Westbay Management Company

What Westbay Management Company does

Westbay Management Company is a privately held property management firm headquartered in Lansing, Michigan, that owns and operates a portfolio of residential and commercial properties across the Lansing and Jackson, Michigan markets. The company's portfolio comprises three apartment communities (Westbay Club Jackson, Westbay Club Lansing, and Ramblewood) offering one- and two-bedroom units, two residential subdivisions (Canyon Hills and Oak Ridge) featuring single-family rental homes, and two commercial office properties (6350 Office and 6250 Office). Supporting services include 24/7 maintenance and smart home device integration (smart thermostats, locks, and lighting). Property management operations are delivered through on-site leasing offices, a website with online rental applications and rent payment, phone-based leasing, and a content marketing program via the company blog.

The company serves a fragmented customer base spanning individual renters and families, students affiliated with Michigan State University and other local institutions, and small-to-medium businesses leasing commercial office space in Lansing. Pricing is structured as recurring monthly rent (one-bedroom units starting at $630, with property-specific variation) supplemented by a one-time $50 non-refundable residency application fee. There are no funding rounds, acquisitions, or parent company relationships disclosed; the firm operates as an independent local property owner-operator with 11-50 employees.

The underlying technology stack is described as a property management and rental platform supporting online applications, rent payment, and property listings, but no proprietary technology, patents, AI capabilities, or third-party integrations are disclosed. Go-to-market is direct-to-consumer via on-site leasing offices, the company website, and phone inquiries, with no third-party brokerage involvement. Revenue is generated through subscription-style recurring rental income streams and one-time application fees.

Name

Westbay Management Company

Legal name

Westbay Management Company

Website

https://westbaymanagement.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Westbay Management Company is a privately held Lansing, Michigan property owner-operator managing six residential and commercial properties across the Lansing and Jackson markets. It serves individual renters, families, students, and small businesses through on-site leasing offices and a direct-to-consumer website platform.

Ownership category

akta.pro rank

Product category

Residential Property Management

NAICS

Real Estate Property Managers (53131), Residential Property Managers (531311), Rental and Leasing Services (532)

SIC

Operators Of Apartment Buildings (6513), Services-To Dwellings & Other Buildings (7340), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Build-to-Rent (BTR) Community Management (BPAJAFAC)

Keywords

• Residential property management
• Apartment rental services
• Commercial office leasing
• Real estate management
• Rental housing management

Headquarters

HQ city

Lansing

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Residential Rental Income: Monthly rental payments from tenants occupying one-bedroom and two-bedroom apartments across three apartment communities (Westbay Club Jackson, Westbay Club Lansing, Ramblewood) and residential subdivisions (Canyon Hills, Oak Ridge). Revenue is recurring on a monthly basis with standard lease terms.
2. Commercial Office Space Leasing: Monthly rental income from commercial tenants occupying office spaces at 6350 Office and 6250 Office properties. Commercial leases provide additional recurring revenue stream.
3. Application Fees: One-time application fee of $50.00 required for each residency application. This non-refundable fee covers processing and background verification costs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Westbay Management Company owns, operates, and leases a portfolio of residential and commercial real estate in Lansing and Jackson, Michigan. The company manages three apartment communities (Westbay Club Jackson, Westbay Club Lansing, Ramblewood), two residential subdivisions (Canyon Hills, Oak Ridge), and two commercial office properties (6350 Office, 6250 Office). It provides full-service property management including on-site leasing, 24/7 maintenance, resident support, and rent collection for individuals, families, students, and commercial tenants.

Product overview

Westbay Management Company operates as a property management firm offering a portfolio of residential and commercial real estate services in Lansing and Jackson, MI. The company's product portfolio consists of three apartment communities (Westbay Club Jackson, Westbay Club Lansing, and Ramblewood) offering one- and two-bedroom units with amenities such as pools, clubhouses, and covered parking; two residential subdivisions (Canyon Hills and Oak Ridge) featuring single-family rental homes; and two commercial office spaces (6350 Office and 6250 Office). Supporting services include 24/7 maintenance services and smart home device options for tenants.

Differentiator

Problem solved

Functional benefit

Products and services

• Westbay Club Jackson Apartment community located at 1500 W. North Street, Jackson, MI 49202, offering one- and two-bedroom floor plans with amenities including pools, clubhouse, and covered parking, targeted at renters in the Jackson, MI market.
• Westbay Club Lansing Apartment community located at 300 Western Ave, Lansing, MI 48917, offering one- and two-bedroom apartments with modern amenities and proximity to Michigan State University.
• Ramblewood Apartment community located at 6350 W Michigan Ave, Lansing, MI 48917, offering one- and two-bedroom floor plans with family-friendly amenities.
• Canyon Hills Residential subdivision in West Lansing offering rental homes with tree-lined streets, proximity to Lansing Mall, and access to excellent public schools.
• Oak Ridge Residential subdivision on Lansing's west side offering rental homes with deluxe-size kitchens, balconies, and clubhouse access, located near Elmwood Elementary School and Michigan State University.
• 6350 Office Commercial office space property located at 6350 W Michigan Ave, Lansing, MI 48917, offering professional office environment for businesses.
• 6250 Office Commercial office space property offering spacious office environment for business operations.
• Maintenance Services Comprehensive property maintenance services including 24/7 emergency repairs, routine maintenance, preventative maintenance, turnover maintenance, and property inspections for residential and commercial tenants.

Quantifiable outcome

• Apartments available starting at $630

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Village Green: Large, established multifamily owner/operator with properties across the Midwest including Michigan. Comparable to Westbay in product type and geography, but materially larger and more diversified.
• RPM Living: National third-party multifamily property manager with a significant footprint in the Midwest. Comparable to Westbay's residential property management services, but at much greater scale and with a deeper technology stack.
• Property Management Inc. National franchise providing residential and commercial property management services across multiple states. Comparable to Westbay's third-party property management offering, though operating at franchise scale.

Direct peers

• DTN Management: Michigan property management company managing apartment communities and single-family rentals in Lansing and surrounding markets. Directly comparable to Westbay in geography, asset mix, and tenant segments.
• McKinley Companies: Michigan-based real estate investment and property management firm operating multifamily and commercial properties across the state. Highly comparable to Westbay due to overlapping Michigan footprint and residential/commercial management model.
• Edward Rose & Sons: Privately-held, Michigan-rooted multifamily owner/operator with communities across the Midwest. Comparable to Westbay in operating model (own and manage garden-style apartments) and target renter demographic.
• Redico Management: Michigan-based real estate investment and management firm operating multifamily, office, and mixed-use assets. Comparable to Westbay in its simultaneous operation of residential apartments and commercial office space in Michigan.
• Beal Properties: Michigan-based apartment owner/operator managing a portfolio of multifamily communities in Lansing and elsewhere. Comparable to Westbay in product type (apartments), geography, and target renter.
• TMG Property Management Services: Michigan-based property management firm serving owners of multifamily, single-family rentals, and commercial properties. Comparable to Westbay's third-party property management service offering (e.g., Maintenance Services).

Regional players

• Greenstone Property Management: Great Lakes-area property management firm operating in Michigan and neighboring states. Comparable to Westbay in multifamily and residential management focus, though operating in a broader regional footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Ramblewood-Apartments-155076004531712
• LinkedInlinkedin.com/company/westbay-management-co

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Westbay Management Company