CFM media

What CFM media does

CFM Media (legal entity CFM_media GmbH) is a Seligenstadt, Germany-based travel-technology specialist founded in 1999 that builds proprietary software for tour operators, online travel agencies (OTAs), travel agency cooperatives, and individual travel agencies across the DACH region and, since 2024, Eastern Europe via a Bulgarian subsidiary (CFM OOD, Montana). Its product portfolio centers on an integrated traveltech stack: Raccoon, a multi-tenant, multilingual CMS purpose-built for tourism; Squirrel, a Travel/Data Management System (RMS) unifying bookable and non-bookable content with multi-format import/export; Wolf and Lynx IBE frontends — standardized booking-engine UIs wrapping Amadeus Leisure and Traffics respectively, with additional integrations into Peakwork, Booking Experts, TourVisio, Bewotec, and others; and a Travel Progressive Web App for offline-capable after-sales and customer engagement. The platform is built on Laravel/Nest.js backends, React frontends, MySQL/MongoDB data stores, Docker/Kubernetes on AWS, and integrates with Superchat and WhatsApp for customer service and with PAYBACK for loyalty.\n\nThe company operates a hybrid revenue model combining recurring software subscriptions (e.g., standardized Reisebüro packages priced from €249/month Pro to €499+/month Expert, plus WebHosting and 12-month minimum service contracts) with project-based custom development priced via milestone-based fixed fees (40% on order, 30% at system setup, 30% on acceptance) and separate professional services billed hourly. Customer base includes enterprise names such as ANEX Group (Neckermann, ÖGER TOURS, BUCHER Reisen), Netto-/EDEKA-/Marktkauf Reisen, Sunny Cars, Bentour Reisen, Easy Reisen, ETI, Olimar, and Etihad/Capital Holidays, mid-market operators (südwest touristik, 1AVista, Leading Campings), and an SMB agency channel addressed through packaged subscriptions. Distribution combines direct enterprise sales with referral co-selling via integration partners (Amadeus, Traffics, Booking Experts, Peakwork) and industry associations (DRV, VIR, Chain4travel, OTDS, travelup). Ownership is founder/management-controlled with no disclosed external funding; managing directors Frank Müller and Camil Binas lead the German entity alongside COO Mariyan Stamenov for the Bulgarian operations.

Name

CFM media

Legal name

CFM_media GmbH

Website

https://cfmmedia.de

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

CFM Media is a German travel-technology specialist that builds proprietary CMS, RMS, booking-engine frontends, and PWA solutions for DACH and Eastern European tour operators, OTAs, and travel agencies.

Ownership category

akta.pro rank

Product category

Travel Technology Software

NAICS

Travel Agencies (561510), Advertising, Public Relations, and Related Services (5418)

akta.pro primary industry

Online Booking Tools (OBT) & Corporate Booking UX (THALAGAD)

akta.pro secondary industries

Supplier Content, Contracting & Rate Management (RFP, Negotiated Rates) (THALAGAH), Customer Support, Contact Center & Case Management (Omnichannel) (THALAGAK)

Keywords

• Travel technology solutions
• Content management systems
• Online booking engines
• Tour operator software
• Progressive web apps

Headquarters

HQ city

Seligenstadt

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Licensing (CMS, RMS, IBE): CFM licenses its proprietary software products (Raccoon CMS, Squirrel RMS, Wolf/Lynx IBE Frontends, Travel PWAs) to travel companies. The software is configured, customized, and integrated per client requirements.
2. Project-Based Development & Implementation: Custom web development, design, and integration projects are priced as fixed-fee engagements (Pauschalhonorar) with payment milestones at 40% upon order, 30% at system setup, and 30% upon final acceptance. Additional services such as training, consulting, and software installation are charged separately.
3. Web Hosting & Domain Services: WebHosting fees are charged every 6 months in advance. Domain registration is facilitated as an intermediary with fees passed through to registrars. Service and maintenance contracts run with a minimum 12-month term, auto-renewing annually unless cancelled 3 months prior.
4. Professional Services & Support: Servicedesk support for bug reporting, error resolution, and product development is provided. Training, individual consulting, and software installation are billed separately at hourly rates defined in the current price list.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

CFM Media develops and licenses an integrated suite of proprietary software products purpose-built for the travel and tourism industry: Raccoon CMS for content management, Squirrel RMS for travel/data management, standardized IBE Frontends (Wolf for Amadeus, Lynx for Traffics) for online booking, and Travel PWAs for after-sales customer engagement. The company configures, customizes, and integrates these products for tour operators, OTAs, travel agencies, travel agency cooperatives, and campsite operators primarily in the DACH market.

Product overview

CFM Media offers a modular platform-plus-products architecture for the travel and tourism industry. The core platform rests on two proprietary systems: Raccoon CMS (Content-Management-System) and Squirrel RMS (Reise-Management-System / Data-Management-System), which together manage both bookable and non-bookable travel content, packages, pricing, and availability. These are complemented by standardized IBE Frontends — specifically Wolf (Amadeus-based) and Lynx (Traffics-based) — which provide user-facing booking engine interfaces. Additional modules include Travel PWAs for After-Sales and Every Day services, Camping Booking Solutions via Booking Experts integration, Destination-Hubs, and B2B Service Platforms for travel cooperation groups. All products are designed to work together seamlessly while also being available as standalone solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Raccoon: Content-Management-System (CMS) designed for the tourism industry, offering intuitive content management, mandant capability, multilingual support, and seamless integration with booking systems.
• Squirrel
• Travel PWA
• Wolf IBE
• Lynx IBE

Products and services

• Raccoon CMS CFM's proprietary Content Management System built for the travel and tourism industry. Features multi-tenant capability, multilingual support, SEO optimization, drag-and-drop editing, page duplication, responsive device preview, and direct integration with IBE booking systems. Serves as the foundational CMS for complex travel portals and travel agency websites, managing both bookable and non-bookable content.
• Squirrel RMS (Reise-Management-System) CFM's proprietary Travel/Data Management System that unifies bookable and non-bookable content for the travel industry. Supports tours, cruises, themed travel, and add-on services such as insurance and excursions. Features multi-tenant configurations, variable dashboards, drag-and-drop functionality, user management, and data import/export in all common formats. Functions as a standalone solution or integrates with Raccoon CMS and IBE frontends.
• Wolf IBE (Amadeus Frontend) CFM's standardized Amadeus Starter / Leisure IBE Advanced frontend. Provides offer teasers, search masks, listing and detail pages, modern responsive design, individual CI customization, and automated teaser generation for online booking of package holidays and hotels.
• Lynx IBE (Traffics Frontend) CFM's standardized Traffics Webservice Connector/XML frontend. Provides efficient webservice connection for teasers and search masks, modern responsive design, and supports subdomain and full-page solutions integrated with Raccoon CMS for seamless user experience.
• Travel PWA (Progressive Web App) CFM's Progressive Web Apps for the tourism industry that function as digital travel companions online and offline. Provide after-sales services (booking documents, hotel information, transfers, weather forecasts, excursion tips), everyday services, loyalty programs, and customer engagement features. Function as native apps on mobile without app store installation, with single codebase for all devices.

Quantifiable outcome

• Successfully digitalized four major travel brands for ANEX Group (Neckermann, ANEX Tour, BUCHER, ÖGER TOURS)
• +2 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• AmadeuscoreTechnology or IntegrationAmadeus is a core technology integration partner. CFM's Wolf IBE frontend connects to Amadeus Leisure IBE (Starter / Leisure IBE Advanced), enabling travel operators to offer dynamic package travel and hotel bookings through CFM-built portals.
• TrafficscoreTechnology or IntegrationCFM's Lynx IBE frontend connects to Traffics Webservice/XML, providing a modern responsive booking interface for travel operators and OTAs. Traffics is referenced as a core IBE integration alongside Amadeus.
• Booking ExpertscoreTechnology or IntegrationBooking Experts provides reservation technology for camping, glamping, and outdoor accommodations. CFM integrates this via its Raccoon CMS and custom frontends, enabling real-time online booking for campsites and outdoor properties.
• DRV (Deutscher Reiseverband)minorStrategic or Co-development PartnerDRV is Germany's leading travel industry association. CFM is listed as a partner, indicating active involvement in the German travel industry's digital ecosystem.
• VIR (Verband Internet Reisevertrieb)minorStrategic or Co-development PartnerVIR is the German Association of Internet Travel Distribution. CFM's partnership positions the company within the online travel distribution community.
• Chain4travelminorStrategic or Co-development PartnerChain4travel is a travel distribution platform. CFM's partnership indicates integration and collaborative work within the European travel distribution ecosystem.
• PAYBACKminorStrategic or Co-development PartnerPAYBACK loyalty points system was successfully integrated into Netto-Reisen's booking flow in 2025, combining travel booking with a multi-partner loyalty program.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• TourRadar: Online marketplace and technology platform for multi-day tours and packaged travel. Adjacent to CFM's tour-operator customer base, with overlapping interest in content, booking, and operator digital infrastructure.
• Lemax: Slovenian travel-software vendor offering a cloud platform for tour operators and DMCs covering bookings, content, and operations. Comparable to CFM's Raccoon/Squirrel stack for smaller and mid-market tour operators.

Broad incumbents

• SiteMinder: Global hotel distribution and booking-engine platform serving accommodation providers with channel management and direct booking technology. Comparable to CFM's Booking Experts-based camping solution at a broader accommodation-industry scale.
• Amadeus IT Group: Global GDS and travel technology giant whose Amadeus Leisure platform underlies much of CFM's Wolf IBE. A broad incumbent whose technology direction, APIs, and pricing shape CFM's product economics.

Direct peers

• Booking Experts: Dutch reservation and channel-management platform for campsites, holiday parks, and outdoor accommodations. CFM integrates Booking Experts for its camping vertical, positioning them as adjacent peers serving the same niche.
• TravelTainment: German travel-technology provider (Amadeus subsidiary) offering booking, content, and distribution solutions to tour operators and travel agencies. Closely comparable to CFM in serving the DACH tour-operator segment with similar IBE and content capabilities.
• Schmetterling International: German travel technology and services group providing booking, mid/back-office, and CRM tools to travel agencies and TMCs. Comparable to CFM in DACH customer base and agency-focused technology stack.
• Bewotec: German provider of booking and back-office software (MyJack, Schaufenster, iXcom) for tour operators and travel agencies. Directly comparable to CFM's Wolf/Lynx IBE and RMS offerings and is also an integration partner of CFM (e.g., for ETI).
• Traffics GmbH: German travel-distribution technology vendor whose booking backbone powers many DACH tour operators. CFM integrates Traffics via its Lynx IBE, making it both a partner and a structural peer in the same customer accounts.
• Midoco GmbH: German provider of mid- and back-office, CRM, and duty-of-care software for corporate travel agencies and TMCs. Comparable to CFM in serving the German-speaking travel distribution market with software-led services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CFMmedia
• LinkedInlinkedin.com/company/cfm-media
• Instagraminstagram.com/cfm_media

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CFM media