What Prodooh does

Prodooh operates a programmatic digital out-of-home (DOOH) advertising platform that connects media owners with advertisers across Latin America and parts of Europe. The company's core technology stack consists of three proprietary products: a Supply-Side Platform (SSP) that enables media owners to monetize their screen inventory programmatically with advertiser controls; a Demand-Side Platform (DSP) that allows advertisers to plan, execute, and optimize campaigns across a claimed network of 700,000+ screens globally; and a Planner tool for real-time campaign selection, measurement, and tracking. Complementary Dynamic Creative capabilities integrate APIs for traffic levels, weather, social media, countdowns, custom panels, timetables, voting, and CRM data, enabling creative personalization at runtime.

The company generates revenue through three streams: transaction fees on SSP and DSP platform activity, recurring subscription revenue from the Planner, and professional services for creative production. Pricing is not publicly disclosed and is handled via quote-based, per-campaign negotiation through a self-service web panel at panel.prodooh.com. The go-to-market combines direct self-service access, technology integrations with third-party DSPs (Google, Mediamath), and a regional activation partnership with Vistar Media for Latin American market expansion. Target customers span media owners (digital signage networks and screen operators), advertisers and brands (with Coca-Cola and Mercado Libre as named enterprise references), advertising agencies, and financial institutions, with operational offices in Mexico City, Buenos Aires, and Madrid, and active market coverage in Mexico, Brazil, Argentina, Chile, Colombia, Peru, and Spain.

The company was incorporated in 2023 and remains privately held, with no disclosed funding rounds, institutional investors, or public revenue figures. Strategic positioning emphasizes in-house technology ownership, LATAM regional depth, and integration-based distribution through global DSP partners rather than scale of proprietary capital.

Name

Prodooh

Legal name

PRODOOH

Website

https://prodooh.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Prodooh operates a programmatic digital out-of-home advertising platform offering proprietary DSP, SSP, and Planner tools across 700,000+ screens globally, serving media owners, brands, agencies, and financial institutions primarily in Latin America and Spain.

Ownership category

akta.pro rank

Product category

Programmatic Digital Out-of-Home Advertising Platform

NAICS

Media Buying Agencies (54183), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Advertising (7310), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Digital Out-of-Home (DOOH) Advertising (MPAAAKAB)

akta.pro secondary industries

Digital Out-of-Home (DOOH) Screens & Networks (BPAFALAB), Out-of-Home (OOH) Media Planning & Buying (MPAAABAG), Out-of-Home (OOH), DOOH & Ambient Advertising (BPAFAAAI), Ad Insertion & Monetization (SCTE-35, DAI/SSAI) (MPAHAKAH)

Keywords

• Programmatic advertising technology
• Digital out-of-home
• Supply-side platform
• Demand-side platform
• Media inventory monetization

Headquarters

HQ city

Miguel Hidalgo

HQ country

Mexico

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SSP Platform Services: Revenue generated from enabling media owners to access global advertising demand through the supply-side platform, providing automatic income generation with full control of advertisers.
2. DSP Platform Services: Revenue from providing advertisers access to the largest global screen network with precise data for campaign optimization and performance tracking.
3. Planner Platform: Planning, measuring, and tracking services for real-time campaign management.
4. Creative Services: Dynamic creative services for campaign personalization and customization.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Prodooh operates a programmatic digital out-of-home (DOOH) advertising ecosystem built on a proprietary Supply-Side Platform (SSP), Demand-Side Platform (DSP), and Planner tool that connect media owners with advertisers across 700,000+ screens globally. The platform enables automated media buying, real-time campaign management, dynamic creative personalization based on live data feeds, and integrations with third-party DSPs such as Mediamath, Google, and Vistar Media.

Product overview

Prodooh operates as a unified programmatic digital out-of-home advertising ecosystem with proprietary in-house technology. The platform consists of three core interconnected products: the SSP (Supply-Side Platform) for media owners to monetize and control their screen inventory, the DSP (Demand-Side Platform) for advertisers to optimize campaigns across the global screen network, and the Planner tool for real-time campaign selection, measurement, and tracking. Additional features include Dynamic Creatives with API-based data connections (traffic, weather, social media, countdowns, scheduling, voting, CRM) enabling personalized audience experiences. The platform connects 700,000+ screens globally and integrates with third-party DSPs including Mediamath and Google.

Differentiator

Problem solved

Functional benefit

Brands

• PRODOOH Planner: Intuitive planning platform that allows users to select, measure, and track campaigns in real-time.

Products and services

• SSP (Supply-Side Platform) Supply-side platform that enables digital out-of-home media owners to programmatically access global advertising demand, automate revenue generation from screen inventory, and retain control over which advertisers run on their screens, with programming and support included.
• DSP (Demand-Side Platform) Demand-side platform that lets advertisers plan, buy, and optimize programmatic digital out-of-home campaigns across a global network of 700,000+ screens, with audience data, dynamic creatives, and detailed performance reporting.
• Planner Intuitive planning platform that allows advertisers and media owners to select, measure, and track DOOH campaigns in real-time across Prodooh's global screen network.

Quantifiable outcome

• 33,000+ global campaigns delivered
• +2 more outcomes

Named customers25 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• Vistar MediacoreStrategic or Co-development Partner · 29 July 2024Vistar Media partnered with PRODOOH as its Latin American activation team for programmatic DOOH operations. The partnership offers SSP and DSP solutions to local advertisers and media owners in Brazil, with planned expansion to Argentina, Chile, Colombia, and Peru. Prodooh serves as Vistar Media's activation partner providing specialized tools, account support, and Vistar Academy educational resources.
• MediamathcoreTechnology or IntegrationProdooh provides seamless integration with Mediamath DSP, enabling advertisers to maximize reach and results by accessing Prodooh's 700,000+ screen network through the Mediamath programmatic buying platform.
• GooglecoreTechnology or IntegrationProdooh integrates with Google's DSP platform, allowing advertisers to access Prodooh's global DOOH inventory through Google programmatic advertising tools for maximized reach and campaign results.
• TroniscoreOthersTronis is referenced as the parent company of Prodooh, with the company logo appearing on the website header and branding materials.

Scale indicators5 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• JCDecaux: JCDecaux is the world's largest outdoor advertising company, parent of VIOOH. Its owned DOOH inventory competes with the screens Prodooh aggregates and it is a benchmark for scale in the DOOH space.
• Broadsign: Broadsign is an established DOOH CMS and ad-server provider used by many of the same media-owner partners in Prodooh's network. It competes at the supply-side stack layer with deeper enterprise relationships and a broader product suite.
• Lamar Advertising: Lamar Advertising is a major US outdoor advertising operator increasingly digitizing its billboard inventory and pushing into programmatic DOOH. It represents the type of large incumbent moving into Prodooh's programmatic adjacency.

Direct peers

• Place Exchange: Place Exchange operates a programmatic DOOH supply-side platform connecting media owners to omnichannel DSPs. It competes head-to-head with Prodooh in monetizing DOOH inventory programmatically for advertisers.
• VIOOH: VIOOH is JCDecaux's programmatic DOOH platform offering DSP and SSP capabilities across a global network of digital out-of-home screens. It is a direct competitor in the same programmatic DOOH buying/selling stack that Prodooh operates.
• Hivestack: Hivestack is a global programmatic DOOH ad exchange offering supply-side and demand-side technology to media owners and advertisers. It is a direct competitor to Prodooh's DSP/SSP offering, with comparable audience targeting and dynamic creative capabilities.
• Adomni: Adomni is a programmatic DOOH marketplace and DSP enabling advertisers to plan and buy campaigns across digital screens. It directly competes with Prodooh on the advertiser-facing programmatic buying experience.
• Vistar Media: Vistar Media is one of the largest global programmatic DOOH SSPs and DSPs and is also Prodooh's primary LATAM activation partner. They directly compete in the same SSP/DSP programmatic DOOH space and serve overlapping advertiser and media-owner demand.

Emerging players

• Moving Walls: Moving Walls is a programmatic OOH/DOOH platform headquartered in Asia with growing international presence. It overlaps with Prodooh in providing planning, buying and audience-measurement tools across OOH screens globally.

Others

• MediaMath: MediaMath is one of Prodooh's named DSP integration partners and a broader omnichannel demand-side platform. It is comparable as part of the same programmatic advertising ecosystem in which Prodooh's inventory is bought and sold.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prodooh