Hilda
Hilda Motion is a Brazil-based B2B animation studio producing 2D, 3D, stop motion, and motion graphics content for streaming platforms (Netflix, HBO, Disney+) and global brands (Meta, O Boticário, Ambev, Nestlé) through project-based custom contracts.
- Company typePrivate
- Founded2015
- HeadquartersSão Paulo, Brazil
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Hilda does
Hilda Motion is a Brazil-based animation studio founded in 2015 that produces 2D animation, 3D animation, stop motion, motion graphics, and illustration services for B2B clients. The studio serves two primary customer segments: streaming platforms (Netflix, HBO, Disney+, Paramount+, Discovery+, Globoplay) requiring graphic packages, title sequences, and visual identities for original series and documentaries, and global brands (Meta/Facebook, O Boticário, Ambev, Nestlé, Santander, Pernambucanas) requiring campaign animations and brand content. Hilda differentiates through a stated 'humanized, ethical' production approach, emphasizing team diversity and creative partnerships, and operates as a distributed team 'located all over the globe' with São Paulo as the primary operational base.
The studio's core technology stack combines traditional frame-by-frame animation techniques with digital tools including digital painting for background art, 3D reconstruction (e.g., using NASA imagery for the 'Silent Odissay' short film), and motion graphics production. The studio has also developed original animated short film content as a side initiative beyond its service work, including the 'Glass Doll' short and 'Silent Odissay' 3D project. Technical differentiators cited include accuracy and precision in 2D animation, performance and speed in 3D work, integration and interoperability in motion graphics, and domain specialization in visual storytelling for e-commerce trust-building.
Hilda Motion operates a professional services business model with project-based custom pricing for each B2B engagement — no standard pricing tiers are publicly disclosed. Revenue is generated through direct studio relationships with production companies (Mixer Films, Coiote Films, O2, Maria Baderna Filmes) and creative agencies (EAT, Wunderman Thompson, Paranoid, Mekanism) who route projects to the studio. The go-to-market motion is sales-led with a portfolio-driven marketing approach via the company website (hildamotion.com), Instagram, LinkedIn, and YouTube. The studio is founder-owned with Baboo Matsusaki identified as founder, with no disclosed external institutional investment or funding rounds.
Hilda firmographics
Firmographics- Name
- Hilda
- Legal name
- Hilda Motion
- Website
- https://hildamotion.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Hilda Motion is a Brazil-based B2B animation studio producing 2D, 3D, stop motion, and motion graphics content for streaming platforms (Netflix, HBO, Disney+) and global brands (Meta, O Boticário, Ambev, Nestlé) through project-based custom contracts.
- Ownership category
- akta.pro rank
Hilda industry classification
Industry- Product category
- Animation Production Services
- NAICS
- Motion Picture and Video Production (51211), Motion Picture and Video Production (512110), Graphic Design Services (541430)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)
- akta.pro primary industry
- Motion Graphics & Broadcast Design (MPAHACAC)
- akta.pro secondary industries
- 2D (Traditional & Digital) Animation Production (MPADACAA), Stop-Motion & Hybrid Animation (MPAHACAM), Animation Production (2D/3D/Stop-Motion) (MPAAAMAD)
Keywords
Where Hilda is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Hilda business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Animation Production Services: B2B animation studio providing custom animation production services for streaming platforms, brands, and production companies. Revenue generated through project-based contracts for creating animations, graphic packages, explainer videos, and visual identities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Hilda product offering
Product offeringCore offering
Hilda Motion is a B2B animation studio that produces custom 2D traditional animation, 3D animation, stop motion, motion graphics, and illustration for commercial clients. Its deliverables include graphic packages and openings for streaming series, visual identities for documentary series, explainer videos, brand campaigns, music videos, and animated short films. The studio delivers end-to-end production from concept through final delivery for streaming platforms, brands, and production companies.
Product overview
Hilda Motion is an animation studio offering a comprehensive suite of animation production services. The core offering centers on 2D traditional animation, 3D animation, Stop Motion, Illustration, and Motion Graphics. Services include graphic package creation for TV series (Netflix, HBO, Paramount+), visual identity production for documentary series, explainer video animation, campaign animations for brands, music video production, and documentary animation. The studio also produces original animated short films and content. Projects range from commercial work for major brands to artistic independent productions, with the company emphasizing ethical, humanized creative production and diversity in the workplace.
Differentiator
Problem solved
Functional benefit
Products and services
- Animation Production Services
Quantifiable outcome
- 3 Toneladas documentary ranked #1 in Brazil on Netflix debut
Companies that use Hilda
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles4 records
Hilda technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Hilda partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- EATcoreEAT is the creative agency/brand that invited Hilda Motion to create animation for Ninja's (professional gamer/streamer) rebranding for his YouTube channel. EAT provided art and branding direction for the project.
- Mixer FilmscoreMixer Films is a production company that collaborates with Hilda Motion on multiple Netflix projects including '3 Toneladas' and 'Olhar Indiscreto'. Mixer Films serves as producer on these projects with Hilda Motion handling animation and graphic package creation.
- Coiote FilmscoreCoiote Films invited Hilda Motion to create the graphic package for Paramount+'s 'Marcelo Marmelo Martelo' series. Coiote Films serves as production company with Hilda Motion providing animation and design services.
- Maria Baderna FilmesminorMaria Baderna Filmes is the production company behind documentary 'Formigueiro' for which Hilda Motion created animation sequences about Brazilian women's rights.
- O2minorO2 is a production company that worked with Hilda Motion on the Facebook Latam workplace diversity campaign. O2 provided direction while Hilda Motion handled animation.
- MekanismminorMekanism is a creative agency that worked with Hilda Motion on the music video for 'Dutch' by LyRanda, providing creative direction while Hilda Motion handled animation and visual concept.
- Wunderman ThompsonminorWunderman Thompson served as production agency for Pernambucanas' Friozinho campaign, bringing Hilda Motion in for animation work.
- ParanoidminorParanoid is a production/post-production company that worked with Hilda Motion on O Boticário's Christmas diversity campaign, with post-production coordination handled by Paranoid.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Hilda competitors and assessment
Company assessmentEmerging players
- Ordinary Folk: London-based animation and design studio producing distinctive commercial and short-form animation for global brands. Similar boutique positioning, project-type mix, and brand-tier clientele.
Broad incumbents
- Psyop: Established NYC/LA motion design and VFX studio serving major brands and entertainment. Larger scale but overlapping competencies in animation, broadcast design, and brand campaigns.
- Buck: Larger, LA-based motion design and animation studio with a deep brand and entertainment roster. Operates in the same category as Hilda but at meaningfully greater scale and with broader service lines, including design systems and interactive.
- B-Reel: Multi-disciplinary creative studio producing films, branded content, and digital experiences. Comparable brand-client mix and motion design capability, though larger and broader in scope.
Direct peers
- Studio Roso: London-based animation and motion design collective known for artistic, hand-crafted animation for commercials and music videos. Highly comparable aesthetic and boutique scale to Hilda.
- Hornet Inc. Global boutique animation and motion design studio producing commercial, broadcast, and brand content across 2D/3D. Directly comparable to Hilda Motion in service mix (graphic packages, campaigns, explainers) and client profile (major streamers and brands).
- Nexus Studios: London-based animation and motion design studio with comparable offerings across short films, title sequences, brand campaigns, and graphic packages. Wins similar tier-one entertainment and brand clients.
- Gentleman Scholar: Multi-disciplinary motion design and animation studio with offices in LA and London, serving brands and entertainment clients. Closely mirrors Hilda's blend of broadcast design, commercial campaigns, and short-form storytelling.
- Already Been Chewed: Boutique animation and motion design studio focused on stylized, character-driven work for brands and entertainment. Comparable creative positioning and project-type mix to Hilda Motion.
- Not To Scale: Independent animation studio producing commercials, music videos, and broadcast design for global brands and platforms. Overlaps heavily with Hilda on motion graphics, 2D/3D hybrid work, and brand campaign delivery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks1 record
Key highlights6 records
Customer concentration
Hilda social profiles
Digital presenceHilda financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hilda leadership team
Management profileNumber of profiles
Profiles11 records
Hilda funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hilda M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hilda
What does Hilda do?
Hilda Motion is a B2B animation studio that produces custom 2D traditional animation, 3D animation, stop motion, motion graphics, and illustration for commercial clients. Its deliverables include graphic packages and openings for streaming series, visual identities for documentary series, explainer videos, brand campaigns, music videos, and animated short films. The studio delivers end-to-end production from concept through final delivery for streaming platforms, brands, and production companies.
Is Hilda a public or private company?
Hilda is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hilda founded?
Hilda was founded in 2015. It employs 1 to 10 people.
Where is Hilda based?
Hilda is headquartered in São Paulo, Brazil, in the Latin America region.
How does Hilda make money?
One revenue line is on record: animation Production Services.
Who are Hilda's main competitors?
Ordinary Folk is listed as an emerging player. Broad incumbents are Psyop, Buck and B-Reel. Direct peers are Studio Roso, Hornet Inc., Nexus Studios, Gentleman Scholar, Already Been Chewed and Not To Scale.
Does Hilda have an API?
No public API is recorded for Hilda.
What industry is Hilda in?
Hilda's product category is Animation Production Services. Its primary akta.pro industry code is MPAHACAC, Motion Graphics & Broadcast Design, with a secondary code of MPADACAA, 2D (Traditional & Digital) Animation Production. Its NAICS code is 51211 and its SIC code is 7812.