New Vintage by SAM

What New Vintage by SAM does

New Vintage by SAM is a Baltimore-based creative wellness brand that designs, handcrafts, and sells jewelry under its trademarked Healing Hardwear™️ line, consisting primarily of customizable crystal and gemstone bracelets (Zen Series, Build your Healing Hardwear, Build your Heavy Hardwear, Chromatic Stacks, The Starter Stack, Healing Hardwear Bangles) plus complementary accessories such as Love Laces affirmation shoelaces, the Eye of Peace pendant necklace, and electronic gift cards priced from $5 to $310. Production is artisan-led: founder Sam personally crafts each piece, accepts customization requests by email against customer astrology charts or stated intentions, and operates with 10-14 business day lead times for custom orders; ready-to-wear items process in 5-7 days.

The business operates as a direct-to-consumer e-commerce storefront on Shopify with national shipping, a local pickup point at the Bmore Empowered Center (344 North Charles Street, Baltimore), and an experiential layer called The Bead Bar, which is delivered through both in-store workshops and the Beady B mobile bead bar trailer at pop-ups, festivals, and corporate/private events. Go-to-market combines Shopify DTC, organic Instagram marketing, content marketing via a blog and the Let's Get Stoned gemstone guide, Judge.me-powered customer reviews, and a partnership network spanning Patagonia Baltimore, Cuples Tea House, MICA's Black Community Action Network, and Therapeutically Inclined for mental-health programming. Five trademarks are registered (Healing Hardwear, Heavy Hardwear, Beady B, Eye of Peace, The Bead Bar), the company is privately held and bootstrapped with no disclosed external equity funding, and its primary customer segments are wellness-minded individual consumers, gift buyers, and event planners seeking corporate wellness or private-party experiences.

Name

New Vintage by SAM

Legal name

New Vintage by Sam

Website

https://newvintagebysam.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

New Vintage by SAM is a Baltimore-based, artisan-founded DTC brand that handcrafts and sells customizable healing-jewelry bracelets (Healing Hardwear™️) and related wellness accessories online, at local pickup, and via pop-up Bead Bar workshops for wellness-minded consumers, gift buyers, and corporate event hosts.

Ownership category

akta.pro rank

Product category

Handcrafted Jewelry & Accessories

NAICS

Jewelry Retailers (458310), Jewelry Retailers (45831)

SIC

Costume Jewelry & Novelties (3960), Retail-Jewelry Stores (5944)

akta.pro primary industry

Designer/Artisan Fashion Jewelry (Independent Brands) (CRAKABAC)

akta.pro secondary industries

Custom Fashion/Costume & Alternative Materials Jewelry (CRAKAHAC), Handmade/Craft Fashion Jewelry (Beaded/Wire/Woven) (CRAKABAD), Ethical/Sustainable & Recycled Materials Jewelry Manufacturing (CRAKAIAM)

Keywords

• Handcrafted gemstone jewelry
• Crystal healing bracelets
• Creative wellness workshops
• Custom affirmation accessories
• Intentional jewelry brand

Headquarters

HQ city

Baltimore

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: One-time sale of handcrafted jewelry products including Healing Hardwear bracelets (customizable and ready-to-wear), affirmation laces, and related accessories. Products range from $5-$310 with various customization options.
2. Gift Cards: Electronic gift cards sold in denominations of $25, $50, and $140, providing flexible gifting options for recipients to select their own Healing Hardwear pieces.
3. Bead Bar Workshops: Creative wellness workshops for private events, corporate retreats, and community gatherings. Hosts pay for private party experiences where participants create handmade keepsakes.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

New Vintage by SAM designs, handcrafts, and sells a curated line of Healing Hardwear crystal and gemstone bracelets, bangles, pendant necklaces, and affirmation shoelaces (Love Laces), many featuring African trade beads (Krobo glass) and ethically sourced natural stones. Each piece is handcrafted by founder Sam, with customization options based on astrology charts or personal intentions. The company also operates The Bead Bar, a creative wellness workshop service offered via mobile trailer (Beady B) or in-store setup for private events, corporate retreats, and community gatherings.

Product overview

New Vintage by Sam is a creative wellness brand offering handcrafted jewelry and wellness experiences centered around the Healing Hardwear™️ collection. The core product line includes customizable beaded bracelets featuring natural gemstones and African trade beads (Krobo glass beads) with intentional healing properties. Key offerings include: Build your Healing Hardwear™️ and Build your Heavy Hardwear™️ (fully customized pieces), Zen Series (single-stone designs), Chromatic Stacks and The Starter Stack (curated bracelet sets), Healing Hardwear™️ Bangles (stainless steel affirmation bangles), The Eye of Peace (pyramid pendant necklace), and Love Laces (affirmation shoelaces). The company also operates The Bead Bar, a creative wellness workshop service offered via mobile trailer (Beady B) or in-store setups for private events and community gatherings. Products are handcrafted with natural stones, ethically sourced materials, and intended for spiritual healing and intentional adornment. The brand emphasizes creative wellness, mindfulness, and community connection.

Differentiator

Problem solved

Functional benefit

Brands

• Healing Hardwear: Handcrafted crystal and gemstone bracelets designed with intention for wellness and healing. Includes customizable options and various collections such as Zen Series, Heavy Hardwear, and Midi Healing Hardwear.
• The Bead Bar
• Beady B
• Love Laces

Products and services

• Build your Healing Hardwear™️ A fully customized Midi Healing Hardwear bracelet using precious minerals aligned with the customer's astrology chart and/or personal intentions. Customers share preferred stones, healing properties, or birth details via email. Handcrafted to order with 10-14 business day production.
• Build your Heavy Hardwear™️ A customized Luxe / Heavy Healing Hardwear bracelet using precious minerals and unique beads, designed from customer-provided color requests or design inspiration. Unisex, adult. Handcrafted to order with 10-12 business day production; from $107.00 USD.
• Zen Series A single-stone beaded bracelet paired with a stainless steel closure bead, offered in multiple natural stone variants (Agate, Amethyst, Aventurine, Blue Lapis, Carnelian, Citrine, Chrysoprase, Jasper, Malachite, Moonstone, Onyx, Rose Quartz, Selenite, Smokey Quartz, and more). Unisex, stretch to fit. $45.00 USD.
• Chromatic Stacks A curated ready-to-wear assortment of Healing Hardwear bracelets combining Itty Bitty, Midi Bitty Luxe, Midi, and Heavy Hardwear pieces, designed for pairing or sharing. $90.00 USD.
• The Starter Stack A beginner's two-piece set pairing the most popular Healing Hardwear sizes: 1 Midi Bitty Luxe Signature Hardwear™️ and 1 Midi Hardwear™️, with Stone Story and dust bag included. Optional neutral or colorful preference. $110.00 USD.
• Healing Hardwear™️ Bangles Stainless steel cable bangle bracelets with affirmation messages, available in two styles: 'I Am Protected. I Am Love. I Am Loved' and 'I Am Wealthy. I Live In Abundance.' Unisex design. $40.00 USD.
• 6.28 Release A bold, story-rich bracelet collection crafted with onyx, carnelian, jade, ruby zoisite, Krobo glass, African trade beads, and heirloom-inspired details. Four designs: Sunday, Origin, Testimony, Soul Light. Ethically sourced stones, crafted with intention. $111.00 USD.
• May 15th | Spring 2026 Release Spring 2026 seasonal bracelet collection with six design styles (Old Gold, Ginger, Lavender Ginger, Mystic Lilac, Guilded Garden, Tiger Lace). Unisex, stretch to fit. Created during a season of refinement, clarity, and intentional movement. $28.00 USD.
• Love Laces Patterned shoelaces featuring affirmation messages across multiple styles (Creativity, Vibe So High, I Belong Everywhere, I Am Enough, I Am Wealthy, I Am Right Where I Need To Be). Designed for low-top adult sneakers or high-top kids sneakers. $5.00 USD.
• The Eye of Peace A pyramid-and-eye pendant necklace featuring the company's logo, symbolizing fortification, wisdom, upward movement, and self-discovery. Mixed metal, tarnish-free. Available in 16 inch and 18 inch options with Gold or Silver combinations. From $40.00 USD.
• Gift Card Electronic gift card for New Vintage by Sam, available in fixed denominations of $25.00, $50.00, and $140.00. Electronic code is delivered upon checkout.
• The Bead Bar A creative wellness workshop service that supports mental well-being through hands-on beading activities. Offered as a mobile trailer (Beady B) or in-store bar setup. Available for private parties, corporate retreats, and community wellness events.

Quantifiable outcome

• 5.0 average rating across multiple products with 100% positive reviews for Heavy Hardwear and Bangles
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Patagonia BaltimoreminorStrategic or Co-development Partner · 1 December 2025Collaborative event hosting at Patagonia Baltimore retail location for MICA BCAN team retreat. Patagonia Baltimore serves as a community hub for activism and sustainability, providing a venue for New Vintage by SAM's creative wellness programming.
• Cuples Tea House and Vinyl & PagesminorStrategic or Co-development Partner · 1 December 2025Co-hosted creative wellness workshop at this Baltimore tea house and vinyl lounge. Venue provides the intimate, curated atmosphere for wellness programming featuring music, books, and community connection.
• MICA BCAN (Black Community Action Network)minorStrategic or Co-development Partner · 1 May 2025Maryland Institute College of Art's Black Community Action Network team engaged New Vintage by SAM for a Creative Wellness corporate retreat at Patagonia Baltimore. Focus on Black leadership and creative community-building in higher education.
• Therapeutically Inclined / Therapeutically Crafted™️minorStrategic or Co-development Partner · 1 May 2025Mental health focused event series collaboration. Sam led a Bead Bar session during Mental Health Month as part of the Therapeutically Crafted™️ programming. Event titled 'Beginning Without Certainty' focused on creative wellness and mindfulness.
• Bmore Empowered CentercoreOthersLocal business partner providing pickup location for online orders at 344 North Charles Street, Baltimore MD. Enables convenient local delivery for Baltimore customers.
• Bmore Empowered CentercoreOthersServes as retail showroom and pickup point for online orders. Located at 344 North Charles Street, Baltimore MD 21201, United States.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Alex and Ani: Alex and Ani is a broad incumbent in the meaningful/positive energy jewelry space — a much larger established brand with similar intentional adornment positioning but broader product portfolio and national retail presence.

Direct peers

• The Giving Keys: The Giving Keys is a direct peer — an inspirational jewelry brand with handcrafted pieces carrying meaningful words/messages, similar mission-driven positioning and gift-oriented use cases as New Vintage by SAM's affirmation pieces.
• Buddha Groove: Buddha Groove is a direct peer offering spiritual and wellness-inspired jewelry with charitable components — competing in the same mindful adornment space as New Vintage by SAM's Healing Hardwear line.
• Satya Jewelry: Satya Jewelry is a direct peer — spiritual and healing jewelry brand featuring gemstones and meaningful symbols, directly competing for the same mindful, intention-driven buyer as New Vintage by SAM.
• MantraBand: MantraBand is a direct peer offering affirmation bracelets with inspirational messages — competing in the same affirmation/intentional jewelry category as New Vintage by SAM's Healing Hardwear line.
• Tiny Tags: Tiny Tags is a direct peer in the personalized jewelry space offering custom-stamped pieces — overlapping in the customization and personal meaning category where New Vintage by SAM competes.
• Pura Vida Bracelets: Pura Vida Bracelets is a direct peer — a handcrafted beaded bracelet brand sold DTC with a charitable/wellness positioning and similar price points, directly competing in the same intentional-jewelry category as New Vintage by SAM.
• Lokai: Lokai is a direct peer selling bracelets with embedded elements (water, mud from Mt. Everest/Dead Sea) carrying meaning — similar purpose-driven, symbolic jewelry positioning to New Vintage by SAM's crystal bracelets.
• Energy Muse: Energy Muse is a direct peer specializing in healing crystal jewelry and energy-focused accessories with educational content — directly competing for the same crystal-healing customer base that New Vintage by SAM targets.

Emerging players

• Catbird NYC: Catbird NYC is an emerging player in the artisan, intentional jewelry space with strong independent brand identity and customization — comparable in spirit to New Vintage by SAM's founder-led, handcrafted positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/newvintagebysam
• LinkedInlinkedin.com/company/new-vintage-by-sam

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Vintage by SAM