partnered with Microsoft to deploy Azure OpenAI technology for AI-powered investment research. The 'Earnings Brief powered by AI' system automatically summarizes financial data, earnings, company outlook, and operational metrics for foreign stocks, combining automated analysis with expert analyst review.
- TradingViewflagshipFirst-ever Thai broker integration with TradingView enabling direct trading of Thai stocks, DR, and TFEX through TradingView's global platform. Users get real-time Thai market data, advanced charting with 400+ indicators, and seamless order execution within TradingView.
- The Issuer Co., Ltd.coreToken issuer for RealX digital tokens backed by condominium properties. Partner in Thailand's first investment tokenization offering.
- Boutique Corporation Public Company LimitedcoreAsset manager providing property management for RealX tokenized assets. Key partner in property-backed digital token ecosystem.
- MFC Asset Management Public Company Limited (Trustee)coreServing as trustee for RealX digital token assets, providing independent custody and oversight of tokenized property investments.
- Token X Co., Ltd.flagshipTwo SCBX Group subsidiaries collaborated on digital asset tokenization. Launched RealX - Thailand's first investment token backed by condominiums (Park Origins Ploenchit, Park Origins Phayathai, Park Origins Thonglor) - enabling fractional real estate investment starting from 182 THB per token.
- SCB DataXcoreInternal SCBX Group data and AI unit collaborating with InnovestX on AI-powered investment research tools including the Earnings Brief system powered by Azure OpenAI.
- MorningstarsupportingGlobal investment data and research provider supplying fund analysis, ratings, and investment research content through InnovestX platforms.
- JittaminorPartnership to offer Jitta Ranking tool for US stock selection, helping investors identify quality stocks using fundamental analysis methodology.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
InnovestX competitors and assessment
Company assessmentDirect peers
- Phillip Securities (Thailand): Thailand operations of Singapore-based PhillipCapital, offering multi-market online trading platform (POEMS), securities brokerage, and wealth management. Direct competitor on cross-border multi-asset retail brokerage and Thailand-focused digital platform model.
- Webull Corporation: US-headquartered digital brokerage offering commission-free multi-asset trading globally with strong mobile UX and AI-driven research tools. Comparable to InnovestX on app-first brokerage model and self-directed retail investor positioning, with growing presence in Asia.
- KGI Securities (Thailand): Thailand-based securities firm (part of KGI Financial Holdings, Taiwan's Koos Group) offering Thai and offshore stock brokerage, derivatives (TFEX), mutual funds, and wealth management. Direct Thai competitor with similar multi-asset product breadth targeting retail and institutional clients.
- Bualuang Securities: Securities arm of Bangkok Bank, one of Thailand's largest banks. Direct Thai securities peer with similar bank-distribution backbone, offering brokerage, mutual funds, and wealth advisory — competes directly with InnovestX in the Thai institutional and retail brokerage market.
- Tiger Brokers (UP Fintech Holding): Singapore-headquartered online brokerage offering multi-market trading of stocks, options, futures, and funds across US, Hong Kong, Singapore, and Australia. Direct peer on cross-border retail brokerage model and is actively expanding into Southeast Asian markets including Thailand.
- Futu Holdings (Moomoo): Hong Kong-headquartered online brokerage operating the Moomoo platform across Asia, offering multi-asset trading (stocks, funds, derivatives) with strong tech stack and community features. Direct comparable on digital multi-asset brokerage model, though at significantly larger scale and across broader Asian geographies.
Emerging players
- Syfe: Singapore-headquartered digital wealth platform offering automated portfolio management across diversified ETFs and thematic portfolios. Comparable on Southeast Asian retail wealth digitalization thesis but differs in being primarily robo-advisory rather than full multi-asset brokerage.
- Endowus: Singapore-headquartered digital wealth platform for cash management, portfolio investing, and CPF/SRS advisory. Comparable as a regional digital wealth platform with multi-asset access, though more advisor-led than broker-led and primarily Singapore-focused.
- StashAway: Singapore-headquartered digital wealth manager operating across Singapore, Hong Kong, Malaysia, Thailand, Indonesia, and UAE. Directly comparable on Southeast Asian retail wealth digitalization and Thailand market presence, though more asset-allocation focused than brokerage.
Regional players
- Yuanta Securities (Thailand): Thailand arm of Korean-based Yuanta Group, offering Thai stock brokerage, TFEX derivatives, and mutual funds. Regional competitor focused primarily on Thai market with growing offshore product offering, comparable in mid-tier Thai brokerage positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
InnovestX social profiles
Digital presenceInnovestX compliance and trust
Trust signalCompliance2 records
InnovestX financial estimates
Financial estimateRevenue estimate
Valuation estimate
InnovestX leadership team
Management profileNumber of profiles
Profiles10 records
InnovestX funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
InnovestX M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about InnovestX
What does InnovestX do?
InnovestX Securities Co., Ltd. is a Thai securities company under SCBX Group that operates a multi-asset digital investment platform providing retail and institutional investors with access to Thai stocks, offshore stocks (23 countries, 31 markets), mutual funds, digital assets, bonds, derivatives, US options, private funds, structured notes, and tokenized real estate products. The company delivers these offerings through proprietary mobile and web trading platforms, a TradingView integration, AI-powered research tools, and a robo-advisor service, with revenue generated primarily from trading commissions, fund distribution fees, and brokerage fees.
Is InnovestX a public or private company?
InnovestX is a private company. It is classified as corporate owned and is currently operating.
When was InnovestX founded?
InnovestX was founded in 1995. It employs 101 to 250 people.
Where is InnovestX based?
InnovestX is headquartered in Bangkok, Thailand, in the Asia region.
How does InnovestX make money?
Eight revenue lines are on record. Securities Trading Commission is the primary driver. The others are fund Distribution Fees, digital Asset Trading Fees, derivatives Trading Commission, DR Trading Fees, bond Trading Fees, private Fund Management (Alpha Fund) and loyalty Points Program (INVX Points).
Who are InnovestX's main competitors?
Direct peers on record are Phillip Securities (Thailand), Webull Corporation, KGI Securities (Thailand), Bualuang Securities, Tiger Brokers (UP Fintech Holding) and Futu Holdings (Moomoo). Emerging players are Syfe, Endowus and StashAway. Yuanta Securities (Thailand) is listed as a regional player.
Does InnovestX have an API?
No public API is recorded for InnovestX.
What industry is InnovestX in?
InnovestX's product category is Online Securities Brokerage. Its primary akta.pro industry code is FSAGAEAL, Alternatives & Multi-Asset Digital Wealth Platforms (PE/VC/Real Assets access), with a secondary code of FSADAAAG, Crypto Custody & Exchange Wallet Services (Integrated). Its NAICS code is 523 and its SIC code is 6211.