VRG

What VRG does

VRG Industries (operating as Virtually Reality Co. Ltd. in Bangkok and VRG Industries Ltd. in London) is a privately held technology consultancy founded around 2015 that builds custom software, virtual reality training simulations, and AI-powered solutions for enterprise clients. The firm delivers across three core service lines: Software Development (custom enterprise platforms, secure client portals, multi-tenant SaaS, and AI-powered applications built on React/TypeScript/Node.js/Next.js with AWS cloud infrastructure), VR Training (immersive simulations on Meta Quest and Oculus Go for workplace safety, emergency response, border security, and law enforcement), and Virtual Tours (360-degree and WebGL-based experiences for real estate, manufacturing, education, and cultural institutions). The company's signature software product is b2blead.ai, a multi-tenant RAG-based conversational AI SaaS that ingests client website content, qualifies inbound leads through natural dialogue, and routes them to CRM systems (HubSpot, Salesforce), built on GPT-4o with a Pinecone vector backend.

The firm operates with a small core team (1–10 employees) supplemented by a flexible network of contractors, and is led by Managing Director James Wood, who conducts all enterprise client consultations. Project-based professional services and one-time license fees dominate the revenue mix, with b2blead.ai introducing a subscription-recurring component. Active customers include the United Nations, Check Point, GSK, AIS, Aviagen, Tongwei Solar, Bain & Company, Chulalongkorn University, Goethe Institut, and VIMI, spanning cybersecurity, pharmaceuticals, telecommunications, energy, education, and government verticals across Asia, Europe, and beyond. VRG self-attests to GDPR compliance for UK enterprise work and emphasizes security-first engineering including penetration testing in standard engagements. No external funding, parent company, or acquisition history has been disclosed.

Name

VRG

Legal name

Virtually Reality Co. Ltd.

Website

https://vrg.asia

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

VRG Industries is a Bangkok- and London-based technology consultancy building custom software, VR training simulations, and AI-powered solutions — including the b2blead.ai SaaS — for enterprise clients across cybersecurity, pharma, government, and education sectors.

Ownership category

akta.pro rank

Product category

Custom Enterprise Software & VR Solutions

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Computer Training (61142)

SIC

Services-Computer Programming Services (7371), Services-Prepackaged Software (7372)

akta.pro primary industry

VR-Based Skills Training Simulations (Soft Skills, Customer Service, Leadership) (EDAFAJAA)

akta.pro secondary industries

Virtual Field Trips & Experiential Learning Environments (Museums, Geography, History) (EDAFAJAG), Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)

Keywords

• Custom software development
• VR training simulations
• Virtual tour development
• AI lead generation
• Enterprise software consulting

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Software Development: Project-based custom software development for enterprise clients including SaaS platforms, client portals, internal tools, and enterprise applications. Pricing based on scope and requirements with quotes provided per engagement.
2. VR Training Solutions: Custom VR training simulations for workplace safety, emergency response, and enterprise skills development. Includes platform deployment and on-site setup/support for enterprise clients.
3. b2blead.ai SaaS Platform: AI-powered lead generation SaaS product with subscription model for enterprise clients. Multi-tenant architecture supporting hundreds of active deployments.
4. Virtual Tours: 360-degree virtual tour development for real estate, hotels, universities, and cultural institutions. One-time project fees or ongoing hosting/maintenance.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

VRG (Virtually Reality Co. Ltd. / VRG Industries Ltd.) is a Bangkok- and London-based technology consultancy that delivers custom enterprise software, VR training simulations, and immersive 360-degree virtual tours. Their proprietary AI product, b2blead.ai, is a multi-tenant SaaS platform that uses retrieval-augmented generation (RAG) to convert website visitors into qualified B2B leads via real-time conversational AI with CRM integrations. They also develop specialized VR training simulations for clients such as the United Nations, GSK, Check Point, and Aviagen, running on Meta Quest headsets with multi-user synchronized capabilities.

Product overview

VRG is a Bangkok-based technology studio offering three core service lines: Software Development (custom platforms, AI-powered applications, and secure enterprise solutions), VR Training (immersive simulations for safety, skills, and emergency response), and Virtual Tours (360-degree and 3D experiences). The flagship AI product is b2blead.ai, a multi-tenant SaaS platform for lead generation featuring RAG-based conversational AI. VR Training offerings include specialized simulations for UN border security, oil refinery emergency response, crime scene investigation, and poultry breeding facility tours. Virtual Tours cover manufacturing plants, educational institutions, and commercial properties. The company operates internationally with offices in Bangkok and London.

Differentiator

Problem solved

Functional benefit

Products and services

• Software Development AI-first custom software development service delivering enterprise-grade platforms, SaaS products, secure client portals, and AI-powered applications for enterprise teams in legal, SaaS, professional services, and operations sectors.
• VR Training Custom virtual reality training simulations for workplace safety, emergency response, and enterprise skills development, running on Meta Quest headsets with analytics and multi-user capabilities.
• Virtual Tours Immersive 360-degree and 3D virtual tour experiences for real estate, education, and business using WebGL-based rendering with interactive hotspots and room-to-room navigation.
• b2blead.ai AI-powered lead generation SaaS platform that converts website visitors into qualified B2B leads through real-time conversational AI using RAG-based knowledge retrieval and CRM integrations, deployed as a multi-tenant platform supporting hundreds of active deployments.
• Check Point CPX 2024 VR Experience Fully interactive, narrative-driven cybersecurity VR experience deployed across Bangkok, Vienna, and Las Vegas featuring escape-room-style gameplay with voice interaction and live leaderboard.
• Vehicle Search VR - UN Border Security Training Immersive VR training simulation for Meta Quest 2 that trains border security officers in vehicle inspection techniques for car, truck, and shipping container searches, built on Unity engine.
• VR Oil Refinery Emergency Response High-stakes safety training simulation for the Oil & Gas industry featuring immersive emergency scenarios including fire, chemical leak, and equipment failure with live radio link to facilitator for psychological pressure simulation.
• Crime Scene Investigation Training Interactive 3D simulation for law enforcement training in evidence collection and anti-smuggling operations, developed with the United Nations and optimized for low-spec laptops to enable deployment in remote locations across Southeast Asia.
• Aviagen VR Experience Synchronized group VR experience enabling 70 attendees to tour biosecure poultry breeding facilities in New Zealand from a conference venue in Bangkok using Oculus Go headsets.
• Tongwei Solar Virtual Tour 360-degree virtual tour showcasing solar panel manufacturing facilities for Tongwei Solar, one of the largest solar panel manufacturing plants in the world.
• CBS Virtual Tour Immersive 360-degree virtual tour with full navigation, interactive hotspots, room-to-room movement, and high-resolution imagery using WebGL-based rendering technology.

Quantifiable outcome

• Production-ready MVPs delivered in weeks, not months
• +3 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability8 records

Feature5 records

Partnerships

One partnership is on record.

• VIMIcoreStrategic or Co-development PartnerVIMI partnered with VRG on UX/UI design for b2blead.ai, the AI-powered lead generation platform. VIMI designed the product to be intuitive, fast to understand, and conversion-focused while VRG handled all technical delivery including architecture, AI systems, integrations, analytics, and production deployment.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mursion: VR-based simulation training provider specializing in interpersonal skills, leadership, and sales training for enterprise. Comparable to VRG's narrative-driven VR experiences and skills-development focus.
• Strivr: US-based VR training platform serving enterprise clients with immersive learning simulations for soft skills, safety, and operational training. Direct overlap with VRG's VR training offering for enterprises, including use cases in retail, healthcare, and frontline workforce.
• Immerse: Enterprise VR language and communication training platform. Comparable to VRG's narrative-driven VR experiences and language-skills use cases for organizations like the Goethe Institut.
• Interplay Learning: VR and 3D simulation training for skilled trades (HVAC, plumbing, electrical, safety). Overlaps with VRG's workplace safety and skills-training simulations, particularly in technical/industrial verticals.
• Qualified.com: Conversational AI and pipeline generation platform for B2B sales teams. Direct comparable to VRG's b2blead.ai SaaS product for AI-driven lead qualification and CRM routing.
• Matterport: 3D virtual tour platform for real estate, construction, and commercial properties. Comparable to VRG's 360-degree virtual tour service for hotels, universities, and cultural institutions.
• Talespin: Enterprise XR and AI-powered workforce training platform offering immersive simulations for soft skills and operational roles. Closely comparable to VRG's narrative-driven VR training approach for enterprise skills development.

Broad incumbents

• Thoughtworks: Global technology consultancy offering custom software development, AI, and digital platform services for enterprise. Comparable to VRG's custom software development service line at a much larger scale.
• Drift (Salesloft Drift): Market-leading conversational AI chatbot for B2B website lead conversion, now part of Salesloft. Overlaps with b2blead.ai at the category level, though with much broader features and scale.

Emerging players

• Pixo VR: VR training and simulation developer focused on enterprise and industrial use cases. Similar in size and scope to VRG's VR training practice, with comparable service offerings for safety and skills training.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/vrg.asia
• LinkedInlinkedin.com/company/vrg-asia
• Xx.com/vrg_asia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VRG