Limely

What Limely does

Limely Ltd. is a UK-based ecommerce agency founded in 2015 and headquartered in Chester, England, operating as a private limited company with no external institutional funding. The agency specializes in bespoke ecommerce development across two core platforms: Shopify (including Shopify Plus, Shopify Hydrogen headless storefronts on Remix, and decoupled Next.js implementations) and Magento 2 (delivered with Hyvä frontend as standard, plus Adobe Commerce for enterprise). Technical differentiation centers on custom theme development from scratch rather than template reuse, a documented 90%+ Core Web Vitals performance baseline, and platform migration services that preserve SEO equity through full URL redirect mapping. Supporting capabilities span SEO, CRO, content marketing, B2B, subscriptions, POS, internationalisation, and Shopify Functions, with integrations across Klaviyo, Yotpo, Recharge, Gorgias, Brightpearl, LoyaltyLion, Doofinder, Dotdigital, and Checkout.com.

The business model is professional services with a recurring revenue tail. Projects are quote-based with stated minimums of £22,000 for bespoke Shopify builds, £30,000 for Shopify Plus, and £40,000 for Magento 2, typically running 12-20 weeks from kick-off to launch. Post-launch, clients are retained on subscription arrangements for SEO, CRO, performance optimization, security patching, and ongoing development, which converts one-off builds into longer-duration revenue. Go-to-market is sales-led and consultative: discovery sessions, proposal-based engagement, free audits, and direct outreach via the Chester studio (10 St. John Street) and remote consultations. Customer segmentation is horizontal across UK DTC brands and selective enterprise accounts, with a portfolio of 30+ named case studies (HSL Chairs, Factory Direct Flooring, Industville, Dreams, The Entertainer, Gorgeous Shop, Sewing Machines Direct, ZONE3, and others) and quantified client outcomes including +52.1% revenue, +130.7% organic sessions, and +60% conversions. Certification footprint includes Shopify Partner, Shopify Select Partner, Shopify Plus Partner, Hyvä Bronze Partner, and Adobe Sales Accredited.

Name

Limely

Legal name

Limely Ltd.

Website

https://limely.co.uk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Limely is a UK-based ecommerce agency founded in 2015 in Chester that designs and builds bespoke Shopify, Shopify Plus, and Magento 2 (with Hyvä) stores for mid-market and enterprise DTC brands, complemented by SEO, CRO, and platform migration services.

Ownership category

akta.pro rank

Headquarters

HQ city

Chester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Ecommerce Development Projects: Project-based professional services for designing and building ecommerce stores on Shopify, Shopify Plus, Magento 2, and Hyvä. Revenue generated through bespoke builds, redesigns, platform migrations, and custom integrations. Projects typically run 12-20 weeks from kick-off to launch.
2. Ongoing Support and Retainers: Post-launch services including SEO, CRO, performance optimization, security patching, and general development support on retainer basis. Most clients stay with agency long after launch on ongoing retainer arrangements.
3. Magento Support Services: Open-source Magento requires ongoing security patching, extension management, and performance optimization. Agency offers support retainers for existing Magento clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Limely is a UK-based ecommerce agency that designs, builds, and migrates bespoke ecommerce stores on Shopify (including Shopify Plus and Hydrogen/Remix headless) and Magento 2 (with Hyvä frontend and Adobe Commerce). Services are delivered as project-based builds (typically 12-20 weeks) supplemented by ongoing support retainers covering SEO, CRO, performance optimization, and security patching.

Product overview

Limely is an ecommerce agency offering a portfolio of platform-centric development services. The core offerings span two primary platforms: Shopify (including Shopify Plus and Shopify Hydrogen for headless builds) and Magento 2 (with Hyvä frontend and Adobe Commerce for enterprise). Additional products include platform migrations, SEO/CRO services, web design, and B2B/international commerce capabilities. The agency positions itself as specializing in Shopify and Magento with supporting partner integrations including Klaviyo, Yotpo, Recharge, Gorgias, Brightpearl, and Doofinder.

Differentiator

Problem solved

Functional benefit

Products and services

• Shopify Development Services Custom Shopify theme development services building bespoke stores from scratch in Liquid, targeting 90%+ Core Web Vitals scores, including development, design, headless builds, and custom apps for DTC and mid-market brands.
• Shopify Plus Services Enterprise-tier Shopify development for brands requiring custom checkout extensibility, advanced automation via Shopify Flow and Launchpad, native B2B features, and multi-store management.
• Shopify Hydrogen Headless Build Headless Shopify storefronts built on Shopify's React-based Hydrogen framework (built on Remix), deployed on Oxygen hosting for total design freedom while retaining Shopify's commerce engine.
• Magento 2 Development Services Open-source Magento 2 builds with full codebase control and no licensing fees, delivered with Hyvä frontend as standard for 90+ Lighthouse scores, targeting brands with complex catalogues, B2B, and multi-store needs.
• Hyvä Frontend Implementation Lightning-fast Magento frontend framework replacing Luma, delivering blazing fast performance and improved developer experience; Limely is a certified Hyvä Bronze Partner.
• Adobe Commerce Development Enterprise-tier Magento offering managed cloud infrastructure, advanced B2B capabilities, and deep Adobe Experience Cloud integration for large enterprise brands.
• Platform Migration Services Migration services transferring stores from Magento, WooCommerce, Shopware and other platforms to Shopify, including full URL redirect mapping and SEO equity preservation (orders, customers, URLs).
• Web Design Services Bespoke website design services for lead generation and business results, spanning startup brands to established businesses across retail, property, and services sectors.
• SEO Services Search engine optimisation including technical SEO, content strategy, and CRO for compounding traffic and revenue growth on ecommerce sites.
• CRO Services Conversion rate optimisation services to improve store performance and buyer conversion across ecommerce clients.

Quantifiable outcome

• +43.9% traffic for Industville (Shopify Plus)
• +11 more outcomes

Named customers19 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationOfficial Shopify Partner and Shopify Select Partner. Limely designs and builds on Shopify and Shopify Plus for ambitious DTC brands, offering custom themes, headless builds, and full Plus expertise.
• HyväcoreTechnology or IntegrationCertified Hyvä Bronze Partner. As standard practice, Limely pairs every Magento 2 build with the Hyvä frontend, delivering 90+ Lighthouse scores.
• Adobe CommercecoreTechnology or IntegrationAdobe Sales Accredited agency. Builds and consults on the full Adobe Commerce stack for large enterprise brands needing managed cloud infrastructure and advanced B2B capabilities.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Dept Agency: Large global digital agency providing ecommerce strategy, design, and development across multiple platforms, competing for the same enterprise client segment as Limely at significantly greater scale.
• Blue Acorn iCi: Larger digital commerce agency offering Magento, Shopify, and Adobe Commerce services at greater scale than Limely, serving many of the same enterprise retail verticals.

Direct peers

• Velstar: UK Shopify Plus agency offering ecommerce design, development, and digital marketing with similar mid-market DTC and enterprise client focus as Limely.
• OuterBox: US-based ecommerce agency offering Magento, Shopify, and BigCommerce design, development, and SEO services with similar mid-market and enterprise client focus.
• We Make Websites: UK-based Shopify Plus agency specializing in bespoke ecommerce builds, design, and CRO for DTC and enterprise brands — directly comparable to Limely in platform focus, service mix, and target market.
• Underwaterpistol: UK Shopify Plus agency offering bespoke ecommerce design, build, and migration services, sharing Limely's focus on custom themes and DTC/enterprise brands.
• SwiftOtter: Magento and Shopify development agency with comparable specialization in custom theme development and enterprise ecommerce builds.
• Absolute Web: Full-service ecommerce agency specializing in Shopify, Magento, and BigCommerce development, design, and digital marketing with comparable platform breadth to Limely.
• Forix: US-based ecommerce agency delivering Magento, Shopify, and custom development services for mid-market and enterprise merchants, with similar project-based engagement model.
• Propeller Commerce: UK-based Shopify Plus partner agency delivering bespoke ecommerce builds, migrations, and CRO for ambitious brands, overlapping directly with Limely's core offering.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInuk.linkedin.com/company/limely
• Xx.com/LimelyLtd

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Limely