What Y-doc Wartezimmer Tv does

Y-doc Wartezimmer TV (legal entity: Michael F. Richter e.U.) is an Austrian sole proprietorship founded in April 1999 by Michael F. Richter, headquartered in Linz. The company is the inventor of digital waiting room TV in Austria and operates the country's largest aggregated Health Screen network, comprising approximately 2,200 screens across physician practices, ambulances, and pharmacies nationwide. Y-doc equips medical practices with 55-inch Internet-capable Full HD digital signage displays under a one-time €2,499 activation fee (60-month warranty), plus an annual €199 fee starting in year six, and monetizes the audience through advertising sales to pharmaceutical, healthcare, public-sector, and consumer-goods advertisers. Programmatic advertising booking was added in 2023 via SSP1 (One Tech Group) supply-side platform, integrating ~700 additional TV-Wartezimmer screens into a unified programmatic pool.

The company's underlying platform is built on sklera CMS software (provided by partner Solo IT), enabling centralized content management, real-time updates, RSS/XML/JSON feed integration for dynamic data (weather, pollen, news), and optional patient call system integration compatible with physician practice management software. The offering includes Program Manager, a browser-based portal allowing physicians to independently update waiting room content in real time. Since 2020, y-doc has expanded beyond healthcare via its partnership with Österreichische Lotterien, deploying 1,200+ Digital Signage screens across Austrian lottery retail outlets using a private cloud sklera deployment.

Y-doc makes money through three streams: (1) one-time equipment and service sales to physicians (€2,499 per screen package, plus optional €1,499 conversion upgrades and subscription renewals), (2) advertising inventory sales billed on a per-screen, per-campaign basis to pharma, OTC, public institutions, cosmetics, consumer goods, financial services, and non-profits (with ~€1 per screen per time unit as a reference rate, average ~544,000 monthly ad impressions across the network, 9 of 10 largest Austrian pharma firms advertising), and (3) custom Digital Signage project deployments for non-healthcare enterprise clients such as Österreichische Lotterien. The company holds the official concession for Ärztekammer für Wien (won 2016 EU-wide tender, expanded 2019) and the network reaches 32% of Austria's national audience (Ambient Meter 2025) and 40% of all Austrian patients.

Name

Y-doc Wartezimmer Tv

Legal name

Michael F. Richter e.U.

Website

https://y-doc.at

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Y-doc Wartezimmer TV is an Austrian digital signage company founded in 1999 that operates Austria's largest network of approximately 2,200 screens in medical practices, ambulances, and pharmacies, selling advertising to pharmaceutical and healthcare brands and custom digital signage deployments to enterprise clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Linz

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Digital Signage Equipment & Service Sales to Physicians: One-time activation fee (€2,499) for 55-inch Digital Signage screen including installation, warranty, program creation, and service. Annual fee of €199 starting from year 6. Screens are provided to physicians who then use the platform for their own patient communications while y-doc sells advertising on the screens.
2. Advertising Space Sales: y-doc sells advertising airtime on its network of ~2,200 screens in physician waiting rooms and ambulances across Austria. Advertisers include pharmaceutical companies, healthcare brands, public institutions, cosmetics, consumer goods, financial services, and non-profits. Ad rates are based on the number of screens, specialty targeting, and campaign duration.
3. Digital Signage Solutions for Non-Healthcare Clients: Custom Digital Signage deployments for enterprise clients outside healthcare, such as the Austrian Lottery (Österreichische Lotterien) project installing 1,200+ screens in lottery retail outlets with full software and hardware solutions.
4. Media Folder & Marketing Services: y-doc produces and distributes media folders and promotional materials (German and English) to advertise its network to potential advertising clients.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

y-doc Wartezimmer TV installs and operates 55-inch internet-capable Digital Signage screens in medical waiting rooms and pharmacies across Austria, displaying health information, dynamic content (weather, pollen, news via RSS/XML/JSON feeds), and advertising. The company provides physicians with a complete waiting room TV package including screen, installation, warranty, program creation, and ongoing service via the sklera CMS content management platform, while monetizing the screens by selling advertising airtime to pharmaceutical companies, healthcare brands, public institutions, and consumer goods companies. The aggregated network spans approximately 2,200 screens reaching 40% of all Austrian patients.

Product overview

y-doc Wartezimmer TV is a single, unified Digital Signage network offering. The core product is Wartezimmer TV, which provides Digital Signage screens for medical waiting rooms, along with associated hardware packages (Standard 55" Screen). The company also offers programmatic advertising capabilities and Digital Signage solutions for non-healthcare businesses. The offering consists of a unified network platform rather than modular components.

Differentiator

Problem solved

Functional benefit

Products and services

• y-doc Wartezimmer TV Digital-out-of-Home (DOOH) advertising network that installs 55-inch digital signage screens in medical waiting rooms and pharmacies across Austria, delivering health information and advertising content to patients. Provides physicians with screen hardware, program creation, installation, warranty, and content management while selling advertising inventory to pharma, healthcare, and consumer brands.
• Standard 55-inch Digital Signage Screen Package for Physicians Standard 55-inch professional all-in-one Full HD digital signage screen package offered to physicians, including hardware, 60-month warranty, program creation, installation, monthly updates, access to Program Manager with y-doc media library, and ongoing service. Optional 43-inch and 65-inch screen sizes available.
• Programmatic Advertising Booking Programmatic DOOH advertising booking platform allowing advertisers and agencies to purchase y-doc advertising inventory through DSPs, with campaign controls for frequency, budgets, and dayparting by day and hour.
• Enterprise Digital Signage Solutions (non-healthcare) Custom Digital Signage deployments for enterprise clients outside healthcare, providing full hardware and software solutions. Includes the Österreichische Lotterien project installing over 1,200 screens in lottery retail outlets across Austria using sklera CMS in a private cloud environment.

Quantifiable outcome

• 42% of all patients in Austria are reached (4M+ monthly gross contacts)
• +7 more outcomes

Named customers22 records

Segments1 record

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Solo ITcoreTechnology or Integration · 1 January 2020Solo IT is the Value-Added Distributor from Austria for Digital Signage network realization. Acts as the technical partner for y-doc's Digital Signage deployments, including the Austrian Lottery project. Provides sklera CMS software and hardware components along with mounting and support services.
• skleracoreTechnology or IntegrationDigital Signage content management software (sklera CMS) used by y-doc to manage and control all screens. Enables centralized content management, automatic updates, and multi-location display control. Used for the Austrian Lottery deployment in private cloud environment.
• SSP1 (One Tech Group)coreTechnology or IntegrationSSP1 is the DOOH Supply-Side and Monetization Platform within the One Tech Group. Enables programmatic advertising booking of y-doc inventory through DSPs via Guaranteed/Preferred Deals and Open/Private Auctions.
• Infracom360minorImplementation/ SI/ Consulting PartnerDesign agency that conceptualized, designed, and implemented y-doc's exhibition stand for the STAFAM congress in Graz (2025). Created a booth design inspired by modern medical practice environments.
• Ärztekammer für Wien (Medical Association of Vienna)coreStrategic or Co-development Partnery-doc won the EU-wide tender issued by Ärztekammer für Wien in 2016 and became the official concessionaire. The project provided free Wartezimmer TV screens to Wiener physicians. In a 2019 evaluation, the Ärztekammer chose to continue and expand the project. Survey showed 98% top ratings from participating physicians.
• TV-Wartezimmer GmbH & Co. KG (Germany)coreGTM or Marketing PartnerGerman market leader for waiting room TV (8,000+ systems in Germany). y-doc partnered with TV-Wartezimmer for programmatic advertising rollout in Austria (2023), connecting ~700 of their Austrian screens to SSP1. y-doc also markets TV-Wartezimmer's Austrian advertising inventory.
• Apotheker-Verlag (Gesundheits TV)minorGTM or Marketing PartnerVermarktungsvertrag (marketing contract) signed in 2015 for Pharmacy TV (Gesundheits TV). y-doc acquired rights to market pharmacy waiting room screen advertising.
• Herba Chemosan (Apomotion)minorGTM or Marketing PartnerMarketing contract signed in 2015 for Apomotion pharmacy screen network.
• Vita TVminorGTM or Marketing Partnery-doc took over marketing of Vita TV competitor network in 2015, adding those screens to its aggregated Austrian health screen inventory.
• Patienten TV (SMG)minorGTM or Marketing Partnery-doc took over marketing of Patienten TV (SMG company) in 2016, further expanding its aggregated screen network.
• Verlagshaus der ÄrzteminorStrategic or Co-development PartnerCooperation established June 2018 with the Medical Publishers (Verlagshaus der Ärzte), publishers of 'MEDIZIN populär' and 'Österreichische Ärztezeitung'. Editorial content for y-doc programs is coordinated with MEDIZIN populär to set joint content priorities.
• IGEPHA (The Austrian Self Care Association)minorGTM or Marketing Partnery-doc is a member of IGEPHA and participates in their events (e.g., Open House 2026, 'Come Together' 2025). The association focuses on Self Care 2030 strategy and health literacy in Austria.
• Österreichische LotteriencoreChannel Partner/ Reseller/ DistributorSince winning the EU-wide tender in 2020, y-doc has equipped over 700 (now 1,200+) lottery retail outlets across Austria with Digital Signage screens and software. Deployed in Private Cloud environment with Solo IT and sklera. Project was a major expansion outside healthcare.
• koeppel/minorOthersLinz-based creative agency responsible for y-doc's new corporate identity and design launched in September 2021 and April 2016 rebranding from y-doc Infotainment to y-doc Wartezimmer TV.

Scale indicators16 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PatientPoint: US-based point-of-care media company delivering health information and advertising through digital screens in physician offices, hospitals, and dental practices. Operates the same core business model (healthcare DOOH/screen advertising) at much larger scale in the US.
• Health Media Network: US waiting-room digital signage and advertising network serving physician offices. Closest US-based direct analogue to y-doc's Austrian waiting room TV network, monetising captive audience attention in medical practices.
• Staywell: Health engagement and patient education company that delivers content via digital waiting room screens and online platforms. Comparable in combining health content distribution with advertising and physician-office integration.
• TV-Wartezimmer GmbH & Co. KG: German market leader in waiting room TV with 8,000+ systems deployed. Closest direct competitor — same product (Wartezimmer TV), same customer base (physicians), same ad-sales model. y-doc already markets TV-Wartezimmer's Austrian inventory (~700 screens) and partners with them for programmatic expansion.

Others

• VIOOH: Programmatic DOOH exchange platform — comparable to y-doc's SSP1 (One Tech Group) partnership. Represents the programmatic layer that y-doc depends on to monetise inventory; a potential competitor or partner in automating healthcare DOOH transactions.
• Hivestack: Programmatic DOOH advertising platform operating globally. Like VIOOH, sits in the same programmatic ad-tech layer as y-doc's SSP1 partner and is a key enabler (or competitor) for healthcare waiting room screen inventory.

Broad incumbents

• Outfront Media: US-based outdoor and transit media company with significant digital DOOH footprint. Comparable on programmatic DOOH evolution and the shift from static to digital inventory in fragmented venue networks.
• JCDecaux SA: Global leader in out-of-home advertising including street furniture, transit, and digital displays. Largest DOOH incumbent globally; serves as a benchmark for DOOH economics and a potential strategic acquirer of point-of-care media assets.
• Lamar Advertising Company: One of the largest US outdoor advertising operators, with growing digital billboard and DOOH portfolio. Compares on DOOH advertising business model and at-scale screen operations, though not healthcare-focused.
• Ströer SE & Co. KGaA: One of Europe's largest DOOH advertising operators, with broad portfolio across transit, retail, and street furniture. Not focused on healthcare vertical, but represents the scaled DOOH competitor that could enter or acquire the health screen niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ydocTV
• LinkedInlinkedin.com/company/y-doc
• Instagraminstagram.com/ydoc_wartezimmertv

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Y-doc Wartezimmer Tv