SMSO

What SMSO does

SMSO is a cloud-based SaaS SMS marketing platform operated by the Romanian private limited company NOOH MEDIA S.R.L., headquartered in Bucharest. The platform enables businesses to send bulk SMS campaigns, transactional notifications, 2FA authentication codes, RCS rich messages, and SMS-based contests, with capabilities including audience segmentation by geography, demographics, subscription type, invoice value, roaming history, and CAEN code. Underlying infrastructure runs on Amazon Web Services, routes through 230+ global mobile operators, and exposes a REST API for programmatic SMS sending, HLR lookup, and number portability verification. The platform serves B2B and B2C communications needs across primary verticals including retail and eCommerce, financial services, and healthcare, with secondary presence in education and government/public sector.

The business model is primarily usage-based: customers purchase SMS credit packages priced between €0.035 and €0.028 per message depending on volume, with billing options including Pay as You Go, Prepay, and Postay. New users receive 100 complimentary SMS credits on registration (freemium). Distribution combines a self-serve web platform, an API-first developer channel, a plugin ecosystem, and direct inside-sales support via phone, email, and chat. Named customers include Bookster, Gral Medical, Bottega Verde, SanoPass, CreditFix, Raureni, Tinmar, and others, predominantly Romanian and European enterprises.

The company is bootstrapped, with no external venture or private equity funding disclosed in the source material, and operates with an 11-50 employee headcount. Recent strategic emphasis has been on RCS messaging capabilities, multi-tier payment flexibility, and platform UX improvements (most recently documented in January 2025). Operational scale is evidenced by a Black Friday 2024 campaign delivering over 1.8 million SMS messages in five days, and by claimed 98% SMS open rates versus email benchmarks. The platform is GDPR-compliant and positions EEA data residency as a trust asset for regulated European buyers.

Name

SMSO

Legal name

NOOH MEDIA S.R.L.

Website

https://smso.ro

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

SMSO is a cloud-based SaaS platform enabling businesses to send bulk SMS campaigns, RCS rich messages, 2FA codes, and targeted notifications via a self-serve portal, REST API, and plugin ecosystem, serving retail, healthcare, financial services, and public-sector customers across Romania and Europe.

Ownership category

akta.pro rank

Product category

SMS Marketing Platform (CPaaS)

NAICS

Advertising Agencies (54181), Telecommunications Resellers and Agents for Wireless Telecommunication Services (51712), Telecommunications Resellers (517121)

SIC

Services-Advertising (7310), Communications Services, Nec (4899), Telegraph & Other Message Communications (4822)

akta.pro primary industry

SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT) (MPAAAIAB)

akta.pro secondary industries

SMS & Mobile Direct Marketing Services (BPAFAKAI), SMS/RCS Messaging Platforms (BPAMACAF), Customer Communications Management (CCM) & Transactional Messaging (MPAAAIAL)

Keywords

• SMS marketing platform
• Bulk SMS messaging
• RCS campaigns
• Two-factor authentication
• SMS API gateway

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Supply Chain, Infrastructure, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. SMS Credits/Packages: Pay-per-SMS model where users purchase credit packages. Cost per message varies between 0.035 EUR and 0.028 EUR depending on package size. Multiple payment options including Pay as You Go, Prepay, and Postay.
2. SaaS Platform Access: Modern SaaS platform with collaborative team features, campaign management, reporting, and analytics. Free 100 SMS credits for new registrations. Platform accessible without additional costs beyond SMS credits.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

SMSO is a cloud-based SaaS SMS marketing platform that lets businesses send bulk and targeted text campaigns, RCS messages, alerts, contests, and 2FA/OTP authentication codes. It is sold on a pay-per-SMS credit model with web platform and REST API access, connected to 230+ mobile operators worldwide.

Product overview

SMSO is a cloud-based SMS marketing platform (SaaS) offering a comprehensive suite of messaging services. The core platform provides Bulk SMS campaigns, RCS (Rich Communication Services) messaging, Targeted Campaigns with audience segmentation, and SMS Contests. Additional modules include SMS Automation for scheduled delivery, SMS Alert for urgent notifications, 2 Way SMS for bidirectional communication, Gateway SMS as the software interface, and 2-Factor Authentication for secure login. The platform is accessible via a web interface and integrates through REST API and plugins. The offering is powered by connectivity to over 230 mobile operators worldwide and hosted on Amazon Cloud infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• Bulk SMS SMS marketing service enabling businesses to send messages to entire contact lists for campaigns, special offers, notifications, or alerts across B2B and B2C contexts, achieving a 98% open rate.
• RCS Campaigns Rich Communication Services messaging for Android devices supporting up to 1000 characters, with brand customization (colors, icons), call-to-action buttons, HD media files, and operator-verified scam/phishing protection.
• Targeted Campaigns SMS campaigns with audience segmentation by geographic location, zone, age, gender, subscription/card type, invoice value, roaming history, and CAEN code for personalized targeting.
• SMS Contests SMS-based competition and contest management for audience engagement and brand loyalty building through accessible participation methods.
• SMS Automation Scheduled SMS campaign delivery allowing users to pre-program campaigns for specific dates and times without manual intervention.
• SMS Alert Urgent message broadcasting service delivering real-time alerts, notifications, and reminders to large groups quickly without intermediate actions.
• 2 Way SMS Bidirectional SMS communication enabling recipients to respond via short codes (3-6 digits) or virtual phone numbers, supporting real-time dialogue, contest participation, and appointment confirmation.
• Gateway SMS Software interface enabling SMS transmission from computers to multiple recipients simultaneously, redirecting messages to mobile networks for instant delivery.
• 2-Factor Authentication (2FA) Two-factor authentication service sending one-time passwords (OTP) via SMS for secure user login and account protection, connected to 230+ operators worldwide for optimal routing.
• SMS API REST API enabling developers to integrate SMS sending capabilities into their applications, supporting OTP, 2FA, and marketing message delivery via authenticated endpoints.
• SMS Plugins Plugin ecosystem for real-time SMS status and notification delivery, providing pre-built integrations for various platforms without custom development.
• HLR Lookup Phone number verification service querying databases to validate number format, network, and status before SMS transmission.
• Number Portability Verification Real-time verification service detecting ported phone numbers to ensure faster message delivery.
• Dedicated Numbers Special numbers or number sets provided to clients for sending SMS marketing messages to their own customers.

Quantifiable outcome

• 98% SMS open rate (vs. 20% for email)
• +3 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature12 records

Scale indicators4 records

Recent moves2 records

Expansion highlights6 records

Broad incumbents

• MessageBird (now Bird): Omnichannel communications platform with SMS, WhatsApp, and email marketing capabilities, originally founded in the Netherlands. Comparable to SMSO on SMS marketing and 2FA, but at larger scale with broader channel portfolio and enterprise sales coverage in European markets.
• Twilio: Global CPaaS leader offering SMS, voice, email, and WhatsApp APIs at scale. Comparable to SMSO on the SMS API / 2FA / programmatic messaging layer, but operates at vastly greater scale with multi-channel breadth and enterprise sales coverage that SMSO cannot match.
• Clickatell: Global SMS and messaging API provider with strong operator coverage and a focus on transactional messaging, 2FA, and marketing use cases. Directly comparable to SMSO's Bulk SMS and 2FA offerings, though with broader geographic and channel reach.
• Sinch: Swedish-headquartered global CPaaS provider with direct operator relationships and a strong SMS / messaging product portfolio. Directly comparable to SMSO on the SMS marketing and 2FA use cases, but with broader channel coverage and deeper enterprise reach across Europe.
• Vonage (Ericsson) API Platform: Global CPaaS platform under Ericsson offering SMS, voice, and messaging APIs with strong telecom-carrier integrations. Overlaps with SMSO on programmable SMS, 2FA, and bulk messaging, but serves a much larger enterprise and developer base globally.

Direct peers

• CM.com: Dutch CPaaS platform offering SMS, WhatsApp Business, RCS, and conversational AI across marketing, customer service, and authentication. Closely comparable to SMSO across the bulk SMS, RCS, and 2FA product surface, and serves overlapping European enterprise customers.
• LINK Mobility: European mobile messaging and CPaaS provider with strong presence in the Nordics, Baltics, DACH, and CEE — overlapping with SMSO's geographic focus. Directly comparable on SMS marketing, transactional messaging, and enterprise messaging solutions, but at larger scale.
• Infobip: Croatian-headquartered global CPaaS platform with direct operator connections across 200+ countries and a full SMS / RCS / WhatsApp / 2FA stack. Closest regional peer to SMSO on product, scale ambition, and CEE market focus, but with materially larger enterprise footprint and capital base.
• Textmagic: SMS marketing platform for SMBs and enterprises offering bulk SMS, 2-way SMS, integrations, and API access. Closely comparable to SMSO's self-serve SaaS model, freemium onboarding, and SMB-focused pricing, though with broader international customer base.
• Sakari: SMS and messaging platform targeting SMBs with bulk SMS, 2-way messaging, and CRM integrations. Comparable to SMSO on the self-serve SaaS SMS marketing motion, freemium onboarding, and developer-friendly API approach, though operating primarily in North America.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/smso_ro
• Facebookfacebook.com/smsoapp
• LinkedInlinkedin.com/company/smso

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SMSO