Beija Flor

What Beija Flor does

Beija Flor World is an Israeli direct-to-consumer e-commerce company, founded in 2007 and headquartered in Kibbutz Afikim, that designs, manufactures, and sells premium vinyl rugs, tableware, and home decor products to residential consumers, interior designers, and resellers worldwide. The company operates a workforce of 11-50 employees and distributes through its Shopify-powered flagship site (beijaflorworld.com), a separate Hebrew-language storefront (yeshme.co.il), and a dedicated B2B portal serving professional designers and resellers, with direct shipping to 100+ countries under multi-currency, multi-language support. Its commercial footprint is supported by 245+ vinyl rug SKUs, an active Instagram presence, and a content/community platform (Beija Vinyl Blog, Beija Answers, Beija Community).

The company's core technology platform centers on UV digital printing applied to custom-developed vinyl sheets engineered specifically for Beija Flor and compliant with European strictest safety standards. This combination enables the company to reproduce intricate antique tile patterns and traditional woven fabric motifs with high accuracy, while delivering waterproof, stain-resistant, easy-to-clean, and durable finished products. Its product architecture is organized into distinct sub-collections, including Classic Tiles, Eclectic Tiles, the Modu Floor modular system (customizable widths of 80cm and 120cm with variable lengths), Flatwoven, Resort, Wild, and KAMI Wall Paper / Fresco DIY wallpaper, with notable co-branded capsules including the Pilpeled x Beija Flor and Toi et moi x Beija Flor collaborations. Beyond rugs, the catalog extends into vinyl placemats, table runners, linen cushions, iron trays, mouse pads, backsplash stickers, and a custom design service for bespoke dimensions.

Beija Flor monetizes primarily through one-time direct product sales transacted on its e-commerce platform, with unit prices ranging from approximately €18 for placemats to €516+ for premium large-format custom rugs, and a parallel wholesale motion via the B2B portal. The company is privately held with no disclosed institutional funding, no parent entity, no subsidiaries, and no public ticker. Differentiation is anchored on its proprietary printing and material technology, an extensive aesthetic design library, a 'One Rug=One Tree' reforestation program, and content-driven brand-building on social media and press. The site was observed to display a maintenance message in the source data, though the operating status is otherwise recorded as active.

Name

Beija Flor

Legal name

Beija Flor World

Website

https://beijaflorworld.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Beija Flor World is an Israeli DTC e-commerce company, founded in 2007, that designs and sells premium UV-printed vinyl rugs, tableware, and home decor. It serves residential consumers, interior designers, and resellers across 100+ countries through its website and B2B portal.

Ownership category

akta.pro rank

Product category

Home Decor / Vinyl Floor Coverings

NAICS

Carpet and Rug Mills (314110)

SIC

Carpets & Rugs (2273)

akta.pro primary industry

Area Rug Manufacturing (IMAOAJAC)

akta.pro secondary industry

Decorative & Soft Furnishings Manufacturing (Cushion Covers/Throws/Quilts) (IMAOAKAG)

Keywords

• Vinyl rugs
• Home decor
• Vinyl placemats
• Printed floor mats
• Custom wall art

Headquarters

HQ city

Kibbutz Afikim

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Direct Product Sales: Beija Flor generates revenue through direct-to-consumer sales of vinyl rugs, placemats, tableware, home decor, and wall art via their e-commerce platform. Products are sold at various price points ranging from €18 for placemats to €516+ for large custom rugs

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Beija Flor designs, produces, and sells premium vinyl rugs, placemats, table runners, cushions, iron trays, and wall art (wallpaper, backsplash stickers, floor art) using proprietary UV digital printing technology on custom-developed vinyl sheets that replicate antique tile and traditional woven textile designs. Products are sold primarily direct-to-consumer through the beijaflorworld.com e-commerce site with international shipping, alongside a B2B portal serving designers and resellers.

Product overview

Beija Flor is a home decor company offering premium vinyl rugs and floor mats as its core product line, supplemented by tableware (placemats and table runners), home decor items (linen cushions and iron trays), and wall art. The product portfolio is organized into distinct collections including Classic Tiles, Eclectic Tiles, Modu Floor (modular/no-frame design), Flatwoven, Resort Collection, Wild Collection, and the Pilpeled x Beija Flor collaboration. The company also provides custom design services for bespoke dimensions. Products are crafted using UV digital printing technology on premium vinyl materials, featuring designs inspired by antique tiles and traditional crafts. The company emphasizes environmental responsibility through its 'One Rug=One Tree' initiative.

Differentiator

Problem solved

Functional benefit

Brands

• Pilpeled x Beija Flor: Collaboration collection of contemporary monochromatic wall and floor art and placemats with Pilpeled
• Flatwoven
• Resort Collection
• Wild Collection
• Modu Floor
• KAMI - Beija Wall Paper
• Fresco DIY Wall Paper

Products and services

• Vinyl Rugs Premium vinyl floor rugs inspired by antique tile designs with intricate floral and geometric patterns; waterproof, stain-resistant, and easy to clean. Sold across collections including Classic Tiles, Eclectic Tiles, Modu Floor, Flatwoven, Resort, Wild, Pilpeled x Beija Flor, and Sisterhood in sizes from small rugs to large custom pieces.
• Vinyl Placemats Vinyl placemats including standard, round, and cutout formats with various design collections such as Classic Tiles, Eclectic Tiles, Linen & Cross Stitch, Flatwoven, Resort, Pilpeled x Beija Flor, and Toi et moi x Beija Flor. Prices start at €18.
• Vinyl Table Runners Vinyl table runners designed for table decoration and dining enhancement, coordinated with Beija Flor's placemat design collections.
• Linen Cushions Decorative linen cushions including Beija Classics and Quilt Kilim varieties for home interior styling.
• Iron Trays Decorative and functional iron trays for serving and styling interior spaces.
• Wall Art Wall decoration products including KAMI Beija Wall Paper, Fresco DIY Wallpaper, Backsplash Stickers, and Pilpeled x Beija Flor wall art designs.
• Vinyl Mouse Pad Vinyl mouse pad featuring Beija Flor design aesthetics.
• Custom Design Service Bespoke mat and rug design service that allows customers to order products in custom dimensions to fit non-standard spaces, including large custom rugs priced at €516+.

Quantifiable outcome

• Waterproof and stain-resistant properties ensure easy maintenance and long-lasting appearance
• +1 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• PilpeledcoreStrategic or Co-development PartnerPilpeled x Beija Flor is a collaboration collection featuring contemporary monochromatic wall and floor art and placemats. The collection includes 10 products such as Roba Floor Art, Breath Floor Art, Skin Floor Art, and various placemats. The partnership combines Pilpeled's minimalist design aesthetic with Beija Flor's vinyl printing expertise to create exclusive designs.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Anthropologie Home: Multi-category bohemian/eclectic home retailer (part of URBN) selling rugs, tableware, and decor at premium price points. Comparable design aesthetic and customer demographic to Beija Flor, but as a retail destination rather than a manufacturer.
• Safavieh: Major rugs and home furnishings manufacturer/retailer with deep U.S. retail footprint and broad assortment including traditional, transitional, and contemporary designs. Represents a much larger incumbent competing for the same rug consumer wallet.
• Crate & Barrel: Large multi-category home furnishings retailer carrying rugs, tableware, and decor. Comparable as a destination for design-led home goods but at vastly broader scale and assortment versus Beija Flor's specialized vinyl focus.
• Loloi Rugs: Large-scale U.S. rug designer and wholesale distributor with broad design portfolio across price points. Comparable in rug category leadership but serves broader mass and designer channels rather than Beija Flor's pure vinyl DTC niche.

Direct peers

• Ferm Living: Danish design brand producing premium rugs, tableware, cushions, and wall art through DTC and design retailer channels. Comparable design heritage, breadth of home categories, and international DTC scale similar to Beija Flor.
• Made Goods: Design-driven home accessories brand producing rugs, lighting, and decor for the interior design trade. Comparable in targeting interior designers and premium residential/hospitality customers with distinctive material treatments.
• Pappelina: Swedish manufacturer of plastic/vinyl woven rugs with Scandinavian design DNA sold globally through design retailers. Closely mirrors Beija Flor's vinyl rug material, modular designs, and international distribution via independent design channels.
• Hay: Danish contemporary design brand producing rugs, textiles, tableware, and accessories sold globally through DTC and design retailers. Closely comparable in design-led home categories, international premium positioning, and multi-product brand extension.
• Ruggable: Direct-to-consumer washable rug brand with patented two-piece rug system, sold primarily online. Comparable as a DTC rug innovator using proprietary materials technology and serving design-conscious consumers with differentiated, easy-clean products.
• Chilewich: U.S.-based designer and manufacturer of vinyl/textile placemats, table runners, and woven floor mats using proprietary materials. Highly comparable to Beija Flor in vinyl material technology, tableware focus, and design-led DTC premium positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/beijaflorworld
• Xx.com/beijaflorworld
• Facebookfacebook.com/BeijaFlorWorld
• LinkedInlinkedin.com/company/beija-flor-world

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beija Flor