What Membes does

Membes is an Australian-headquartered software company that builds and sells Membes AMS, a cloud-based Association Management System targeted at trade and professional associations. The platform is delivered as a single integrated SaaS product composed of eleven interconnected modules: Membership Management (CRM), Marketing and Communications, Website/CMS, Event Management, eCommerce and Finance, Education/CPD and Auditing, Reporting and Insights, Community, Integration and Extendibility, and AI Enabled features. All modules share a single database, which allows associations to manage member records, events, websites, finances, communications, and continuing professional development from one system without switching tools. The company is privately held, founder-led, and bootstrapped, with all data stored in Australia and operations based in Mount Waverley, Victoria. Headcount is reported at 11-50 employees, and the company claims to be "trusted by more organisations than any other Australian-based Association Management System." Revenue is generated via a monthly subscription model with no lock-in contracts, sold through a sales-led motion built around demo requests and pricing inquiries, with a direct sales channel complemented by a formalized partner ecosystem (software integrators, Association Management Companies, and digital agencies). The customer base is exclusively nonprofit and NGO associations, with over 20 named logos across verticals including tourism, healthcare, engineering, social work, legal, surveying, and aged care. Geographic reach spans Australia (primary) and the United States (expansion market). The technology stack includes native integrations with Xero, Stripe, Zoom, QuickBooks, Higher Logic, EventsAIR, Mailchimp, Slack, Intuto, and Google Analytics, plus a published Open API and web hooks for custom extensions.

Name

Membes

Legal name

Membes

Website

https://membes.com.au

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Membes is an Australian SaaS provider of an integrated Association Management System (Membes AMS) serving trade and professional associations with membership, events, CPD, CMS, finance, and community tools, sold via monthly subscriptions to nonprofits.

Ownership category

akta.pro rank

Product category

Association Management Software

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Application Maintenance & Support (AMS) (BPAEAFAC)

Keywords

• Association management software
• Membership management system
• Event management software
• Continuing professional development
• Association CRM platform

Headquarters

HQ city

Mount Waverley

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Subscription: Monthly subscription-based pricing model for access to the Membes AMS platform with no lock-in contracts. Includes access to all integrated modules, upgrades, and new features at no extra cost.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Membes provides a cloud-based Association Management System (AMS) for trade and professional associations. The platform combines membership management, event management, website/CMS, marketing communications, eCommerce and finance, education/CPD tracking, reporting, community engagement, and AI-enabled features into a single integrated subscription SaaS offering, purpose-built for the Australian association sector since 2003.

Product overview

Membes AMS is a unified, cloud-based Association Management System built as a single integrated platform for professional and trade associations. The core product, Membes AMS, comprises eleven interconnected modules: Membership Management (CRM), Marketing & Communications, Website (CMS), Event Management, eCommerce & Finance, Education/CPD & Auditing, Reporting & Insights, Community, Integration & Extendibility, and AI Enabled capabilities. All modules share a single database and are seamlessly integrated, allowing associations to manage membership, events, websites, finances, communications, education, and reporting from one central system without switching between multiple platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Membes AMS (Association Management System) Comprehensive cloud-based Association Management System for trade and professional associations, providing a single unified platform for managing membership, events, CPD, website (CMS), finance, communications, eCommerce, community, and reporting.
• Membership Management CRM-style functionality for members to join, renew, and self-service with automated workflows, member-only logins, and customisable membership structures and segmentation filters, targeted at trade and professional associations.
• Event Management End-to-end event management for associations supporting online registrations, integrated calendars, member-only pricing, multi-day conferences, workshops, and Zoom integration.
• Website (CMS) Fully integrated website and content management system enabling associations to self-manage website content, design, and database workflows without external developers.
• eCommerce & Finance Online payment processing for membership, events, and purchases with Stripe integration, real-time payments, invoice management, and real-time Xero accounting integration for associations.
• Education, CPD & Auditing Online training and Continuing Professional Development tracking tools enabling members to log and manage CPD activities, with configurable structures, automated logging, certificates, and audit capabilities.
• Marketing & Communications Communication tools enabling associations to broadcast personalised, segmented emails, SMS, and social media messages, with campaign segmentation, targeting, and engagement tracking.
• Reporting & Insights Integrated dashboard reports and data analysis across all system areas covering membership, financial, and event reporting, with heat map visualisation and AI-enabled smarter insights.
• Community Closed-network community platform allowing association members to ask questions, participate in discussions, and connect through special interest groups and forums.
• Integration & Extendibility Ready-to-go integrations with leading third-party software plus the Membes Open API, web hooks, and Single Sign-On for custom extensions and plugins.
• AI Enabled AI-powered features including trainable AI models for member service, an integrated AI-powered Service Desk for member queries, and SEO-driven content generation, designed to boost operational efficiency for associations.

Quantifiable outcome

• Staging site handover to going live in 6-7 weeks with guided implementation

Named customers22 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability5 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core.

• QuickBookscoreTechnology or IntegrationIntegration with QuickBooks accounting software for financial synchronization and reporting.
• EventsAIRcoreTechnology or IntegrationIntegration with EventsAIR event management platform for enhanced event capabilities.
• XerocoreTechnology or IntegrationReal-time Xero integration for financial management and invoice synchronization.
• StripecoreTechnology or IntegrationPayment gateway integration for real-time online payments for membership, events, and purchases.
• ZoomcoreTechnology or IntegrationZoom integration for event management, workshops, and virtual meeting capabilities.
• Higher LogiccoreTechnology or IntegrationIntegration with Higher Logic community engagement platform for enhanced community management features.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• GrowthZone: Association management software for chambers of commerce and trade associations, offering membership, events, and CRM in a single platform. Closely aligned to Membes on vertical focus and integrated AMS approach.
• Amilia: Smart recreation and membership management platform serving clubs, associations, and municipalities. Comparable to Membes in integrated membership, payments, and registration workflows for member-based organizations.
• MemberPlanet: Membership management and engagement platform for associations, clubs, and groups. Comparable to Membes in serving trade/professional associations with integrated membership, events, payments, and communications.
• Wild Apricot: Cloud-based membership and association management software serving small-to-mid trade and professional associations globally. Directly comparable to Membes in target customer (associations), core offering (membership CRM + events + website), and SaaS delivery model.
• MemberClicks: Membership management software purpose-built for small-staff associations, offering member databases, events, and online communities. Directly comparable to Membes on serving small/mid associations with volunteer-run teams.
• Glue Up: All-in-one membership, event, and CRM platform targeting associations, chambers, and nonprofits worldwide. Comparable to Membes on integrated AMS modules, AI-enhanced features, and sales-led mid-market association GTM.

Broad incumbents

• YourMembership (Community Brands): Long-established AMS vendor now part of Community Brands, serving trade and professional associations with membership, events, and learning. A larger incumbent with broader portfolio and deeper resources than Membes.
• Salesforce (Nonprofit Cloud / NPSP): Enterprise CRM platform with a nonprofit/association edition (NPSP) used by larger associations globally. Competes with Membes for mid-market and enterprise association deals where customers want a broad CRM with deep customization rather than a vertical AMS.
• Microsoft Dynamics 365: Enterprise CRM and ERP platform with nonprofit/association functionality. Competes indirectly with Membes for large associations that prefer Microsoft ecosystem integration over a purpose-built vertical AMS.

Emerging players

• Raklet: Cloud-based membership and community management software for associations, NGOs, and clubs. Comparable emerging vertical SaaS player with overlapping AMS functionality but smaller scale than Membes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/membes

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Membes