bebot digital
bebot digital is a São Paulo-based ad-tech company operating a full-stack programmatic digital out-of-home (pDOOH) platform with proprietary DSP, SSP, DMP, and Street Data Analytics capabilities, serving advertising agencies, brand advertisers, and DOOH media owners across Brazil and 12 countries.
- Company typePrivate
- Founded2022
- HeadquartersSão Paulo, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What bebot digital does
bebot digital is a São Paulo-based programmatic advertising technology company founded in 2022 by Violeta Noya (CEO) and Anderson Santos (COO). It operates a full-stack programmatic digital out-of-home (pDOOH) platform that combines a proprietary DSP, SSP, DMP, AdServer, and Street Data Analytics (SDA) layer in a single integrated stack. The platform enables real-time bidding (RTB) and programmatic guaranteed buying across DOOH, mobile geolocation, in-game, and digital audio advertising channels, with a proprietary Opportunity to See (OTS) methodology that incorporates dwell time, road speed, and viewing radius into audience measurement. Its infrastructure spans a stated 25,000+ screens across 12 countries and 4 continents, including coverage in Brazilian favelas via a partnership with NÓS (Novo Outdoor Social).
The company monetizes via CPM-based impression buying on the DSP side, transaction-based SSP monetization for media owners, and an annual subscription-style partnership program (Join Business Partners) offering preferential CPMs, certified training, and exclusive events. Named customers include Claro Brasil (telecommunications), Talent Marcel (media), and McCann Worldgroup / WMcCann (advertising). The go-to-motion is primarily direct enterprise sales to agencies and brands, supplemented by a partner/reseller channel for mid-market agencies and a thought-leadership content engine (Bebotscape blog, industry events, social media). The 2024 launch of Pacote Twist bundles pDOOH, In-Games, Mobile, and a Micro Influencer network into a unified cross-channel offering, signaling a strategic move toward integrated campaign orchestration rather than pure OOH media buying.
bebot digital firmographics
Firmographics- Name
- bebot digital
- Legal name
- bebot digital
- Website
- https://bebotdigital.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- bebot digital is a São Paulo-based ad-tech company operating a full-stack programmatic digital out-of-home (pDOOH) platform with proprietary DSP, SSP, DMP, and Street Data Analytics capabilities, serving advertising agencies, brand advertisers, and DOOH media owners across Brazil and 12 countries.
- Ownership category
- akta.pro rank
bebot digital industry classification
Industry- Product category
- Programmatic Advertising Platform
- NAICS
- Indoor and Outdoor Display Advertising (54185), Media Buying Agencies (54183), Advertising Agencies (541810)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Programmatic Display & Retargeting (DSP) (MPAAACAE)
- akta.pro secondary industry
- Data Management Platforms (DMP) & Customer Data Platforms (CDP) (BPAMALAD)
Keywords
Where bebot digital is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
bebot digital business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Programmatic DOOH Advertising: bebot operates as a DSP (Demand Side Platform) enabling advertisers and agencies to buy programmatic digital out-of-home advertising. The platform processes campaigns across DOOH screens, mobile, in-games, and audio channels with CPM-based pricing. The company monetizes by charging advertisers for impressions delivered through their platform across their network of 25,000+ screens in Brazil and Latin America.
- SSP and Publisher Tools: Supply Side Platform services for media owners and publishers to monetize their screen inventory through programmatic bidding. Media owners can integrate screens at no cost and access multiple DSPs through the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard advertising campaign pricing based on impressions and targeting parameters |
| Subscription | Annual | JBP Partnership Program with preferential rates |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
bebot digital product offering
Product offeringCore offering
bebot digital operates a full-stack programmatic Digital Out-of-Home (pDOOH) advertising platform in Brazil, comprising proprietary DSP, DMP, SSP, AdServer, and Street Data Analytics (SDA) modules. The company sells pDOOH inventory alongside complementary mobile geolocation, in-game, and audio advertising channels, enabling agencies and brands to plan, execute, and measure cross-channel out-of-home and digital campaigns with real-time audience targeting and Opportunity-to-See (OTS) metrics.
Product overview
bebot digital is a full-stack programmatic digital out-of-home (pDOOH) platform operating as a unified ecosystem of interconnected modules. The core pDOOH platform serves as the central technology, powered by proprietary DSP, SSP, CMS, and DMP components. Complementary advertising products include GeoMobile (mobile geolocation ads), In-Games Ads, and Audio Ads, all integrated through the bebot Playlists system for cross-channel coordination. The Street Data Analytics (SDA) platform provides real-time measurement and optimization. The Pacote Twist (Twist Package) bundles pDOOH, In-Games, Mobile, and Influencer offerings into a unified cross-channel solution. Taggy Campaign Manager enables direct campaign monitoring, while the Join Business Partners program provides exclusive access to agencies and advertisers.
Differentiator
Problem solved
Functional benefit
Products and services
- Pacote Twist (Twist Package) Integrated cross-channel advertising bundle combining pDOOH, in-game ads, mobile ads, and micro influencer network to deliver unified campaigns across street-level DOOH, gaming environments, mobile devices, and social media influencers. Targeted at agencies and brand advertisers seeking omnichannel reach.
- pDOOH (Programmatic Digital Out-of-Home) Core programmatic DOOH platform enabling real-time bidding and automated buying of digital out-of-home advertising across 25,000+ screens in Brazil and Latin America, with geo-segmentation capabilities and real-time campaign metrics. Designed for advertising agencies and brand advertisers.
- GeoMobile (Mobile Ads) Mobile geolocation advertising platform offering real-time geofence activations, GeoBehavior historical targeting, and display media with behavioral affinity segmentation across premium mobile application networks. Aimed at agencies and brands seeking mobile audience targeting.
- In-Games Ads In-game advertising placement across mobile, PC, console, and gaming metaverses featuring 100% viewability, 90% brand recall rates, and dynamic ad swapping based on player location. Targeted at agencies and brands seeking gaming audience reach.
- Audio Ads Digital audio advertising platform delivering non-skippable 10-to-30-second ads across streaming audio services, online radios, and podcasts, reaching 55+ million monthly listeners on online radio. Targeted at agencies and brands seeking audio audience reach.
- Street Data Analytics (SDA) Proprietary real-time analytics software that tracks OOH campaign performance with metrics including dwell time, road speed, viewing radius, and audience segmentation by demographics and socioeconomic factors. Enables precise OTS calculation and campaign optimization. Used by agencies, brands, and media owners for audience measurement.
- bebot DSP Proprietary Demand Side Platform for advertisers and agencies to plan, execute, monitor, and measure programmatic DOOH campaigns with real-time audience insights, impression buying, and Taggy campaign manager for direct platform monitoring. Targeted at agencies and brand advertisers.
- bebot SSP Proprietary Supply Side Platform for media owners and publishers to monetize digital out-of-home screen inventory, integrated with all SSPs via Open RTB protocol. Targeted at media owners and publishers.
- bebot CMS Content management system for media owners to manage screen inventory, integrated with all SSPs and featuring Open RTB functionality for automated inventory monetization. Provided at no cost to integrate screens. Targeted at media owners and publishers.
- bebot DMP Data Management Platform providing audience insights, points of interest data, and cross-referencing capabilities for campaign planning and audience segmentation. Used by agencies and brands for audience analysis.
- Join Business Partners (JBP) Partnership program for agencies and advertisers offering exclusive CPM pricing, special packages, certified training, exclusive events, and international travel programs including Silicon Valley visits. Targeted at partner agencies.
Quantifiable outcome
- 64% increase in physical store visit traffic when combining retail media impacts with DOOH
- +5 more outcomes
Companies that use bebot digital
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
bebot digital technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature8 records
bebot digital partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- NÓS (Novo Outdoor Social)corePartnership to bring programmatic DOOH advertising to Brazilian favelas (shantytowns). bebot is the first DSP in Brazil to incorporate screens in favelas, strengthening local economy. The partnership extends bebot's reach to communities in São Paulo, Rio de Janeiro, and Belo Horizonte, adding to their existing 25,000+ screen network. The collaboration enables brands to reach favela audiences with data and metrics, targeting a market with 167 billion BRL in consumption potential.
Scale indicators13 records
Recent moves5 records
Expansion highlights5 records
bebot digital competitors and assessment
Company assessmentDirect peers
- Hivestack: Hivestack is a programmatic DOOH ad exchange and SSP with a global footprint. It is a direct competitor to bebot's SSP and DSP stack, especially relevant given bebot's international expansion ambitions across 12 countries.
- Vistar Media: Vistar Media is a leading global programmatic DOOH SSP and DSP, providing supply-side and demand-side infrastructure for outdoor advertising. It is the most direct global comparable to bebot's full-stack pDOOH approach, and competes with bebot in Brazil as it expands internationally.
- Place Exchange: Place Exchange operates as a supply-side platform for programmatic out-of-home advertising, connecting DSPs with OOH media owners. It directly competes with bebot's SSP and DSP business in the DOOH inventory marketplace.
Broad incumbents
- Broadsign: Broadsign is an established DOOH-focused CMS and SSP provider serving large media owners globally. It overlaps with bebot's CMS and SSP offerings and represents a well-capitalized incumbent as bebot scales its supply-side business.
- The Trade Desk: The Trade Desk is a leading global omnichannel DSP with increasing investment in DOOH programmatic integrations. As a broad incumbent, it competes with bebot for digital ad budgets by aggregating DOOH inventory through partnerships with SSPs like Vistar and Hivestack.
- JCDecaux: JCDecaux is the largest global outdoor advertising company with significant DOOH inventory. While not a DSP/SSP operator directly, it owns substantial screen supply that feeds into programmatic platforms and competes for the same advertiser budgets that bebot targets.
Regional players
- Moving Walls: Moving Walls provides a DOOH programmatic platform primarily focused on Southeast Asia. While operating in a different geography, it shares bebot's full-stack pDOOH model (DSP, SSP, DMP, analytics) and is structurally similar in approach.
- AdSolve Media Group: AdSolve is a Latin American DOOH programmatic operator focused on Brazil and neighboring markets. As a regional Brazilian/LatAm DOOH technology player, it is structurally analogous to bebot and competes for the same agency and brand budgets in Brazil.
Emerging players
- Adomni: Adomni operates a programmatic DOOH marketplace focused on SMB advertisers and emerging channels. It is comparable to bebot as a programmatic-first DOOH platform with technology emphasis, though operating primarily in North America.
Others
- WMcCann (McCann Worldgroup): WMcCann is a major Brazilian advertising agency and an existing bebot customer. As a large agency with its own DOOH buying capabilities, it is more a buyer/partner than a direct competitor, but it is highly relevant because it represents the type of demand-side customer that drives bebot's revenue.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
bebot digital social profiles
Digital presencebebot digital financial estimates
Financial estimateRevenue estimate
Valuation estimate
bebot digital leadership team
Management profileNumber of profiles
Profiles9 records
bebot digital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
bebot digital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about bebot digital
What does bebot digital do?
bebot digital operates a full-stack programmatic Digital Out-of-Home (pDOOH) advertising platform in Brazil, comprising proprietary DSP, DMP, SSP, AdServer, and Street Data Analytics (SDA) modules. The company sells pDOOH inventory alongside complementary mobile geolocation, in-game, and audio advertising channels, enabling agencies and brands to plan, execute, and measure cross-channel out-of-home and digital campaigns with real-time audience targeting and Opportunity-to-See (OTS) metrics.
Is bebot digital a public or private company?
bebot digital is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was bebot digital founded?
bebot digital was founded in 2022. It employs 11 to 50 people.
Where is bebot digital based?
bebot digital is headquartered in São Paulo, Brazil, in the Latin America region.
How does bebot digital make money?
Two revenue lines are on record. Programmatic DOOH Advertising is the primary driver. The others are SSP and Publisher Tools.
Who are bebot digital's main competitors?
Direct peers on record are Hivestack, Vistar Media and Place Exchange. Broad incumbents are Broadsign, The Trade Desk and JCDecaux. Regional players are Moving Walls and AdSolve Media Group. Adomni is listed as an emerging player. WMcCann (McCann Worldgroup) is listed as an others.
Does bebot digital have an API?
No public API is recorded for bebot digital.
What industry is bebot digital in?
bebot digital's product category is Programmatic Advertising Platform. Its primary akta.pro industry code is MPAAACAE, Programmatic Display & Retargeting (DSP), with a secondary code of BPAMALAD, Data Management Platforms (DMP) & Customer Data Platforms (CDP). Its NAICS code is 54185 and its SIC code is 7310.