LightsOnline.com
LightsOnline.com is a U.S. e-commerce retailer of lighting fixtures, ceiling fans, and home decor, serving residential homeowners and trade professionals with a 100,000+ SKU catalog built on a Magento storefront and operated as a division of Progressive Lighting, Inc.
- Company typePrivate
- Founded2007
- HeadquartersDuluth, United States
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What LightsOnline.com does
LightsOnline.com is a U.S. online retailer of indoor and outdoor lighting fixtures, ceiling fans, and related home decor, operated as a division of Progressive Lighting, Inc. and headquartered in Duluth, Georgia. The company runs a single Magento-based e-commerce storefront at lightsonline.com carrying a catalog of over 100,000 SKUs from manufacturers including Savoy House, Quoizel, Hinkley, Kichler, Hunter, Craftmade, Visual Comfort, and others, supplemented by 16 curated designer collections (e.g., Kelly Wearstler, Martyn Lawrence Bullard, Lauren Ralph Lauren, ED Ellen DeGeneres, Alexa Hampton). Product prices range from approximately $6 to $4,790 across chandeliers, pendants, ceiling fans, bathroom lighting, wall lights, ceiling lights, lamps, and outdoor categories. The site supports Visa, Mastercard, American Express, Discover, PayPal, and Affirm installment financing, with fulfillment via FedEx and UPS, same-day shipping for orders placed by 1:00 pm EST, and free ground shipping on orders over $49 within the contiguous United States.
The business model is straightforward direct-to-consumer hardware sales, augmented by a Pro Program for trade professionals (interior designers, contractors, lighting professionals) that offers exclusive savings and dedicated support. Revenue is generated on a unit-pricing, pay-as-you-go basis with no subscription or recurring component. Customer acquisition is driven by a content marketing engine (Design Inspirations blog, How-To Lighting Guides, Buying Guides), email newsletters, organic social presence on Facebook, Instagram, Pinterest, and Twitter, Google Analytics/DoubleClick remarketing, and a CJ Affiliate publisher program. Defensive commercial levers include a 150% price-match guarantee (matching competitor price plus 50% of the difference), a 30-day hassle-free return policy with a 20% restocking fee, price protection within 30 days, and BBB accreditation in the Georgia/Duluth market.
The company is privately held with no external funding rounds disclosed, no public revenue, and no management team publicly identified. The technology stack is commodity e-commerce — Magento, SSL encryption, cookie-based cart personalization, and Google Analytics — with no proprietary AI/ML, no mobile app, and no disclosed API. Geographic scope is restricted to the contiguous United States (PO Boxes and non-contiguous US excluded), and the firm has been operating since at least 2007, currently with 51-100 employees.
LightsOnline.com firmographics
Firmographics- Name
- LightsOnline.com
- Legal name
- LightsOnline.com (operated by Progressive Lighting, Inc.)
- Website
- https://lightsonline.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- LightsOnline.com is a U.S. e-commerce retailer of lighting fixtures, ceiling fans, and home decor, serving residential homeowners and trade professionals with a 100,000+ SKU catalog built on a Magento storefront and operated as a division of Progressive Lighting, Inc.
- Ownership category
- akta.pro rank
LightsOnline.com industry classification
Industry- Product category
- Online Lighting Retail
- akta.pro primary industry
- Indoor Lighting Fixtures Retail (Ceiling, Wall, Pendant, Chandeliers) (CRAIAHAA)
- akta.pro secondary industries
- Outdoor & Landscape Lighting Retail (Path, Flood, Security, Deck) (CRAIAHAC), Lamps Retail (Table, Floor, Desk) (CRAIAHAE), Outdoor Lighting & Landscape Lighting Retail (CRAIAIAJ)
Keywords
Where LightsOnline.com is headquartered
LocationHeadquarters
- HQ city
- Duluth
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
LightsOnline.com business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales: LightsOnline.com generates revenue through one-time product sales of lighting fixtures, ceiling fans, and home decor items. Customers purchase individual products at listed prices with no recurring subscription component. The company offers financing through Affirm for installment payment options, expanding purchasing power for higher-ticket items.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing with free shipping threshold |
| Other | Pay-as-you-go | 150% Price Match Guarantee |
| Other | Pay-as-you-go | Affirm Installment Financing |
| Other | Pay-as-you-go | Newsletter Welcome Discount |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels9 records
LightsOnline.com product offering
Product offeringCore offering
LightsOnline.com is an online retailer selling indoor and outdoor lighting fixtures, ceiling fans, and home decor products from multiple manufacturers and 16 named designer collections through a single e-commerce storefront. The company supports both residential homeowners and trade professionals with dedicated programs, financing, same-day shipping, and a 150% Price Match Guarantee.
Product overview
LightsOnline.com is an e-commerce lighting retailer operating as a single unified online storefront built on the Magento platform. The company offers a comprehensive portfolio of over 100,000+ indoor and outdoor lighting products and ceiling fans across eight main product categories (Chandeliers & Pendants, Ceiling Fans, Bathroom Lighting, Wall Lights, Ceiling Lights, Lamps, and Outdoor Lighting). The core product offering is supplemented by a Designer Lighting Collections sub-brand featuring 16 curated collections from notable interior designers. The company differentiates through value-added services including a Pro Program for trade professionals, a 150% Price Match Guarantee, and Hassle-Free Returns. Educational resources including a Design Inspirations Blog, How-To Lighting Guides, and Lighting Buying Guides support customer purchase decisions. Payment options include Affirm installment financing, PayPal, and major credit cards. Shipping is handled through FedEx and UPS with free ground shipping on orders over $49.
Differentiator
Problem solved
Functional benefit
Products and services
- Chandeliers & Pendants Wide selection of chandeliers and pendant lights in styles such as Crystal, Traditional, Transitional, Drum Shade, Rustic, Linear, Contemporary, Multi-Tier, Mini, Globe, Breakfast Room, Bowl, and Bell, sold to residential homeowners and trade professionals.
- Ceiling Fans Indoor and outdoor ceiling fans including smart, LED, large, flush mount, motor-only, wall, portable, and ceiling fan chandeliers (fandeliers), sold to residential homeowners and trade professionals.
- Bathroom Lighting Bathroom vanity lighting, bathroom wall sconces, and bathroom ceiling lights in multiple finishes and bulb types (Incandescent, LED, Integrated LED, Xenon, Fluorescent, Halogen) for residential bathroom remodels and new construction.
- Wall Lights Wall-mounted lighting fixtures including picture lights, step lights, tape light, under-cabinet lights, wall sconces, wall lamps, and LED wall lights for residential and trade customers.
- Ceiling Lights Overhead lighting including flush mount, linear fluorescent, semi-flush, track lighting, track heads, spot lights, recessed lighting, and LED ceiling lights for residential and trade projects.
- Lamps Table, floor, and portable lamps including accent, buffet, desk, floor, piano, table, torchiere, Tiffany, and rechargeable/portable lamps for residential interiors.
- Outdoor Lighting Exterior lighting solutions including outdoor ceiling lights, outdoor wall/flood lights, post/pier lights, outdoor hanging lights, landscape/pathway/deck/step lights, RLM lighting, solar outdoor lighting, and outdoor post fixtures for residential and trade customers.
- Designer Lighting Collections Curated lighting collections from 16 notable interior designers including Becki Owens, Breegan Jane, Corey Damen Jenkins, Mark D. Sikes, Martyn Lawrence Bullard, Libby Langdon, Brian Patrick Flynn, Lisa McDennon, Brian Thomas, Alexa Hampton, Chapman & Myers, ED Ellen DeGeneres, Kelly Wearstler, Lauren Ralph Lauren, Thomas O'Brien, and Sean Lavin.
- Pro Program (Trade Program) Membership-based program for interior designers, contractors, and lighting professionals providing exclusive savings, trade-only pricing, dedicated customer support, and specialized account management.
Quantifiable outcome
- 100,000+ products available with constantly updated inventory, pricing, and product information
Companies that use LightsOnline.com
Customer profileSegments2 records
Ideal customer profiles2 records
LightsOnline.com technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
LightsOnline.com partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered supporting and core.
- AffirmsupportingLightsOnline.com has partnered with Affirm to provide installment payment options to customers. This allows customers to pay for purchases over time with rates from 0-30% APR based on creditworthiness. This partnership expands purchasing power for higher-ticket lighting items and ceiling fans.
- Designer Collections PartnerscoreLightsOnline.com partners with numerous lighting designers and brands for exclusive designer collections including Becki Owens, Breegan Jane, Corey Damen Jenkins, Mark D. Sikes, Martyn Lawrence Bullard, Libby Langdon, Brian Patrick Flynn, Lisa McDennon, Brian Thomas, Alexa Hampton, Chapman & Myers, ED Ellen DeGeneres, Kelly Wearstler, Lauren Ralph Lauren, Thomas O'Brien, and Sean Lavin. These partnerships provide curated designer collections as a competitive differentiator.
- Lighting ManufacturerscorePartnerships with major lighting manufacturers including Savoy House, Quoizel, Generation Lighting, Minka Lavery, Visual Comfort Studio, Hinkley, Kichler, Hunter Fans, Craftmade, Minka-Aire, Fanimation, and many others. These manufacturer relationships enable the company's catalog of 100,000+ products.
- CJ AffiliatesupportingCJ Affiliate is a partner for LightsOnline's affiliate program, allowing publishers and content creators to earn commissions by driving sales to lightsonline.com.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
LightsOnline.com competitors and assessment
Company assessmentBroad incumbents
- Home Depot: Home Depot is a major home improvement retailer with deep lighting and ceiling fan assortments across both physical stores and a robust e-commerce channel. It competes broadly with LightsOnline.com on basic and mid-tier fixtures, installation-oriented buyers, and pro-contractor customers.
- Wayfair: Wayfair is a mass-market online home goods retailer carrying a very large assortment of lighting fixtures, ceiling fans, and lamps. It competes with LightsOnline.com across all lighting categories but as part of a much broader home-furnishings portfolio, with greater scale and discount capacity.
- Amazon: Amazon Home carries an enormous catalog of lighting fixtures, ceiling fans, lamps, and outdoor lighting from thousands of sellers. It is a key competitive pressure point for LightsOnline.com on price, speed (Prime shipping), and selection breadth, though without LightsOnline's specialist curation.
- Lowe's: Lowe's is a national home improvement retailer with significant lighting and ceiling fan offerings online and in-store. It overlaps with LightsOnline.com on residential lighting, outdoor lighting, and ceiling fans, serving DIY and pro customer segments.
Others
- Progress Lighting: Progress Lighting is a major US manufacturer of residential and commercial lighting fixtures. It is a relevant peer as a brand/supplier ecosystem participant whose products flow through LightsOnline.com's catalog and whose direct-to-consumer moves could shift channel economics for online lighting retailers.
Direct peers
- Lumens: Lumens is a leading online retailer specializing in modern and designer lighting fixtures, ceiling fans, and home décor. It is highly comparable to LightsOnline.com's designer-collections positioning and serves a similar design-conscious residential customer.
- Lamps Plus: Lamps Plus is one of the largest US specialty retailers of lighting fixtures and lamps, operating both online and physical stores. It is the closest direct competitor to LightsOnline.com in terms of product breadth, customer base (residential homeowners and trade professionals), and category focus on lighting and ceiling fans.
- Build.com (Ferguson Home): Build.com (now part of Ferguson Enterprises) is a large online retailer of home improvement products including lighting fixtures, ceiling fans, and bath products. It directly competes with LightsOnline.com in residential and trade lighting with a comparable multi-category online storefront.
- Lighting New York: Lighting New York is an online specialty lighting retailer offering a broad catalog of fixtures, ceiling fans, and outdoor lighting. It competes head-to-head with LightsOnline.com on selection breadth, designer brands, and direct-to-consumer e-commerce fulfillment.
- YLighting: YLighting (now part of Visual Comfort & Co.) is an online specialty retailer of contemporary and designer lighting, ceiling fans, and smart home lighting. It directly competes with LightsOnline.com's designer and contemporary assortment for the same residential and trade customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
LightsOnline.com social profiles
Digital presenceLightsOnline.com compliance and trust
Trust signalCompliance2 records
LightsOnline.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
LightsOnline.com leadership team
Management profileNumber of profiles
LightsOnline.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LightsOnline.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LightsOnline.com
What does LightsOnline.com do?
LightsOnline.com is an online retailer selling indoor and outdoor lighting fixtures, ceiling fans, and home decor products from multiple manufacturers and 16 named designer collections through a single e-commerce storefront. The company supports both residential homeowners and trade professionals with dedicated programs, financing, same-day shipping, and a 150% Price Match Guarantee.
Is LightsOnline.com a public or private company?
LightsOnline.com is a private company. It is classified as corporate owned and is currently operating.
When was LightsOnline.com founded?
LightsOnline.com was founded in 2007. It employs 51 to 100 people.
Where is LightsOnline.com based?
LightsOnline.com is headquartered in Duluth, United States, in the North America region.
How does LightsOnline.com make money?
One revenue line is on record: product Sales.
Who are LightsOnline.com's main competitors?
Broad incumbents on record are Home Depot, Wayfair, Amazon and Lowe's. Progress Lighting is listed as an others. Direct peers are Lumens, Lamps Plus, Build.com (Ferguson Home), Lighting New York and YLighting.
Does LightsOnline.com have an API?
No public API is recorded for LightsOnline.com.
What industry is LightsOnline.com in?
LightsOnline.com's product category is Online Lighting Retail. Its primary akta.pro industry code is CRAIAHAA, Indoor Lighting Fixtures Retail (Ceiling, Wall, Pendant, Chandeliers), with a secondary code of CRAIAHAC, Outdoor & Landscape Lighting Retail (Path, Flood, Security, Deck).