Donaide

What Donaide does

Donaide is a privately held LLC that operates a three-sided nonprofit marketplace platform connecting nonprofit organizations, individual supporters/donors, and businesses for fundraising, volunteering, and corporate giving. Founded in 2019 by Steve Roseman and headquartered in Fishers, Indiana, the company is a small team of approximately 11 people operating with no disclosed institutional funding.

The core Donaide Platform is a cloud-based web and mobile application (iOS and Android) built around several modules: a Campaign Registry for milestone-driven fundraising, a Nonprofit Matching Algorithm that recommends causes to supporters based on preferences and behavior, Peer-to-Peer Fundraising pages, Volunteer Matching and Management, Corporate Giving Tools (donation matching, volunteer hour tracking, branded campaigns), Live Streaming, and Event Ticketing. The technology stack is described functionally rather than technically, with no disclosed APIs, SDKs, integrations, or AI/ML infrastructure, indicating a relatively standard SaaS architecture.

Donaide generates revenue through a tiered SaaS subscription model for nonprofits (Free, Basic at $99/month, Pro at $199/month with a 14-day trial), a parallel subscription track for businesses, a $1,500 45-day personalized onboarding add-on, and tiered sponsorship programs ($1,000 to $20,000) tied to community events such as the Together IN 7 challenge. The company pairs its SaaS with a separately branded Donaide Foundation subsidiary that runs mental health, wellness, and first responder programs, and operates an Ambassador Program, a podcast, and content marketing as community-building channels. The primary go-to-market combines self-serve freemium sign-ups with sales-assisted demos for paid tiers, with marketing concentrated in Central Indiana.

Name

Donaide

Legal name

Donaide LLC

Website

https://donaide.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Donaide is a privately held SaaS marketplace connecting nonprofits, individual donors, and businesses for fundraising, volunteering, and corporate giving, serving small and mid-sized nonprofit organizations primarily in Central Indiana via a freemium and tiered subscription platform.

Ownership category

akta.pro rank

Product category

Nonprofit Fundraising & Donor Engagement Software

NAICS

Grantmaking and Giving Services (81321)

SIC

Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYMPACAFAJ

Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based)

Media, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/Creator Monetization & Fan Membership Platforms

Keywords

• Nonprofit fundraising platform
• Donor engagement software
• Volunteer management software
• Corporate giving platform
• Peer-to-peer fundraising

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription - Nonprofit Tiers: Tiered subscription model for nonprofits with FREE tier (basic features), BASIC ($99/month), and PRO ($199/month with 14-day free trial). Revenue from monthly/annual subscriptions with add-on services like 45-day personalized onboarding ($1,500)
2. Corporate/Business Subscriptions: Business pricing with features including donation matching, volunteer tracking, nonprofit matching, branded fundraising, and internal event hosting
3. Sponsorship Programs: Revenue from community partnership programs including Mission Possible Partner ($10,000), Program Partner ($5,000), Member Partner ($1,000), and event sponsorships (Presenting Sponsor $20,000, Entertainment Sponsor $10,000, Activity Sponsor $3,000, Supporting Sponsor $1,000)

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Donaide provides a unified cloud-based nonprofit marketplace platform that enables nonprofit organizations to run unlimited fundraising campaigns, peer-to-peer fundraisers, and volunteer opportunities while managing donor communication, corporate matching, events, ticketing, and live streaming from a single dashboard. The platform also serves individual supporters (by matching them with causes) and businesses (for corporate giving, donation matching, and employee volunteer hour tracking), with three purpose-built segments — Donaide for Nonprofits, Donaide for Supporters, and Donaide for Businesses — accessed via web and mobile applications. Revenue is generated primarily from freemium SaaS subscriptions (Free, $99/month Basic, $199/month Pro) sold to nonprofits and businesses, supplemented by paid onboarding, event sponsorships, and partnership programs.

Product overview

Donaide is a unified nonprofit marketplace platform connecting nonprofits, donors, and businesses. The core product consists of the Donaide Platform with three distinct segments: Donaide for Nonprofits (enabling organizations to create fundraising campaigns, manage volunteers, and engage donors), Donaide for Supporters (enabling donors to find matching organizations and track giving), and Donaide for Businesses (enabling corporate giving and volunteer tracking). Key features include the Campaign Registry for milestone-driven fundraising, a nonprofit Matching Algorithm for personalized cause recommendations, Peer-to-Peer Fundraising, Live Streaming, and Event Ticketing. Pricing tiers include a FREE plan (forever), BASIC ($99/month), and PRO ($199/month) with add-ons like 45-day personalized onboarding. The platform also includes The Donaide Podcast and the Donaide Ambassador Program as community initiatives.

Differentiator

Problem solved

Functional benefit

Brands

• Donaide Foundation: A separate charitable organization focused on mental health, wellness, and community service programs including Faith Inspired Peer Groups, Health and Wellness, Mental Awareness, Volunteerism, and First Responder Program.

Products and services

• Donaide Platform Cloud-based nonprofit marketplace platform that connects past, present, and future donors with nonprofits. Enables fundraising campaigns, peer-to-peer fundraising, volunteer management, event postings, event ticketing, live streaming, donor communication, and corporate donation matching for nonprofit organizations, individual supporters, and businesses. Accessible via web application and native iOS/Android apps.
• 45-Day Personalized Onboarding Service 45-day assisted onboarding engagement for nonprofits and businesses purchasing the Donaide Platform, delivered by a dedicated Customer Success Manager; designed to accelerate time-to-value on paid subscription tiers. Sold as a one-time add-on for $1,500.

Quantifiable outcome

• Nonprofits can replace multiple platforms with one unified solution
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Donaide FoundationcoreStrategic or Co-development Partner · 17 September 2024Related foundation entity that co-hosts Together IN 7 community challenge and runs mental health and wellness programs including First Responder Program, Faith Inspired Peer Groups, Health and Wellness, Mental Awareness, and Volunteerism
• WeDominorOthers · 1 September 2024Sponsorship partner for Together IN 7 community challenge event supporting Central Indiana nonprofits and residents
• Fishers Fire DepartmentminorOthersPartner in Battle of the Badges charity softball tournament supporting first responders and their families
• Fishers Police DepartmentminorOthersPartner in Battle of the Badges charity softball tournament supporting first responders and their families

Scale indicators3 records

Expansion highlights2 records

Direct peers

• Classy (GoFundMe Pro): Online fundraising and donor management platform for nonprofits with peer-to-peer, events, and recurring giving. Direct overlap with Donaide's peer-to-peer fundraising and event ticketing features and a similarly positioned mid-market buyer.
• Bloomerang: Leading donor management and fundraising CRM for small-to-mid nonprofits. Directly comparable product category (donor engagement, retention, online giving) and SMB nonprofit target customer, making it the most head-to-head competitor for Donaide.
• Bonterra (formerly Network for Good): Suite of nonprofit software including fundraising, donor CRM, and grant management. Competes head-to-head on donor engagement and fundraising platform functionality for SMB and mid-market nonprofits.
• Givebutter: Modern, free-tier-first fundraising platform for nonprofits with peer-to-peer campaigns, events, and donor CRM. Closely aligned on freemium model, peer-to-peer fundraising, and SMB nonprofit buyer — direct feature overlap with Donaide's Campaign Registry and P2P modules.
• Funraise: Cloud fundraising platform purpose-built for nonprofits with online giving, peer-to-peer, events, and donor CRM. Comparable product surface and mid-market nonprofit target, with similar pricing-tier approach to Donaide.
• DonorPerfect: Long-standing nonprofit fundraising and donor management software serving thousands of small and mid-sized nonprofits. Highly comparable feature set (donor database, campaigns, events, volunteer tracking) and overlapping SMB target segment.

Emerging players

• Patreon: Subscription/membership platform enabling recurring supporter payments and creator-to-fan engagement. Comparable in recurring-donation mechanics and fan/community engagement tooling, though it targets individual creators rather than 501(c)(3) nonprofits.

Broad incumbents

• Blackbaud: Largest incumbent in nonprofit software with Raiser's Edge NXT, eTapestry, and JustGiving. Offers overlapping donor CRM and fundraising functionality as part of a broad enterprise portfolio targeting larger nonprofits, well beyond Donaide's SMB focus.
• Salesforce.org (Nonprofit Cloud / NPSP): Enterprise CRM with a dedicated nonprofit data model, program management, and fundraising modules. Competes for the same donor engagement use case from the top of the market down, with substantially broader scope than Donaide.

Others

• GoFundMe: Mass-market crowdfunding destination, now expanded into nonprofit giving via GoFundMe Pro (Classy). Comparable at the campaign-fundraising mechanism level, though it is a destination marketplace rather than a SaaS platform like Donaide.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/donaidecom
• Instagraminstagram.com/donaidecom
• Xx.com/donaidecom
• LinkedInlinkedin.com/company/donaidellc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Donaide