Mailshake
Mailshake is a cloud-based sales engagement platform founded in 2015 that enables small sales teams, individual reps, and agencies to automate cold email, phone, and social outreach campaigns with AI-assisted copy generation and built-in deliverability tools, priced at $29-$99 per user monthly.
- Company typePrivate
- Founded2015
- HeadquartersAustin, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Mailshake does
Mailshake is a cloud-based sales engagement platform founded in 2015 and operated under Ramp Ventures from Austin, Texas. The platform enables sales professionals, agencies, and small teams to run cold outreach campaigns across email, phone, and social channels from a unified sequence dashboard. Its product surface spans a core outreach automation engine plus modular add-ons including SHAKEspeare AI for generative email copy, Data Finder for prospect discovery, Email Deliverability tools (domain setup assistant, SMTP warm-up, list cleaning, spam analyzer), Lead Catcher for engagement prioritization, Mail Merge, automated Follow-Ups, a Dialer, Social Automation, Spintax randomization, A/B testing, and pipeline-focused analytics. The technology stack integrates natively with major CRMs (Salesforce, HubSpot, Pipedrive), email providers (G Suite, Outlook, SMTP), and complementary tools (Calendly, Vidyard), with a public API for extensibility.
Mailshake generates revenue through tiered SaaS subscriptions priced at $29 to $99 per user per month, billed monthly with no free trial but a cancel-anytime policy. Distribution is primarily product-led via self-serve website signup, supplemented by free standalone tools (Cold Email Generator, AI Rewrite Email), content marketing (blog, Cold Email Masterclass), organic social presence, and on-demand sales demos for mid-market evaluation. The platform is positioned for SMB and mid-market teams as a simpler, more affordable alternative to enterprise sales engagement platforms, with the company claiming adoption by 100,000+ companies and citing customer outcomes such as an 83% email open rate (Virtuance), 10x email volume scaling (BrandStar), and over $1M in client revenue (SaaSMQL). Headcount is reported at 1-10 employees, indicating highly capital-efficient operations likely supported by shared resources within the Ramp Ventures portfolio.
Mailshake firmographics
Firmographics- Name
- Mailshake
- Legal name
- Mailshake
- Website
- https://Mailshake.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mailshake is a cloud-based sales engagement platform founded in 2015 that enables small sales teams, individual reps, and agencies to automate cold email, phone, and social outreach campaigns with AI-assisted copy generation and built-in deliverability tools, priced at $29-$99 per user monthly.
- Ownership category
- akta.pro rank
Mailshake industry classification
Industry- Product category
- Sales Engagement Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Email Marketing Services (Campaigns, Deliverability, Lifecycle) (BPAFAKAB)
- akta.pro secondary industry
- Email Marketing Services (Campaign Strategy, Design, Deliverability) (MPAAAIAA)
Keywords
Where Mailshake is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Markets served
Mailshake business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Infrastructure, Personnel, Operations
Revenue model
- SaaS Subscription: Mailshake operates on a subscription-based SaaS model with tiered pricing plans ranging from $29 to $99 per user monthly. Revenue is generated through recurring subscription fees based on user seats and selected plan tier.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Entry-level plan for small teams |
| Subscription | Monthly | Mid-tier plan for growing teams |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Mailshake product offering
Product offeringCore offering
Mailshake is a cloud-based AI-powered sales engagement platform that enables sales teams and agencies to automate personalized cold email, follow-up, phone, and social outreach campaigns. The platform combines AI-generated email copy (SHAKEspeare), built-in deliverability tools, prospect discovery (Data Finder), and multi-channel sequence management on a single dashboard. Pricing is delivered via SaaS subscription tiers between $29 and $99 per user per month.
Product overview
Mailshake is an AI-powered sales engagement platform (operated under Ramp Ventures, founded in 2015) designed for small teams, sales reps, and agencies. The platform offers a unified core product with modular add-ons including Data Finder for prospect discovery, AI Email Writer (SHAKEspeare) for automated copy generation, Email Deliverability tools for inbox placement, Mail Merge and Follow-Ups for campaign execution, Lead Catcher for engagement tracking, and Dialer/Social Automation for multi-channel outreach. Supporting modules include Pipeline-Focused Analytics, Spintax text randomization, and A/B testing. The platform also provides free standalone tools including Cold Email Generator and AI Rewrite Email. Pricing ranges from $29 to $99 per user monthly across four tiers.
Differentiator
Problem solved
Functional benefit
Brands
- SHAKEspeare AI: AI-powered email writing assistant exclusive to Mailshake users for auto-generating and optimizing email copy.
Products and services
- Mailshake Core Platform AI-powered sales engagement SaaS platform that automates personalized cold email, follow-up, phone, and social outreach for small sales teams, individual sales reps, and agencies. Sold as a monthly per-user subscription across four tiers ($29 to $99).
- Cold Email Generator (Free Tool) Free, standalone web tool that generates cold email templates for users without requiring a Mailshake subscription or account.
- AI Rewrite Email (Free Tool) Free, standalone AI-powered web tool that rewrites and improves existing email copy for outreach, without requiring a Mailshake subscription.
Quantifiable outcome
- 83% email open rate achieved by Virtuance
- +3 more outcomes
Companies that use Mailshake
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles2 records
Mailshake technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability5 records
Feature8 records
Mailshake partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Google (G Suite)coreEmail provider integration allowing Mailshake users to connect their Google Workspace accounts for sending outreach emails through G Suite infrastructure.
- Microsoft (Outlook)coreEmail provider integration for Microsoft Outlook users, enabling outreach through Outlook infrastructure.
- SalesforcecoreCRM integration allowing users to populate leads, sync engagement data, and manage prospects within Salesforce.
- PipedrivecoreCRM integration enabling Pipedrive users to sync prospect data and outreach activity with Mailshake.
- HubSpotcoreCRM integration for HubSpot users to manage leads and track outreach engagement.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Mailshake competitors and assessment
Company assessmentDirect peers
- Yesware: Yesware is explicitly cited in Mailshake's own positioning as the SMB/mid-market cold email tool that teams outgrow. Both offer email tracking, templates, sequencing, and Salesforce integration for inside sales teams.
- Lemlist: Lemlist is a multi-channel sales engagement platform (email, LinkedIn, calls) with personalized images and warm-up, directly competing with Mailshake's cold outreach and deliverability focus for SMBs and agencies.
- Reply.io: Reply.io offers AI-powered multichannel sequences across email, LinkedIn, calls, and SMS with built-in deliverability tools (BounceShield, Email Warm-up), overlapping substantially with Mailshake's feature set.
- Woodpecker: Woodpecker is a cold email automation tool emphasizing deliverability, follow-ups, and agency-friendly features, making it a closely comparable SMB/agency-focused alternative to Mailshake.
- Klenty: Klenty offers sales engagement with email, call, LinkedIn, and WhatsApp cadences plus CRM integrations. It targets the same SMB-to-mid-market outbound motion as Mailshake.
- Apollo.io: Apollo combines a B2B contact database with multichannel sequencing and AI-assisted outreach, overlapping Mailshake's Data Finder + outreach functionality and competing for similar budgets.
Emerging players
- Instantly.ai: Instantly is a fast-growing cold email platform with unlimited accounts, built-in warm-up, and AI sequences. It targets the same SMB and agency segment as Mailshake at aggressive price points, posing a direct competitive threat.
- Smartlead: Smartlead focuses on AI-driven cold email deliverability at scale, with unlimited warm-up and auto-rotation of mailboxes. It competes directly with Mailshake's deliverability-led value proposition for agencies and high-volume senders.
Broad incumbents
- SalesLoft: SalesLoft is a leading enterprise sales engagement platform with deep Salesforce integration and AI features (Drift/Conversational AI). It competes with Mailshake upmarket and offers broader cadence, dialer, and conversation intelligence capabilities.
- Outreach: Outreach is a major enterprise sales execution platform with sequencing, Kaia AI, deal management, and analytics. While typically serving larger customers, it competes for the same sales engagement wallet and increasingly for AI-driven outreach use cases Mailshake targets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Mailshake social profiles
Digital presenceMailshake financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mailshake leadership team
Management profileNumber of profiles
Profiles3 records
Mailshake funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mailshake M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mailshake
What does Mailshake do?
Mailshake is a cloud-based AI-powered sales engagement platform that enables sales teams and agencies to automate personalized cold email, follow-up, phone, and social outreach campaigns. The platform combines AI-generated email copy (SHAKEspeare), built-in deliverability tools, prospect discovery (Data Finder), and multi-channel sequence management on a single dashboard. Pricing is delivered via SaaS subscription tiers between $29 and $99 per user per month.
Is Mailshake a public or private company?
Mailshake is a private company. It is classified as venture growth investor backed and is currently operating.
When was Mailshake founded?
Mailshake was founded in 2015. It employs 1 to 10 people.
Where is Mailshake based?
Mailshake is headquartered in Austin, United States, in the North America region.
How does Mailshake make money?
One revenue line is on record: saaS Subscription.
Who are Mailshake's main competitors?
Direct peers on record are Yesware, Lemlist, Reply.io, Woodpecker, Klenty and Apollo.io. Emerging players are Instantly.ai and Smartlead. Broad incumbents are SalesLoft and Outreach.
Does Mailshake have an API?
Yes. Mailshake exposes a public API. Developer documentation is at api-docs.mailshake.com.
What industry is Mailshake in?
Mailshake's product category is Sales Engagement Software. Its primary akta.pro industry code is BPAFAKAB, Email Marketing Services (Campaigns, Deliverability, Lifecycle), with a secondary code of MPAAAIAA, Email Marketing Services (Campaign Strategy, Design, Deliverability). Its NAICS code is 513210 and its SIC code is 7372.