PXtech

What PXtech does

PXtech is a UK-based private digital solutions company founded in 1999 and headquartered in Derby, England, which became 100% employee-owned in February 2022 and operates as PXtech Limited, a private limited entity incorporated in England. The company specializes in integrated Electronic Point of Sale (EPOS) systems and Business Intelligence software primarily serving the hospitality and charity retail sectors within the UK, with concentration in the Midlands region. Its primary go-to-market combines a direct sales team for enterprise and mid-market clients with a 2018 joint venture partnership with ICRTouch that targets SMEs, multi-site groups and high-profile hospitality clients through ICRTouch's 100,000-installation front-end EPOS channel.

The company's technology architecture follows a platform-plus-modules model. The foundation is the integrated EPOS stack (ICRTouch front-end coupled with PXtech back-office) plus the Axent Business Intelligence platform for real-time operational analytics covering sales, employee productivity, stock control, and fraud detection across multi-site operations. This is extended by add-on modules including a cloud-based tablet ordering and management system, Kitchen Display Systems (KDS), and Electronic Gift Aid enrollment for charities. The Wil-U sub-brand provides a tablet-based, standalone charity solution for item selling, Gift Aid revenue capture, and supporter/volunteer engagement, intentionally designed to operate without dependency on PXtech's EPOS stack. Pricing is custom and quote-based across the portfolio, with annual billing and no publicly disclosed tiers.

PXtech's revenue mechanics combine recurring EPOS software licenses, hardware sales and professional installation services, and Wil-U subscriptions, monetized predominantly through direct enterprise sales and regional channel distribution via ICRTouch. Named enterprise charity customers include Oxfam and Save the Children, alongside SMB hospitality operators reached through the partnership channel. Geographic footprint is domestic UK, with no evidence of international expansion, and the company's employee-ownership structure is presented as a strategic stability mechanism rather than a scaling catalyst.

Name

PXtech

Legal name

PXtech Limited

Website

https://pxtech.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

PXtech is a UK-based private digital solutions provider founded in 1999, offering integrated EPOS and business intelligence software for the hospitality and charity retail sectors. Its portfolio combines the Axent BI platform, ICRTouch partnership, and Wil-U tablet charity solution.

Ownership category

akta.pro rank

Headquarters

HQ city

Derby

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. EPOS Software Licenses: Sale and licensing of Electronic Point of Sale software systems with integrated business intelligence capabilities for hospitality and charity sectors
2. Hardware Sales and Installation: Sale and installation of POS hardware including tablets, terminals, and related equipment with professional deployment services
3. Wil-U Charity Solutions: Digital Gift Aid and charity retail solutions as a separate standalone product not tied to EPOS systems

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

PXtech provides digital workforce engagement solutions for the hospitality and charity retail sectors, combining Electronic Point of Sale (EPOS) systems with an integrated Business Intelligence platform (Axent) for real-time data on employee productivity, stock control, and operational control. The company also offers the Wil-U tablet-based solution that enables charities to digitise item selling, increase Gift Aid revenue, and connect with supporters and volunteers without requiring a full EPOS system. Solutions are sold as combined software, hardware, and implementation packages, with custom quote-based pricing.

Product overview

PXtech offers a suite of digital workforce engagement and retail management solutions primarily serving the hospitality and charity retail sectors. The core portfolio consists of EPOS (Electronic Point of Sale) systems coupled with Axent Business Intelligence for real-time analytics, complemented by the Wil-U tablet-based charity solution. The architecture follows a platform-plus-modules approach where the EPOS and BI platforms serve as the foundation, with add-on modules including cloud-based tablet ordering systems, Kitchen Display Systems, and Electronic Gift Aid solutions. PXtech also provides hardware installations and support services.

Differentiator

Problem solved

Functional benefit

Brands

• Wil-U: A tablet-based digital solution for charities that makes selling items, increasing Gift Aid revenue, and connecting with supporters and volunteers easier and more affordable.

Products and services

• Wil-U

Quantifiable outcome

• Organisations with engaged workforces are 21% more profitable than those without
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• ICRTouchcoreStrategic or Co-development Partner · 1 May 2018Partnership between PXtech and ICRTouch for Midlands hospitality sector. ICRTouch provides front-end EPOS software and systems with 100,000 installation base, coupled with PXtech's back-office business intelligence and hardware for complete end-to-end hospitality ecosystem. Joint venture targets SMEs, multi-site groups and high-profile hospitality clients across the Midlands.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• TouchBistro: iPad-based restaurant POS with front-of-house, tableside ordering and back-office reporting. Closely aligned with PXtech's hospitality EPOS plus tablet-based ordering strategy.
• Toast: US-headquartered restaurant POS platform with integrated back-office, payroll, and team management. Direct competitor to PXtech's hospitality EPOS + Axent BI offering, with significantly greater capital and product breadth.
• Square for Restaurants: Block-owned POS and integrated payments solution targeting SMB restaurants with front- and back-of-house tooling. Competes with PXtech in the UK SME hospitality segment where ICRTouch partnership is focused.
• SumUp: European-headquartered SMB payments and POS provider with strong UK presence. Overlaps with PXtech's hardware + software bundle targeting small hospitality operators in the Midlands.
• Clover (Fiserv): Fiserv-owned POS hardware and software platform serving SMBs including hospitality, with an app marketplace for add-on modules. Comparable to PXtech's platform-plus-modules architecture and SMB-led GTM.
• Lightspeed Restaurant: Cloud POS and commerce platform serving restaurants and retailers globally with integrated payments and analytics. Directly comparable to PXtech's EPOS + BI hospitality stack, with a broader multi-vertical reach.

Emerging players

• 7shifts: Restaurant-focused employee scheduling, workforce management and team engagement SaaS. Adjacent to PXtech's workforce engagement value proposition but specialising in scheduling rather than broader EPOS.
• CharityEngine: All-in-one CRM, fundraising, marketing and Gift Aid management platform for non-profits. Comparable to PXtech's Wil-U solution in the charity vertical with broader CRM scope.
• DonorPerfect: Donor management and fundraising CRM software widely used by UK and US charities. Adjacent to PXtech's Wil-U charity retail and Gift Aid product, serving overlapping non-profit customers.

Broad incumbents

• Restaurant365: Cloud-based accounting, inventory and workforce platform for restaurants. Broad incumbent in the same hospitality back-office software category where PXtech's Axent BI competes.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/PXtech
• Facebookfacebook.com/pxtech.net/?fref=ts
• LinkedInlinkedin.com/company/pxtech

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PXtech