Houdini Interactive
Houdini Interactive is a Spokane-based creative design and development studio specializing in experiential marketing, building custom interactive installations, AR/VR experiences, branded games, and web platforms for enterprise brands and cultural institutions.
- Company typePrivate
- Founded2018
- HeadquartersSpokane, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Houdini Interactive does
Houdini Interactive is a full-service creative design and development studio headquartered in Spokane, Washington (Houdini Interactive LLC, organized under Washington State law). Founded in 2018, the firm specializes in experiential marketing, producing custom interactive installations, AR/VR experiences, branded digital games, touch screen kiosks, and bespoke web platforms for enterprise clients and cultural institutions. Its service capabilities span Event Interactive, Brand Activation, Gamification, Web Design & Development, and Product Design, supported by a full-stack technology model combining Unity 3D, web frameworks (HTML/CSS/JavaScript, Angular, React, Vue.js), AR/VR toolkits, and custom hardware integration including Azure Kinect, touch screens, and large-format LED displays.
The company operates three named proprietary assets: City Wayfinder (a CMS-backed city wayfinding platform with Google Maps integration supporting up to 40 location stops), Magic Wand Games (a branded gaming sub-brand hosting platformer, sports, memory, trivia, and shooter game types), and the Virtual City Sales Explorer (an interactive 3D sales enablement environment for LED displays). The studio functions as a white-label "tech arm" partner for its clients, delivering turn-key experiences from concept through deployment, and has executed projects for marquee brands including Disney, Netflix, Ford, Salesforce, IBM, AT&T, ResMed, Riot Games, LÄRABAR (General Mills), Mercedes-Benz, Paramount, Fenty, The Franklin Institute, Gonzaga University, and Collins Aerospace.
Revenue is generated through project-based professional services contracts on custom-quote terms; pricing is not publicly disclosed. Distribution relies on direct enterprise sales combined with event-driven acquisition at CES, HLTH, AfroTech, Unreal Fest, and Treefort Music Fest, supplemented by creative agency white-label relationships (CourtAvenue, Redrock Entertainment, MDSX Creative, Fifth Atrium, Motif Events). The three co-founders are Tony Conti (CTO/Partner), Penn Brownlee (COO/Partner), and Matthew Bogue (CCO/Partner). The company is privately held with no disclosed outside funding.
Houdini Interactive firmographics
Firmographics- Name
- Houdini Interactive
- Legal name
- Houdini Interactive LLC
- Website
- https://houdini.studio
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Houdini Interactive is a Spokane-based creative design and development studio specializing in experiential marketing, building custom interactive installations, AR/VR experiences, branded games, and web platforms for enterprise brands and cultural institutions.
- Ownership category
- akta.pro rank
Houdini Interactive industry classification
Industry- Product category
- Experiential Marketing Services
- NAICS
- Graphic Design Services (541430), Graphic Design Services (54143), Software Publishers (5132)
- SIC
- Services-Advertising Agencies (7311), Services-Computer Programming Services (7371), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Mobile/Digital Experiential (AR/VR, Interactive Installations) (MPAAAGAI)
- akta.pro secondary industries
- Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL), VR/AR/XR Game Studios (MPAFAAAE), Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)
Keywords
Where Houdini Interactive is headquartered
LocationHeadquarters
- HQ city
- Spokane
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Houdini Interactive business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Custom Experiential Development: Project-based custom design and development services for experiential marketing including interactive installations, digital games, AR/VR experiences, and web development. Engagements are white-labeled partnerships where Houdini serves as the tech arm for clients.
- Brand Activation Services: Digital brand activation campaigns including spatial experiential (AR/MR/VR), gamification, immersive storytelling, and live stream integration with custom analytics and CRM integration.
- Touch Screen Installation: Digital installation services for trade shows, exhibits, pop-up events, and brand activations including custom fabrication and integrated hardware.
- Website Hosting & Management: Hosting services with recommended providers (Google Cloud, AWS, WP Engine) including SSL encryption, backups, migration services, and staging environments.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Houdini Interactive product offering
Product offeringCore offering
Houdini Interactive is a full-service creative design and development studio that builds custom interactive experiences for brands, including touch screen kiosks, branded digital games, AR/VR activations, virtual platforms, and immersive trade show installations. The studio operates as a turn-key technology partner for enterprise clients across industries such as entertainment, healthcare, automotive, consumer goods, museums, and gaming.
Product overview
Houdini Interactive is a full-service creative design and development studio specializing in experiential marketing, offering a portfolio of distinct products and services. Their core offerings include Event Interactive (touch screen kiosks and trade show experiences), Product Activations (AR/MR/VR, gamification, immersive storytelling), Web Design & Dev, Product Design, and Branding. They also operate Magic Wand Games as a dedicated gaming sub-brand and offer the City Wayfinder platform for location-based experiences. Their work spans touch screen installations, custom branded games, web AR experiences, virtual platforms, and interactive exhibits for clients including major brands like Disney, Netflix, Ford, Salesforce, and ResMed.
Differentiator
Problem solved
Functional benefit
Brands
- Magic Wand Games: Digital gaming hub for branded games, described as 'our hub for all things digital gaming' by the company.
- Houdini Platform
- City Wayfinder
Products and services
- City Wayfinder A proprietary city wayfinding platform with CMS integration supporting up to 40 location stops per tour, dynamically backed by Google Maps for navigation. Designed for organizations seeking to create branded tour experiences, such as the Agog/Tribeca Film Festival XR event installations.
- Magic Wand Games
Companies that use Houdini Interactive
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles4 records
Houdini Interactive technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
Houdini Interactive partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, major and minor.
- MDSX CreativecorePartnership with MDSX Creative to bring interactive experiences to The Franklin Institute exhibits, including Body Odyssey and Hamilton Collection Gallery. Houdini delivered 4-12 interactive experiences across multiple installations per project.
- Zoned (Gamesquare)corePartnered with Zoned, a Gamesquare company, for TMNT Selects website development. Zoned charts the course at the intersection of gaming and pop culture.
- Fifth AtriummajorAgency partner for FuBear Punch Taiwan pop-up event in Dallas AT&T Discovery District promoting Taiwan Excellence and Taiwan Expo.
- Redrock EntertainmentmajorAgency partner for Riot Games touchscreen recruitment experience at AfroTech Conference. Also partnered for Fenty Skin Cherry Dub event in Manhattan.
- AgogcorePhilanthropic organization empowering change makers with immersive technologies. Partnership for City Wayfinder Tours platform for Tribeca Film Festival XR events.
- Tribeca Film FestivalmajorTribeca Film Festival partnered with Agog using Houdini's City Wayfinder platform to create curated experiences for XR events across New York City.
- Black Cat CreativeminorCreative agency partner for Fenty Skin Cherry Dub pop-up shower activation in Manhattan Meatpacking District.
- CourtAvenuemajorAgency partner for Deutsch Family Wine & Spirits AR Wine Bottle experience for Force & Grace collection launch.
- Motif EventsmajorEvent production partner for Collins Aerospace virtual booth solution during COVID-19 pandemic.
- Imaginary TroutminorCreative partner for Collins Aerospace virtual experience project.
- Future ArtsminorPartner for Augment Seattle 2022 event creating Spark AR 3D art and animations for artist Nina Vichayapai's piece.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Houdini Interactive competitors and assessment
Company assessmentDirect peers
- Media.Monks: Global digital creative agency with deep experiential, AR/VR, and branded content capabilities. Direct competitor for enterprise experiential marketing engagements across CES, Cannes Lions, and major brand activations.
- Tool of North America: Creative production studio combining film, interactive, and emerging tech (AR/VR) for major brand campaigns. Comparable in scale and creative-tech blend, particularly around event-driven interactive experiences.
- Unit9: Award-winning immersive experience studio producing AR/VR, interactive installations, and branded content. Comparable for premium creative AR/VR experiences for global brands and agencies.
- George P. Johnson Experience Marketing: Large global experiential marketing agency serving Fortune 500 brands at trade shows, conferences, and brand activations. Competes directly in the event-driven experiential category that anchors Houdini's GTM.
- Sparks: Experiential marketing agency with strong presence in trade shows, corporate events, and digital activations for enterprise brands. Overlapping in client base and capability set for booth experiences and brand activations.
- Deeplocal: Pittsburgh-based creative technology studio specializing in interactive installations, branded experiences, and experiential marketing. Comparable as a mid-sized creative tech studio serving enterprise clients with custom physical/digital hybrid experiences.
- MAS Event Design: Experiential agency producing custom trade show exhibits, brand activations, and immersive event environments. Directly comparable for custom build/fabrication of branded kiosks and installations.
Broad incumbents
- Accenture Song: Accenture's creative and experiential marketing arm offering end-to-end campaign production including AR/VR, activations, and branded content at global scale. Competes for large enterprise experiential engagements with bundled technology capabilities.
- Deloitte Digital: Large digital consultancy within Deloitte that includes creative, AR/VR, and experiential marketing capabilities as part of a broader transformation portfolio. Competes for enterprise experiential work bundled with strategy and analytics.
Emerging players
- Optimist: Boutique digital creative agency producing interactive campaigns, AR/VR experiences, and branded content for enterprise clients. Comparable in size and creative-tech positioning though broader in category scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Houdini Interactive social profiles
Digital presenceHoudini Interactive financial estimates
Financial estimateRevenue estimate
Valuation estimate
Houdini Interactive leadership team
Management profileNumber of profiles
Profiles3 records
Houdini Interactive subsidiaries and ownership
Company hierarchySubsidiaries1 record
Houdini Interactive funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Houdini Interactive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Houdini Interactive
What does Houdini Interactive do?
Houdini Interactive is a full-service creative design and development studio that builds custom interactive experiences for brands, including touch screen kiosks, branded digital games, AR/VR activations, virtual platforms, and immersive trade show installations. The studio operates as a turn-key technology partner for enterprise clients across industries such as entertainment, healthcare, automotive, consumer goods, museums, and gaming.
Is Houdini Interactive a public or private company?
Houdini Interactive is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Houdini Interactive founded?
Houdini Interactive was founded in 2018. It employs 1 to 10 people.
Where is Houdini Interactive based?
Houdini Interactive is headquartered in Spokane, United States, in the North America region.
How does Houdini Interactive make money?
Four revenue lines are on record. Custom Experiential Development is the primary driver. The others are brand Activation Services, touch Screen Installation and website Hosting & Management.
Who are Houdini Interactive's main competitors?
Direct peers on record are Media.Monks, Tool of North America, Unit9, George P. Johnson Experience Marketing, Sparks, Deeplocal and MAS Event Design. Broad incumbents are Accenture Song and Deloitte Digital. Optimist is listed as an emerging player.
Does Houdini Interactive have an API?
No public API is recorded for Houdini Interactive.
What industry is Houdini Interactive in?
Houdini Interactive's product category is Experiential Marketing Services. Its primary akta.pro industry code is MPAAAGAI, Mobile/Digital Experiential (AR/VR, Interactive Installations), with a secondary code of BPAFAIAL, Interactive & Immersive Content Production (AR/VR/3D). Its NAICS code is 541430 and its SIC code is 7311.