What Bluetick.io does

Bluetick.io, operated by Moon River Software, Inc. (a Massachusetts corporation), is a self-serve email follow-up automation platform founded in 2015 by a sole founder ("Mike"). The product connects to a user's existing IMAP/SMTP mailboxes — Gmail, Google Workspace, Microsoft Office 365/Exchange, and Rackspace — and runs automated personalized email sequences on the user's behalf, with replies being detected and the sequence automatically paused. Differentiating technical components include a synchronized copy of the user's entire mailbox to catch replies stored anywhere in the inbox, advanced reply/auto-reply disambiguation, a sequence buffer for rate-limiting, and an optional approval-based sending workflow. The platform also includes a lightweight integrated CRM and a native Zapier integration exposing it to 7,000+ third-party apps.

Revenue is generated via three monthly subscription tiers — Solo at $50/month (1 mailbox), Team at $150/month (3 mailboxes), and Agency at $500/month (10 mailboxes with per-client sub-accounts) — with additional mailboxes available at $50/month each. Distribution is fully product-led: prospects self-register at app.bluetick.io for a 14-day free trial, with a secondary "Schedule a Demo" CTA for larger or agency-grade buyers. Marketing is concentrated in content (blog and a free six-part email course) and email automation via Drip. The company is bootstrapped, founder-operated with a 1-10 person team, has no disclosed external funding, and claims 500+ business-owner customers and 300M+ emails sent cumulatively.

The customer base skews heavily toward the lower end of the SaaS market — individual consultants, solopreneurs, lean teams, and small agencies — with testimonials from micro-businesses in healthcare IT marketing, VR equipment rental, offshore staffing, and software promotions. Bluetick is GDPR- and CCPA-compliant, adheres to the Google API Services User Data Policy, and serves customers globally with documented usage in the US, UK, Germany, and France, although its HQ jurisdiction is Massachusetts and there is no disclosed localization or paid international marketing footprint.

Name

Bluetick.io

Legal name

Moon River Software, Inc.

Website

https://bluetick.io

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Bluetick.io is a bootstrapped, founder-operated SaaS that automates personalized cold and warm email follow-up sequences by connecting to users' existing IMAP/SMTP mailboxes, serving consultants, solopreneurs, lean teams, and small agencies via a $50-$500/month subscription model.

Ownership category

akta.pro rank

Product category

Sales automation software

NAICS

Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

akta.pro secondary industry

Marketing Automation & Campaign Management CRM (HDAEAFAB)

Keywords

• Email automation software
• Sales follow-up tools
• Cold email outreach
• Email sequence platform
• Reply detection software

Headquarters

HQ city

Not specified

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Marketing or Sales, Personnel, Operations

Revenue model

1. Subscription - Solo Plan: Monthly subscription at $50/month for 1 mailbox, targeting consultants and solopreneurs. Includes unlimited email sequences, advanced reply detection, and free migration services.
2. Subscription - Team Plan: Monthly subscription at $150/month for 3 mailboxes, targeting lean teams and startups. Supports multiple users within a single organization.
3. Subscription - Agency Plan: Monthly subscription at $500/month for 10 mailboxes, with sub-accounts for each client. Targets sales and marketing agencies managing multiple clients from a single login.
4. Additional Mailbox Add-on: Additional mailboxes can be added to Team or Agency plans at $50 per mailbox per month.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Bluetick is a cloud-based email follow-up automation platform that connects to users' existing IMAP/SMTP mailboxes (Gmail, Exchange, Office 365, Rackspace) to send personalized automated cold and warm email sequences, monitor replies, distinguish real replies from auto-responses, and stop sequences when prospects respond. It includes an integrated lightweight CRM, approval-based sending, sequence rate-limiting to protect sender reputation, and Zapier integration connecting to over 7,000 applications.

Product overview

Bluetick.io is a unified email follow-up automation platform that operates as a single core product. The platform connects to users' existing IMAP/SMTP mailboxes (such as Gmail, Google Workspace, Office 365, Exchange, or Rackspace) to send automated personalized email sequences and detect replies. The core Bluetick product includes automated email follow-ups, tracked opens/replies/bounce rates, out-of-office/autoresponder detection, approval-based email follow-up, an integrated lightweight CRM, domain reputation safeguards, advanced reply detection, and Zapier integration. The company also offers a free six-part email course on automating follow-ups as a marketing/educational resource.

Differentiator

Problem solved

Functional benefit

Products and services

• Bluetick Cloud-based email follow-up automation platform that connects to users' existing IMAP/SMTP mailboxes (Gmail, Exchange, Office 365, Rackspace) to send personalized automated cold and warm email sequences, detect replies (distinguishing real replies from auto-responses), and stop sequences when prospects respond. Includes an integrated lightweight CRM, approval-based sending, sequence rate-limiting to protect sender reputation, and Zapier integration connecting to 7,000+ apps. Sold via Solo ($50/mo, 1 mailbox), Team ($150/mo, 3 mailboxes), and Agency ($500/mo, 10 mailboxes with sub-accounts) subscription plans with a 14-day free trial.

Quantifiable outcome

• 300M+ emails sent on behalf of customers
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature7 records

Partnerships

One partnership is on record.

• ZapiercoreTechnology or IntegrationZapier integration allows Bluetick to connect to 7,000+ other applications. Users can trigger Zaps when contacts are added to sequences, move between steps, are sent emails, reply, or trigger sequence goals. Zapier can also send contact data to Bluetick, add contacts to sequences, and mark goals as complete.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Outreach.io: Enterprise sales engagement platform with sequenced emails, reply detection, and CRM integration. An incumbent selling upmarket into sales orgs that can absorb Bluetick customers as they scale.
• Salesloft (now Drift): Established sales engagement platform providing cadences, email automation, and dialer functionality. Competes indirectly for the same email-follow-up workflow but at much higher price points and enterprise focus.
• Yesware: Established sales productivity vendor offering email tracking, templates, and multi-step cadences within Gmail/Outlook. Broader portfolio play that overlaps with Bluetick's core send-and-follow-up functionality.
• HubSpot Sales Hub: Broad CRM/sales hub that includes sequenced email tools, reply notifications, and lightweight CRM — overlapping with Bluetick's positioning as a simpler alternative for SMBs who do not want the complexity of full CRM suites.

Direct peers

• Reply.io: Direct competitor in the sales engagement / cold email automation space, offering multichannel sequences, reply detection, and agency-style account handling. Competes head-to-head with Bluetick on the Team and Agency plans.
• Smartlead.ai: Direct competitor focused on cold email automation with dedicated IP warmup, unlimited mailboxes, and agency sub-accounts. Targets the same agencies and high-volume senders Bluetick serves via its Agency Plan.
• Mailshake: Direct competitor providing cold email outreach and automated follow-up sequences for solo senders, small teams, and agencies. Same core product (sequence-based follow-up with reply detection) and same SMB/PLG pricing model as Bluetick.
• Instantly.ai: Direct competitor offering cold email at scale with mail warmup, AI personalization, and per-seat/per-mailbox pricing. Serves the same solopreneur-to-agency customer continuum as Bluetick.
• Lemlist: Direct competitor offering personalized cold email and multi-channel follow-up sequences (email + LinkedIn). Targets the same solopreneur, lean-team, and agency segments as Bluetick with comparable tiered subscription pricing.
• Woodpecker.co: Direct competitor in cold email follow-up automation with reply detection, condition-based sequences, and agency-friendly account management. Closely comparable in feature scope and target customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bluetickio

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bluetick.io