Blooms By Vickrey
Blooms By Vickrey is a privately held retail florist in Camp Hill, Pennsylvania, serving the Harrisburg area with fresh flower arrangements, wedding florals, recurring corporate plant services, sympathy designs, and gift baskets via a physical storefront and e-commerce site.
- Company typePrivate
- Founded-
- HeadquartersCamp Hill, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Blooms By Vickrey does
Blooms By Vickrey is a privately held, locally focused retail florist headquartered at 2125 Market Street in Camp Hill, Pennsylvania, serving the Harrisburg area and surrounding Cumberland County. The company operates a dual-channel model combining a brick-and-mortar storefront with a direct-to-consumer e-commerce website (bloomsbyvickrey.com), supported by phone-based ordering. Its core offering is fresh floral arrangements organized into tiered collections: standard arrangements ($55–$170), the premium LUXE COLLECTION ($130–$280), sympathy and funeral pieces ($35–$395), Designer's Choice, Most Popular, and occasion- and color-based groupings, plus Fruit and Gourmet gift baskets (minimum $65). Beyond retail florals, the business provides full-service wedding floral design, corporate plant and floral services on weekly or bi-weekly recurring contracts, and event florals for fundraisers and corporate celebrations.
Underlying technology is limited to a standard e-commerce storefront (OpenCart-style URL structure) and social media platforms; there are no proprietary platforms, AI systems, APIs, or data assets disclosed. Revenue mechanics rest on unit-priced one-time purchases across all consumer segments, supplemented by recurring corporate plant service contracts billed monthly. The company employs 51–100 staff, reflecting a mid-sized local florist operation. Customer acquisition is driven by local community presence, participation in regional events (e.g., the 2021 Best Kept Secrets Tour), content marketing via the company blog, social media engagement, photography collaborations, and word-of-mouth from wedding work.
The business model is segmented across Wedding Couples and Corporate Clients (both marked primary), with secondary segments in Funeral/Memorial, Event Planners, and Individual Gift Givers. Its 2021 recognition as Best Florist in the Harrisburg area by Susquehanna Style Magazine readers, combined with a verifiable physical storefront, constitutes its core brand and trust differentiators against wire-service aggregators and big-box floral sellers.
Blooms By Vickrey firmographics
Firmographics- Name
- Blooms By Vickrey
- Legal name
- Blooms By Vickrey
- Website
- https://bloomsbyvickrey.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Blooms By Vickrey is a privately held retail florist in Camp Hill, Pennsylvania, serving the Harrisburg area with fresh flower arrangements, wedding florals, recurring corporate plant services, sympathy designs, and gift baskets via a physical storefront and e-commerce site.
- Ownership category
- akta.pro rank
Blooms By Vickrey industry classification
Industry- Product category
- Retail Floristry
- NAICS
- Florists (45931)
- akta.pro primary industry
- Event Floral Design & Arrangements (HSACAOAA)
- akta.pro secondary industry
- Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ)
Keywords
Where Blooms By Vickrey is headquartered
LocationHeadquarters
- HQ city
- Camp Hill
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Blooms By Vickrey business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Fresh Flower Arrangements: One-time sales of fresh cut flower arrangements for various occasions including birthdays, anniversaries, love & romance, get well, new baby, and thank you gestures. Prices range from $55 to $170 for standard arrangements.
- Wedding Floral Services: Custom wedding floral design services including bride and bridesmaid bouquets, boutonnieres, corsages, pew bows, flower girl baskets, centerpieces, and accent arrangements. Pricing determined through consultation based on scope and requirements.
- Corporate Floral Services: Weekly and bi-weekly floral and plant services for offices, hotels, and restaurants. Includes silk arrangements and holiday decorating services for commercial and residential clients.
- Special Event Floral Design: Floral arrangements for special events including fundraisers, corporate celebrations, holiday parties, and anniversary celebrations. Custom design services based on event theme and budget.
- Luxe Collection Premium Arrangements: High-end, custom-crafted floral designs from the Luxe Collection with hand-chosen flowers and meticulous arrangement. Requires 24-hour notice and not available for same-day delivery. Prices range from $130 to $280.
- Sympathy & Funeral Arrangements: Casket sprays, wreaths, baskets, and urn garlands for funeral and memorial services. Prices range from $35 to $395 depending on arrangement type and complexity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Arrangements |
| Unit Pricing | Pay-as-you-go | Luxe Collection Premium Designs |
| Unit Pricing | Pay-as-you-go | Sympathy & Funeral Arrangements |
| Unit Pricing | Pay-as-you-go | Fruit and Gourmet Baskets |
| Other | Monthly | Corporate Plant Services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Blooms By Vickrey product offering
Product offeringCore offering
Blooms By Vickrey is a local retail florist operating from a brick-and-mortar storefront in Camp Hill, Pennsylvania, selling fresh flower arrangements, plants, gift baskets, and providing custom floral design services for weddings, corporate accounts, special events, funerals, and everyday gifting. Revenue is generated through one-time product sales, custom wedding/event design consultations, and recurring corporate plant service contracts, fulfilled via in-store, online, phone, and local delivery channels.
Product overview
Blooms By Vickrey is a traditional retail florist offering fresh cut flower arrangements, plants, and gift baskets. The product portfolio centers on fresh floral arrangements across multiple collections: the standard Blooms collection featuring individual arrangements like roses, mixed bouquets, and seasonal designs; the premium LUXE COLLECTION offering high-end custom-crafted designs with 24-hour notice required; the Sympathy collection with casket sprays, urn garlands, and memorial arrangements; the Most Popular collection highlighting customer favorites; and Designer's Choice collections where florists curate arrangements. Additional offerings include wedding floral services, corporate plant and arrangement services, event florals, and Fruit & Gourmet gift baskets. The shop also provides educational content on flower care and symbolism.
Differentiator
Problem solved
Functional benefit
Brands
- LUXE COLLECTION: A select group of high-end, custom-crafted floral designs where each flower is hand-chosen and meticulously arranged. Requires 24-hour notice for creation.
- Designer's Choice
- Fruit and Gourmet by Vickrey
Products and services
- Luxe Collection Premium Arrangements
Quantifiable outcome
- Voted Best Florist in Harrisburg area by readers of Susquehanna Style Magazine (2021)
- +1 more outcomes
Companies that use Blooms By Vickrey
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Blooms By Vickrey technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Blooms By Vickrey partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- Megan Hoffer PhotographyminorWedding photography partnership where Megan Hoffer Photography photographed Caroline and Luke's wedding and shared the work with Blooms By Vickrey to feature on their blog and social media channels. This mutual arrangement benefits both parties through increased visibility.
- Best Kept Secrets Tour (Cumberland County)minorParticipated in the 2021 Best Kept Secrets Tour, September 23 through October 9, 2021, a community shopping event featuring 27 unique small businesses in Cumberland County. Tour organized to celebrate local small businesses with tickets benefiting Vickie's Angel Foundation.
- Vickie's Angel FoundationminorNonprofit beneficiary of the Best Kept Secrets Tour 2021. Ticket sales ($1 per ticket) donated to this foundation, indicating community charitable engagement.
- Meghan Baskin PhotographyminorWedding photography partnership where Meghan Baskin Photography captured Noelle and Eduardo's wedding florals and graciously permitted Blooms By Vickrey to share the photographs with customers. This type of collaboration is common in the wedding industry where florists showcase their work through professional photography.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Blooms By Vickrey competitors and assessment
Company assessmentDirect peers
- UrbanStems: Online floral and plant delivery company focused on modern, design-forward arrangements for occasions and corporate gifting. Comparable in retail floral category with overlapping occasion-based collections and a corporate gifting vertical that parallels Blooms By Vickrey's subscription services.
- The Bouqs Co. Direct-to-consumer online floral brand with farm-sourced flowers and subscription options. Comparable as a digitally-native floral retailer competing for the same everyday, gift, and occasion-based consumer purchases that Blooms By Vickrey serves.
- Teleflora: National floral wire service that connects local florists with consumer orders placed online or by phone. Comparable because it operates in the same retail floral delivery category, with Blooms By Vickrey and Teleflora member florists both fulfilling end-customer arrangements from a shared catalog.
- Farmgirl Flowers: Direct-to-consumer floral brand known for its signature burlap-wrapped bouquets and curated, design-forward arrangements. Comparable in the same retail floral space with a similar emphasis on distinctive design over commodity delivery.
- From You Flowers: Online floral and gift retailer offering arrangements, plants, and gift baskets with same-day delivery through a network of local florists. Comparable as a same-category retailer in retail floral, sharing the everyday, sympathy, and occasion segments.
- ProFlowers: Online floral and gift retailer shipping fresh arrangements nationwide. Comparable as a same-category competitor serving the same occasion-based and sympathy use cases from a national delivery footprint.
- FTD (Florists' Transworld Delivery): One of the original floral wire services, now an online floral marketplace connecting consumers with local florists. Directly comparable as a same-category competitor for floral arrangement ordering, delivery, and event design referrals.
Emerging players
- BloomNation: Online marketplace that allows independent local florists to sell directly to consumers, bypassing wire services. Highly comparable to Blooms By Vickrey's local-florist positioning because its entire marketplace is built around local independent shops delivering their own designs.
Broad incumbents
- 1-800-Flowers.com: Largest publicly traded online floral and gift retailer in the US, offering arrangements, plants, and gift baskets across all occasion categories. Comparable as a broad incumbent in the same retail floral category, though operating at national scale rather than as a local shop.
Regional players
- Royer's Flowers & Gifts: Regional florist chain operating multiple retail stores across Pennsylvania and the Mid-Atlantic. Comparable as a multi-location retail florist serving overlapping geographies with similar product mix (fresh arrangements, plants, gifts, weddings).
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Blooms By Vickrey social profiles
Digital presenceBlooms By Vickrey financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blooms By Vickrey leadership team
Management profileNumber of profiles
Blooms By Vickrey funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blooms By Vickrey M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blooms By Vickrey
What does Blooms By Vickrey do?
Blooms By Vickrey is a local retail florist operating from a brick-and-mortar storefront in Camp Hill, Pennsylvania, selling fresh flower arrangements, plants, gift baskets, and providing custom floral design services for weddings, corporate accounts, special events, funerals, and everyday gifting. Revenue is generated through one-time product sales, custom wedding/event design consultations, and recurring corporate plant service contracts, fulfilled via in-store, online, phone, and local delivery channels.
Is Blooms By Vickrey a public or private company?
Blooms By Vickrey is a private company. It is classified as unknown and is currently operating.
When was Blooms By Vickrey founded?
Blooms By Vickrey was founded in -1. It employs 51 to 100 people.
Where is Blooms By Vickrey based?
Blooms By Vickrey is headquartered in Camp Hill, United States, in the North America region.
How does Blooms By Vickrey make money?
Six revenue lines are on record. Fresh Flower Arrangements are the primary driver. The others are wedding Floral Services, corporate Floral Services, special Event Floral Design, luxe Collection Premium Arrangements and sympathy & Funeral Arrangements.
Who are Blooms By Vickrey's main competitors?
Direct peers on record are UrbanStems, The Bouqs Co., Teleflora, Farmgirl Flowers, From You Flowers, ProFlowers and FTD (Florists' Transworld Delivery). BloomNation is listed as an emerging player. 1-800-Flowers.com is listed as a broad incumbent. Royer's Flowers & Gifts is listed as a regional player.
Does Blooms By Vickrey have an API?
No public API is recorded for Blooms By Vickrey.
What industry is Blooms By Vickrey in?
Blooms By Vickrey's product category is Retail Floristry. Its primary akta.pro industry code is HSACAOAA, Event Floral Design & Arrangements, with a secondary code of HSACAOAJ, Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages). Its NAICS code is 45931.