The OMG Center
The OMG Center, founded in 2022 in London by Chris Simmance, sells Orca, an AI orchestration agent built on Claude API that plans the day, manages inbox, prepares meetings, and drafts follow-ups for time-poor founders, agency owners, and professional service operators in the UK.
- Company typePrivate
- Founded2022
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What The OMG Center does
The OMG Center Limited is a UK private company founded in 2022 by Chris Simmance and operating under the trade name Orca. The company sells a single AI orchestration product called Orca: an autonomous agent built on the Anthropic Claude API that connects a user's calendar, inbox, CRM, meeting transcripts, and research feeds into one workflow. Orca plans the day, drafts tone-matched follow-ups, triages the inbox, prepares meeting briefs, surfaces churn risk and pipeline gaps twice daily, and pauses for human sign-off before sending any output. It integrates natively with Microsoft 365 or Google Workspace, plus Teams, Fireflies, Fathom, Otter, LinkedIn, ClickUp, Trello, WhatsApp, Pushover, Companies House, and Chrome, and Claude API usage is bundled into the licence so customers do not manage a separate AI bill.
The product is aimed at time-poor professional operators — founders, agency owners, consultants, accountants, lawyers, sales and marketing teams, and operations leads — and more recently at UK education multi-academy trusts. The commercial model is a £79/month self-serve online subscription and a £399 Discovery Package (setup plus first month, originally £750), with bespoke features (Social Media, Research Intelligence, Opportunity Scanner, Outreach, Board Pack Generator, Energy Monitor, Automation) priced on application. Discovery Package customers are onboarded personally by the founder, who builds and maintains each Orca instance. The company is ICO registered and GDPR compliant, with isolated customer databases and a completed DPIA. Headcount is 1–10, the operating base is London, and there is no disclosed external funding or ARR. Active pipeline stands at £142k across 18 opportunities, with a 34% discovery-to-proposal conversion rate and a 6.2-week average deal cycle.
The OMG Center firmographics
Firmographics- Name
- The OMG Center
- Legal name
- OMG Center Limited
- Website
- https://omgcenter.org
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The OMG Center, founded in 2022 in London by Chris Simmance, sells Orca, an AI orchestration agent built on Claude API that plans the day, manages inbox, prepares meetings, and drafts follow-ups for time-poor founders, agency owners, and professional service operators in the UK.
- Ownership category
- akta.pro rank
The OMG Center industry classification
Industry- Product category
- AI Orchestration Software
- NAICS
- Software Publishers (513210), Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)
- akta.pro secondary industry
- Robotic Process Automation (RPA) Platforms (HDAEAHAB)
Keywords
Where The OMG Center is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
The OMG Center business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Orca Online Subscription: Monthly subscription SaaS at £79/month for self-serve online access. Includes core features: communications (email, Teams), calendar, contacts, tasks, intelligence, and integrations with Microsoft 365 and Google Workspace. No separate AI bill as Claude API usage is bundled into the licence.
- Discovery Package: One-time setup cost bundled with first month at £399 (originally £750). Includes personalised onboarding, voice calibration, contact intelligence setup, and 30 days of hands-on support.
- Bespoke Features: Custom-configured features including Social Media, Research Intelligence, Opportunity Scanner, Outreach, Podcast Outreach, Board Pack Generator, Energy and Review, Automation, and Advanced capabilities. Priced on application based on scope and complexity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Online self-serve subscription |
| Subscription | Multi-year contract | Discovery Package (setup + first month) |
| Subscription | Monthly | Bespoke features (Social Media, Research Intelligence, Opportunity Scanner, Outreach, Board Pack, Energy Monitor, Automation, Advanced capabilities) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
The OMG Center product offering
Product offeringCore offering
Orca is a hosted AI orchestration agent sold as a monthly subscription that connects a professional's calendar, inbox, CRM, meeting transcripts, and research tools into one autonomous workflow. It plans the user's day, drafts meeting prep briefs, generates tone-matched follow-ups after meetings, triages email overnight, surfaces strategic insights on pipeline and churn risk twice daily, and includes optional bespoke modules for social media drafting, research intelligence, opportunity scanning, board pack generation, and energy monitoring.
Product overview
Orca is a single, unified AI agent product offered by The OMG Center Limited. It is not a modular platform with separate add-on products — it is one cohesive AI orchestration system that combines communications management (email triage, follow-ups), calendar/scheduling automation, meeting preparation, contact intelligence, strategic insights, social media management, research intelligence, and workflow automation into a single agent. The product is delivered as a hosted service with a one-time setup configuration and monthly subscription. All features described (daily plan, meeting prep, follow-ups, inbox triage, strategic insights, social media queue, research intelligence, opportunity scanner, board pack generator, energy monitor, automation workflows) are capabilities within the single Orca product, not separate product lines. Pricing tiers (Online at £79/month, Discovery Package at £399) determine access to feature groups: Core features (communications, calendar, contacts, tasks, intelligence, input, integrations, utilities) are standard; Bespoke features (social media, research intelligence, opportunity scanner, outreach, podcast outreach, board pack generator, energy/review, automation, advanced capabilities) are add-on features priced by scope.
Differentiator
Problem solved
Functional benefit
Products and services
- Orca
Quantifiable outcome
- 2.5-3.5 hours saved daily
- +5 more outcomes
Companies that use The OMG Center
Customer profileNamed customers4 records
Segments9 records
Ideal customer profiles3 records
The OMG Center technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability9 records
Feature13 records
The OMG Center partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and supporting.
- Google WorkspacecoreAlternative integration platform to Microsoft 365. Users can choose Microsoft 365 or Google Workspace as their primary integration.
- Claude (Anthropic)coreClaude API is the underlying AI model powering Orca's intelligence capabilities. Claude API usage is bundled into the licence at no extra cost, no separate AI bill, no API key to manage.
- FirefliessupportingMeeting transcription integration. Fireflies transcribes meetings and Orca uses transcripts to generate follow-up drafts and meeting briefs.
- LinkedInsupportingIntegration for social media management, contact intelligence, and AI-drafted LinkedIn posts and comment replies.
- ClickUpsupportingProject management integration. Orca connects to ClickUp for pipeline tracking and task management.
- TrellosupportingAlternative project management integration alongside ClickUp for task and project tracking.
- WhatsAppsupportingMessaging integration for inbound and outbound WhatsApp channel within Orca's automation capabilities.
- PushoversupportingPush notification integration for alerts and notifications from Orca's automation capabilities.
- Companies HousesupportingUK company registry integration enabling Orca to pull company data and intelligence for business development and contact dossiers.
- FathomsupportingAlternative meeting transcription platform alongside Fireflies, Otter, and Teams native transcription.
- OttersupportingAlternative meeting transcription platform alongside Fireflies, Fathom, and Teams native transcription.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
The OMG Center competitors and assessment
Company assessmentDirect peers
- Lindy AI: Lindy AI is an AI agent platform that lets professionals build custom assistants for email, calendar, CRM and sales workflows. Directly comparable to Orca on agentic positioning, target persona (founders, sales, ops), and integration with productivity stacks.
- Reclaim AI: Reclaim AI offers AI-powered calendar, scheduling, and task automation for time-poor professionals. Overlaps directly with Orca's scheduling autopilot, meeting prep, and daily priority features for similar knowledge-worker buyer personas.
- Motion: Motion is an AI productivity app combining calendar management, task scheduling, and project workflows for professionals and small teams. Comparable to Orca on AI-driven daily planning and calendar automation, though Orca extends further into email and CRM orchestration.
- Personal.ai: Personal.ai builds a persistent personal AI model that learns an individual's voice, memory, and relationships for messaging and scheduling. Comparable to Orca on semantic memory and personal agent positioning for solo founders and operators.
- Adept: Adept builds autonomous AI agents that operate software tools and complete multi-step work tasks on a user's behalf. Directly comparable to Orca on the "agent not chat box" thesis and orchestration of multi-step workflows across enterprise apps.
- Magical: Magical provides AI-powered text automation and message drafting for professionals managing high email and CRM volume. Directly comparable to Orca on email drafting, follow-up, and automation use cases for the same time-poor professional persona.
- Superhuman: Superhuman is an AI-native email and productivity client for executives and founders, with AI triage, drafting, and reminders. Strongly comparable target user and inbox automation overlap, though narrower in scope than Orca's full calendar/CRM/research orchestration.
Broad incumbents
- Microsoft Copilot: Microsoft Copilot is the AI assistant embedded across Microsoft 365 for email, calendar, Teams, and document workflows. The most direct large-incumbent threat, offering overlapping orchestration natively to the same M365 base that Orca integrates with.
- Zapier: Zapier is a broad workflow automation platform connecting thousands of SaaS apps. Comparable to Orca on cross-app automation and integration with M365/Google/CRM, but operates as general-purpose infrastructure rather than an orchestrated personal agent.
Emerging players
- Heyday: Heyday is an AI memory layer that augments browsing and productivity tools with contextual recall of people, meetings, and tasks. Comparable to Orca on memory/relationship history and contextual assistant features, though narrower in autonomous action.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The OMG Center social profiles
Digital presenceThe OMG Center compliance and trust
Trust signalCompliance2 records
The OMG Center financial estimates
Financial estimateRevenue estimate
Valuation estimate
The OMG Center leadership team
Management profileNumber of profiles
Profiles1 record
The OMG Center funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The OMG Center M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The OMG Center
What does The OMG Center do?
Orca is a hosted AI orchestration agent sold as a monthly subscription that connects a professional's calendar, inbox, CRM, meeting transcripts, and research tools into one autonomous workflow. It plans the user's day, drafts meeting prep briefs, generates tone-matched follow-ups after meetings, triages email overnight, surfaces strategic insights on pipeline and churn risk twice daily, and includes optional bespoke modules for social media drafting, research intelligence, opportunity scanning, board pack generation, and energy monitoring.
Is The OMG Center a public or private company?
The OMG Center is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The OMG Center founded?
The OMG Center was founded in 2022. It employs 1 to 10 people.
Where is The OMG Center based?
The OMG Center is headquartered in London, United Kingdom, in the Europe region.
How does The OMG Center make money?
Three revenue lines are on record. Orca Online Subscription is the primary driver. The others are discovery Package and bespoke Features.
Who are The OMG Center's main competitors?
Direct peers on record are Lindy AI, Reclaim AI, Motion, Personal.ai, Adept, Magical and Superhuman. Broad incumbents are Microsoft Copilot and Zapier. Heyday is listed as an emerging player.
Does The OMG Center have an API?
No public API is recorded for The OMG Center.
What industry is The OMG Center in?
The OMG Center's product category is AI Orchestration Software. Its primary akta.pro industry code is HDAEAHAG, iBPMS (Intelligent BPM Suites) & Process Automation Suites, with a secondary code of HDAEAHAB, Robotic Process Automation (RPA) Platforms. Its NAICS code is 513210 and its SIC code is 7372.