Wayook

What Wayook does

Wayook is a Spain-based, privately held two-sided online marketplace (operated by CIUDADEA S.L, CIF B37531662) that connects households seeking domestic and cleaning services with pre-verified self-employed cleaning and care professionals. Founded in 2014 and registered in Villamayor, Salamanca, the company operates across more than 100 Spanish cities covering all 17 autonomous communities plus Ceuta and Melilla, with regional offices in Madrid and Seville and a reported 150,000+ registered users. Its core offering, Wayook Connect, supports hourly cleaning starting at €9.90/hour, while additional verticals include Wayook Select (family care: elderly and childcare), Wayook Agency (a premium white-glove staffing service with in-person interviews and administrative support), and Wayook Pro (a business-facing version of the platform for corporate clients).

The platform is built on a web-based architecture with online booking, secure SSL-encrypted payment processing, and a professional verification workflow in which only approximately 10% of applicants are accepted after personal interviews; the company does not currently offer a dedicated mobile application based on disclosed data, though the website is configured for self-serve use. Integrations are limited to marketing and analytics tooling (Google Analytics, Google AdSense, Facebook, Twitter), and no AI/ML modalities, APIs, or proprietary models are disclosed. The product surface is broadened by Tienda, an e-commerce storefront selling household cleaning products (notably Leifheit and Regulus PowerVac items) priced between €7 and €159, where purchases yield platform credits usable against future service bookings.

Wayook monetizes through marketplace commissions on completed bookings between customers and professionals, professional subscription or lead-generation fees, and product sales via Tienda. Customer-side booking is free, while professionals register at no initial cost and pay the platform on the bookings completed. The company has raised approximately $722K from Axon Partners Group (2015) and received support from Spanish and EU public financing instruments including ENISA, Wayra (Telefónica's venture arm), Junta de Andalucía/FEDER, and ADE2020. Notable commercial partnerships include a co-marketing relationship with Procter & Gamble brands (Fairy, Don Limpio, Viakal, Swiffer) and a product partnership with Leifheit.

Name

Wayook

Legal name

CIUDADEA S.L

Website

https://wayook.es

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Wayook is a Spain-based two-sided online marketplace (operating as CIUDADEA S.L) that connects 150,000+ registered households across 100+ Spanish cities with verified self-employed cleaning, elderly-care, and childcare professionals, monetizing through booking commissions, professional fees, and an ancillary e-commerce store.

Ownership category

akta.pro rank

Product category

Home Services Marketplace

akta.pro primary industry

Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)

Keywords

• Home services marketplace
• Domestic cleaning platform
• Professional staffing marketplace
• Online cleaning services
• Household home care

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel, Others

Revenue model

1. Platform Commission from Service Bookings: Wayook charges professionals a commission or takes a transaction fee when cleaning services are booked through the platform. The platform connects demand (homeowners) with supply (cleaning professionals) and monetizes through the booking transaction.
2. Product Sales (Wayook Store): Platform operates an e-commerce store selling home cleaning products (Leifheit brand items) with credits earned on purchases that can be used for future service bookings.
3. Professional Subscription/Listing Fees: Cleaning professionals pay to access the platform and receive job leads from customers seeking services.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Wayook operates a two-sided online marketplace that connects Spanish households with verified domestic and home-care professionals across more than 100 cities, with services bookable online starting at €9.90 per hour. The platform monetizes through booking commissions, professional subscription/listing fees, and product sales via an integrated e-commerce store (Tienda) that issues Wayook Credits redeemable against bookings. Verified professional supply covers cleaning, elderly care, childcare, ironing, painting, furniture assembly, bathroom renovation, and home renovation, with a separate business-focused product line (Wayook Pro) for companies.

Product overview

Wayook is a two-sided marketplace platform that connects users seeking home services with verified cleaning and care professionals. The platform operates through four distinct service lines: Wayook Connect (home cleaning services), Wayook Select (family care including elderly and childcare), Wayook Agency (premium staffing with full administrative support), and Wayook Pro (business-oriented services). The platform also includes a Tienda (Store) sub-product for household products with credit rewards. Users can book services including domestic cleaning, furniture assembly, interior painting, bathroom renovation, hourly cleaning, home cleaning, elderly care, childcare, and ironing. The company operates across 100+ Spanish cities and charges approximately €9.90/hour for cleaning services.

Differentiator

Problem solved

Functional benefit

Products and services

• Wayook Connect Core online marketplace that connects Spanish households with verified domestic and home-care professionals (cleaning, ironing, painting, furniture assembly, bathroom renovation) across more than 100 cities, with online booking in roughly 60 seconds and prices starting at €9.90/hour.
• Wayook Select Dedicated marketplace offering for family care services, connecting families with verified professionals specialized in elderly care and childcare through the same trust-and-verification standards as the core platform.
• Wayook Agency Premium staffing offering within the Wayook ecosystem that delivers a curated selection of top-rated professionals for customers who want a higher-screening matchmaking experience for household tasks.
• Wayook Pro Business-oriented version of the Wayook marketplace designed for companies requiring recurring professional cleaning and other home/facility services, with team-led buying and service-level expectations distinct from the consumer flow.
• Tienda (Store) Online store integrated into the Wayook platform that sells products and awards Wayook Credits, a store credit customers can apply to future bookings through the marketplace.
• Limpieza por Horas (Hourly Cleaning) Standalone hourly home cleaning service offered through the Wayook Connect marketplace, with pricing starting at €9.90/hour and bookable online for Spanish households.
• Cuidado de Personas Mayores (Elderly Care) Standalone elderly care service listing under Wayook Select, providing families with verified caregivers for older relatives in their own homes across Spain.

Quantifiable outcome

• Average rating of 4.6-4.9 across cities based on customer reviews
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Procter & Gamble (Fairy, Don Limpio, Viakal, Swiffer)coreGTM or Marketing PartnerStrategic partnership between Wayook and P&G brands (Fairy, Don Limpio, Viakal, Swiffer) with shared goal of helping customers with daily tasks. Users of both brands benefit from novel products and services. Both brands are leaders in their respective sectors thanks to customer trust.
• LeifheitminorGTM or Marketing PartnerProduct partnership for home cleaning products sold through the Wayook store. Leifheit products include vacuum cleaners, mops, window cleaners, and ironing boards.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Superprof: European marketplace connecting students with tutors and home service professionals. Partial overlap with Wayook's home services offering, focused on in-home professional services with a similar marketplace model.

Direct peers

• Handy (Angi): Home services platform (now part of Angi Inc.) connecting users with cleaning and home improvement professionals. Direct competitor offering the same hourly cleaning and home services model at greater scale.
• TaskRabbit: Global home services marketplace (acquired by IKEA) connecting users with cleaning, handyman, and moving professionals. Direct competitor in the home services marketplace category with similar two-sided platform dynamics.
• Helpling: European online marketplace for residential cleaning services operating in multiple countries. Direct competitor focused on the same hourly cleaning and home services segment Wayook addresses.
• Care.com: Global online marketplace for care services including elderly care, childcare, and housekeeping. Directly comparable to Wayook Select and Wayook Agency in the family care services vertical.
• ProntoPro: European home services marketplace with presence in Italy, Spain, and other countries. Direct competitor offering professional matching for cleaning, renovation, and home services across similar service categories.
• Cronoshare: Spanish home services marketplace connecting users with cleaning, renovation, and other home professionals. Direct competitor to Wayook Connect in the same geography, serving the same customer base with a similar marketplace model.
• Yoopies: European care services marketplace focused on childcare, elderly care, and domestic help. Direct competitor in the family care and domestic services categories, with presence in Spain.

Broad incumbents

• Milanuncios: Spanish classifieds platform owned by Adevinta covering a broad range of categories including home services. Comparable as a Spanish platform addressing home services demand, though with a much broader, non-curated model.

Regional players

• Limpiezas YA: Spanish cleaning services company offering professional cleaning across Spanish regions. Regional direct competitor in the cleaning services space, though operating with an employed-staff model rather than a marketplace.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wayook
• Facebookfacebook.com/info
• LinkedInlinkedin.com/company/wayook

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wayook