It’s
It's (IT'S S.R.L.) is a Brescia-based, dual-division Italian firm providing IT infrastructure services (hosting, cloud, colocation, telephony, cybersecurity) and communication/marketing services (web design, branding, social media, advertising) primarily to SMBs across Lombardy, operating as a wholly owned subsidiary of Lodestar S.p.A.
- Company typePrivate
- Founded2000
- HeadquartersBrescia, Italy
- Headcount11–50
- GTM typeB2B
- OfferingServices
What It’s does
IT'S S.R.L. (commercial brand: It's / IT'S Informatica e Comunicazione) is a Brescia-based Italian private limited company founded in 2000 and operating as a wholly owned subsidiary of Lodestar S.p.A. The company runs a dual-division model that combines an IT services arm (IT'S Informatica) and a communication/marketing arm (IT'S Comunicazione). The IT division provides hosting, domain registration, colocation, virtual servers, private cloud, cloud backup, professional email, certified email (PEC), SSL certificates, VOIP, PBX, and a cybersecurity suite (Sophos antivirus, WatchGuard firewall, VPN, backup, vulnerability assessment, ransomware protection). The communication division delivers web design and development, e-commerce, corporate identity and logo design, social media marketing, email marketing, online and offline advertising, trade-show stand design, and marketing strategy consulting. IT'S operates its own data center infrastructure and serves primarily small and medium businesses in the provinces of Brescia, Bergamo, Cremona, and Mantova, with selected enterprise and public-administration engagements.
The company monetizes through a blend of recurring subscription IT services (hosting, cloud, telephony, security, certified email, SSL) and project-based professional services for marketing and communication work. Pricing is custom and contact-based across all service lines with no publicly disclosed tiers. GTM is sales-led and regional: a direct sales team, phone outreach, and contact forms target businesses across the four Lombard provinces, supported by an "Area Clienti" client portal for retention, plus SEO content marketing, an active blog, social media channels (Facebook, LinkedIn, YouTube), email newsletters, and earned media coverage in local and trade press. Customer mix includes retail/footwear (Fly Flot), manufacturing (Buffoli, Avitech), theme parks (Rainbow MagicLand, Miragica), pharma (Kolinpharma), finance (CNP Capitalia), public administration (Comune di Perugia), and nonprofit/professional bodies. IT'S holds ISO certifications, GDPR compliance, and Confindustria Brescia membership, and distributes proprietary sub-brands (Evofax, NetBox, Hitmark, AgenziaOnWeb, Whistleblower Solution) layered on the infrastructure base.
The company is privately held under Lodestar S.p.A.'s direction and coordination, with €100,000 of fully paid-in share capital and a headcount of 11–50 employees. There is no external venture funding and no disclosed revenue. IT'S does not exhibit AI/ML capabilities in the input data. Recent strategic emphasis has been on regulatory-compliance products (Whistleblower Solution aligned with the EU directive, MEPA-listed SSL for public administration) and incremental capacity build-out through hiring in datacenter operations and web development.
It’s firmographics
Firmographics- Name
- It’s
- Legal name
- IT'S S.R.L.
- Website
- https://its.it
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- It's (IT'S S.R.L.) is a Brescia-based, dual-division Italian firm providing IT infrastructure services (hosting, cloud, colocation, telephony, cybersecurity) and communication/marketing services (web design, branding, social media, advertising) primarily to SMBs across Lombardy, operating as a wholly owned subsidiary of Lodestar S.p.A.
- Ownership category
- akta.pro rank
It’s industry classification
Industry- Product category
- Managed IT Services
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Strategy & IT Advisory (BPAEAAAA)
- akta.pro secondary industries
- Software/Application Support (SaaS, Enterprise Apps) (BPAAACAC), Managed Application Platforms (App PaaS & Runtime Services) (HDABAAAD)
Keywords
Where It’s is headquartered
LocationHeadquarters
- HQ city
- Brescia
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
It’s business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- IT Services (Hosting, Cloud, Security, Networking): Recurring services including domain registration, web hosting, colocation, cloud computing, private cloud, cloud backup, email services, PEC, SSL certificates, firewall, antivirus, VPN, and backup solutions. These are typically subscription-based services billed monthly or annually.
- Telephony and Connectivity: VOIP services, number portability, geographic and non-geographic numbers, fax2mail, PBX IP, fiber connections (dedicated and shared), radio connections, xDSL connections. These are recurring service fees.
- Communication and Marketing Services: Web design and development, e-commerce, social media management, email marketing, corporate identity, logo design, advertising campaigns (online and offline), event and fair stand design. These are typically project-based engagements.
- Consulting and Custom Solutions: Custom software development, SAN/NAS solutions, hyperconverged systems, digital signage, wireless systems, and turnkey solutions. Professional services for specific client needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom enterprise and SMB solutions - pricing available upon request |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
It’s product offering
Product offeringCore offering
It's operates two integrated divisions: IT'S Informatica delivers managed IT services including cloud VPS, Private Cloud, colocation, hosting, certified email (PEC), VoIP/PBX, and cybersecurity for businesses; IT'S Comunicazione delivers communication and marketing services such as website development, corporate identity, social media marketing, email marketing, online/offline advertising, and events. The company bundles proprietary in-house software (Evofax, Hitmark, NetBox, AgenziaOnWeb, Whistleblower) with its own data-center infrastructure and best-of-breed vendor integrations to serve clients across Lombardy.
Product overview
IT'S Informatica e Comunicazione is a dual-division company based in Brescia, Italy, offering both IT infrastructure services and marketing/communication services. The IT division (IT'S Informatica) provides a comprehensive suite of cloud and data center services including Cloud Computing (virtual servers), Private Cloud, Cloud Backup, Colocation, Hosting, Domain Registration, Professional Email, PEC (Certified Email), SSL Certificates, and security solutions (Antivirus, Firewall, VPN, Backup, Video Surveillance). It also offers telecommunications services including PBX IP, VOIP, Fax2Mail, and integrated solutions like NetBox, Evofax, Hitmark (email marketing), Digital Signage, and Wireless systems. The Communication division (IT'S Comunicazione) provides creative marketing services including Website Development, Corporate Identity/Logo Creation, Social Media Marketing, E-mail Marketing, Online and Offline Advertising, Event and Fair Setup, and Marketing Strategy Consulting. The company operates as a platform of interconnected services where IT infrastructure underpins the communication solutions.
Differentiator
Problem solved
Functional benefit
Brands
- AgenziaOnWeb: Agency web platform
- Evofax
- Hitmark
- NetBox
- IT'S_PEC
- Agenzia OnWeb
- Whistleblower solution
Products and services
- Cloud VPS Virtual private server hosting service delivered from It's own data-center infrastructure, targeted at businesses needing scalable compute resources without owning hardware.
- Private Cloud
- Colocation
- Hosting
- Certified Email (PEC)
- IP PBX and VoIP Telephony
- Cybersecurity Services
- Whistleblower Reporting Solution
- Evofax
- Hitmark
- NetBox
- AgenziaOnWeb
- Website Development (Realizzazione Siti Web)
- Corporate Identity Design
- Social Media Marketing
- Email Marketing
- Online and Offline Advertising
- Events and Trade Fairs (Eventi e Fiere)
- Marketing Strategy
Companies that use It’s
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles2 records
It’s technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
It’s partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
It’s competitors and assessment
Company assessmentDirect peers
- Armando Testa S.p.A. One of Italy's leading independent advertising and communication agencies, working with major Italian and international brands. Comparable to IT'S's creative and brand communication services, though at significantly larger scale.
- Lutech Group: Italian IT services and cloud provider offering managed services, cloud, and digital transformation to mid-market and enterprise clients. Comparable to IT'S on the IT infrastructure/services side, though at larger scale and broader geography.
- Vetrya S.p.A. Italian digital and cloud services company with a portfolio spanning digital marketing, content distribution, and managed IT. Closely comparable dual offering of digital communication plus IT/cloud infrastructure.
- Different S.r.l. Italian creative and communication agency with offices across Italy, providing branding, advertising, and integrated marketing services. Overlaps with IT'S Comunicazione on creative, branding, and digital marketing engagements.
- Be Shaping the Future: Italian listed IT consulting and digital services firm focused on financial services and enterprise. Comparable in mid-market IT services scope and in the way both firms bundle consulting with managed platforms.
- TSW S.r.l. Italian creative and advertising agency offering brand strategy, digital campaigns, and integrated communication. Direct counterpart to IT'S's Comunicazione division in the Italian agency space.
- Triboo S.p.A. Italian digital services group combining cloud infrastructure, e-commerce, and digital marketing. Closely mirrors IT'S's dual IT + communications model, with overlapping SMB and mid-market customer profiles.
Broad incumbents
- Engineering Group: One of Italy's largest IT consulting and systems integration groups, serving enterprise and public sector across digital transformation, cloud, and managed services. A scaled incumbent against which IT'S competes for regional and PA contracts.
- Almaviva S.p.A. Major Italian IT services and digital transformation group with strong public-sector and telco presence. Represents the scaled incumbent benchmark IT'S faces in PA and large enterprise tenders.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
It’s social profiles
Digital presenceIt’s compliance and trust
Trust signalCompliance2 records
It’s financial estimates
Financial estimateRevenue estimate
Valuation estimate
It’s leadership team
Management profileNumber of profiles
It’s funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
It’s M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about It’s
What does It’s do?
It's operates two integrated divisions: IT'S Informatica delivers managed IT services including cloud VPS, Private Cloud, colocation, hosting, certified email (PEC), VoIP/PBX, and cybersecurity for businesses; IT'S Comunicazione delivers communication and marketing services such as website development, corporate identity, social media marketing, email marketing, online/offline advertising, and events. The company bundles proprietary in-house software (Evofax, Hitmark, NetBox, AgenziaOnWeb, Whistleblower) with its own data-center infrastructure and best-of-breed vendor integrations to serve clients across Lombardy.
Is It’s a public or private company?
It’s is a private company. It is classified as corporate owned and is currently operating.
When was It’s founded?
It’s was founded in 2000. It employs 11 to 50 people.
Where is It’s based?
It’s is headquartered in Brescia, Italy, in the Europe region.
How does It’s make money?
Four revenue lines are on record. IT Services (Hosting, Cloud, Security, Networking) is the primary driver. The others are telephony and Connectivity, communication and Marketing Services and consulting and Custom Solutions.
Who are It’s's main competitors?
Direct peers on record are Armando Testa S.p.A., Lutech Group, Vetrya S.p.A., Different S.r.l., Be Shaping the Future, TSW S.r.l. and Triboo S.p.A.. Broad incumbents are Engineering Group and Almaviva S.p.A..
Does It’s have an API?
No public API is recorded for It’s.
What industry is It’s in?
It’s's product category is Managed IT Services. Its primary akta.pro industry code is BPAEAAAA, Strategy & IT Advisory, with a secondary code of BPAAACAC, Software/Application Support (SaaS, Enterprise Apps). Its NAICS code is 51821 and its SIC code is 7370.