Ideamart
Ideamart is a Sri Lanka-based developer ecosystem and API marketplace, operated alongside Dialog Axiata, offering telecom and enterprise APIs via self-serve usage-based billing, a no-code app builder (AppMaker), and enterprise solutions (Ideabiz) for developers and businesses.
- Company typePrivate
- Founded-
- HeadquartersColombo, Sri Lanka
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Ideamart does
Ideamart is a Sri Lanka-based developer ecosystem and API marketplace operated in close association with Dialog Axiata PLC, headquartered in Colombo 02. The company provides developers with APIs and tools for building mobile services, complemented by a low-code/no-code application builder (AppMaker) and an enterprise API solutions brand (Ideabiz). Its product surface is organized as a platform-plus-modules architecture: the core API Marketplace offers immediate API access via a self-serve portal with Pay-As-You-Go usage-based billing, while AppMaker enables non-technical users to create mobile applications through pre-built templates, and Ideabiz serves enterprise customers requiring scalable digital transformation and customer engagement APIs. Specialized APIs such as Anti-spam, Phishing Detect, and Smart Scan extend the platform's functionality into adjacent security use cases.
The platform supports three primary go-to-market motions in parallel: an API-first self-serve motion targeting developers, a product-led growth motion through AppMaker targeting non-technical SMBs and individuals, and an enterprise field sales motion via Ideabiz for larger customers. Enterprise distribution is augmented through Dialog Enterprise Marketplace (marketplace.dialog.lk), which acts as a curated channel/reseller relationship. Pricing details are not publicly disclosed beyond the headline Pay-As-You-Go model, and the company has not published revenue, funding, headcount, or management team information, leaving financial scale unverified. The operating geography is concentrated in Sri Lanka/South Asia, with no disclosed international expansion, and the company is privately held with no public listing, venture funding, or institutional investor information on record.
Ideamart firmographics
Firmographics- Name
- Ideamart
- Legal name
- Ideamart
- Website
- https://ideamart.lk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ideamart is a Sri Lanka-based developer ecosystem and API marketplace, operated alongside Dialog Axiata, offering telecom and enterprise APIs via self-serve usage-based billing, a no-code app builder (AppMaker), and enterprise solutions (Ideabiz) for developers and businesses.
- Ownership category
- akta.pro rank
Ideamart industry classification
Industry- Product category
- Telecom API Platform
- NAICS
- Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Mobile App Development Platforms (MADP) (HDAEAKAD)
Keywords
Where Ideamart is headquartered
LocationHeadquarters
- HQ city
- Colombo
- HQ country
- Sri Lanka
- HQ region
- Asia
Offices1 record
Markets served
Ideamart business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales
Revenue model
- API Marketplace - Usage-Based: Access immediate API functionality with flexible, Pay As You Go billing. Customers scale usage effortlessly, paying only for the resources they consume, ensuring cost-effective development and deployment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Pay As You Go - Pay for what you use |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
Ideamart product offering
Product offeringCore offering
Ideamart is an API marketplace and developer ecosystem that provides shared telecom network APIs (such as Anti-spam, Phishing Detect, and Smart Scan) for developers to build mobile services, complemented by AppMaker, a low-code/no-code mobile application builder using pre-built templates, and Ideabiz, an enterprise-grade API platform for digital transformation. It enables developers and businesses to build, launch, and connect mobile services on Dialog's network with usage-based billing.
Product overview
Ideamart is a globally recognized developer ecosystem and API Marketplace offering a platform-plus-modules architecture. The core Ideamart API Marketplace provides essential APIs with pay-as-you-go billing, complemented by AppMaker (a low-code/no-code mobile app builder using pre-built templates), Ideabiz (enterprise API solutions for digital transformation), and Dialog Enterprise Marketplace (a curated platform of enterprise-grade digital solutions). Together, these products enable developers and businesses to build, launch, and connect mobile services efficiently.
Differentiator
Problem solved
Functional benefit
Brands
- AppMaker: A low-code/no-code service creation tool that empowers users to create mobile applications quickly using pre-built templates without coding expertise.
- Ideabiz
Products and services
- Ideamart API Marketplace A developer-facing API marketplace providing immediate access to shared telecom network APIs (including Anti-spam, Phishing Detect, and Smart Scan) with flexible Pay As You Go billing, enabling developers to build, scale, and deploy mobile services.
- AppMaker A low-code/no-code mobile application builder that enables users without coding expertise to create and launch mobile applications quickly using pre-built templates, accelerating project timelines and reducing development costs.
- Ideabiz An enterprise API solutions brand that provides robust APIs and scalable platforms enabling businesses to undergo digital transformation, enhance customer engagement, and integrate with Ideamart's developer ecosystem.
Companies that use Ideamart
Customer profileSegments4 records
Ideal customer profiles3 records
Ideamart technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Ideamart partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Dialog EnterprisecoreDialog Enterprise Marketplace (marketplace.dialog.lk) serves as a curated platform of enterprise-grade solutions, distributing Ideamart's digital transformation tools, scalable technologies, and API solutions to business customers. This partnership extends Ideamart's reach into enterprise market segments through Dialog's established distribution network.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Ideamart competitors and assessment
Company assessmentRegional players
- Africa's Talking: Africa's Talking is a developer API platform built on telecom carrier infrastructure with USSD, SMS, voice, and payments APIs — highly comparable to Ideamart's telco-rooted API marketplace model, but operating in Africa rather than South Asia.
Direct peers
- BuildFire: BuildFire is a no-code mobile app builder with pre-built templates enabling non-developers to publish apps, structurally identical to AppMaker's value proposition.
- MessageBird (Bird): Bird (formerly MessageBird) is an omnichannel CPaaS API platform targeting developers and enterprises with usage-based pricing, structurally similar to Ideamart's multi-product stack including enterprise APIs.
- Twilio: Twilio is the global benchmark CPaaS API marketplace enabling developers to embed messaging, voice, and verification into apps with usage-based billing — directly comparable to Ideamart's API Marketplace model.
- Appy Pie: Appy Pie is a no-code mobile app development platform targeting non-technical SMBs with pre-built templates — directly comparable to Ideamart's AppMaker product line.
- Plivo: Plivo provides carrier-grade communication APIs (SMS, voice) with pay-as-you-go developer pricing and is a close CPaaS analog to Ideamart's API marketplace and Dialog-carrier roots.
- Bandwidth: Bandwidth is a CPaaS provider offering telecom APIs (messaging, voice, 911) with usage-based pricing to developers and enterprises — directly analogous to Ideamart's telco-derived API catalog and PAYG billing.
- Sinch: Sinch offers a telecom-grade CPaaS API platform with messaging, voice, and verification APIs sold via usage-based pricing to developers and enterprises, mirroring Ideamart's API marketplace and Ideabiz enterprise offering.
Broad incumbents
- Vonage (Ericsson): Vonage, now part of Ericsson, offers enterprise-grade communication APIs alongside UCaaS/CCaaS, making it a broader incumbent analog of Ideamart's combined Ideabiz enterprise and API Marketplace strategy.
- Google Apigee: Google's Apigee is an enterprise API management and marketplace platform — a broader incumbent analog of Ideamart's API Marketplace and Ideabiz enterprise positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Ideamart social profiles
Digital presenceIdeamart financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ideamart leadership team
Management profileNumber of profiles
Profiles1 record
Ideamart funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ideamart M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ideamart
What does Ideamart do?
Ideamart is an API marketplace and developer ecosystem that provides shared telecom network APIs (such as Anti-spam, Phishing Detect, and Smart Scan) for developers to build mobile services, complemented by AppMaker, a low-code/no-code mobile application builder using pre-built templates, and Ideabiz, an enterprise-grade API platform for digital transformation. It enables developers and businesses to build, launch, and connect mobile services on Dialog's network with usage-based billing.
Is Ideamart a public or private company?
Ideamart is a private company. It is classified as corporate owned and is currently operating.
When was Ideamart founded?
Ideamart was founded in -1. It employs 11 to 50 people.
Where is Ideamart based?
Ideamart is headquartered in Colombo, Sri Lanka, in the Asia region.
How does Ideamart make money?
One revenue line is on record: API Marketplace - Usage-Based.
Who are Ideamart's main competitors?
Africa's Talking is listed as a regional player. Direct peers are BuildFire, MessageBird (Bird), Twilio, Appy Pie, Plivo, Bandwidth and Sinch. Broad incumbents are Vonage (Ericsson) and Google Apigee.
Does Ideamart have an API?
Yes. Ideamart provides APIs enabling developers to build mobile services. The platform offers essential APIs with 'Pay As You Go' billing and flexible usage-based pricing, accessible through their developer portal. Developer documentation is at docs.ideamart.io.
What industry is Ideamart in?
Ideamart's product category is Telecom API Platform. Its primary akta.pro industry code is HDAEAKAD, Mobile App Development Platforms (MADP). Its NAICS code is 5132 and its SIC code is 7372.