Area 12 Agency on Aging

Name

Area 12 Agency on Aging

Legal name

Area 12 Agency on Aging

Website

https://area12.org

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Senior Aging Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Social Services (8300)

akta.pro primary industry

Elder Services & Aging Support (BPAGAEAF)

akta.pro secondary industry

Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL)

Keywords

• Aging services
• Medicare counseling
• Caregiver support
• Senior resource connection
• Community aging programs

Headquarters

HQ city

Sonora

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Government Grants and Funding: Federal and state funding under the Older Americans Act (Title III programs) and California state programs to provide aging services across Alpine, Amador, Calaveras, Mariposa, and Tuolumne counties.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Area 12 Agency on Aging is the designated Area Agency on Aging for Alpine, Amador, Calaveras, Mariposa, and Tuolumne counties in California. It provides and links older adults (60+), caregivers, and persons with disabilities to critical services and community resources, including Medicare counseling (HICAP), in-home support, care management, nutrition and fitness programs, caregiver support, transportation, legal services, and ombudsman advocacy.

Product overview

Area 12 Agency on Aging is a government agency that provides and links older adults, caregivers, and persons with disabilities to critical services and community resources. The organization operates as a service coordinator rather than a technology product company, offering a unified portfolio of direct services (Information & Assistance, ADRC Resource Directory, In-Home Support, Care Management, Nutrition & Fitness, and Caregiver Support) combined with partner-delivered programs including HICAP Medicare counseling, transportation, nutrition services (congregate dining and home-delivered meals), legal services, and ombudsman services. Services are delivered across five California counties: Alpine, Amador, Calaveras, Mariposa, and Tuolumne through partnerships with local transit agencies, senior centers, healthcare providers, and community organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Information & Assistance
• Aging and Disability Resource Connection (ADRC)
• In-Home Support
• Minor Home Repair
• Care Management
• Nutrition & Fitness
• Caregiver Support Program
• Health Insurance Counseling & Advocacy Program (HICAP)
• Ombudsman Program
• Legal Services Program
• Transportation Services
• Congregate Dining
• Home Delivered Meals

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core, minor and supporting.

• Sierra Senior ProviderscoreStrategic or Co-development PartnerProvides congregate dining and home-delivered meals programs across multiple counties including Tuolumne, Calaveras, and Mariposa. Operates dining sites in Groveland, Sonora, and Murphys areas.
• Tuolumne County Transit AgencycoreStrategic or Co-development PartnerProvides transportation services for seniors and persons with disabilities in Tuolumne County as part of the coordinated aging services network.
• Amador County Senior CentercoreStrategic or Co-development PartnerPartner for congregate dining, home-delivered meals, and transportation services in Amador County. Multiple dining locations including Jackson, Plymouth, Pine Grove, Pioneer, and Ione.
• Mariposa County HHS, Adult & Aging ServicescoreStrategic or Co-development PartnerCounty partner providing transportation, home-delivered meals, and congregate dining services for Mariposa County seniors.
• Catholic CharitiesminorImplementation/ SI/ Consulting PartnerProvides Ombudsman Program services for care facilities in Tuolumne County. Advocates for residents in long-term care facilities.
• Language LinesupportingTechnology or IntegrationProvides interpretation services for non-English speaking clients accessing agency services, enabling language accessibility compliance.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• HICAP Services / California Health Advocates: Statewide coordinator of California's HICAP (Health Insurance Counseling & Advocacy Program) network. Area 12 operates one of the local HICAP sites; California Health Advocates oversees the network, making it a direct peer in the Medicare counseling service line.
• Family Caregiver Alliance: California-based non-profit operating the Bay Area Caregiver Resource Center plus a National Center on Caregiving. Directly comparable service model focused on caregiver support, respite, and care navigation for families of older adults — overlapping significantly with Area 12's caregiver programs.

Emerging players

• Aging Care (consumer media/tools): Online resource directory and caregiver community platform serving older adults and family caregivers nationally. Comparable as a competing/digital substitute for the ADRC resource directory and caregiver support services that Area 12 provides in its five-county region.

Broad incumbents

• National Council on Aging: National non-profit advocacy and service organization for older adults. Comparable as a peer organization in the elder-services ecosystem, providing benefits access, chronic disease management, and falls prevention programs that complement Area 12's service portfolio.
• Institute on Aging: San Francisco-based non-profit providing comprehensive senior services including care management, in-home support, hospice, and PACE programs. Comparable as a California-based aging-services provider with geriatric care management, though it operates at meaningfully larger scale and with a broader service portfolio.
• Eldercare Locator (U.S. Administration for Community Living): Federal public directory connecting older adults to local aging services, operated by the Administration for Community Living. Comparable as the national counterpart to Area 12's ADRC Resource Directory, providing the same function at national scale.

Regional players

• Senior Advocacy Services: San Francisco Bay Area non-profit providing Long-Term Care Ombudsman services and elder abuse prevention. Directly comparable as a regional peer operating the same Ombudsman program that Area 12 partners with Catholic Charities to deliver in Tuolumne County.
• Del Oro Caregiver Resource Center: A non-profit California Caregiver Resource Center serving Placer, Sacramento, Yolo, and other Northern California counties. Directly comparable to Area 12 in mission: providing caregiver support, respite, and information services to families of older adults and persons with cognitive impairments, also funded by the California Department of Aging.
• Passages Adult Resource Center: AAA for Colusa, Glenn, Lake, Sacramento, Sutter, Yolo, and Yuba counties in Northern California. Direct AAA-class peer with the same federal Older Americans Act mandate, providing information & assistance, Medicare counseling (HICAP), caregiver support, and senior services across an overlapping geographic region.

Others

• CalOptima (CalAIM partner): Orange County's Medi-Cal managed care plan and a major CalAIM contractor. Comparable as an institutional payer of community-based aging and disability services that Area 12 could potentially partner with under California Medicaid reform to deliver Enhanced Care Management and Community Supports.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/Area12AgencyonAging
• LinkedInlinkedin.com/company/area-12-agency-on-aging

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Area 12 Agency on Aging