What Mid-Ohio does

Mid-Ohio Sports Car Course is a 380-acre motorsports facility located in Lexington, Ohio, operated by Green Savoree Mid-Ohio, LLC, a privately held subsidiary of Green Savoree Racing. The venue features a permanent road-racing circuit available in two configurations — a 2.4-mile, 15-turn layout and a 2.258-mile, 13-turn layout — and hosts five annual spectator events: the O'Reilly Auto Parts 4 Hours of Mid-Ohio (IMSA Michelin Pilot Challenge), the Vintage Grand Prix of Mid-Ohio (SVRA), the Honda Indy 200 at Mid-Ohio (NTT INDYCAR SERIES), Permco AMA Vintage Motorcycle Days, and Permco MotoAmerica SuperBikes at Mid-Ohio. The facility also operates The Mid-Ohio School, a professional driving and riding instruction program offering teen defensive driving, high-performance and advanced courses, a lapping program, performance track riding for motorcycles, and customizable corporate driving experiences led by instructors with more than 100 major race wins and 20 championships among them.

The business monetizes through six primary streams: spectator ticket sales (general admission, grandstand, paddock), annual Season Race Passes priced at $585 (General Admission) and $594 (Grandstand), driving school tuition ($415 to $2,575 per participant), on-site camping and hospitality, corporate sponsorships and event entitlements (Honda, O'Reilly Auto Parts, Permco, Firestone, Pepsi, Sunoco among others), and merchandise via the MO Store and on-site souvenir stands. Distribution is predominantly direct, through midohio.com, mobile ticketing, on-site gate sales, and a dedicated corporate sales function.

Customer segments span individual motorsports enthusiasts and families attending races, corporate clients procuring team-building and client entertainment experiences (Fortune 500 roster including FedEx, IBM, UPS, American Express, PepsiAmericas, Honda/Acura, Nationwide Financial, St. Jude Medical, and Boston Consulting Group), teen and adult defensive driving students, performance driving enthusiasts, motorcycle track day riders, the vintage motorcycle community served by North America's largest vintage motorcycle swap meet (867 vendor spots in 2026), car clubs and amateur racers using the facility during 20+ club weekends. Marketing is multi-channel, anchored by the venue website, an E-Club email list, and active social media engagement, with co-marketing leverage through sanctioning bodies and title sponsors.

Name

Mid-Ohio

Legal name

Green Savoree Mid-Ohio, LLC

Website

https://midohio.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Mid-Ohio Sports Car Course is a 380-acre road-racing facility in Lexington, Ohio, hosting five annual spectator events (including the Honda Indy 200) and operating The Mid-Ohio School for driving and riding instruction. It serves motorsports fans, corporate clients, performance driving enthusiasts, and the vintage motorcycle community.

Ownership category

akta.pro rank

Product category

Motorsports Facility Operations

NAICS

Racetracks (711212), Automobile Driving Schools (611692), Spectator Sports (71121)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Race Tracks, Circuits & Motorsport Venues (MPAKAGAE)

akta.pro secondary industries

Motorsports Tracks & Racing Facilities (MPAKAEAC), Motorsport Driver Training Schools & Racing Academies (MPAKAJAJ), Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD)

Keywords

• Motorsports facility management
• Professional driving school
• Road racing events
• Performance driving courses
• Corporate driving experiences

Headquarters

HQ city

Lexington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Spectator Event Tickets: Revenue from ticket sales for major racing events including The Honda Indy 200 (NTT INDYCAR SERIES), O'Reilly Auto Parts Four Hours of Mid-Ohio (IMSA), MotoAmerica Superbikes, AMA Vintage Motorcycle Days, and Vintage Grand Prix. Tickets sold at general admission, grandstand, and paddock pass levels.
2. Season Race Passes: Annual bundled passes providing access to all five main spectator events with benefits including early gate entry, paddock passes, infield parking, and priority access to special events. General Admission at $585, Grandstand at $594.
3. Driving School Programs: Revenue from The Mid-Ohio School offerings including Teen Defensive Driving ($415), High Performance Course ($715-$890), Advanced High Performance ($815-$990), Lapping Program ($850-$1,025), Corporate Driving Experience, Fleet Training, and Open Test & Tune sessions ($225-$450).
4. Camping and Hospitality: Revenue from on-site camping (tent/RV sites during events), reserved camping areas, group hospitality packages, and premium viewing experiences. Club weekend camping at $20 per weekend.
5. Sponsorships and Partnerships: Revenue from corporate sponsorships with major brands including Honda (title sponsor of Honda Indy 200), Permco (naming sponsor of AMA events), Firestone, O'Reilly Auto Parts, and numerous other partners. Includes logo placement, hospitality access, and brand activation rights.
6. Merchandise and Souvenirs: Revenue from MO Store (shopmostore.com) selling official Mid-Ohio merchandise, souvenir stands at events, and manufacturers midway vendor fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Mid-Ohio Sports Car Course operates a 380-acre permanent road-racing facility in Lexington, Ohio, hosting five major spectator racing events annually including the Honda Indy 200 (NTT INDYCAR SERIES), O'Reilly Auto Parts Four Hours of Mid-Ohio (IMSA), MotoAmerica Superbikes, AMA Vintage Motorcycle Days, and Vintage Grand Prix. The company also operates The Mid-Ohio School, providing professional driving and riding instruction through tiered programs ranging from teen defensive driving to advanced high-performance lapping, as well as corporate driving experiences.

Product overview

Mid-Ohio Sports Car Course operates as a motorsports facility offering a portfolio of racing events and driving education programs. The core racing product includes five major spectator events: O'Reilly Auto Parts 4 Hours of Mid-Ohio (IMSA Michelin Pilot Challenge), Vintage Grand Prix of Mid-Ohio, The Honda Indy 200 at Mid-Ohio (NTT INDYCAR SERIES), Permco AMA Vintage Motorcycle Days, and Permco MotoAmerica SuperBikes at Mid-Ohio. Adjacent to the racing events, The Mid-Ohio School provides driving instruction through multiple course tiers: Teen Defensive Driving and Fleet Training under the defensive driving category; High Performance Course, Advanced High Performance Course, Lapping Program, and Open Test and Tune sessions for high performance driving; and Performance Track Riding for motorcycles. Corporate programs and season passes complement the product portfolio. The facility spans 380 acres with two track configurations (2.4-mile/15-turn and 2.258-mile/13-turn circuits).

Differentiator

Problem solved

Functional benefit

Brands

• The Mid-Ohio School: Driving and riding instruction programs including defensive driving, high performance courses, and motorcycle track riding programs

Products and services

• Mid-Ohio Sports Car Course Spectator Racing Events

Quantifiable outcome

• More than 100 major race wins and 20 racing championships among driving school instructors
• +3 more outcomes

Named customers14 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered flagship/title, major, minor and core.

• Hondaflagship/titleGTM or Marketing PartnerTitle sponsor of The Honda Indy 200 at Mid-Ohio (NTT INDYCAR SERIES). Official Automotive Partner of Team USA. Sponsors 'Camping with Honda' tradition at Indy events. Honda-powered NTT INDYCAR SERIES drivers tour campground areas to meet fans.
• Permcoflagship/titleGTM or Marketing PartnerNaming sponsor of Permco AMA Vintage Motorcycle Days and Permco MotoAmerica SuperBikes at Mid-Ohio events.
• O'Reilly Auto PartsmajorGTM or Marketing PartnerTitle sponsor of O'Reilly Auto Parts Four Hours of Mid-Ohio (IMSA Michelin Pilot Challenge).
• FirestonemajorGTM or Marketing PartnerPartner/sponsor featured in event branding. Firestone provides tires for multiple racing series at Mid-Ohio.
• Turn 14 DistributionmajorGTM or Marketing PartnerPresenting sponsor of Permco AMA Vintage Motorcycle Days 2026.
• SSR MotorsportsmajorGTM or Marketing PartnerTitle sponsor of the AMA Pitbike Championship running at AMA Vintage Motorcycle Days.
• All Balls RacingmajorGTM or Marketing PartnerPresenting sponsor of AMA Pitbike Championship and swap meet sponsor at AMA Vintage Motorcycle Days.
• Quality Inn & Suites Bellville-MansfieldminorGTM or Marketing PartnerPreferred Hotel of Mid-Ohio Sports Car Course, located approximately 7 miles from the track in Bellville, OH. Offers special 'Mid-Ohio' rate for fans.
• American Motorcyclist Association (AMA)coreStrategic or Co-development PartnerAMA sanctioning body for Vintage Motorcycle Days and road racing championships. AMA VMD serves as primary fundraiser for American Motorcycle Heritage Foundation (AMHF), a 501(c)(3) nonprofit.
• NTT INDYCAR SERIEScoreStrategic or Co-development PartnerPrimary sanctioning body for Honda Indy 200 at Mid-Ohio. Part of the premier open-wheel racing championship in North America.
• IMSAcoreStrategic or Co-development PartnerInternational Motor Sports Association sanctioning body for Michelin Pilot Challenge races at Mid-Ohio.
• MotoAmericacoreStrategic or Co-development PartnerSanctioning body for Superbike racing at Mid-Ohio featuring multiple classes of competition.
• National CartsminorGTM or Marketing PartnerOn-site golf cart rental provider for traversing the 380-acre facility. Rental booth located on Boulevard past Security Building.
• Summit Racing EquipmentminorGTM or Marketing PartnerMotorsports equipment partner and sponsor with logo featured on site.
• SunocominorGTM or Marketing PartnerRace fuel provider available through credit card pay pumps at the facility during events.
• Fenix Medical Transport ServiceminorGTM or Marketing PartnerSponsor of The Dan McNutt Medical Facility on-site at Mid-Ohio Sports Car Course.
• Meyer Shank RacingminorStrategic or Co-development PartnerOhio-based INDYCAR race team (based in Pataskala) featuring drivers Felix Rosenqvist and Marcus Armstrong. Highlighted as Ohio's home race team at Honda Indy 200 events.
• Sportscar Vintage Racing Association (SVRA)minorStrategic or Co-development PartnerVintage and historic racing sanctioning body hosting Vintage Grand Prix of Mid-Ohio events.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Watkins Glen International: Permanent road-racing circuit in Watkins Glen, NY hosting NASCAR Cup, IMSA, and SCCA events. Directly comparable as a permanent road course venue with spectator racing, driving school programs, and corporate event hospitality.
• Barber Motorsports Park: Multi-purpose road-racing facility in Birmingham, AL hosting IndyCar, MotoAmerica, and vintage events alongside the Barber Vintage Motorsports Museum. Comparable permanent road course with similar event calendar and tourism draw.
• VIRginia International Raceway: 3.27-mile permanent road-racing circuit in Alton, VA hosting IMSA, SRO, and vintage events alongside driving school and track-day rental operations. Comparable permanent road course with driving school and club event programming.
• Road America: 4-mile road-racing circuit in Elkhart Lake, Wisconsin hosting IMSA, IndyCar, MotoAmerica, and vintage events. Closely comparable Midwestern permanent road course with similar event mix and driving school operations.
• Sonoma Raceway: Permanent road-racing facility in Sonoma, CA hosting NASCAR, INDYCAR, NHRA drag racing, and driving experiences. Comparable business model combining spectator racing, corporate driving experiences, and on-site driving school.
• Laguna Seca Raceway: Iconic 2.238-mile road-racing circuit in Monterey, CA hosting MotoAmerica, IMSA, and IndyCar testing. Comparable permanent road course with similar spectator racing, driving school, and corporate hospitality programming.
• Lime Rock Park: 1.5-mile road-racing circuit in Lakeville, CT hosting IMSA, SRO, and vintage racing with on-site driving school and track-day programs. Comparable permanent road course with similar revenue mix.

Broad incumbents

• Circuit of the Americas (COTA): 5.5-mile Grade 1 motorsports and entertainment complex in Austin, TX hosting F1, MotoGP, INDYCAR, and NASCAR. Comparable as a multi-series motorsports venue but with materially larger infrastructure investment and broader event portfolio.
• Indianapolis Motor Speedway: Larger historic motorsports venue and anchor of the NTT INDYCAR SERIES calendar. Comparable as a host of the same INDYCAR series that anchors Mid-Ohio's Honda Indy 200, but operates at materially greater scale and brand recognition.

Emerging players

• Bondurant High Performance Driving School: Large dedicated high-performance driving school in Chandler, AZ operating a purpose-built facility with corporate driving experiences and teen defensive driving. Comparable as a competing on-track driver education business rather than a venue operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Mid_Ohio
• YouTubeyoutube.com/channel/UCpMJPOgcJhWKkrhZlxcPePg
• Facebookfacebook.com/MidOhioSportsCarCourse
• Instagraminstagram.com/officialmidohio

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mid-Ohio