eHealth Centre of Excellence

What eHealth Centre of Excellence does

Amplify Care, formerly eHealth Centre of Excellence, is a Canadian digital health organization founded in 2014 and headquartered in Kitchener, Ontario, that builds and deploys digital health tools and professional services for primary care practices and public-sector healthcare agencies. The company is led by CEO Dr. Mohamed Alarakhia and operates with a workforce of 101-250 employees, having rebranded from eHealth Centre of Excellence to Amplify Care in 2025 to reflect an expanded national mandate.

The core technology portfolio comprises six digital health products: an AI Tools suite (AI scribes, AI triage and receptionist, AI inbox management, digital twins, agentic AI, and clinical decision support), eConsult (secure web-based specialist advice), EMR Tools (evidence-based decision support integrated into frontline electronic medical records), eReferral (digital referral management), Online Appointment Booking, and Shield (a modular cybersecurity and privacy self-learning program for Canadian healthcare professionals). These products are complemented by seven professional services — Change Management, the Healthcare Experience Advancement Lab (HEAL), Integrated Care, Knowledge Translation & Evaluation, Practice Facilitation, Primary Care Collaborative, and Privacy & Security — delivered through the HEAL co-design methodology. The company reports reaching 18,500+ clinicians across Canada with a 97% satisfaction rate, supporting 70+ digital health tools and initiatives since 2014, and publishing 152+ case studies and evidence briefs.

The business model is professional-services driven and oriented around Canadian public-sector healthcare procurement, with no publicly disclosed pricing. Go-to-market is direct enterprise sales into provincial health authorities (Ontario Health, Alberta Health Services, Provincial Health Services Authority of BC, Nova Scotia Public Health, Health PEI), national organizations (Canada Health Infoway, CAN Health Network, Centre for Effective Practice), and academic partners (University of Waterloo, University of Toronto). The ownership structure is not explicitly disclosed and no venture or private equity investment is identified in the source material, suggesting an independent or government-affiliated organization funded through contracts, grants, or public-sector program funding rather than traditional equity capital.

Name

eHealth Centre of Excellence

Legal name

eHealth Centre of Excellence

Website

https://ehealthce.ca

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Amplify Care (formerly eHealth Centre of Excellence) is a Canadian digital health organization that builds AI-powered clinical tools, eConsult, eReferral, and cybersecurity solutions, and delivers professional services to primary care practices and provincial health authorities across Canada.

Ownership category

akta.pro rank

Product category

Digital Health Software and Services

NAICS

Software Publishers (5132), Professional, Scientific, and Technical Services (54), Other Scientific and Technical Consulting Services (54169)

SIC

Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Care Navigation, Referral & Digital Front Door Platforms (HLALABAH)

akta.pro secondary industries

Virtual Specialty Care Platforms (tele-stroke, tele-ICU, tele-derm, tele-cardiology) (HLALABAD), Patient Engagement, Education & Messaging Platforms (portal/CRM integrated) (HLALABAJ), Ambulatory & Physician Practice EHRs (HLACAAAB)

Keywords

• Digital health solutions
• Primary care technology
• Clinical decision support
• EMR integration services
• Healthcare change management

Headquarters

HQ city

Kitchener

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Digital Health Solutions and Services: Provides digital health tools and services to healthcare organizations including AI solutions, EMR integration tools, eReferral, eConsult, and cybersecurity solutions. Revenue generated through service delivery and solution implementation to public healthcare system partners.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

eHealth Centre of Excellence (operating as Amplify Care) sells digital health products and professional services to Canadian primary care practices and healthcare organizations. Its product portfolio includes AI Tools (AI scribes, AI triage and receptionist, AI inbox management, digital twins, agentic AI, clinical decision support), eConsult, EMR Tools, eReferral, Online Appointment Booking, and Shield (cybersecurity and privacy training). These are complemented by services such as Change Management, Practice Facilitation, Integrated Care, Knowledge Translation & Evaluation, Primary Care Collaborative, Privacy & Security, and Program & Project Management.

Product overview

Amplify Care (formerly eHealth Centre of Excellence) operates as a digital health solutions provider with a platform-plus-services model. The core product portfolio includes six primary digital health tools: AI Tools (encompassing AI scribes, AI triage, AI inbox management, digital twins, agentic AI, and clinical decision support), eConsult (secure specialist consultation), EMR Tools (integrated clinical decision support), eReferral (digital referral management), Online Appointment Booking, and Shield (cybersecurity and privacy training). These products are complemented by seven professional services including Change Management, Healthcare Experience Advancement Lab (HEAL), Integrated Care, Knowledge Translation & Evaluation, Practice Facilitation, Primary Care Collaborative, and Privacy & Security services. The offering represents a unified ecosystem designed to streamline clinical workflows, reduce administrative burden, and enhance patient care across primary care practices in Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• Artificial Intelligence (AI) Tools

Quantifiable outcome

• 97% of survey participants are satisfied with Amplify Care's services and supports
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature11 records

Partnerships

Twelve partnerships are on record, tiered core, minor and regional.

• CAN Health NetworkcoreStrategic or Co-development PartnerPartnership to bring innovative and sustainable digital health solutions to life through the pan-Canadian health technology ecosystem network
• Ontario HealthcoreStrategic or Co-development PartnerPartnership with Ontario Health to support digital health initiatives across Ontario's healthcare system
• Health Innovation GroupminorStrategic or Co-development PartnerCollaborative partnership to advance health innovation initiatives
• Centre for Effective Practice (CEP)coreStrategic or Co-development PartnerPartnership to support primary care clinicians with evidence-based tools and resources
• Nova Scotia Public HealthregionalStrategic or Co-development PartnerProvincial partnership to advance digital health initiatives in Nova Scotia
• Provincial Health Services Authority (British Columbia)regionalStrategic or Co-development PartnerProvincial partnership to advance digital health initiatives in British Columbia
• Canada Health InfowaycoreStrategic or Co-development PartnerNational partnership to advance digital health interoperability and innovation across Canada
• Alberta Health ServicesregionalStrategic or Co-development PartnerProvincial partnership to advance digital health initiatives in Alberta
• University of WaterloocoreStrategic or Co-development PartnerAcademic partnership for research, innovation, and talent development in digital health
• Health PEIregionalStrategic or Co-development PartnerProvincial partnership to advance digital health initiatives on Prince Edward Island
• Digital Health CanadaminorStrategic or Co-development PartnerPartnership with national digital health professional association
• University of TorontominorStrategic or Co-development PartnerAcademic partnership with University of Toronto for research and education in digital health

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dialogue Health Technologies: Canadian virtual care platform offering primary care, mental health and care navigation services to employees and their families — comparable to Amplify Care's provider-integrated virtual care and navigation offerings, though with a more employer-sponsored go-to-market.
• Think Research: Canadian health technology company delivering evidence-based clinical decision support, eReferral and order set tools integrated into primary care EMRs — directly comparable to Amplify Care's EMR Tools and eReferral product lines.
• WELL Health Technologies: Canadian digital health operator providing a broad platform of clinician-facing tools, telehealth, EMR-adjacent services and practice enablement across primary care networks — directly comparable to Amplify Care's primary-care focus and Canadian footprint.
• Maple: Canada-headquartered telehealth platform providing on-demand virtual primary care and specialist consultations — comparable to Amplify Care's eConsult and care navigation capabilities within the Canadian market.

Broad incumbents

• TELUS Health: Canadian incumbent offering EMRs, virtual care, patient portals and AI documentation tools bundled with TELUS telecom services — overlaps with Amplify Care across eConsult, eReferral, AI scribes and patient engagement, but operates at much larger scale.
• Orion Health: International health IT vendor offering care coordination, referral management and population health tools deployed across multiple health systems — comparable to Amplify Care's eReferral and integrated care pathway services, but operating globally.

Emerging players

• Abridge: AI clinical conversation and documentation platform generating structured notes from patient encounters — directly overlaps with Amplify Care's AI Scribes and Clinical Decision Support offerings as a US-based competitor in the ambient documentation category.
• Suki AI: AI-powered clinical documentation and ambient scribe assistant for clinicians — directly comparable to Amplify Care's AI Scribes and AI Inbox Management products, though Suki is a venture-backed US-based vendor.
• Nabla: AI medical assistant and ambient scribe for clinicians, including primary care workflows — comparable to Amplify Care's AI Scribes and AI inbox management, but focused on direct-to-clinician SaaS distribution rather than health system partnerships.

Others

• Canada Health Infoway: Federally funded national digital health organization that funds interoperability and digital health adoption in Canada — listed as a core partner of Amplify Care and serves as an adjacent enabler/funding body in the same ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ehealthce
• Facebookfacebook.com/people/Amplify-care/61568510245822
• LinkedInlinkedin.com/company/ehealth-centre-of-excellence
• Instagraminstagram.com/amplify_care

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eHealth Centre of Excellence