What Guaresi does

Guaresi S.p.A., operating as part of Italy's Fyeld group, is a manufacturer of self-propelled agricultural harvesting machinery headquartered in Pilastri di Bondeno (Ferrara), Italy. Founded in 1932 by Cavaliere Idalgo Guaresi, the company has specialized for nearly a century in machines for industrial tomato harvesting and today sells into roughly 90 countries through an exclusive authorized dealer and distributor network. Its current product portfolio centers on the Super G self-propelled harvesters (Super G 1200-40" at 60 tons/hour and Super G 1500-48" at 80 tons/hour), the Mini G field-opening machine (patent pending), the Super G PepPer conversion kit enabling pepper, cucumber, beet, and onion harvesting on existing platforms, and the Tomato Sniper family of opto-electronic sorters — whose 4th Generation uses artificial-vision technology with cloud connectivity for yield mapping and traceability.

The business model is a B2B capital-equipment sale: each self-propelled harvester is priced in the hundreds of thousands of euros, configuration-based, and routed through dealers who provide installation, field service, and a spare-parts operation with over 10,000 SKUs ready for immediate worldwide shipment. Aftermarket parts and service, electronic-sorter overhauls, and certified used-machine resale provide recurring revenue on top of the one-time hardware sale. The 30,000 sqm Pilastri facility (10,000 sqm dedicated to production) was fully renovated in 2024 to introduce lean / tense-flow manufacturing and digital integration between factory and machines.

Recent strategic activity includes the 2023 acquisition of Grim, the launch of the redesigned Super G in 2024, the launch of the Tomato Sniper 4th Generation in 2023, and the 2024–2027 LIFE LAERTHES EU co-funded program with Politecnico di Torino, Ecothea Srl, CONESA, and ROMA to develop a Full Hybrid powertrain targeting a 25% seasonal fuel reduction and the replacement of mineral hydraulic oil with bio-lubricants. All current products are Stage V emissions-compliant, and the primary end customers are large-scale industrial tomato and vegetable growers serving food-processing supply chains. Revenue, financials, and ownership details are not publicly disclosed.

Name

Guaresi

Legal name

GUARESI S.p.A.

Website

https://guaresi.com

Company type

Private

Founded year

1932

Operating status

Operating

Headcount range

11–50 employees

Short description

Guaresi S.p.A. (part of Italy's Fyeld group) designs and manufactures self-propelled tomato and pepper harvesters — including the Super G series and Tomato Sniper optical sorter — sold via a global dealer network to industrial vegetable growers and food processors.

Ownership category

akta.pro rank

Product category

Agricultural Harvesting Machinery

NAICS

Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Robotic Harvesting & Picking Systems (Fruit/Vegetable harvest robots) (AFAAAGAD)

Keywords

• Agricultural harvesting machinery
• Self-propelled harvesters
• Tomato harvesting equipment
• Optical sorting systems
• Vegetable harvesting machines

Headquarters

HQ city

Pilastri

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Agricultural Harvesting Machines (Harvester Sales): Guaresi generates revenue primarily from the design, manufacture, and sale of self-propelled agricultural harvesting machines, including the Super G series, Mini G, and Super G PepPer kit. These are capital equipment purchases — one-time hardware sales — with pricing based on model configuration, size, and optional equipment.
2. Electronic Sorting Equipment (Tomato Sniper): Sale of opto-electronic sorting equipment including Tomato Sniper and Tomato Sniper 4th Generation, used both on harvesters and in processing plant quality control lines. Sold as standalone equipment or as integrated harvester components.
3. Aftermarket Parts and Service: Revenue from spare parts supply and after-sales service, including field assistance, machine overhauling, electronic sorter maintenance, and telephone consulting. The company maintains a spare parts warehouse with over 10,000 items for immediate worldwide shipment.
4. Used / Refurbished Machines: Sale of refurbished and guaranteed used harvesting machines, offering customers a more affordable entry point into Guaresi equipment.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Guaresi designs, manufactures, and sells self-propelled agricultural harvesting machines for industrial tomatoes, peppers, and other vegetables (Super G series, Mini G), together with proprietary opto-electronic sorting equipment (Tomato Sniper and Tomato Sniper 4th Generation with artificial vision). The company sells capital equipment through a global authorized dealer network and supports it with after-sales service, spare parts logistics, and machine overhauling from its 30,000 sqm facility in Pilastri di Ferrara, Italy.

Product overview

Guaresi is a world leader in self-propelled tomato harvesting machines, offering a comprehensive product portfolio centered on the Super G series harvesters (1500-48" and 1200-40") and the innovative Mini G field opener. The product line includes electronic sorting solutions (Tomato Sniper and Tomato Sniper 4th Generation with AI-powered artificial vision), the PepPer conversion kit for pepper harvesting, and certified used machines. All products are supported by comprehensive after-sales service including spare parts, technical assistance, and overhauling. The company operates from its 30,000 sqm facility in Pilastri di Ferrara, Italy.

Differentiator

Problem solved

Functional benefit

Brands

• Super G: Self-propelled tomato harvesters - the flagship product line including Super G 1500-48" and Super G 1200-40" models
• Mini G
• Super G PepPer
• Tomato Sniper
• Tomato Sniper 4th Generation

Products and services

• Super G 1500-48" Self-propelled tomato harvester with a 150 cm wide internal picker capable of harvesting 80 tons/hour. Features electronic sorters, shaking chamber, and discharge elevator for large-scale processing tomato operations.
• Super G 1200-40" Self-propelled tomato harvester with a 120 cm wide internal picker capable of harvesting 60 tons/hour, with adjustable vine-shields for large-surface harvesting of processing tomatoes.
• Mini G Compact, patent-pending tomato field-opener harvester that displaces the four central lines and head of each row, featuring a unique layout with rear steering for maximum agility in inter-row spacings from 150 cm to 180 cm, powered by a Yanmar Stage V 73 HP diesel engine.
• Super G PepPer Kit Mechanical adaptation kit that converts Guaresi G 89/93 and Super G harvesters into pepper (bell pepper) harvesters for open-field use, also applicable to seed cucumbers, red beets, onions, and other vegetables.
• Tomato Sniper Electronic sorter with optical technology, Super LEDs, protective telescopes, and customizable software, featuring pneumatic actuators and a patented feeding system delivering high ejection precision.
• Tomato Sniper 4th Generation Advanced opto-electronic sorting system with artificial vision that automatically selects tomatoes and removes foreign materials (soil, metal, plastic, stones, wood) and damaged or low-quality produce in the field or on processing plant lines. Cloud-connected for data collection, yield mapping, traceability, and remote parameter adjustment; available in 40" and 48" channel sizes.
• Used / Refurbished Harvesters Serviced and guaranteed used harvesting machines sold as a more affordable entry point into Guaresi equipment.
• After-Sales Service and Spare Parts Comprehensive post-sale support including field assistance, phone consulting, harvester overhauling, electronic sorter maintenance, and spare-parts service with worldwide delivery from a warehouse stocking over 10,000 items.

Quantifiable outcome

• Super G 1200-40: harvesting capacity of 60 tons/hour; Super G 1500-48: harvesting capacity of 80 tons/hour
• +5 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature6 records

Partnerships

Ten partnerships are on record, tiered core and key_component.

• Ecothea SrlcoreStrategic or Co-development Partner · 1 January 2024Ecothea Srl is a technical partner in the EU-funded LIFE LAERTHES project (Project: 101215488 — LIFE24-ENV-IT-LIFE LAERTHES). Based in Turin, Italy, Ecothea contributes expertise in sustainable technology and environmental solutions to the project aimed at electrifying self-propelled tomato harvesters.
• Politecnico di Torino - DIMEAScoreStrategic or Co-development Partner · 1 January 2024Politecnico di Torino's DIMEAS department (Department of Mechanical and Aerospace Engineering) is a scientific partner in the LIFE LAERTHES project. The university contributes research and technical expertise to the development of the Full Hybrid electrification architecture for Guaresi harvesters.
• CONSERVAS VEGETALES DE EXTREMADURA SA (CONESA)coreStrategic or Co-development Partner · 1 January 2024CONESA is a Spanish food processing company and project partner in the LIFE LAERTHES initiative. Located in Badajoz, Spain, CONESA provides field testing capabilities and industrial expertise for validating the SuperG ECO hybrid harvester prototype during the 2026-2027 harvesting seasons.
• AE - ROMA SOCIEDAD GESTORA DE ACTIVOS PRODUCTIVOS E INMOBILIARIOS ROMA SLcoreStrategic or Co-development Partner · 1 January 2024ROMA is a Spanish agricultural company and partner in the LIFE LAERTHES project, providing field trial sites for the SuperG ECO prototype. ROMA's agricultural technicians conduct 720 hours of field testing in Extremadura across 230 hectares of processing tomato fields during the 2026 season.
• FPT Industrial (Fiat Power Train)key_componentTechnology or IntegrationFPT Industrial (Fiat Power Train) is a key component supplier for Guaresi harvesters. The Super G models use FPT NEF N67ENT engines (6 cylinders, turbo intercooler, 175 kW/238 HP for Extra EU TIER 3, 165 kW/225 HP for EU TIER 4B).
• Sauer-Danfosskey_componentTechnology or IntegrationSauer-Danfoss provides hydrostatic transmission systems (high-pressure hydrostatic pumps with 75cc variable capacity, motors with 80cc variable capacity) and hydrostatic steering systems for Guaresi harvesters.
• Bucher Hydraulicskey_componentTechnology or IntegrationBucher Hydraulics supplies electro-distributors (electromagnetic hydraulic valves) for Guaresi's hydraulic systems, contributing to the machine's advanced hydraulic actuation capabilities.
• Yanmarkey_componentTechnology or IntegrationYanmar supplies the diesel engine for the Mini G field opener — model 4TNV98CT-VPRV, 4-cylinder, 3319cc, Stage V compliant, producing 73 HP / 53.7 kW at 2100 rpm.
• Bimba (pneumatic cylinders)key_componentTechnology or IntegrationBimba supplies pneumatic cylinders for the Tomato Sniper electronic sorter — 20mm bore, 25mm stroke, operating at 3.5 bar working pressure.
• Mac (solenoid valves)key_componentTechnology or IntegrationMac provides solenoid valves for the Tomato Sniper reject box — box-style balanced 3-way direct solenoid valves ensuring fast and reliable ejection performance at up to 35 shots/second.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Kubota: Japanese global manufacturer of tractors and agricultural machinery with growing specialty harvester ambitions. Comparable as a broad incumbent with presence in many of the same geographies (Japan, Europe, USA) where Guaresi sells through dealers.
• CNH Industrial: Global agricultural and construction equipment OEM (Case IH, New Holland, Steyr). A broad incumbent that competes across harvesting categories and represents the type of large player Guaresi must defend against in specialty niches.
• ROPA: German manufacturer of self-propelled sugar beet harvesters and loaders. Comparable as a European niche specialist in self-propelled industrial-crop harvesting machinery serving processors, with similar engineering-intensive product philosophy.
• AGCO Corporation: Global agricultural equipment manufacturer (Fendt, Massey Ferguson, Valtra). A broad incumbent in agricultural machinery whose harvesting portfolio and Fendt brand overlap with the premium European positioning Guaresi competes against.
• John Deere: World's largest agricultural machinery manufacturer with broad harvester offerings. Represents the dominant incumbent against which Guaresi competes in industrial tomato harvesting regions, particularly in North and South America.

Direct peers

• Simon (Carrot Harvesters): French family-owned manufacturer specializing in self-propelled harvesters primarily for carrots and root vegetables. Comparable niche European specialty harvester business with similar scale, distribution model, and industrial crop focus.
• ASA-Lift: Danish manufacturer of self-propelled harvesters for vegetables including cabbage, carrots, onions, and leafy greens. Directly comparable as a European specialist producing purpose-built self-propelled harvesting machinery for industrial vegetable growers.
• Dewulf: Belgian manufacturer of harvesting machinery for potatoes, carrots, and other root crops. Comparable as a European specialist in self-propelled harvesters for industrial crops with similar B2B dealer distribution and aftermarket emphasis.
• Ploeger Machines: Dutch manufacturer of self-propelled specialty harvesters and agricultural machinery, including harvesters for vegetables and other crops. Directly comparable to Guaresi as a niche European specialist in self-propelled harvesting equipment for industrial crops.
• Hortech: Italian manufacturer of self-propelled and tractor-mounted harvesters for vegetables (leafy greens, baby leaf, etc.). A direct peer also operating from Italy in the self-propelled vegetable harvesting segment with overlapping customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/guaresi

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Guaresi