RND

What RND does

RND (legal entity: RND E-ticaret ve Yazılım A.Ş.) is a Turkish-headquartered e-commerce fulfillment and operations outsourcing company that delivers end-to-end services to global fashion and retail brands entering Turkey and the broader Middle East. The company was founded around 2001, employs 51-100 staff, and operates from Istanbul with regional offices in Dubai and Riyadh via a wholly-owned UAE subsidiary. Its enterprise customer base includes The North Face, Vans, Levi's, Tommy Hilfiger, Calvin Klein, Timberland, Guess, Hummel, and Longchamp, all of which rely on RND for Turkey-focused e-commerce operations.

The technical core of the offering is the proprietary RND V4 platform, a unified system combining order management, warehouse management, marketplace integration, and customer service operations behind a single dashboard. The platform integrates natively with Shopify, Magento, Trendyol, Amazon, and SAP, enabling clients to consolidate multi-channel operations. RND markets 99.98% order accuracy and 99% same-day delivery as operational SLAs, and the V4 platform underpins add-on service modules including fulfillment and warehousing, marketplace management, customer service, Vendor of Record (commercial representation), and 360° e-commerce management. The company also markets "AI-supported fulfillment" capabilities, though technical detail on AI/ML implementation is not disclosed.

RND's revenue model blends managed services (per-order or volume-based fulfillment fees), subscription/recurring access to the V4 platform, and professional services for marketplace management and customer support. Pricing is custom-quoted under multi-year enterprise contracts rather than publicly disclosed. The go-to-market is direct enterprise field sales targeting international brands, supported by content marketing through the InsideCommerce blog/magazine and organic social channels. The company is privately held, with no disclosed funding rounds, parent company, or institutional investors.

Name

RND

Legal name

RND E-ticaret ve Yazılım A.Ş.

Website

https://rnd.com.tr

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

RND is a Turkish e-commerce fulfillment and operations outsourcing company serving global fashion and retail brands (Levi's, Calvin Klein, Vans, The North Face, Tommy Hilfiger, Longchamp) across Turkey, UAE, and Saudi Arabia via its proprietary RND V4 platform and integrated warehousing, marketplace, and customer service operations.

Ownership category

akta.pro rank

Product category

E-commerce Fulfillment Services

NAICS

General Warehousing and Storage (493110), Software Publishers (5132)

SIC

Public Warehousing & Storage (4220), Services-Prepackaged Software (7372)

akta.pro primary industry

DDP/Delivered Duty Paid Managed Solutions (TLACAKAB)

Keywords

• E-commerce fulfillment
• Warehouse logistics
• Marketplace management
• Order management software
• Customer service operations

Headquarters

HQ city

Istanbul

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Fulfillment & Warehousing Services: Managed fulfillment services including storage, order picking, packing, and shipping. Revenue generated through per-order or volume-based fees for warehousing and logistics operations.
2. E-commerce Platform (RND V4) Access: SaaS-style access to the proprietary RND V4 platform for order management, inventory control, and marketplace integration.
3. Customer Service Operations: End-to-end customer support services including call center, live chat, and email support, managed on behalf of brand clients.
4. Marketplace Management: Listing management, campaign execution, and inventory synchronization across multiple marketplace platforms.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

RND provides end-to-end e-commerce fulfillment and operations for global brands operating in Turkey and the Middle East, delivering warehousing, picking-packing-shipping, marketplace management across platforms such as Trendyol and Amazon, multilingual customer service, and Vendor of Record services. All operations are run on RND's proprietary RND V4 platform that unifies order, warehouse, marketplace, and customer-service workflows. The offering is delivered from offices in Istanbul, Dubai, and Riyadh for clients including The North Face, Vans, Levi's, Tommy Hilfiger, Calvin Klein, Timberland, Guess, and Hummel.

Product overview

RND is an e-commerce fulfillment and operations company offering a unified platform-plus-services architecture. The core offering is the proprietary RND V4 Platform, which serves as the central technology backbone for centralized order management, inventory control, and marketplace synchronization. Around this platform, RND delivers integrated service modules including Fulfillment Services (warehouse and logistics), E-ticaret Teknolojileri (e-commerce technology infrastructure), Marketplace Yönetimi (multi-marketplace operations), Müşteri Hizmetleri (customer service), 360° E-Ticaret Yönetimi (comprehensive e-commerce management), and Vendor of Record (commercial representation services). The AI Destekli Fulfillment feature is embedded within the V4 platform to power automated order processing. RND differentiates by combining its software platform with physical fulfillment operations and customer service into a single integrated solution.

Differentiator

Problem solved

Functional benefit

Brands

• RND V4: Proprietary e-commerce platform developed by RND for order management, inventory, and marketplace integrations

Products and services

• RND V4 Platform Proprietary unified e-commerce operations platform that consolidates order management, warehouse management, marketplace integration, and customer-service workflows for brands operating across multiple channels and geographies.
• E-ticaret Fulfillment (E-commerce Fulfillment Services) Outsourced warehousing, picking, packing, and shipping services for brand e-commerce orders, with stated 99.98% order accuracy and 99% same-day delivery.
• Müşteri Hizmetleri (Customer Service Operations) Outsourced multilingual customer support service handling order-related inquiries for brand e-commerce customers, integrated with RND's V4 platform.
• Pazaryeri Yönetimi (Marketplace Management) Management of brand presence and operations across third-party marketplaces including Trendyol and Amazon, including catalog, pricing, and order orchestration handled via the V4 platform.
• 360° E-ticaret Yönetimi (360° E-commerce Management) End-to-end e-commerce management service bundling fulfillment, marketplace operations, customer service, and technology under a single outsourced engagement for brand clients.
• Vendor of Record (VOR) Vendor of Record service enabling foreign brands to sell in-region by assuming local-seller responsibility for compliance, taxation, and order fulfillment on their behalf.

Quantifiable outcome

• 99.98% order accuracy rate
• +2 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability1 record

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• DHL Supply Chain: Global contract logistics arm of DHL with growing e-commerce fulfillment and fashion vertical practice. Competes for the same enterprise fashion brand RFPs as RND, but at vastly larger scale and global footprint.
• GXO Logistics: Pure-play contract logistics leader with extensive e-commerce and fashion/apparel fulfillment operations globally. Comparable enterprise customer segment and omnichannel fulfillment offering, but at materially larger scale.
• Maersk Logistics & Services (LF Logistics / Pilot Freight): Global logistics provider with significant contract logistics and e-commerce fulfillment capabilities serving fashion and lifestyle brands. Comparable on enterprise brand fulfillment and cross-border execution, but at global scale far exceeding RND.

Direct peers

• Cubyn: European e-commerce fulfillment provider combining proprietary warehouse technology with last-mile orchestration for omnichannel brands. Strong architectural analogy to RND's integrated software-plus-logistics stack, though serving Western European markets.
• ShipBob: US-based tech-enabled 3PL providing e-commerce fulfillment with its own WMS, multi-channel integration, and marketplace support. Closest global analog to RND's V4-plus-fulfillment model, though ShipBob serves SMB/mid-market while RND focuses on enterprise fashion brands in MENA.
• ShipMonk: US-based tech-enabled 3PL operating a proprietary OMS/WMS platform for direct-to-consumer brands with multi-channel and marketplace integration. Mirrors RND's combination of proprietary software (V4) and operational fulfillment under one roof.

Emerging players

• Shiprocket: India-based e-commerce fulfillment and shipping aggregator with its own platform integrating multiple couriers and marketplaces. Comparable business model (aggregator platform + fulfillment) but operating in a different emerging e-commerce geography.

Regional players

• Aramex: Listed MENA-headquartered logistics and delivery provider with significant e-commerce and contract logistics operations across the GCC. Regional incumbent with broader scope and scale than RND but overlapping on cross-border e-commerce fulfillment.
• iMile: UAE-headquartered cross-border e-commerce delivery and fulfillment specialist focused on Middle East and Africa. Adjacent comparable for cross-border e-commerce logistics in the same operating region, though primarily last-mile and courier rather than warehouse-centric.
• 2XL Logistics & Storage: UAE-based fulfillment and logistics provider specializing in luxury and fashion brand distribution across the Gulf. Direct overlap with RND's vertical (fashion) and regional coverage (UAE/KSA).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rnd-new-media-solutions
• Instagraminstagram.com/rnd_ecommerce
• Facebookfacebook.com/RNDIstanbul

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RND