Brazilian Beauty

What Brazilian Beauty does

Brazilian Beauty, trading as Believe in Beautiful and legally registered as Believe in Beautiful Aust Pty Ltd, is a multi-location beauty clinic chain headquartered in Brisbane, Australia, founded in 2004 by CEO Francesca Webster. The company operates 9 physical clinics across Brisbane (Cannon Hill, Clayfield, Morayfield, Redcliffe, Spring Hill, Taringa) and Adelaide (North Adelaide), employing 101–250 staff. Its service portfolio spans skin and facial treatments (6 Step HydraFacial, LED Light Therapy, Cosmelan De-Pigmentation, Skin Needling, Pro Peels), hair removal (IPL and waxing including Brazilian), cosmetic injectables (anti-wrinkle and dermal fillers via the medi-inject offering), brow and lash services (Cosmetic Tattooing, Eyelash Extensions, Brow Lamination), spray tanning, and massage. The company serves individual consumers seeking both traditional beauty services and clinical-grade skin correction, with an explicit positioning toward inclusivity including LGBTQIA+ clients.

The business operates a multi-modality aesthetic and wellness technology platform that integrates third-party devices (HydraFacial systems, IPL, LED arrays, microneedling pens, RF, cryotherapy) with the MediLight Skin Analyser for diagnostic skin imaging. Operations are standardized on the Zenoti platform for booking and webstore, with e-commerce powered by WooCommerce, payments via eWAY, buy-now-pay-later through ZipPay, and a proprietary mobile app (BB GO) handling contactless check-in, payments, loyalty, and gift card storage. The sister brand Australian Skin Institute (ASI) supplies exclusive cosmeceutical products used in treatments and retailed through clinic shops and the online store, while The Skin and Beauty Training Centre provides staff certification.

Revenue is generated through three primary streams: one-time clinical beauty services, recurring monthly subscription memberships (Skin, Wax & Tan, and Eyelash Extension memberships starting at A$49/month), and retail of ASI skincare products, supplemented by gift cards and vouchers. The company runs a loyalty program (1 point per A$30 spent, A$1 redemption) and multi-channel marketing across Facebook, Instagram, Twitter, email, and a blog covering skin concerns and treatments. Distribution is direct-to-consumer through physical clinics, e-commerce, and the BB GO app, with no B2B or enterprise customer channel.

Name

Brazilian Beauty

Legal name

Believe in Beautiful Aust Pty Ltd

Website

https://brazilianbeauty.com.au

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

Brazilian Beauty (Believe in Beautiful) is a Brisbane-based multi-location beauty clinic chain operating 9 clinics across Brisbane and Adelaide, offering skin treatments, hair removal, cosmetic injectables, brow and lash services, tanning, and massage to individual consumers, with subscription memberships and a proprietary skincare line.

Ownership category

akta.pro rank

Product category

Beauty Clinic Services

NAICS

Hair, Nail, and Skin Care Services (81211), Beauty Salons (812112), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Medical-Grade / Clinical Facials (Dermatology & Med Spa) (HSALADAN)

akta.pro secondary industries

Bikini & Brazilian Hair Removal Services (HSALAGAC), Combination Brows Services (HSALAKAC), Professional Skincare & Facial Treatments (CRABALAF), Classic/European Facials (HSALADAA)

Keywords

• Beauty clinic services
• Skincare treatments
• Cosmetic aesthetics
• Hair removal services
• Beauty memberships

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Clinical Beauty Services: One-time service revenue from skin, hair removal, lash, brow, cosmetic injectable, massage and tanning treatments performed at clinic locations. Booking managed through Zenoti platform.
2. Membership Subscriptions: Monthly membership packages (starting at $49/month) providing recurring treatments including LED, microdermabrasion, professional peels, Brazilian wax and spray tanning with discounted services and products.
3. Skincare Product Sales: Retail sales of Australian Skin Institute (ASI) cosmeceutical skincare products including cleansers, serums, moisturizers, sunscreens and mineral makeup through clinic shops and online store.
4. Gift Cards and Vouchers: Pre-paid gift cards and e-gift cards sold in variable amounts starting from $20, valid for 3 years from purchase date.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Brazilian Beauty, trading as 'Believe in Beautiful', is a multi-location beauty clinic chain operating 9 clinics across Brisbane and Adelaide, Australia. The company delivers a comprehensive range of skincare, hair removal, cosmetic injectable, brow and lash, tanning, and massage services performed by qualified dermal therapists and cosmetic nurse injectors, complemented by monthly membership subscription programs and retail sales of the sister-brand Australian Skin Institute (ASI) cosmeceutical skincare line.

Product overview

Believe in Beautiful is a multi-location beauty salon chain operating 9 clinics across Brisbane and Adelaide. The company offers a comprehensive portfolio of skin, beauty, and wellness treatments including facials (HydraFacial, LED Light Therapy, Chemical Peels, Skin Needling), hair removal (IPL, Waxing including Brazilian), cosmetic aesthetics (injections, fillers), brow and lash services (Cosmetic Tattooing, Eyelash Extensions, Brow Lamination), tanning, and massage. The service model is organized around treatment categories with membership subscription programs (Skin, Eyelash Extension, Wax & Tan) starting at $49/month. The company also retails the Australian Skin Institute (ASI) proprietary skincare line and operates a mobile app for booking and loyalty management.

Differentiator

Problem solved

Functional benefit

Brands

• The Australian Skin Institute: Sister brand providing cosmeceutical skincare products and training services. ASI products are used in Believe in Beautiful clinics.
• The Skin and Beauty Training Centre

Products and services

• 6 Step HydraFacial Signature facial treatment combining medical-grade skin resurfacing, ultrasonic massage, RF skin tightening, and cryotherapy to deeply clean, smooth, hydrate, and firm the skin; sold as a pay-as-you-go service at $169 and as part of skin memberships.
• Skin Needling Microneedling treatment that creates micro-injuries to stimulate collagen production and improve skin texture; available as a standalone in-clinic service.
• LED Light Therapy Light-based treatment using different wavelengths to promote collagen production, reduce inflammation, and improve skin health; available as a single service and via the LED Membership program.
• IPL Hair Reduction Intense Pulsed Light treatment for long-term hair reduction on various body areas including intimate areas; sold as a pay-as-you-go service across clinic locations.
• Waxing Services Professional waxing services including Brazilian wax, intimate area waxing, and standard body waxing; available via single-session and Brazilian Waxing Membership.
• Medi-Inject Cosmetic Injections Anti-wrinkle and dermal filler cosmetic injections performed by qualified Cosmetic Nurse Injectors; a medical consultation is required prior to treatment.
• Cosmetic Tattooing (Powder Brow & Feather Touch Brow) Semi-permanent brow tattoo techniques including powder brows and feather touch brows for natural-looking brow enhancement lasting 1-3 years.
• Eyelash Extensions Professional eyelash extension application for enhanced lash appearance with various styles and thicknesses; also offered via the Eyelash Extension Membership program.
• Brow Lamination Semi-permanent brow treatment that smooths and straightens eyebrow hairs for a fuller, fluffier look lasting up to 8 weeks.
• Cosmelan De-Pigmentation Treatment Professional in-clinic depigmentation treatment delivering up to 95% reduction of age spots and pigmentation in a single treatment, suitable for all skin types.
• Pro Peels (Chemical Peels) Professional-grade chemical exfoliation treatments customized to address specific skin types and concerns, promoting cell turnover.
• Hydra-Micro (Microdermabrasion) Non-invasive exfoliation treatment that removes dead skin cells and promotes cell turnover for smoother, brighter skin.
• MediLight Skin Analyser Advanced skin analysis technology that scans upper and lower skin layers to identify current skin health and underlying damage not visible to the naked eye; offered as a complimentary consultation.
• PRP Vampire Facial Platelet-rich plasma treatment using the client's own blood to stimulate collagen production and improve skin texture through microneedling.
• BB Glow Semi-Permanent Foundation Semi-permanent makeup treatment using microneedling to infuse peptide-rich pigmented serums into the skin for foundation-like coverage lasting up to 6 months, achieved gradually over 3-6 sessions.
• Beauty Booster Treatment Hydrating cocktail treatment delivering vitamins, antioxidants, and hyaluronic acid via dermal stamping device for skin rejuvenation.
• Spray Tanning Professional spray tanning service using organic tanning solutions for an all-over bronzed look; available as a single session and via the Spray Tan Membership.
• Massage Body massage therapy services including 60-minute full body massage treatments; sold as a single service or as part of the R&R Wellness Package.
• Wellness Packages (R&R) Combined wellness package featuring a 60-minute ASI Results Facial and a 60-minute Body Massage for $210; also includes the Gift of Glow Holiday Package at $199.
• Australian Skin Institute (ASI) Skincare Products Proprietary cosmeceutical skincare line used in treatments and retailed at clinics and online, including cleansers, serums, moisturizers, sunscreens, and mineral makeup.
• Skin Memberships Monthly subscription program (Express and Advanced tiers from $49/month) providing regular LED Light Therapy, Hydro Microdermabrasion, and Professional Skin Peels with discounted services and products.
• Eyelash Extension Memberships Monthly subscription for regular eyelash extension maintenance appointments.
• Wax & Tan Memberships Monthly subscription for regular waxing and spray tanning services, including the Brazilian Waxing Membership.
• Gift Cards and E-Gift Vouchers E-Gift Cards and Gift Vouchers available in variable denominations starting from $20, valid for 3 years from purchase, redeemable across all in-clinic services and products.
• BB GO Mobile App Mobile application featuring contactless check-in/check-out, tap-and-go bookings, smart wallet for loyalty points, gift cards, packages, and memberships; new users receive $20 in loyalty points on download.

Quantifiable outcome

• Cosmelan treatment achieves up to 95% reduction of age spots and pigmentation in one treatment
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• TerraCycleminorStrategic or Co-development PartnerRecycling partner through Beauty Drop program. TerraCycle processes hard-to-recycle beauty packaging collected at Believe in Beautiful clinics, transforming materials into new products. Supports sustainability goals and environmental commitment.
• Australian Skin Institute (ASI)coreStrategic or Co-development PartnerSister brand providing exclusive cosmeceutical skincare product line used in treatments and sold at clinics. Includes cleansers, serums, moisturizers, sunscreens, mineral makeup and treatment products. The Skin and Beauty Training Centre provides staff certification.
• Mission AustraliaminorStrategic or Co-development PartnerCharitable partnership offering clients the option to round up visit costs by $1 to donate to Mission Australia, supporting families and homelessness prevention. Donation is voluntary and full amount passes to charity.
• Women's Legal Service QLDminorStrategic or Co-development PartnerCharitable recipient of community fundraising. Believe in Beautiful contributed over $120,000 to support free legal assistance for women and children affected by domestic violence and sexual assault. Annual charity partnerships.
• Share the DignityminorStrategic or Co-development PartnerCharity partnership making all 9 Brisbane clinics official drop-off points for sanitary items, toiletries and personal care product donations to women experiencing homelessness, domestic violence or financial hardship.
• PHD (Perry Human Services)minorStrategic or Co-development PartnerReferenced under skin concerns section, indicating partnership for hair loss treatment solutions.
• ZipPayminorGTM or Marketing PartnerBuy-now-pay-later payment option allowing clients to shop treatments, products and packages with ZipPay for flexible payment scheduling.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Others

• Zenoti: SaaS booking and clinic-management platform already powering Brazilian Beauty's appointment and membership operations. Relevant as a technology-stack enabler and an indirect indicator of comparable clinic-chain digital infrastructure maturity.
• Image Dermatology: Professional skincare brand sold through aesthetic clinics and medspas globally. Relevant comparator for Brazilian Beauty's Australian Skin Institute retail strategy of distributing proprietary cosmeceutical products through clinic and e-commerce channels.

Direct peers

• Australian Skin Clinics: National network of medical-grade skin clinics providing injectables, advanced skin treatments, and cosmetic procedures. Comparable in clinical-aesthetic positioning, multi-state footprint, and Brazilian Beauty's clinical-grade service mix.
• Laser Clinics Australia: Largest Australian beauty clinic chain offering skin treatments, laser hair removal, cosmetic injectables, and skincare retail across 200+ locations. Directly comparable multi-modality service menu, membership model, and clinic network economics to Brazilian Beauty.
• The Cosmetic Clinic: Trans-Tasman beauty clinic chain offering skin treatments, laser services, injectables, and skincare retail. Closely comparable in service mix, retail product channel, and multi-clinic operating model.
• Results Laser Clinic: Multi-location Australian clinic chain offering laser hair removal, skin treatments, body sculpting, and cosmetic injectables. Comparable mid-market clinical-aesthetic positioning and per-treatment pricing model.
• SILK Laser Clinics: ASX-listed Australian clinic chain offering laser hair removal, skin treatments, cosmetic injectables and skincare products across 130+ locations. Closely comparable in service mix, retail product channel and multi-state footprint.
• Clear Skincare Clinics: Australian clinic chain focused on skin treatments, laser hair removal, cosmetic injectables and skincare products. Comparable service menu, treatment protocol structure, and competitive overlap with Brazilian Beauty in Brisbane/Sydney markets.
• endota spa: Australian spa and skin clinic network offering facials, massage, waxing and advanced skin treatments across 100+ locations. Closely comparable wellness-meets-clinical positioning and membership-driven revenue model.

Broad incumbents

• Ella Baché: Established Australian skincare salon franchise and cosmeceutical brand with national footprint of beauty salons and skincare products. Comparable in facial-treatment and skincare-retail mix, with broader incumbent distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/brazilianbeaut
• Facebookfacebook.com/brazilianbeauty.com.au
• Instagraminstagram.com/explore/tags/brazilianbeautysalons

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brazilian Beauty