What Grahame Gardner does

Grahame Gardner is a UK-based uniform and workwear supplier founded in 1906 in Leicester, operated today as a privately held family business under Executive Chairman James Greenlees, great-grandson of founder James Gardner Grahame. The company supplies medical, veterinary, dental, hospitality, spa and beauty, corporate, and education customers with off-the-shelf workwear, bespoke designed uniforms, and high-volume managed distribution services. Its product portfolio spans healthcare scrubs and tunics (Landau, Cherokee, Micro-Fresh, Forward, ScrubZone, Proflex sub-brands), corporate wear via Brook Taverner, hospitality chefwear, sportswear under the GFORCE sub-brand, footwear from WOCK (UK exclusive), Birkenstock Professional, Skechers and Toffeln, and a Wellness Collection bundled with healthcare orders.

The proprietary technology stack centres on the Advance Range dye-sublimation printing service using Aura Techno-fibre (described as a UK-first), exclusive antimicrobial fabric partnerships (Micro-Fresh and PROTX2), sustainable textile inclusions (CiCLO and Regatta's Honestly Made recycled collection), and the MyShop platform — a bespoke e-commerce portal that gives each institutional customer a unique-access storefront, consolidated invoicing and direct-to-individual delivery, currently handling more than 16,000 university students annually.

The business model combines DTC e-commerce (grahamegardner.co.uk), B2B trade accounts with net-30 terms, GG Contracts for large-volume orders routed through offshore manufacturing, made-to-order and bespoke design services priced per garment, in-house embroidery and branding services with no minimum order, and a discounted The Outlet channel. Pricing is per-unit across product lines (e.g., Advance Range £39.95 + VAT per garment plus £50 design fee; WOCK Breelite trainers £51.66 ex VAT). Operating geography is restricted to the United Kingdom with two sites: the Woodside House headquarters in Leicester and a warehousing/logistics depot in Horncastle shared with sister company Gymphlex Ltd. The company holds ISO9001:2015, ISO14001:2015, LSAS Level 3 and CIPS Sustainability Index certifications that gate NHS Supply Chain access.

Name

Grahame Gardner

Legal name

Grahame Gardner Limited

Website

https://grahamegardner.co.uk

Company type

Private

Founded year

1906

Operating status

Operating

Headcount range

11–50 employees

Short description

Grahame Gardner is a family-owned UK workwear and uniform supplier, founded in 1906 in Leicester, serving healthcare (NHS, hospices, Nuffield Health), veterinary, education, hospitality, spa and corporate customers with branded scrubs, corporatewear, footwear, and a bespoke MyShop distribution platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Leicester

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Uniform and Workwear Sales: One-time product sales of workwear and uniforms including scrubs, tunics, corporate wear, hospitality uniforms, healthcare dresses, chef whites, footwear, and accessories. Products sold through e-commerce, trade accounts, and contract orders.
2. Bespoke/Made-to-Order Garments: Custom-designed uniforms through the Advance Range using dye-sublimation printing, priced at £39.95 + VAT per garment plus £50 one-off design fee. Also includes made-to-order items in custom colors and fabrics.
3. Embroidery and Branding Services: State-of-the-art embroidery, printing, monogramming, heat seal, and badge services for corporate branding on uniforms. No minimum order for embroidery service.
4. MyShop Platform Services: Bespoke e-commerce platform service for organizations to manage student/employee uniform distribution. Includes admin management, consolidated invoicing, and direct-to-individual shipping.
5. Wellness Products: Curated wellness range including T2 teas, Chilly's water bottles, Made by Coopers apothecary products, Nursem skincare, Under Armour and TriDri activewear.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Grahame Gardner manufactures and supplies a broad range of workwear and uniforms across healthcare, hospitality, corporate, beauty/spa, veterinary, and sportswear sectors in the UK. The company sells its own Grahame Gardner branded garments and distributes third-party brands (Landau, Cherokee, WOCK, Birkenstock Professional, Regatta, etc.), offering bespoke design through dye-sublimation printing, embroidery and branding services, made-to-order customization, and managed distribution through its MyShop platform for organizations such as universities and NHS trusts.

Product overview

Grahame Gardner is a UK-based workwear and uniform supplier established in 1906, offering one of the largest ranges of workwear in the UK. The core product portfolio spans healthcare uniforms (Landau, Cherokee, Micro-Fresh, Forward, ScrubZone, Proflex), corporate wear, hospitality uniforms, beauty and spa workwear, and GFORCE sportswear. The company distributes numerous third-party brands including WOCK footwear, Regatta, Birkenstock Professional, Skechers, Toffeln, Brook Taverner, Oliver Harvey, and Tibard. Value-added services include the Advance bespoke design range with dye-sublimation printing, MyShop personalized retail portals, embroidery and printing services, made-to-order customization, credit accounts, GG Contracts for volume orders, and a comprehensive student uniform distribution service. The wellness collection extends the offering to include healthcare-focused wellness products in partnership with Nursem, T2 teas, Chilly's bottles, and activewear brands. The Outlet provides discounted inventory alongside the full-price range.

Differentiator

Problem solved

Functional benefit

Brands

• GFORCE Sportswear: Sportswear division providing custom teamwear, school uniforms, and sports kit for clubs, teams, schools, universities, and business events.

Products and services

• Healthcare Uniforms

Quantifiable outcome

• Over 16,000 students serviced annually through university uniform programs
• +3 more outcomes

Named customers13 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

18 partnerships are on record, tiered core and minor.

• IVC EvidensiacoreGTM or Marketing Partner · 22 October 2025New partnership announced October 2025 with one of the largest and most respected veterinary groups in the UK and Europe. Partnership for supplying veterinary workwear to IVC Evidensia practices across their network.
• Spa & Beauty MagazineminorGTM or Marketing Partner · 9 October 2025Featured in Spa & Beauty Magazine to share how Grahame Gardner's tailored uniforms help spa and beauty professionals look professional, feel confident, and perform at their best.
• Cherokee UniformscoreGTM or Marketing Partner · 8 October 2025Introduction of Cherokee Uniforms at Grahame Gardner featuring PROTX2 technology in Cherokee Ultra scrubs providing antimicrobial protection, long-lasting durability, and all-day comfort for healthcare professionals.
• WOCKcoreGTM or Marketing Partner · 27 May 2023UK exclusive retailer partnership with Portuguese footwear brand WOCK. Offering CLOG with Walksoft insole, WAYLITE clogs, and BREELITE trainers. WOCK specializes in footwear technology for essential workers with features like machine washability, shock absorption, anti-slip soles, and built-in lemon scent. Exclusive distribution rights for UK market.
• RegattaminorGTM or Marketing Partner · 27 May 2023Distribution of Regatta's 'Honestly Made' collection - sustainable outerwear made from recycled plastic bottles (up to 15 bottles per garment). 100% recyclable, PFC-free, quick drying. Includes recycled fleece, softshell body warmer, and softshell jacket.
• Phoenix Resource CentreminorOthers · 27 May 2023Charitable partnership - donation of over 14,000 items of clothing including tunics, trousers, scrubwear, and work shoes. Phoenix distributes to medical sector in Djibouti, Kenya, and Somaliland. UK charity working in 61 countries to protect environment through waste reduction and reuse.
• United African AssociationminorOthers · 27 May 2023Charitable donation of tunics for clinics and hospitals across Africa including Zimbabwe, Kenya, Democratic Republic of Congo, Malawi, Ghana, and South Africa.
• Jacob's Well AppealminorOthers · 27 May 2023Charitable donation of scrubwear for hospitals in 30 countries providing medical aid, agricultural equipment, and emergency disaster relief.
• Kits4CausesminorOthers · 27 May 2023Donation of sports training garments including goalkeeper kits, track tops, trousers, and gilets for social development projects in over 50 countries. One of the largest football kit charities.
• NursemcoreGTM or Marketing Partner · 26 May 2023Partnership with cruelty-free skincare brand Nursem to distribute their hand care products. Grahame Gardner distributes Nursem products including Caring Hand Cream, Caring Skin Fix, and soap-free Caring Hand Wash. The partnership supports Nursem's goal of getting products into the hands of every nurse/midwife by 2025. With every Nursem product purchased, a month's worth of hand cream goes to a nurse or midwife. Grahame Gardner launched a pilot scheme distributing 350 free Nursem Promise packs with qualifying NHS orders.
• Micro-FreshcoreStrategic or Co-development Partner · 25 May 2023Exclusive partnership to produce antimicrobial scrub tops and trousers using Micro-Fresh technology. The technology provides anti-bacterial, anti-fungal, anti-viral (tested at De Montfort University 2020), and anti-dust mite properties with over 90% efficacy after 50 washes. Sustainable, fully biodegradable, vegan friendly, free from nanotechnology. Reduces need for intensive cleaning and extends product lifespan.
• T2 TeasminorGTM or Marketing Partner · 25 May 2023Distribution of T2 plant-powered whole leaf teas as part of wellness collection. Includes Detox, Relax, Sleep Tight, Tummy Tea, and Wakey Wakey varieties.
• Chilly'sminorGTM or Marketing Partner · 25 May 2023Distribution of Chilly's insulated water bottles as part of wellness collection. Stainless steel bottles keep drinks cool for 24 hours or hot for 12 hours. Leakproof design in red, matte blue, or grey.
• Made by CoopersminorGTM or Marketing Partner · 25 May 2023Distribution of Made by Coopers apothecary brand essential oil sprays and Sleepy Head Beauty Balm for relaxation and wellness.
• Under ArmourminorGTM or Marketing Partner · 25 May 2023Distribution of Under Armour activewear including sports bras, vests, leggings, shorts, and t-shirts as part of the wellness collection for healthcare professionals.
• TriDriminorGTM or Marketing Partner · 25 May 2023Distribution of TriDri activewear as part of the wellness collection for healthcare professionals looking to stay active.
• LandaucoreGTM or Marketing PartnerExclusive distribution of Landau scrubs and collections. Currently featuring 25% off all Landau collections promotion. Landau is a key brand in the healthcare uniform range.
• Brook TavernerminorGTM or Marketing PartnerLongstanding relationship with Brook Taverner - a leader in corporate clothing supply. Known as seasoned tailors with extensive ranges of fabrics, garment fits, styles, and colours for demanding work environments.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Alsico: One of the largest UK and European workwear and uniform manufacturers serving healthcare, corporate, and hospitality customers. Directly comparable to Grahame Gardner across product categories (scrubs, tunics, corporate wear), B2B contracts with NHS trusts, and bespoke design services.
• Brodies: UK workwear and uniform provider focused on corporate and industrial customers, with overlapping product categories (shirts, polos, outerwear, workwear) and a comparable B2B trade account distribution model.
• Simon Jersey: UK supplier of corporate uniforms, hospitality wear, and healthcare apparel with strong B2B and education channels. Operates a comparable e-commerce plus trade account model targeting similar customer verticals.
• Incorporatewear: UK B2B uniform supplier focused on corporate and hospitality workwear with a similar trade-account-plus-managed-service model. Overlaps with Grahame Gardner's hospitality, beauty/spa, and corporate segments.
• Alexandra: Long-established UK workwear supplier serving healthcare, hospitality, and corporate sectors with a comparable mix of bespoke and stock uniforms. Directly comparable on NHS supply, trade accounts, and managed uniform distribution.
• Dimensions: UK-based uniform and corporate wear supplier with a strong healthcare and corporate customer focus. Overlaps with Grahame Gardner across healthcare uniforms, corporate suiting, and B2B trade account operations.
• WB Uniforms: UK uniform and workwear supplier with a focus on healthcare, hospitality, and corporate clients. Competes in the same mid-market UK workwear segment with comparable bespoke branding and embroidery services.

Broad incumbents

• Kustom Kit: Established UK supplier of corporate and promotional apparel with broader merchandising across workwear, promotional wear, and teamwear. Comparable on product breadth and B2B distribution even if not a uniform specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Gguniforms
• Facebookfacebook.com/grahamegardneruniform

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grahame Gardner