What FAPI Business does

FAPI Business s.r.o. is a Czech privately-held SaaS company founded in 2012, headquartered in České Budějovice with operations in Ostrava. The company builds and operates FAPI, a sales-and-invoicing automation platform that handles the complete order-to-delivery cycle: smart order form capture, invoice generation, multi-gateway payment processing, automated payment matching, email notifications and reminders, and digital/physical product delivery. The platform is built on a PHP/Nette stack with MySQL/MariaDB, Vue.js, ElasticSearch, RabbitMQ, and runs on a mix of AWS and (since April 2024) own EU-located servers.

FAPI monetizes through tiered SaaS subscriptions with a 14-day free trial, a 20% recurring affiliate commission via its FAPI Rewards program, and ancillary revenue from its own Czech payment gateway Pays (pays.cz). The company is bootstrapped and profitable, with no disclosed external funding. It targets freelancers, online course creators, e-commerce SMBs, consultants, and micro-merchants primarily in the Czech and Slovak markets, with expanding presence in other Central European countries (Croatian, Slovenian, Hungarian, Polish, German language support). The core product is extended by add-on modules — FAPI Member (gated client areas), FAPI Rewards (affiliates), FAPI Locker (content gating), FAPI Pocket (digital delivery), FAPI Tickets (support), and FAPI Expert (services directory) — and is differentiated by deep native integrations with five payment gateways and local Czech accounting software (Pohoda, Money S3/S4, iSklad).

Name

FAPI Business

Legal name

FAPI Business s.r.o.

Website

https://fapi.cz

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

FAPI Business is a Czech bootstrapped SaaS company that automates online sales, invoicing, and payment processing for 3,000+ freelancers and small businesses, primarily in Czech and Slovak markets, with deep local payment gateway and accounting software integrations.

Ownership category

akta.pro rank

Product category

Online Sales Automation Software

NAICS

Software Publishers (513210)

akta.pro primary industry

Order-to-Cash (O2C) Operations (Order Admin, Credit, Invoicing, Collections Handoff) (BPAAAGAK)

akta.pro secondary industries

Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure (FSAGABAE), Tax Operations Support (Indirect Tax, Withholding, Compliance Admin) (BPAAAGAI)

Keywords

• Online sales automation
• Order management software
• Invoicing automation
• Payment gateway integration
• Digital product delivery

Headquarters

HQ city

Ceske Budejovice

HQ country

Czechia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Software Subscription (SaaS): Tiered subscription model with multiple tariff plans offering different feature sets and limits. Users pay monthly or annually for access to the order form, invoicing, payment processing, and automation features. 14-day free trial available.
2. Recurring Payments/Installments: FAPI charges recurring fees for automated card payment collection services, including installment billing features for customers.
3. Affiliate Commission (FAPI Rewards): Partners earn 20% recurring commission on referred customer payments, creating a network effect for customer acquisition.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

FAPI Business provides a SaaS sales-automation platform for online sellers. The core product is a smart order form that autonomously handles the complete sales cycle: receiving orders, generating invoices, processing payments through five integrated Czech and international payment gateways, matching bank payments, sending email confirmations and reminders, delivering digital products or arranging shipping, and exporting data to local Czech accounting software. It is extended by add-on modules for membership management (FAPI Member), affiliate programs (FAPI Rewards), content gating (FAPI Locker), digital product storage (FAPI Pocket), support ticketing (FAPI Tickets), and an expert directory (FAPI Expert). FAPI Business also operates Pays (pays.cz), its own Czech payment gateway natively integrated into the platform.

Product overview

FAPI Business operates a unified online sales and billing automation platform centered on the FAPI core product. The core platform provides a smart order form (prodejní formulář) that manages the complete e-commerce lifecycle: order capture, invoice generation, multi-gateway payment processing, payment matching, automated email notifications, and digital/physical product delivery. This core is extended through a portfolio of add-on modules: FAPI Member (gated member area management), FAPI Rewards (affiliate/partner program management), FAPI Locker (content gating), FAPI Pocket (digital asset delivery), FAPI Tickets (support ticketing), and FAPI Expert (expert directory). FAPI Business also operates Pays (pays.cz), its own Czech payment gateway natively integrated into the platform. FAPI connects to a wide range of third-party tools including payment gateways (GoPay, Stripe, ComGate, ThePay, Pays), shipping services (Zásilkovna, GLS, Balíkovna), email marketing platforms (Mailchimp, Brevo, SmartEmailing, MailerLite, Ecomail), accounting software (Pohoda, Money), CRM (Anabix), website builders (WordPress, Mioweb), and automation tools (Make).

Differentiator

Problem solved

Functional benefit

Brands

• FAPI Member: Membership/closed client section management plugin for WordPress and other platforms.
• FAPI Rewards
• FAPI Tickets
• FAPI Pocket
• FAPI Locker
• FAPI Expert

Products and services

• FAPI — Core Sales Automation Platform The FAPI core platform is a smart order form and online sales automation SaaS for freelancers and small businesses selling digital products, courses, memberships, e-books, services, or physical goods online. It autonomously handles the complete sales cycle: order intake, invoice generation, payment processing through five integrated gateways (GoPay, ThePay, ComGate, Pays, Stripe), bank-payment matching, automated email confirmations and reminders, digital product delivery, and data export to accounting software (Pohoda, Money S3/S4, ISklad). Multi-currency, multi-language invoicing, recurring payments/installments, conversion tracking (Meta CAPI, GA4, TikTok, Google Ads, Sklik, Pinterest), and a public REST API round out the offering.
• FAPI Member — Membership and Client Area Management FAPI Member is a membership and client-area management module providing automatic access provisioning to closed client areas after purchase. It integrates with WordPress (including Elementor), Mioweb, and supports migration from SimpleShop. Features include content personalization, gamification, and member management, allowing sellers of courses, memberships, or subscriptions to automate the post-purchase access flow.
• FAPI Rewards — Affiliate and Partner Program Management FAPI Rewards is FAPI's affiliate and partner program management module. It generates affiliate links, tracks referrals, calculates and manages commission payouts, and produces partner payout reports, enabling FAPI customers, bloggers, and online entrepreneurs to monetize referrals of the platform with recurring 20% commissions.
• FAPI Locker — Content Locking / Gating FAPI Locker is a content locking and gating plugin that restricts access to web page content until the visitor completes a purchase or other specified action, enabling paywall and lead-capture flows on websites.
• FAPI Pocket — Digital Product Delivery FAPI Pocket is a digital product storage and delivery module that supports uploading, organizing, and delivering digital assets (with custom fields, tags, and client detail management) to purchasers after order completion.
• FAPI Tickets — Support Ticketing FAPI Tickets is a support ticket management module for handling customer inquiries and support requests.
• Pays — Czech Online Payment Gateway Pays is a Czech online payment gateway owned by FAPI Business (pays.cz) that processes online card payments, Apple Pay, Google Pay, and PayPal. It is natively integrated with FAPI for automatic account setup directly from the FAPI admin and is available to FAPI merchants as a one-stop payment acceptance layer.
• FAPI Expert — Expert Directory FAPI Expert is an online directory of certified FAPI experts and partners searchable by specialization, providing implementation, consulting, and support services to FAPI users.

Quantifiable outcome

• First campaign served 1,008 clients and invoiced 8,936,800 Kč
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration31 records

AI capability2 records

Feature6 records

Partnerships

18 partnerships are on record, tiered core, supporting and infrastructure.

• GoPaycoreTechnology or IntegrationPrimary payment gateway integration enabling credit card payments, Google Pay, Apple Pay, and Bitcoin. One of five integrated payment gateways providing secure online payment processing for Czech and Slovak merchants.
• ComGatecoreTechnology or IntegrationPayment gateway integration for online card payments and bank transfers. Part of FAPI's multi-gateway strategy to offer customers payment choice.
• ThePaycoreTechnology or IntegrationPayment gateway supporting bank transfers and Bitcoin payments. Enables Czech bank transfer payments for FAPI merchants.
• PayscoreTechnology or IntegrationCzech payment gateway with simple setup directly from FAPI admin. Supports card payments, Apple Pay, Google Pay, and PayPal. FAPI can auto-create Pays account for new merchants.
• StripecoreTechnology or IntegrationInternational payment gateway integration for global card payments. Includes one-click upsell functionality and improved payment matching features.
• SmartEmailingsupportingTechnology or IntegrationEmail marketing integration that transfers customer data from orders including name, email, phone, address, company, and order details. Supports order status synchronization and historical data sync.
• MailchimpsupportingTechnology or IntegrationEmail marketing platform integration for automatic contact addition/removal based on order actions. Transfers customer data including custom fields from order forms.
• MailerLitesupportingTechnology or IntegrationEmail marketing integration for customer data transfer including email, name, company, phone, city, postal code, country, and custom fields.
• Brevo (Sendinblue)supportingTechnology or IntegrationEmail marketing platform integration for automatic contact synchronization based on order events. Transfers customer attributes and custom field data.
• EcomailsupportingTechnology or IntegrationCzech email marketing platform integration with customer contact transfer, order information sending, and tagging functionality.
• PohodacoreTechnology or IntegrationMost popular Czech accounting software with direct export from FAPI. Supports invoice export with proper DPH configuration, accounting codes, and center assignments. Primary accounting integration for Czech customers.
• Money S3supportingTechnology or IntegrationCzech accounting software integration with invoice export support. Alternative to Pohoda for FAPI customers using Money accounting systems.
• ZásilkovnasupportingTechnology or IntegrationCzech parcel delivery service integration for shipping physical products. Supports label printing directly from FAPI with multiple format options.
• GLSsupportingTechnology or IntegrationEuropean parcel delivery service integration added in 2025 for shipping physical products to customers.
• Make (Integromat)supportingTechnology or IntegrationAutomation platform integration for connecting FAPI with other apps and creating custom workflows. Provides API access modules for advanced automation scenarios.
• MiowebsupportingTechnology or IntegrationCzech website builder platform with native FAPI plugin integration. Enables easy embedding of sales forms and member section control within Mioweb-built websites.
• AWS (Amazon Web Services)infrastructureTechnology or IntegrationCloud infrastructure provider using AWS S3 for file storage (exports, invoices, images, email attachments) and email sending services. Data processed within EU.
• TwistosupportingTechnology or IntegrationDeferred payment service allowing customers to receive goods immediately and pay within 14 days (up to 45 days for registered users). Integration for 'buy now, pay later' functionality.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Shopify: Dominant global e-commerce platform increasingly offering checkout, invoicing, and localized payment integrations for SMBs across CEE — a broader incumbent that overlaps with FAPI's online-selling value proposition.
• Stripe: Global payments infrastructure already integrated into FAPI via Stripe, but also competing through Stripe Checkout, Tax, and Invoicing products that cover overlapping order-to-cash and VAT automation functionality.

Direct peers

• Paddle: MoR/payment infrastructure for SaaS and digital products handling billing, invoicing, and global tax compliance — competing for the same digital-goods SMB segment with deeper international reach.
• FastSpring: Merchant-of-record and checkout platform for digital goods and SaaS that handles global payments, taxes (VAT/OSS), and invoicing — competing product category to FAPI for cross-border digital sellers.
• ThriveCart: Checkout and cart platform for digital-product sellers with subscriptions, affiliates (similar to FAPI Rewards), and tax handling — directly comparable creator-economy tooling.
• Shoptet: Leading Czech e-commerce platform enabling SMBs to build online stores; overlaps with FAPI in serving Czech online merchants and integrating local payment gateways and accounting software.
• SendOwl: Digital product delivery and checkout platform with subscriptions, affiliate management, and integrations — directly competing with FAPI for SMB digital-goods automation use cases.
• SimpleShop: Czech online sales platform specifically built for selling digital products, courses, and memberships — FAPI's closest direct competitor in the Czech/Slovak e-commerce automation space for online creators.
• Upgates (Upgate): Czech/Slovak e-commerce SaaS platform providing online store creation, payment, and shipping integrations for small merchants — directly comparable target market and integrations to FAPI.
• Gumroad: Global platform for creators to sell digital products, memberships, and subscriptions with built-in payment processing and global tax handling — same digital-goods, single-creator SMB segment as FAPI.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/fapi20

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FAPI Business