Clubee

What Clubee does

Clubee SARL is a Luxembourg-incorporated SaaS company founded in 2014 that provides an AI-powered management platform for sports organizations, including local clubs, teams, coaches, leagues, and national or regional federations. The platform is delivered as a cloud-based web application and iOS/Android mobile app, built on the Bubble no-code framework and hosted on AWS EMEA infrastructure with a Vercel edge layer. Its product portfolio comprises two core offerings (Club Management Software and Federation Management Software) and a modular suite covering competition scheduling, referee coordination, license management, player transfers, member management, payments and accounting, online merchandise, sponsor management, and communications. The Virtual Clubee Assistant uses AI to automate over 300 administrative tasks, including a proprietary one-click competition scheduling optimizer, computer-vision-based background removal, and ChatGPT-powered content generation. Core technology components include the proprietary Clubee Database (daily-updated sports data crowdsourced from 3000+ organizations) and integrations with Stripe, HubSpot, AWS, Mailgun/Mailerlite, Google Marketing Platform, Bannerbear, Printful, and OpenAI.

Clubee operates a freemium-to-enterprise hybrid go-to-market motion. Free and federation-affiliated tiers drive bottom-up adoption, while Amateur, Amateur+, and Pro tiers monetize via annual subscriptions with declining transaction fees (1.8-3.9% on card payments, 0.9-1.9% on SEPA, 2.8-4.9% on shop transactions). Pay-per-use AI services and the in-house Clubee Advertisement Network add secondary revenue streams. Distribution combines self-serve signup for SMBs, a federation-to-club channel that cascades free access to all affiliated clubs, and a consultative sales motion for federation and Pro-tier accounts, supported by six localized websites across European markets.

The company has reached 3000+ sports organizations and 30+ national/regional federations including the German Rugby Federation, Swiss Hockey, Finnish Rugby, Special Olympics Luxembourg, Austrian Water Ski and Wakeboard Federation, and Rugby Association Rhineland-Palatinate. It is led by founder-CEO Gilles Mangen and CRO Tim Prins van Wijngaarden, with a headcount of 1-10 and no institutional funding beyond a 2015 round of undisclosed size, indicating a bootstrapped, capital-efficient operating model.

Name

Clubee

Legal name

Clubee SARL

Website

https://get.clubee.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Clubee is a Luxembourg-based SaaS company offering an AI-powered management platform for sports clubs, teams, leagues, and federations, automating over 300 administrative tasks across scheduling, payments, communications, and competition management for 3000+ organizations worldwide.

Ownership category

akta.pro rank

Product category

Sports Management Software

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Organizations (8600), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Sports Travel, Logistics & Team Operations Services (MPAKAKAI)

akta.pro secondary industries

International Sport Federations (IFs) (MPAKAFAB), Team Sports Clubs (Football/Soccer, Basketball, Baseball, Hockey, Rugby, Cricket, etc.) (MPAKABAA)

Keywords

• Sports management software
• Club management platform
• Federation management software
• Competition scheduling software
• Athlete license management

Headquarters

HQ city

Foetz

HQ country

Luxembourg

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Plans: Tiered subscription model with 5 plans: Free (limited features, Clubee branding), Free for Federation Clubs (unlimited members, federation branding), Amateur (5 euros/month estimate based on feature set), Amateur+ (mid-tier), and Pro (enterprise-level). Billing is primarily annual with monthly options. Upgrades unlock higher member limits, custom domains, email storage, support levels, and reduced transaction fees.
2. Credit Card Payment Processing: Integrated payment processing with tiered transaction fees ranging from 3.9% + 0.25 euro (Free/Amateur) down to 1.8% + 0.25 euro (Pro tier). Fees decrease with higher subscription plans, creating natural upgrade incentives.
3. SEPA Payment Processing: European direct debit payment processing available on Amateur+ and higher tiers, with fees starting at 1.9% (Amateur+) and decreasing to 0.9% for Pro subscribers.
4. Online Shop Transaction Fees: E-commerce functionality for selling merchandise with transaction fees of 4.9% + 0.25 euro (lower tiers) down to 2.8% + 0.25 euro (Pro). All tiers include shop functionality.
5. Clubee Advertisement Network: Revenue generated from displaying advertisements on customer websites. Free-tier customers cannot opt out of ads, while paid customers can accept/decline and receive yearly discounts equivalent to ad revenue generated. Revenue is based on impression volume.
6. Pay-per-Use Services: Usage-based pricing for additional AI/technology services: Travel cost calculation (0.02 euro/route), GPS coordinates for locations (0.01 euro/location), image background removal (0.50 euro/image), auto-translation (40 euro per million characters). These are optional add-on services beyond subscription tiers.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Clubee provides an AI-powered SaaS platform that consolidates sports organization management into a single integrated tool for clubs, teams, coaches, leagues, and national/regional federations. The platform delivers member management, payments and accounting, competition scheduling, referee coordination, license and transfer management, online shops, sponsor management, and communications, with an AI Virtual Assistant automating 300+ administrative tasks. Access is provided through a web platform and a mobile application with multi-language support (English, German, Spanish, French, Dutch, Finnish).

Product overview

Clubee is an AI-powered sports organization management platform offered as a unified platform-plus-modules architecture. The core offerings consist of Club Management Software for clubs, teams, and coaches, and Federation Management Software for national and regional federations. Both are powered by the Virtual Clubee Assistant which automates over 300 tasks. The platform includes interconnected modules for Competition Management, Referee Management, License Management, Player Transfers, Member Management, Payments & Accounting, Online Shop, Sponsor Management, and Communications Suite. Access is provided via web platform and mobile app (iOS/Android), with tiered pricing plans (Free, Amateur, Amateur+, and Pro). The platform also features the Clubee Advertisement Network for monetization and maintains a daily-updated Clubee Database of sports information.

Differentiator

Problem solved

Functional benefit

Products and services

• Club Management Software All-in-one digital solution for clubs, teams, and coaches to manage members, handle payments, communicate effectively, manage events and practices, organize medical records, and run sponsor and merchandise operations from a single platform.
• Federation Management Software Comprehensive platform for national and regional sports federations to automate administrative tasks including competition management, license management, player transfers, game scheduling, referee coordination, and member club communications, with AI-driven tooling.
• Clubee Mobile App Mobile application for iOS and Android providing access to Clubee's management features including calendar synchronization with smartphones, member management, and real-time updates for club administrators and members on-the-go.

Quantifiable outcome

• Weeks worth of scheduling work can be saved with one-click automated scheduling
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

AI capability7 records

Feature7 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Finnish Rugby (Suomen Rugbyliitto)coreStrategic or Co-development PartnerFinnish Rugby federation uses Clubee as their primary management platform for federation operations and member club coordination.
• German Rugby FederationcoreStrategic or Co-development PartnerGerman Rugby Federation (Deutscher Rugby-Verband) uses Clubee for competition management and federation-wide administration across member clubs.
• Swiss HockeycoreStrategic or Co-development PartnerSwiss national hockey federation utilizes Clubee for sports management across their organization.
• Special Olympics LuxembourgcoreStrategic or Co-development PartnerSpecial Olympics Luxembourg uses Clubee for organization management of their sports programs.
• Austrian Water Ski and Wakeboard Federation (ÖWWV)coreStrategic or Co-development PartnerAustrian Water Ski and Wakeboard Federation uses Clubee as their national federation management platform.
• Rugby Association Rhineland-PalatinatecoreStrategic or Co-development PartnerRegional rugby association in Germany uses Clubee for digital transformation including membership management, licenses, and match reports across member clubs.
• FNTEQminorStrategic or Co-development PartnerFNTEQ federation partner using Clubee platform for sports management.
• Amazon Web Services (AWS)coreTechnology or IntegrationPrimary cloud infrastructure provider. AWS hosts Clubee's server infrastructure at AWS EMEA (Luxembourg) with GDPR-compliant data processing agreements and Standard Contractual Clauses for any US data transfers.
• HubSpotcoreTechnology or IntegrationCRM and customer relationship management platform used by Clubee to manage connections with customers and clubs, including internal team tasks, customer tracking, and marketing communications.
• StripecoreTechnology or IntegrationOptional payment processing partner for clubs wanting to accept credit card and SEPA payments. Users explicitly create Stripe accounts linked to Clubee for payment collection.
• Google Analytics / Google Tag Manager / Google Ads / Google Maps / YouTubecoreTechnology or IntegrationSuite of Google services for web analytics, tag management, advertising, maps integration, and video content (YouTube). Used for tracking website visitors, managing marketing campaigns, and displaying location data.
• BubblecoreTechnology or IntegrationNo-code development platform used to build and maintain Clubee's web platform functionality. Core to Clubee's product architecture.

Scale indicators4 records

Recent moves3 records

Expansion highlights5 records

Emerging players

• meinturnier.de (meinTurnierplaner): meinturnier.de is a German tournament and competition management platform for sports clubs and federations. It serves as a European emerging player in competition scheduling and tournament administration, overlapping with Clubee's competition management module.
• MemberPlanet: MemberPlanet provides membership management, communication, event management, and payment tools for clubs, associations, and nonprofits including sports organizations. It is an emerging player with partial overlap to Clubee's member management and federation association tools.

Direct peers

• Sport:80: Sport:80 is a sports management platform serving national governing bodies, federations, and clubs with membership, events, education, and safeguarding tools. It is a direct competitor to Clubee's federation management software, particularly in the UK and European markets.
• LeagueApps: LeagueApps provides sports league and club management software with registration, scheduling, communication, and payment features. It is a direct competitor to Clubee's club and league management offerings, serving similar amateur sports organization customers in the US market.
• TeamSnap: TeamSnap is a leading team management platform serving youth and amateur sports clubs with scheduling, communication, registration and payment tools. It is a direct competitor to Clubee's club management software offering, targeting similar SMB sports organization customers.
• Playwright (formerly PlaySports): Playwright is a sports club management platform serving European football and other sports clubs with member management, communication, and digital tools. It is a direct competitor to Clubee's core club management software offering in the European sports market.

Broad incumbents

• SportsEngine (Stack Sports): SportsEngine, now part of Stack Sports, is a comprehensive sports management platform serving leagues, clubs, and national governing bodies across North America. It is a broader incumbent offering registration, websites, tournament management, and federation-level tools comparable to Clubee's federation management capabilities.
• Active Network: Active Network is a large, established provider of activity and recreation management software including sports registration, league management, and facility management. It serves as a broad incumbent with overlapping capabilities but a much wider portfolio than Clubee's sports-specific focus.
• WildApricot: WildApricot is a membership management platform used by many sports clubs, leagues, and associations to manage members, events, payments, and websites. While broader than Clubee, it competes for the same SMB and nonprofit sports organization customers with overlapping member management and payment features.

Regional players

• ClubCollect: ClubCollect is a Dutch-based sports club management platform focused on financial administration, payment collection, and member management for European sports clubs. It is a regional competitor primarily active in the Netherlands and Belgium, overlapping with Clubee's payment and member management features.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sport50
• LinkedInlinkedin.com/company/5339865
• Instagraminstagram.com/clubeesoftware
• Xx.com/sport50com

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clubee