Greater Orlando Real Estate Investor Association

What Greater Orlando Real Estate Investor Association does

Greater Orlando Real Estate Investor Association (GOREIA) is a privately held, membership-based Real Estate Investor Association serving real estate investors in the Orlando, Florida market. The organization is officially headquartered at 4355 W Kennedy Blvd in Tampa, FL, and runs its primary monthly meetings and recurring subgroups at Sihle Insurance Group in Altamonte Springs, FL. Founded and led by Lawrence Malloy (a 23-year real estate investing veteran with 1,500+ deals completed through his firm Ethical Home Buyers), GOREIA combines in-person community programming with a member-facing web platform built on the Real Estate Promo technology stack.

GOREIA's product surface centers on an annual membership (Individual $159, Family $209, Business Platinum $995) that bundles free attendance at monthly meetings and subgroups, a free personal real estate website, cross-network property listings (GOREIA site, member sites, and RealEstatePromo.com), and access to 36+ educational classes/workshops covering wholesaling, seller financing, land trusts, fix-and-flip, and 1031 exchanges. Premium paid tiers layer on property analyzer tools (Seller Net Sheet, Repair Estimate Worksheet, Offer Generator Wizard, MAO and Mortgage Calculators) at $5.95-$44.95/month, and the platform supports PCI-DSS compliant payment processing via Solupay Consulting.

The business model is a hybrid of subscription revenue (memberships, premium website tiers, Business Platinum vendor memberships), transaction fees ($20 non-member meeting fees, one-time training product purchases), and affiliate-style revenue (TurboTenant tenant screening referrals). Go-to-market is community-led and event-driven: free first-time guest passes at the 4th-Thursday monthly meeting, referral-driven acquisition, Facebook and Meetup social presence, and an SEO-supported content library. Customer segments include active real estate investors (primary), real estate professionals (realtors, mortgage brokers, contractors), prospective/beginning investors, and 45 business associate vendors who monetize access to the investor base.

Name

Greater Orlando Real Estate Investor Association

Legal name

Greater Orlando Real Estate Investor Association

Website

https://goreia.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Greater Orlando Real Estate Investor Association (GOREIA) is a privately held, membership-based Real Estate Investor Association that provides Orlando-area real estate investors with monthly networking meetings, subgroups, 36+ educational classes, personal real estate websites, property analyzer tools, and access to a 45-vendor business associate ecosystem, powered by the Real Estate Promo platform.

Ownership category

akta.pro rank

Product category

Real Estate Investor Association (Education, Networking & Member Tools)

NAICS

Other Similar Organizations (except Business, Professional, Labor, and Political Organizations) (81399)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Condominium Association Management (BPAJAHAA)

Keywords

• Real estate investor association
• Investor networking events
• Real estate education workshops
• Property analysis tools
• Personal real estate websites

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Subscriptions: Annual membership fees provide recurring revenue. Tiers include Individual Annual ($159), Family Add-On ($50), Family Annual ($209), and Business Platinum ($995). Members receive free attendance to monthly meetings and subgroup events, discounts on education, a free personal website, and property listing tools.
2. Event Guest Fees: Non-members pay $20 to attend main monthly meetings. First-time guests receive a free guest pass. Special events, workshops, and seminars may have separate pricing.
3. Personal Website Premium Upgrades: Members can upgrade from a free basic website to paid tiers: Basic Ad-Free ($5.95/month or $9.95/month for non-members) and Premium PAT ($34.95/month or $44.95/month for non-members), with one-time setup fees of $29 and $79 respectively. Premium tiers include property analyzer tools, repair estimates, seller net sheets, and custom page editing.
4. Real Estate Training Products: The association sells educational courses and products from various speakers and vendors, accessible through the Product List on the website.
5. Vendor/Business Associate Memberships: Business associates pay for vendor membership to access and network with GOREIA's investor base. GOREIA has 45 business member/vendors offering discounts to members.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

GOREIA operates a membership-based real estate investor association that delivers recurring in-person networking meetings, subgroup deal-structuring sessions, and 36+ educational classes/workshops to real estate investors in the Orlando and Central Florida market. Members receive a complimentary Basic Personal Real Estate Website (with paid premium tiers adding Property Analyzer Tools, custom pages, and property listing syndication) and access to a curated network of 45 business associate vendors spanning lending, title, legal, accounting, contracting, and related services.

Product overview

GOREIA operates as a membership-based Real Estate Investor Association providing a platform of services centered around education, networking, and investment tools for real estate investors. The core offering is the membership program which includes access to monthly meetings, subgroup meetings (Buy and Hold Networking, Networking and Deal Structuring), and over 36 educational classes/workshops. Member benefits include a complimentary Basic personal real estate website (pre-built pages, buyer/seller forms, property listings), while premium features like Property Analyzer Tools (PAT) including Seller Net Sheet, Repair Estimate Worksheet, and Offer Generator Wizard are available as upgraded services. Financial tools include MAO Calculator and Mortgage Calculator. The organization also maintains a vendor directory and property listings marketplace for members.

Differentiator

Problem solved

Functional benefit

Products and services

• GOREIA Annual Membership (Individual and Family) Annual membership program (Individual $159/year, Family Annual $209/year, Family Add-On $50/year) granting free attendance at Main Monthly Meetings and subgroup events, member-discounted access to 36+ educational classes and workshops, a free Basic Personal Real Estate Website, property listing tools, and networking with 45 Business Associate vendors. Designed for active real estate investors in the Orlando/Central Florida market.
• Business Associate / Business Platinum Membership Vendor membership tier ($995/year Business Platinum) for service providers such as lenders, hard money lenders, CPAs, attorneys, title insurance companies, contractors, and lead generation firms who want to access GOREIA's investor base, secure vendor table placement at monthly meetings, and be listed in the online Approved Vendor List.
• Main Monthly Meeting and Subgroup Networking Events Recurring in-person meetings hosted at Sihle Insurance Group, Altamonte Springs, FL: the Main Monthly Meeting on the 4th Thursday (5:30 PM – 8:30 PM) features national expert speakers and is free for members and first-time guests ($20 for non-members). Subgroups include the Breakfast Networking Group and the Networking and Deal Structuring Subgroup, providing ongoing touchpoints for member acquisition, retention, and deal sharing.
• Real Estate Investing Education (Classes and Workshops) Catalog of more than 36 educational classes and workshops covering marketing to motivated sellers, foreclosure investing, wholesaling, seller financing, land trusts, contracts and agreements, fix-and-flip business, personal development, raising private money, and 1031 property exchange. Open to members at a discount and to non-members for separate pricing.
• Personal Real Estate Website Complimentary Basic Personal Real Estate Website for GOREIA members, built on the Real Estate Promo platform, with pre-built pages, buyer and seller lead collection forms, property listings, and lead credits. Premium upgrades add ad-free experience ($5.95/month for members), full customization, and Property Analyzer Tools (Premium PAT at $34.95/month for members) with one-time setup fees of $29 and $79 respectively.
• Property Analyzer Tools (PAT) Premium suite of deal-analysis tools available on the Premium PAT website tier, including the Seller Net Sheet calculator, Repair Estimate Worksheet, and Offer Generator Wizard. Designed to help real estate investors underwrite wholesale, fix-and-flip, and creative-financing deals.
• MAO Calculator (Maximum Allowable Offer) Free online calculator that computes Maximum Allowable Offer prices based on After Repaired Value (ARV) and estimated repair costs, using customizable calculation percentages. Used by real estate investors to underwrite acquisition offers.
• Mortgage Calculator Free online mortgage calculator that computes remaining payments, interest rates, mortgage balance, and monthly principal and interest based on four user-input variables. Available to members and the general public.
• Property Listing Marketplace (Member Listings) Member property listing platform where investors can post wholesale, fix-and-flip, and rental opportunities; listings automatically syndicate to the member's personal website, the GOREIA website, and RealEstatePromo.com, with email notifications broadcast to all GOREIA members.

Quantifiable outcome

• Over 1,500 deals completed by founder Lawrence Malloy through GOREIA's ecosystem and education
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• BCR CPA's & AdvisorsminorStrategic or Co-development PartnerBCR CPA's & Advisors is a full-service tax and accounting firm specializing in helping small businesses, real estate investors, and high net worth individuals with tax preparation and financial services. Contact: Odean Clarke, CPA; 2431 Aloma Ave, Suite 165, Winter Park, FL 32792; (407) 672-1250.
• Clifton Larson Allen LLCminorStrategic or Co-development PartnerClifton Larson Allen LLC provides accounting, assurance, audit, financial, and financial advisory services. Orlando office: 420 South Orange Avenue, Suite 500, Orlando, FL 32801. Contact: Caleb Solley, CPA; (407) 244-9349.
• Foreclosures and Probates DailyminorStrategic or Co-development PartnerForeclosures and Probates Daily provides lead generation services for real estate investors, offering daily lists of foreclosed and probate properties. Contact: Tangie Cousins; (813) 563-0005.
• Equity ProminorStrategic or Co-development PartnerEquity Pro offers lead generation and real estate services for investors. Orlando office: 2440 Sand Lake Rd, Orlando, FL 32809. Contact: Jason Bobbit; (800) 213-4830.
• Connected InvestorsminorStrategic or Co-development PartnerConnected Investors provides marketing services and tools for real estate investors, helping them find deals and connect with other investors.
• Networth Realty of OrlandominorStrategic or Co-development PartnerNetworth Realty of Orlando builds wealth and improves communities by providing residential real estate buyers with inventory, expertise, and tools for property restoration and value-add investments.
• Real Estate PromocoreTechnology or IntegrationGOREIA's website platform is powered by Real Estate Promo (www.realestatepromo.com). Real Estate Promo provides the underlying technology for member personal websites, property listings, lead collection, and the property analyzer tools. GOREIA is described as 'An Independent REIA Powered by Real Estate Promo.'
• Solupay Consulting, Inc.coreTechnology or IntegrationSolupay Consulting, Inc. provides the third-party credit card payment processing infrastructure for GOREIA's website transactions. Solupay maintains PCI DSS compliance for all GOREIA-authorized transactions.
• TurboTenantminorGTM or Marketing PartnerTurboTenant is a tenant screening and rental management tool provider partnered with GOREIA. TurboTenant ads and referral links appear on the GOREIA property listing pages. GOREIA members are directed to TurboTenant for tenant credit checks and eviction record lookups.
• Sihle Insurance GroupminorStrategic or Co-development PartnerSihle Insurance Group serves as the host venue for GOREIA's main monthly meetings at 1021 Douglas Ave, Altamonte Springs, FL 32714. The venue is a regular meeting location for the association's events.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Connected Investors: Connected Investors is an online community and marketing platform for real estate investors, featuring deal listings, networking forums, and lead-generation tools. It overlaps with GOREIA's property listing marketplace, investor networking, and tools-for-members offering.
• BiggerPockets: BiggerPockets is the largest U.S.-based online community for real estate investors, offering forums, podcasts, calculators, and educational content. It is the direct digital analog to GOREIA's community/education model — same customer (active RE investors) and same value proposition (networking + education), but online and at national scale rather than local.
• National REIA: National REIA is the national association that federates independent local Real Estate Investor Associations. GOREIA is one such member REIA, making National REIA a structural peer — same organizational model (membership-based local REIA) operating one tier up at the national level.

Emerging players

• PropStream: PropStream is a real estate data and lead-generation platform used by investors and agents for comps, skip tracing, and marketing lists. Comparable to the property analyzer and lead-generation tools GOREIA bundles for members, focused on the same end-customer (active investors) but as software rather than a community.
• Mashvisor: Mashvisor is a real estate investment analytics platform that provides neighborhood-level data, ROI projections, and rental analysis. Adjacent to GOREIA's MAO and mortgage calculators and educational curriculum on offer generation; serves the same decision-support function for active investors.
• DealMachine: DealMachine is a real estate investor marketing platform with mobile-driving-for-dollars and skip-trace functionality. Comparable to GOREIA's lead-generation and deal-flow features (lead capture forms, property listings) but built for individual investors using software rather than community gatherings.
• Propello (Propel.io): Propello (formerly Propel.io) is an all-in-one platform for real estate investors offering CRM, deal analysis, lead generation, and education. Comparable to GOREIA's bundled Property Analyzer Tools, listings, and education offering, aimed at the same solo-investor segment.

Broad incumbents

• Fortune Builders (formerly Thrive15): Fortune Builders (operating out of the former Thrive15 platform) is a real estate investing education company offering coaching programs, online courses, and live events. Comparable to GOREIA's 36+ classes/workshops on wholesaling, fix-and-flip, and creative financing, but at national B2C scale with celebrity co-founders.

Others

• RealEstatePromo.com: RealEstatePromo.com is the technology platform that powers GOREIA's website, member personal websites, property listing marketplace, calculators, and lead-capture forms. It is a technology vendor and ecosystem enabler rather than a competitor, comparable because it serves the same REIA vertical with the same offerings.

Regional players

• Greater Atlanta REIA / Houston REIA (Peer regional REIAs): Regional REIAs in other major markets (e.g., Atlanta REIA, Houston REIA, Tampa Bay REIA) operate an essentially identical model to GOREIA: monthly meetings, vendor lists, classes, and RealEstatePromo-powered websites. They are structurally direct competitors serving the same role in different geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/greaterorlandoreia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greater Orlando Real Estate Investor Association