Progenda
Progenda BV operates Helena Pro Calendar, a Belgian cloud-based appointment scheduling SaaS for GPs, dentists, physiotherapists, and specialists, offering online booking, SMS/email reminders, and native CareConnect integration via subscription pricing.
- Company typePrivate
- Founded2014
- HeadquartersBrussels, Belgium
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Progenda does
Progenda BV, a Belgian private limited company headquartered in Vilvoorde near Brussels, operates an online appointment scheduling SaaS platform for healthcare professionals under the Helena Pro Calendar brand (rebranded from Progenda). The platform enables patients to book, confirm, and receive reminders for appointments with general practitioners, dentists, physiotherapists, and specialists, with a claimed 80% reduction in inbound phone calls and 85% reduction in no-shows. Approximately 7 million appointments are processed annually through the system. Native iOS and Android applications extend the product to mobile devices.
The technical product is a cloud-based scheduling platform built around native integration with CareConnect, a major Belgian healthcare management system, enabling automatic synchronization of patient data and appointments. Other differentiating features include automated email and SMS confirmations/reminders, multi-practitioner calendar views (day/week/month/year), flexible patient access controls, and fully customizable branding of patient-facing communications. INAMI number registration is part of the onboarding workflow, anchoring the product within Belgian healthcare regulatory infrastructure.
Commercially, Progenda operates a self-serve, product-led go-to-market model targeted at individual practitioners and small practices. It sells via direct website sign-up with a 14-day free trial, two monthly subscription tiers (€19.14 for practices under 80 appointments/month and €41.47 standard, with €30.58 for existing CareConnect customers), an SMS usage-based add-on (€9.57–12.63/month), and a one-time €129.35 installation fee. The complementary Ringphone service provides medical telephone secretariat coverage, rounding out a full practice communication stack. Distribution is entirely domestic (Belgium), and revenue mechanics rely on annual-billed recurring subscriptions.
Progenda firmographics
Firmographics- Name
- Progenda
- Legal name
- Progenda BV
- Website
- https://progenda.be
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Progenda BV operates Helena Pro Calendar, a Belgian cloud-based appointment scheduling SaaS for GPs, dentists, physiotherapists, and specialists, offering online booking, SMS/email reminders, and native CareConnect integration via subscription pricing.
- Ownership category
- akta.pro rank
Progenda industry classification
Industry- Product category
- Healthcare Practice Scheduling Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Appointment Scheduling & Online Booking (HLACADAA)
Keywords
Where Progenda is headquartered
LocationHeadquarters
- HQ city
- Brussels
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
Progenda business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription - Helena Pro Calendar: Monthly subscription tier for practices with more than 80 appointments per month. Includes full feature set: CareConnect integration, confirmation/reminder by email and SMS, mobile app, personal website or integration, installation and support, annual billing.
- Subscription - Helena Pro Calendar Light: Lower-cost monthly subscription tier for practices with less than 80 appointments per month. Provides basic online scheduling functionality.
- SMS Add-on Service: Optional add-on for unlimited SMS messages for appointment reminders and confirmations. €12.63/month for standard tier, €9.57/month for Light tier.
- Installation Services: One-time installation and setup fee of €129.35 for new customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Helena Pro Calendar - Standard tier for practices with more than 80 appointments per month |
| Subscription | Annual | Helena Pro Calendar - CareConnect customer pricing |
| Subscription | Annual | Helena Pro Calendar Light - For practices with less than 80 appointments per month |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Progenda product offering
Product offeringCore offering
Progenda sells a cloud-based online appointment scheduling platform (now branded Helena Pro Calendar) that enables patients to book appointments directly online with healthcare professionals in Belgium. The platform provides automated email and SMS reminders, multi-calendar views, native synchronization with the CareConnect electronic health record system, and accompanying iOS and Android mobile applications. It is sold via monthly subscription to doctors, dentists, physiotherapists, specialists, and healthcare practices, with a complementary telephone secretariat service called Ringphone.
Product overview
Progenda operates as a product portfolio under the Helena Pro Calendar brand, consisting of a core scheduling platform and supplementary services. The primary product is Helena Pro Calendar (formerly Progenda), an online appointment management system for healthcare professionals that handles patient booking, automated reminders, and calendar synchronization. This core platform integrates natively with CareConnect for patient data transfer. Two additional offerings supplement the core: Helena Pro Calendar Light provides a lower-tier option for practitioners with fewer appointments, while Ringphone delivers a medical telephone secretary service for managing phone-based inquiries. Together, these products address the complete appointment lifecycle from online booking to phone-based patient communication.
Differentiator
Problem solved
Functional benefit
Brands
- Helena Pro Calendar: Online appointment scheduling platform for healthcare professionals including doctors, physiotherapists, dentists, and specialists.
- Ringphone
- Helena Pro Calendar Light
Products and services
- Helena Pro Calendar (formerly Progenda) Cloud-based online appointment scheduling platform for Belgian healthcare professionals (general practitioners, dentists, physiotherapists, specialists). Allows patients to book appointments online 24/7, sends automated email and SMS confirmations and reminders, displays practitioner calendars in day/week/month/year views, and synchronizes patient data and appointments with CareConnect. Includes iOS and Android mobile applications and customizable branding for patient communications. Sold via monthly subscription.
- Ringphone Medical telephone secretariat service for Belgian healthcare practices that handles incoming phone-based appointment requests and scheduling on behalf of practitioners. Operates as a complementary service to online booking, covering the residual phone-based appointment workflow that remains after implementing online scheduling. Sold by the same company (Progenda BV) as a companion to Helena Pro Calendar.
Quantifiable outcome
- 85% reduction in no-shows thanks to automated email and SMS reminders
- +2 more outcomes
Companies that use Progenda
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Progenda technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature7 records
Progenda partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- CareConnectcoreCareConnect is a healthcare management system with which Helena Pro Calendar has 100% integration. Patient data and appointments are automatically synchronized between the two platforms, providing seamless workflow for healthcare providers.
- RingphonecoreRingphone is a medical telephone secretariat service offered by the same company. It provides after-hours phone answering and scheduling services that complement Helena Pro Calendar's online booking functionality, creating a comprehensive practice management solution.
Scale indicators1 record
Expansion highlights4 records
Progenda competitors and assessment
Company assessmentEmerging players
- Setmore: Free/freemium online appointment scheduling platform with staff calendar management and reminders. Overlaps with Helena Pro Calendar at the core scheduling feature level for SMB healthcare and service providers.
- SimplyBook.me: Booking website platform targeted at service-based SMBs including clinics and practitioners. Comparable on online appointment scheduling functionality and self-serve onboarding model, though it is a horizontal solution.
- Bookly: WordPress-based online booking plugin widely used by small clinics and service businesses. Functionally comparable to Progenda's online scheduling core, though more of a horizontal SMB tool.
- Jane App: Practice management platform popular with allied health practitioners (physiotherapists, chiropractors, osteopaths). Overlaps with Progenda in serving healthcare professionals with online booking and reminders, though Jane is broader in scope (charting, billing).
- Carepatron: Practice management and scheduling software for health and wellness practitioners. Comparable on online appointment scheduling and automated reminders for individual and small-group practices.
- Acuity Scheduling: Squarespace-owned online scheduling product used by individual practitioners including health and wellness professionals. Overlaps with Progenda's online booking functionality but is a horizontal solution without Belgian/EHR-specific localization.
- Calendly: Widely adopted consumer/SMB scheduling tool with healthcare-professional users. Competes with Progenda at the appointment-scheduling feature layer, though lacking healthcare-specific compliance and EHR integration depth.
Broad incumbents
- Docplanner: Pan-European (and LatAm) physician marketplace and SaaS booking platform. Comparable to Progenda in serving doctors with online scheduling and practice-management tools, with a larger multi-country footprint and patient acquisition funnel.
- Doctolib: Leading European healthcare booking and telehealth platform operating across multiple countries with a patient-side marketplace. Directly comparable to Progenda on online appointment scheduling for healthcare professionals, but at much broader geographic and feature scope.
Regional players
- Medesk: Practice management SaaS primarily serving private clinics in the UK/Russia/CIS markets. Comparable product breadth (scheduling, patient records, telemedicine) but geographically distinct from Progenda's Belgian footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Progenda social profiles
Digital presenceProgenda financial estimates
Financial estimateRevenue estimate
Valuation estimate
Progenda leadership team
Management profileNumber of profiles
Progenda funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Progenda M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Progenda
What does Progenda do?
Progenda sells a cloud-based online appointment scheduling platform (now branded Helena Pro Calendar) that enables patients to book appointments directly online with healthcare professionals in Belgium. The platform provides automated email and SMS reminders, multi-calendar views, native synchronization with the CareConnect electronic health record system, and accompanying iOS and Android mobile applications. It is sold via monthly subscription to doctors, dentists, physiotherapists, specialists, and healthcare practices, with a complementary telephone secretariat service called Ringphone.
Is Progenda a public or private company?
Progenda is a private company. It is classified as unknown and is currently operating.
When was Progenda founded?
Progenda was founded in 2014. It employs 1 to 10 people.
Where is Progenda based?
Progenda is headquartered in Brussels, Belgium, in the Europe region.
How does Progenda make money?
Four revenue lines are on record. Subscription - Helena Pro Calendar is the primary driver. The others are subscription - Helena Pro Calendar Light, SMS Add-on Service and installation Services.
Who are Progenda's main competitors?
Emerging players on record are Setmore, SimplyBook.me, Bookly, Jane App, Carepatron, Acuity Scheduling and Calendly. Broad incumbents are Docplanner and Doctolib. Medesk is listed as a regional player.
Does Progenda have an API?
No public API is recorded for Progenda.
What industry is Progenda in?
Progenda's product category is Healthcare Practice Scheduling Software. Its primary akta.pro industry code is HLACADAA, Appointment Scheduling & Online Booking. Its NAICS code is 513210 and its SIC code is 7372.