Life Action Ministries
Life Action Ministries is a 501(c)(3) nonprofit founded in 1971 that serves churches, couples, families, and children through revival events, marriage workshops, family camps, children's content, books, and digital devotionals, funded primarily by donor contributions.
- Company typePrivate
- Founded1971
- HeadquartersBuchanan, United States
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What Life Action Ministries does
Life Action Ministries is a 501(c)(3) Christian nonprofit founded in 1971 and headquartered in Buchanan, Michigan, serving churches, families, and individuals across the United States and Canada. Its core offerings include traveling road-team revival events deployed to host churches, the SoulMates marriage workshop (priced at $150 per couple), family camps and retreats (men's, women's, father/son, mother/daughter), the Base Camp Adventures children's content series, books and Bible studies, daily devotional content, and a newly launched virtual training program called TeamLife. The technology stack includes the SDI (Strength Deployment Inventory) relational-assessment tool, a Subsplash-powered mobile app, UltraCamp for event registration, ProPresenter for presentations, and podcasts distributed on Spotify and Apple.
The organization operates a multi-channel, donor-funded business model. Revenue is generated through one-time and recurring monthly (MPD) donations, stock and estate gifts, SoulMates event registrations, book sales, and team-participant fundraising (each road-team member raising approximately $3,500). The road-team deployment model uses host churches as event venues, allowing geographic reach without permanent real estate in each market. Canada operations are conducted through Life Action Canada and CanadaHelps. ECFA accreditation, achieved in 2021, supports donor-trust positioning. The organization employs 251-500 staff and is led by CEO Mike Lee, who has held the role since 2005.
Life Action Ministries firmographics
Firmographics- Name
- Life Action Ministries
- Legal name
- Life Action Ministries
- Website
- https://lifeaction.org
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Life Action Ministries is a 501(c)(3) nonprofit founded in 1971 that serves churches, couples, families, and children through revival events, marriage workshops, family camps, children's content, books, and digital devotionals, funded primarily by donor contributions.
- Ownership category
- akta.pro rank
Life Action Ministries industry classification
Industry- Product category
- Religious Ministry Services
- NAICS
- Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Local Congregations & Worship Communities (Churches, Mosques, Temples, Synagogues) (BPAGAJAA)
Keywords
Where Life Action Ministries is headquartered
LocationHeadquarters
- HQ city
- Buchanan
- HQ country
- United States
- HQ region
- North America
Markets served
Life Action Ministries business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Charitable Donations: Primary revenue stream via 501(c)(3) tax-deductible donations. Includes one-time gifts, monthly recurring partnerships, team sponsorship, estate/planned giving, and stock/mutual fund gifts. Mission Partner Development (MPD) model where staff raise support.
- Event Registrations: Revenue from registrations for retreats, family camps, marriage conferences (SoulMates), and other events. Registrations processed via UltraCamp platform. SoulMates conferences priced at $150 per couple.
- Book and Study Sales: Revenue from sales of books, workbooks, and video studies (Yes Changes Everything, Seeking Him, Ablaze with His Glory, Revival Revived, Three Passions of the Soul, Revive & Restart). Sold via Amazon and Life Action online store.
- TeamLife Training Program: Virtual live training program for ministry teams using relational intelligence framework. Marketed as accessible, affordable, and integrable into regular staff meetings.
- Stock and Asset Gifts: Charitable giving program accepting stock, mutual funds, and other non-cash assets, providing tax benefits to donors while supporting ministry operations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | SoulMates Marriage Conference: $150 per couple |
| Other | Pay-as-you-go | Road Team Participation: $3,500 raised |
| Other | Pay-as-you-go | Donations: One-time, Monthly, Stock, Estate/Planned |
| Freemium | Pay-as-you-go | Free daily devotional and free downloadable resources |
Go-to-market motion4 records
Distribution channels8 records
Marketing channels10 records
Life Action Ministries product offering
Product offeringCore offering
Life Action Ministries is a non-denominational Christian ministry that delivers revival conferences at churches, marriage enrichment workshops (SoulMates), virtual ministry training (TeamLife), family camps, and targeted retreats (men's, women's, father/son, mother/daughter) — sold either as traveling road teams that come to host churches or as hosted events at Life Action Camp. The ministry also produces and sells a content library of books, Bible studies, daily devotionals, children's audio dramas (Base Camp Adventures), and a Subsplash-powered mobile app, with operations funded through tax-deductible donations and Ministry Partner Development.
Product overview
Life Action Ministries operates a single integrated ministry platform that pairs a digital content hub (website, Subsplash-powered mobile app, daily devotional, Changed Lives and Base Camp Adventures podcasts, and the Books & Studies catalog including Seeking Him, Yes Changes Everything, Revive & Restart, The Three Passions of the Soul, Ablaze with His Glory, and Revival Revived) with live ministry delivery (Church Events / Road Teams, Family Camps, and targeted Men's, Women's, Father-Son, and Mother-Daughter Retreats, plus the SoulMates marriage workshop). The mobile app serves as the digital front door, tying together the daily devotional, event registration (via UltraCamp), podcasts, and giving, while the newly launched TeamLife program extends the in-person revival training catalog into a virtual training format.
Differentiator
Problem solved
Functional benefit
Brands
- SoulMates: A two-day marriage workshop designed to help couples relate and communicate using relational intelligence and the Strength Deployment Inventory.
- TeamLife
- Life Action Camp
- Base Camp Adventures
- Changed Lives
- Blue Team
- Silver Team
Products and services
- SoulMates Marriage Workshop A two-day marriage workshop designed to help couples relate and communicate using relational intelligence and the Strength Deployment Inventory (SDI); delivered by trained Life Action facilitators at host churches. Target audience: married couples and church marriage ministries.
- TeamLife Virtual Training A live, virtual training program that helps ministry teams relate and communicate by using relational intelligence. Designed to be accessible, affordable, and easy to integrate into regular staff meetings. Target audience: church staff and ministry leaders.
- Church Events / Road Teams (Summit Conferences) Mobile ministry teams averaging 17-20 members travel to host churches for revival services, conferences, and on-site events to help churches experience revival and increased vitality. Target audience: church pastors and leaders.
- Family Camps An all-inclusive family vacation at Life Action Camp combining fun activities, biblical teaching, and family bonding across age-appropriate programming. Target audience: Christian families.
- Targeted Retreats (Men's, Women's, Father-Son, Mother-Daughter) Demographic-specific on-site and hosted retreats at Life Action Camp providing biblical teaching, worship, fellowship, and community for specific audiences. Includes MoMENtum men's, Thrive women's, Quest father-son, and Journey mother-daughter retreats.
- Base Camp Adventures Children's audio drama series with biblical life lessons across seven albums, plus supporting digital content; distributed as a podcast on Spotify, Apple Podcasts, and Google Play with goal of reaching one million children. Target audience: children ages 4-12 and families.
- Books & Studies Catalog Curriculum and book catalog of published Christian studies and workbooks, including Seeking Him, Yes Changes Everything, Revive & Restart, The Three Passions of the Soul, Ablaze with His Glory, and Revival Revived, sold with companion downloadable worksheets. Target audience: churches, small groups, and individual readers.
- Daily Devotional & Prayer Guide Free daily devotional email subscription ('Say Yes to God') and downloadable monthly prayer guides designed to deepen daily walk with Christ. Target audience: Christian individuals and monthly ministry partners.
- Life Action Ministries Mobile App Subsplash-based iOS and Android app that consolidates the daily devotional, podcasts (Changed Lives, Base Camp Adventures), event information, push notifications, and giving into one supporter engagement surface.
- Changed Lives Podcast Podcast series sharing testimonies and life-change stories from Life Action's missionaries, distributed on Spotify, YouTube, and Apple Podcasts. Target audience: Christian supporters and prospective donors.
- Free Downloads & Worksheets Downloadable Bible study resources, worksheets, prayer guides, and booklets covering topics such as forgiveness, repentance, sexual purity, leadership, and creating space for transformation. Free resources to support spiritual growth.
Quantifiable outcome
- Seeking Him workbook has sold more than 400,000 copies
- +2 more outcomes
Companies that use Life Action Ministries
Customer profileNamed customers8 records
Segments11 records
Ideal customer profiles5 records
Life Action Ministries technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature5 records
Life Action Ministries partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered moderate - donation platform for canadian operations, high - core event registration platform, high - mobile app and digital platform partner, moderate - ios distribution channel, moderate - android distribution channel, moderate - book distribution channel, moderate - podcast distribution channel, moderate - video distribution channel and low - hr/recruitment platform.
- CanadaHelpsmoderate - donation platform for canadian operationsCanadaHelps is a Canadian donation platform that enables Life Action Canada to receive tax-deductible donations from Canadian supporters (registered charity number 27710).
- UltraCamphigh - core event registration platformUltraCamp is the event registration platform used by Life Action for all camp retreats, family camps, marriage conferences, and other events (camp ID 792). Powers the entire event registration and payment infrastructure for Life Action Camp programming.
- Subsplashhigh - mobile app and digital platform partnerSubsplash provides the mobile app infrastructure for the Life Action Ministries app on iOS and Android, enabling content distribution, devotionals, giving, and supporter engagement.
- Apple App Storemoderate - ios distribution channelApple App Store distributes the Life Action Ministries iOS mobile app (app id 1273367736), enabling supporter engagement on iOS devices.
- Google Play Storemoderate - android distribution channelGoogle Play Store distributes the Life Action Ministries Android app and Base Camp Adventures children's content app, enabling supporter engagement on Android devices.
- Amazonmoderate - book distribution channelAmazon distributes Life Action's published books including Yes Changes Everything, Ablaze with His Glory, Revival Revived, Three Passions of the Soul, and others.
- Spotifymoderate - podcast distribution channelSpotify distributes the Changed Lives podcast (show ID 7IDMSbmuZOa8Z3Mtd9monM) and Base Camp Adventures audio dramas for children (show ID 4cnbnp5o6NIELE27NlpWeF).
- YouTubemoderate - video distribution channelYouTube hosts the @LifeAction channel with Changed Lives podcast videos, short films about touring with Life Action, and other ministry video content.
- SaaShr (UKG)low - hr/recruitment platformLife Action uses the SaaShr (UKG Ready) platform for job postings and applications (INPLIFEACT.careers). Powers their online careers portal for full-time, part-time, internship, and apprenticeship opportunities.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Life Action Ministries competitors and assessment
Company assessmentBroad incumbents
- Cru (Campus Crusade for Christ): Cru is one of the largest U.S. evangelical ministries, with a broad portfolio including collegiate ministry, global missions, and the FamilyLife marriage ministry. Comparable in ECFA accreditation, donor-funded model, and multi-program structure, but operates at a much larger scale with paid staff rather than a road-team MPD model.
Direct peers
- Walk Thru the Bible: Walk Thru the Bible delivers live Bible-teaching events, ministry training (including relational intelligence-style curriculum), and small-group studies to churches — closely mirroring Life Action's Summit conferences and TeamLife training model.
- Focus on the Family: Focus on the Family produces marriage and parenting content, broadcasts, books, and conferences serving evangelical Christian families. Directly comparable in family ministry content production, broadcast/podcast distribution, and donor-supported funding model.
- The Navigators: The Navigators is an international, donor-funded evangelical ministry focused on discipleship, ministry training, and 1-on-1 mentoring. Comparable in training-program delivery, ECFA-style accountability, and church-focused content distribution.
- Young Life: Young Life is a donor-supported evangelical youth and family ministry running camps (e.g., Young Life Camp, Family Camp), clubs, and discipleship programs. Comparable in camp programming, donor-funded operating model, and community-led GTM via volunteer staff.
- Kanakuk Kamps: Kanakuk runs multi-week Christian family and youth summer camps with biblical teaching and family programming — directly comparable to Life Action's Family Camps and parent-child retreats (Quest, Journey).
- Pine Cove Camps: Pine Cove operates Christian summer family camps across multiple U.S. locations with similar family-camp programming, biblical teaching, and retreat offerings to Life Action Camp in Buchanan, MI.
- Awana: Awana is a global, donor-funded children's discipleship ministry producing curriculum, programs, and resources for churches — directly comparable to Life Action's Base Camp Adventures children's audio drama and children's ministry line.
- FamilyLife: FamilyLife, a ministry of Cru, runs marriage conferences (Weekend to Remember), family resources, and broadcast content — directly comparable to Life Action's SoulMates workshops and family/parent-child retreat portfolio. Both serve evangelical churches with marriage and family enrichment programming.
Emerging players
- Proverbs 31 Ministries: Proverbs 31 Ministries (Lysa TerKeurst) is a women's ministry producing Bible studies, devotionals, conferences, and online content — overlapping with Life Action's Thrive women's retreats and "Say Yes to God" devotional line, though more digitally native.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Life Action Ministries social profiles
Digital presenceLife Action Ministries compliance and trust
Trust signalCompliance2 records
Life Action Ministries financial estimates
Financial estimateRevenue estimate
Valuation estimate
Life Action Ministries leadership team
Management profileNumber of profiles
Profiles19 records
Life Action Ministries subsidiaries and ownership
Company hierarchySubsidiaries2 records
Life Action Ministries funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Life Action Ministries M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Life Action Ministries
What does Life Action Ministries do?
Life Action Ministries is a non-denominational Christian ministry that delivers revival conferences at churches, marriage enrichment workshops (SoulMates), virtual ministry training (TeamLife), family camps, and targeted retreats (men's, women's, father/son, mother/daughter) — sold either as traveling road teams that come to host churches or as hosted events at Life Action Camp. The ministry also produces and sells a content library of books, Bible studies, daily devotionals, children's audio dramas (Base Camp Adventures), and a Subsplash-powered mobile app, with operations funded through tax-deductible donations and Ministry Partner Development.
Is Life Action Ministries a public or private company?
Life Action Ministries is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Life Action Ministries founded?
Life Action Ministries was founded in 1971. It employs 251 to 500 people.
Where is Life Action Ministries based?
Life Action Ministries is headquartered in Buchanan, United States, in the North America region.
How does Life Action Ministries make money?
Five revenue lines are on record. Charitable Donations are the primary driver. The others are event Registrations, book and Study Sales, teamLife Training Program and stock and Asset Gifts.
Who are Life Action Ministries's main competitors?
Cru (Campus Crusade for Christ) is listed as a broad incumbent. Direct peers are Walk Thru the Bible, Focus on the Family, The Navigators, Young Life, Kanakuk Kamps, Pine Cove Camps, Awana and FamilyLife. Proverbs 31 Ministries is listed as an emerging player.
Does Life Action Ministries have an API?
No public API is recorded for Life Action Ministries.
What industry is Life Action Ministries in?
Life Action Ministries's product category is Religious Ministry Services. Its primary akta.pro industry code is BPAGAJAA, Local Congregations & Worship Communities (Churches, Mosques, Temples, Synagogues). Its NAICS code is 813 and its SIC code is 8300.