ThePay
ThePay is a Czech National Bank-licensed electronic money institution operating an online payment gateway that serves 3,000+ e-commerce merchants across the Czech Republic and Slovakia with card, PSD2, QR, Apple Pay, Google Pay, and recurring payment processing via a REST API and 40+ platform plugins.
- Company typePrivate
- Founded-
- HeadquartersJihlava, Czechia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What ThePay does
ThePay a.s. is a Czech Republic-based online payment gateway operator headquartered in Jihlava, regulated as an electronic money institution by the Czech National Bank under Czech Payments Act No. 370/2017. The company serves 3,000+ merchants across the Czech Republic and Slovakia, providing a single integration point for card payments, PSD2 bank payments, QR code payments, Apple Pay, Google Pay, and recurring or pre-authorized transactions, with multi-currency account support across CZK, EUR, USD, GBP, HUF, PLN, and RON. The platform is differentiated by an automatic tariff system that adjusts transaction fee rates based on each merchant's prior-month turnover, and by PCI DSS, GDPR, and 3D Secure 2.0/SCA compliance running on TIER IV data center infrastructure hosted by VSHosting, an ISO 27001 certified provider.
Under the hood, ThePay exposes a REST API documented at docs.thepay.eu with a PHP SDK available via Packagist, alongside ready-made plugins for 40+ e-commerce platforms including Shoptet, Eshop-rychle, Upgates, FAPI, and WPJShop. Security controls include SSL encryption, dual firewalls with automatic failover, DDoS protection with traffic monitoring, and PSD2-compliant Strong Customer Authentication with applicable exemptions. Security infrastructure is operated to TIER IV datacenter standards, and AML/CFT procedures are conducted under Czech AML/CFT Act No. 253/2008.
ThePay operates a transaction-fee revenue model with no disclosed fixed fees, generating revenue on each processed payment. Go-to-market combines direct self-serve online registration, a network of 40+ channel partners (e-commerce platform providers who recommend or embed the gateway), and a formal Partner Program that pays referral bonuses to agencies and developers. Named customers span e-commerce, retail, media, healthcare, automotive, and classifieds, including MAFRA, Home Credit, Tesla, Comfor, EUC, Kovářna Vítkovice, and WineHouse, with leadership under co-founder and CEO Dan Havel.
ThePay firmographics
Firmographics- Name
- ThePay
- Legal name
- ThePay, a.s.
- Website
- https://thepay.eu
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ThePay is a Czech National Bank-licensed electronic money institution operating an online payment gateway that serves 3,000+ e-commerce merchants across the Czech Republic and Slovakia with card, PSD2, QR, Apple Pay, Google Pay, and recurring payment processing via a REST API and 40+ platform plugins.
- Ownership category
- akta.pro rank
ThePay industry classification
Industry- Product category
- Payment Processing
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Merchant Payment Gateways (API/Hosted Checkout) (FSAMACAA)
- akta.pro secondary industries
- Recurring Billing & AutoPay Management (FSAMAJAE), Bill Pay, Invoicing & Payables Platforms (BPAMAFAF)
Keywords
Where ThePay is headquartered
LocationHeadquarters
- HQ city
- Jihlava
- HQ country
- Czechia
- HQ region
- Europe
Offices1 record
Markets served
ThePay business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- Transaction Processing Fees: ThePay charges transaction fees for processing online payments through the payment gateway. The tariff automatically adjusts based on monthly turnover achieved in the preceding month, with higher volumes resulting in more favorable rates.
- Payment Gateway Services: Revenue generated from providing payment gateway services including card payments, PSD2 payments, QR code payments, Apple Pay, Google Pay, and recurring payment processing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Automatic tariff based on monthly turnover |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels3 records
ThePay product offering
Product offeringCore offering
ThePay operates an online payment gateway that enables e-commerce merchants to accept card payments, PSD2-compliant transactions, QR code payments, Apple Pay, and Google Pay across seven currencies (CZK, EUR, USD, GBP, HUF, PLN, RON). The service is delivered through a REST API with a PHP implementation package, integrated with 40+ e-commerce platforms, and operates under a Czech National Bank electronic money institution license.
Product overview
ThePay is a unified online payment gateway platform that provides a single integration point for multiple payment methods including card payments, Apple Pay, Google Pay, PSD2 payments, QR codes, and bank transfers. The core product is ThePay Payment Gateway, which connects merchants to payment acquirers and card networks. Integration is facilitated through the ThePay API or PHP SDK. Merchants manage their funds, transactions, and payouts through ThePay Account. Additional modules include Recurring Payments for subscriptions and Pre-authorized Payments for reservations. The platform also offers a Partner Program for e-commerce agencies and developers. All services are operated under ThePay a.s., a Czech National Bank-licensed electronic money institution.
Differentiator
Problem solved
Functional benefit
Products and services
- ThePay Payment Gateway
Quantifiable outcome
- 3,000+ merchants trust ThePay for payment processing
Companies that use ThePay
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles2 records
ThePay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration54 records
Feature10 records
ThePay partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Shoptet, a.s.coreShoptet is the first e-commerce platform to integrate ThePay in early 2019 with their own plugin. ThePay processes card payments for nearly a thousand Shoptet e-commerce stores. CEO Miroslav Uďan provides testimonial endorsement.
- Eshop-rychlecoreEshop-rychle partnered with ThePay in 2017 to expand online payment options for their e-commerce clients. Director Karel Jeřábek provides testimonial endorsement of the partnership.
- Vyfakturuj.czminorIntegration partner providing billing software. CTO Martin Dostál provides testimonial highlighting easy integration and customer payment options.
- UpgatescoreE-commerce platform with integrated ThePay payment gateway plugin for their customers.
- FAPI Business s.r.o.minorE-commerce platform partner with ThePay documentation in their help center.
- wpj s.r.o. (WPJShop)minorE-commerce platform provider with ThePay integration documentation.
- EVici webdesign s.r.o.minorE-commerce platform (Upgates) partner with ThePay integration.
- CzechProject spol. s r.o.minorE-commerce solution provider with ThePay payment gateway integration.
- Golemos s.r.o.minorE-commerce platform provider for Eshop-rychle with ThePay integration.
- Platiti.czminorPayment gateway comparison platform that lists ThePay and provides plugin directory for open-source e-commerce systems.
Scale indicators4 records
Expansion highlights4 records
ThePay competitors and assessment
Company assessmentBroad incumbents
- Adyen: Global unified commerce PSP serving enterprise merchants with card acquiring, gateway, and POS processing. Comparable as a payment gateway competitor targeting Czech enterprise and mid-market merchants (including Tesla, MAFRA, EUC profiles).
- Stripe: Global payment platform serving online merchants with card processing, developer APIs, and a broad suite of financial products. Comparable as a payment gateway competitor serving the same cross-border Czech merchants, with a much broader product portfolio and global scale.
- Mollie: European PSP serving SMBs and mid-market merchants with multi-method payment processing and strong plugin/app-store distribution. Comparable as a horizontally distributed PSP competing for pan-European e-commerce with similar SMB-led GTM.
- Checkout.com: Global PSP offering card processing, gateway, and alternative payment methods for online merchants and enterprises. Comparable as a payment gateway competitor expanding into CEE with direct and platform partner distribution.
- Braintree (PayPal): Global payment gateway and acquirer owned by PayPal, processing card and digital wallet payments for online merchants. Comparable as a broad-incumbent payment gateway competing for cross-border Czech e-commerce volume.
Direct peers
- Comgate: Czech payment gateway (comgate.cz) processing card and online payments for e-commerce merchants in the Czech Republic. Directly comparable as a domestic PSP serving the same SMB and mid-market merchants with similar card and alternative payment method coverage.
- TrustPay: Payment processor serving CEE markets (including Slovakia and Czechia) with card acquiring, payment gateway, and A2A/open banking capabilities. Comparable as a regional PSP with multi-currency and PSD2-compliant offerings for CEE e-commerce.
- PayU: Global PSP with strong CEE presence (Poland, Czechia, Romania) offering card processing, alternative payments, and lending products. Comparable as a regional PSP competing for the same Central European e-commerce merchants.
- GoPay: Czech payment gateway offering online card processing, e-commerce integrations, and alternative payment methods for domestic merchants. Closely comparable in product scope, target customer (Czech SMB e-commerce), and partner-channel distribution.
- GP webpay: Czech payment gateway operated by ČSOB bank, providing card payment processing for domestic e-commerce. Comparable as a Czech online payment processor competing for the same merchant base, with bank-distribution advantage.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ThePay social profiles
Digital presenceThePay compliance and trust
Trust signalCompliance5 records
ThePay financial estimates
Financial estimateRevenue estimate
Valuation estimate
ThePay leadership team
Management profileNumber of profiles
Profiles1 record
ThePay funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ThePay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ThePay
What does ThePay do?
ThePay operates an online payment gateway that enables e-commerce merchants to accept card payments, PSD2-compliant transactions, QR code payments, Apple Pay, and Google Pay across seven currencies (CZK, EUR, USD, GBP, HUF, PLN, RON). The service is delivered through a REST API with a PHP implementation package, integrated with 40+ e-commerce platforms, and operates under a Czech National Bank electronic money institution license.
Is ThePay a public or private company?
ThePay is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ThePay founded?
ThePay was founded in -1. It employs 11 to 50 people.
Where is ThePay based?
ThePay is headquartered in Jihlava, Czechia, in the Europe region.
How does ThePay make money?
Two revenue lines are on record. Transaction Processing Fees are the primary driver. The others are payment Gateway Services.
Who are ThePay's main competitors?
Broad incumbents on record are Adyen, Stripe, Mollie, Checkout.com and Braintree (PayPal). Direct peers are Comgate, TrustPay, PayU, GoPay and GP webpay.
Does ThePay have an API?
Yes. ThePay offers a REST API for integrating their payment gateway into websites and applications. Developers can use the API to process payments, retrieve transaction status, manage refunds, and access payment data. The API supports project ID, merchant ID, and password-based authentication. Documentation is available at docs.thepay.eu. Developer documentation is at docs.thepay.eu.
What industry is ThePay in?
ThePay's product category is Payment Processing. Its primary akta.pro industry code is FSAMACAA, Merchant Payment Gateways (API/Hosted Checkout), with a secondary code of FSAMAJAE, Recurring Billing & AutoPay Management. Its NAICS code is 522320 and its SIC code is 6199.