What By The Booth does

By The Booth is a Toronto-based strategic animation studio founded in 2003 that produces 2D and 3D animation, motion graphics, voice-over, sound design, and original music for marketing campaigns. The company serves enterprise brand marketers, product marketing teams, and content strategists at large global organizations, delivering brand launches, campaign assets, product education video libraries, event animations, and social content systems. Its production model is built around a structured four-step framework — Listen, Define, Engage, Make — that emphasizes strategic alignment between business objectives and creative output rather than purely aesthetic execution.

The core technical offering is a full-service animation production pipeline delivered by a 1–10 person core team (Founder Garus Booth, Lead Animator Mat Martel, Creative Director Cian Nolan, and Growth & Partnerships Binay Brar) supported by an international network of contractors. The studio has produced work for Samsung, Coca-Cola, Meta, Uber, VMware, Caseware, Audible, Shopify, Red Bull, and other enterprise clients, with case studies demonstrating delivery at scale (40+ animations for Meta's Professional Dashboard, 300+ localized animations for Uber's Drive Now campaign, global brand launch across 60 countries for Caseware). Supporting assets include the Creative Tangent podcast, a free Marketer's Video Playbook email course, and a Playground experimental space, all used as top-of-funnel thought-leadership channels.

Revenue is generated through custom, project-based professional services engagements sold via direct consultation; pricing is not publicly disclosed. Distribution is entirely direct, with no self-serve or productized offering, and the company positions itself around strategic consulting inputs ("no polished brief needed") rather than transactional delivery. The business has no disclosed external funding, operates as an independent privately held Ontario corporation (1000383467 Ontario Inc.), and relies on repeat and referral enterprise work supplemented by co-development partnerships with complementary agencies such as Thinkingbox, Hambly & Woolley, and Grassriots.

Name

By The Booth

Legal name

1000383467 Ontario Inc.

Website

https://bythebooth.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

By The Booth is a Toronto-based strategic animation studio that produces 2D and 3D motion graphics, sound design, and original music for enterprise brand marketers and product marketing teams at global companies including Samsung, Coca-Cola, Meta, Uber, and VMware.

Ownership category

akta.pro rank

Product category

Animation Production Services

NAICS

Graphic Design Services (541430)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Strategic animation services
• Brand animation production
• Motion graphics studio
• Explainer video production
• Video campaign animation

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Animation Services: The company generates revenue through creating custom animation and video content for enterprise clients. Projects include brand campaigns, product launches, explainer videos, social content systems, event animations, and training content. Pricing is project-based and quote-driven.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

By The Booth is a strategic animation studio that produces 2D and 3D animation, motion graphics, and visual storytelling content for enterprise marketing clients. Its services span strategy and creative development, scriptwriting, illustration, design, animation, voice-over, sound design, and original music, applied across brand launches, campaign systems, product education videos, event animations, and social content. The studio delivers custom, project-based animation engagements for brands such as Samsung, Coca-Cola, Meta, Uber, VMware, and Caseware.

Product overview

The Booth is a strategic animation studio offering professional animation services for marketers. The core offering consists of strategic animation services, supported by specialized service modules including brand animation, product education video production, social content animation, event animation, campaign animation, and storytelling animation. The studio also provides educational resources through The Marketer's Video Playbook (a free email course), the Creative Tangent podcast, and the Playground space for exploratory animation strategies. The production workflow encompasses strategy, scriptwriting, illustration, design, 2D animation, 3D animation, voice-over, sound design, and original music composition.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Animation Services End-to-end strategic animation services that help enterprise marketers align teams, spark momentum, and make complex ideas feel obvious through motion graphics, brand animations, and video content. Delivered through a four-step methodology (Listen, Define, Engage, Make) covering strategy, scriptwriting, illustration, design, 2D and 3D animation, voice-over, sound design, and original music.
• Brand Animation Services Animation services for brand launches including animated brand systems, motion rules frameworks, and brand expression across global events. Evidenced by the Caseware global brand launch animation system deployed across 60 countries.
• Product Education Video Services Educational video production at scale, including animation libraries, evergreen design strategies, and adaptable content for product onboarding and training. Evidenced by the 40+ educational animations produced for Facebook/Meta's Professional Dashboard creator tools.
• Social Content Animation Services Animated social media content systems including type-driven animations, scalable animation for multiple platforms, and localized asset creation. Evidenced by the 300+ type-driven animations developed for Uber's Drive Now campaign.
• Event Animation Services Large-scale event animation including opening titles, chapter intros, dynamic opening experiences, and themed backgrounds for global multi-location events. Evidenced by VMware Explore animations deployed across California, Dubai, Barcelona, and Tokyo.
• Campaign Animation Services Integrated campaign animation combining live-action with animation for TV, out-of-home, radio, and digital channels. Evidenced by Coca-Cola's Unlock Summer campaign with branded icons for TV, online, out-of-home, and print advertising.
• Storytelling Animation Services Narrative-driven animation using character design, illustration, and storytelling to create emotional connections for awareness campaigns. Evidenced by Mercy Home's In Our Words awareness campaign using animation to tell stories of children and inspire monthly donations.
• Playground A space for exploratory animation strategies where stories gain full meaning and impact through motion, featuring experimental creative work published on the studio's website.

Quantifiable outcome

• Nearly 1 million impressions with $0.35 CPC and $0.038 CPV for National Poison Prevention campaign
• +2 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered minor and core.

• ThinkingboxminorStrategic or Co-development PartnerPartnered with Thinkingbox on Audible Reimagined campaign to reposition Audible from audiobook provider to audio entertainment platform. The collaboration supported celebrity endorsements from Kevin Hart, Rick Lewis, and Seth Godin.
• Hambly & WoolleycoreStrategic or Co-development PartnerDesigned Caseware's new visual identity system. Hambly & Woolley created the brand system that The Booth then animated and produced the launch video for, which debuted at CwX global conference.
• The HiveminorStrategic or Co-development PartnerLed creative direction for Coca-Cola Unlock Summer campaign, coordinating with The Hive, Adhoc, Rooster, and The Vanity agencies in Toronto and Santiago, Chile.
• GrassriotsminorStrategic or Co-development PartnerCollaborated with Grassriots and Intents and Purposes on Mercy Home's 'In Our Words' awareness campaign using animation to inspire monthly donations.
• Mason Marketing SolutionsminorGTM or Marketing PartnerCollaborated with Mason Marketing Solutions on Alpine Credits Heroes Campaign, combining The Booth's animation with Mason's marketing expertise to differentiate the brand in a competitive market.
• ParachuteminorStrategic or Co-development PartnerCreated animated National Poison Prevention Week campaign in partnership with Parachute, delivering nearly 1 million impressions across Meta and YouTube.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Thinkmojo: Thinkmojo is a San Francisco animation studio producing brand and explainer animations for tech and enterprise clients, overlapping closely with The Booth's enterprise animation focus.
• Sandwich: Sandwich is a creative video and animation studio known for branded content for tech and consumer companies, comparable in craft-driven, enterprise-focused motion work.
• Yans Media: Yans Media is an animation studio specializing in explainer videos and motion graphics for brands and SaaS companies, a direct comparable on production style and customer segment.
• Oddfellows: Oddfellows is an animation and design studio producing branded content and campaigns for global brands, a craft-level peer in motion-driven storytelling.
• Explainify: Explainify produces explainer videos and animated brand content for B2B marketers, directly comparable in product category and target buyer.
• Giant Ant: Toronto-based animation and motion design studio serving global brands, a direct geographic and category peer to By The Booth.
• Demo Duck: Demo Duck is a boutique explainer video and animation studio serving B2B and enterprise marketing teams, directly comparable to By The Booth's motion-graphics-for-marketers offering.
• Golden Wolf: Golden Wolf is an animation and motion design studio producing brand-led content for global clients, overlapping with The Booth's motion-graphics-for-brands positioning.

Emerging players

• Bento Studio: Bento Studio is a small animation and motion graphics studio producing brand and product content, comparable as an emerging competitor in the boutique animation segment.
• Pencil Kings: Pencil Kings focuses on animation training and creative production for marketers and brands, partially overlapping with The Booth's educational content offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/by-the-booth
• Instagraminstagram.com/bythebooth

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about By The Booth