Saint Lyon
- Company typePrivate
- Founded-
- HeadquartersOttawa, Canada
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Saint Lyon firmographics
Firmographics- Name
- Saint Lyon
- Legal name
- Saint Lyon Store
- Website
- https://saintlyon.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Saint Lyon industry classification
Industry- Product category
- Women's Athleisure Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Apparel Manufacturing (315)
- SIC
- Retail-Apparel & Accessory Stores (5600), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Athletic / Performance & Activewear Brands (CRAAAAAD)
- akta.pro secondary industries
- Athleisure & Performance Apparel Retail (CRAAABAE), Athleisure & Lifestyle Sport Apparel Retail (CRAMACAF)
Keywords
Where Saint Lyon is headquartered
LocationHeadquarters
- HQ city
- Ottawa
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
Saint Lyon business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Others
Revenue model
- Direct Product Sales: One-time purchase of athleisure wear products including leggings, sports bras, tops, shorts, dresses, hoodies, and accessories. Products sold at various price points with sizes ranging from XS to XXXL.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Essential Tee Dress With Pockets |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Saint Lyon product offering
Product offeringCore offering
Saint Lyon designs, sources, and sells women's athleisure apparel — including leggings, tops (tees, tanks, sports bras), hoodies, bottoms (biker shorts, shorts, pants), dresses, loungewear, and accessories — built on a proprietary custom-designed 4-way stretch, buttery-soft fabric. Products are conceived in the brand's Montreal and Ottawa studios, validated through feedback-driven design and stress testing, and sold direct-to-consumer online across Canada at unit prices such as $40.00 CAD/USD.
Product overview
Saint Lyon is a Canadian family-owned, Black-owned athleisure wear brand offering a unified collection of buttery-soft, 4-way stretch active wear. The product portfolio centers on leggings (including Black Leggings, Short Leggings, and Leggings With Pockets variants), complemented by tops (Tees, Tanks, Sports Bras), hoodies, dresses (including the Essential Tee Dress With Pockets), bottoms (Biker Shorts, Shorts, Pants), loungewear, accessories, and gift cards. All products feature custom-designed fabric engineered to retain softness, shape, and comfort through repeated washing, combined with practical elements like deep pockets. The brand emphasizes sizes from XS through XXXL, 10+ color options, and a focus on fit for performance, comfort, and confidence both in and out of the gym.
Differentiator
Problem solved
Functional benefit
Products and services
- Leggings
Quantifiable outcome
- Products tested for performance and durability through rigorous testing process
- +1 more outcomes
Companies that use Saint Lyon
Customer profileSegments2 records
Ideal customer profiles2 records
Saint Lyon technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Saint Lyon partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Jarí Para Forest Project (Amazon Rainforest)coreEnvironmental partnership where for every order, Saint Lyon contributes to the Jarí Para Forest Project in the Amazon Rainforest to neutralize the environmental impact of shipping orders to customers.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
Saint Lyon competitors and assessment
Company assessmentDirect peers
- Alo Yoga: Premium athleisure and lifestyle apparel brand built around leggings, hoodies, and 'studio-to-street' positioning. Closely comparable in target customer (health-conscious women), product mix, and DTC-led go-to-market.
- Gymshark: Fitness-first apparel brand using social media, ambassadors, and community-driven marketing. Comparable to Saint Lyon in GTM motion (DTC, ambassador program, organic social) and product category.
- Outdoor Voices: Independent, community-driven activewear brand targeting women with everyday athleisure. Closely comparable in brand identity, community-led design philosophy, and DTC positioning to Saint Lyon.
- Vuori: Performance and lifestyle apparel brand emphasizing buttery-soft, technical fabrics for everyday wear. Direct overlap with Saint Lyon's fabric positioning, target customer, and DTC-plus-retail model.
- Carbon38: DTC women's activewear and lifestyle brand curating premium athleisure labels. Comparable in customer (style-conscious women) and product category overlap with Saint Lyon.
- Beyond Yoga: Women's athleisure brand focused on buttery-soft, inclusive-size activewear and loungewear. Directly comparable product mix (leggings, tops, hoodies, loungewear) and target customer to Saint Lyon.
- Mono B: Women's athleisure and activewear brand offering leggings, tops, hoodies, and loungewear at accessible price points. Comparable in product assortment and women's-focused customer base.
Broad incumbents
- Athleta: Gap-owned women's activewear brand covering leggings, sports bras, tops, and loungewear. Comparable in category and customer to Saint Lyon, with much broader distribution and inclusive sizing as a competitive overlap.
- Lululemon: Global leader in premium women's athleisure and performance apparel. Directly competes with Saint Lyon's leggings, tops, and hoodies but at a vastly larger scale, with proprietary fabrics and a multi-channel retail footprint.
Emerging players
- Niyama Sol: Boutique women's activewear brand with a focus on soft, technical fabrics and inclusive sizing. Comparable in scale, premium positioning, and DTC-led model to Saint Lyon.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Saint Lyon social profiles
Digital presenceSaint Lyon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Saint Lyon leadership team
Management profileNumber of profiles
Saint Lyon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Saint Lyon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Saint Lyon
What does Saint Lyon do?
Saint Lyon designs, sources, and sells women's athleisure apparel — including leggings, tops (tees, tanks, sports bras), hoodies, bottoms (biker shorts, shorts, pants), dresses, loungewear, and accessories — built on a proprietary custom-designed 4-way stretch, buttery-soft fabric. Products are conceived in the brand's Montreal and Ottawa studios, validated through feedback-driven design and stress testing, and sold direct-to-consumer online across Canada at unit prices such as $40.00 CAD/USD.
Is Saint Lyon a public or private company?
Saint Lyon is a private company. It is classified as family owned and is currently operating.
When was Saint Lyon founded?
Saint Lyon was founded in -1. It employs 1 to 10 people.
Where is Saint Lyon based?
Saint Lyon is headquartered in Ottawa, Canada, in the North America region.
How does Saint Lyon make money?
One revenue line is on record: direct Product Sales.
Who are Saint Lyon's main competitors?
Direct peers on record are Alo Yoga, Gymshark, Outdoor Voices, Vuori, Carbon38, Beyond Yoga and Mono B. Broad incumbents are Athleta and Lululemon. Niyama Sol is listed as an emerging player.
Does Saint Lyon have an API?
No public API is recorded for Saint Lyon.
What industry is Saint Lyon in?
Saint Lyon's product category is Women's Athleisure Apparel. Its primary akta.pro industry code is CRAAAAAD, Athletic / Performance & Activewear Brands, with a secondary code of CRAAABAE, Athleisure & Performance Apparel Retail. Its NAICS code is 458110 and its SIC code is 5600.