Let's get Optimized

What Let's get Optimized does

Let's Get Optimized (LGO) is a privately held Canadian digital marketing agency founded in 2008 and headquartered in Montreal, Quebec, with additional offices in Toronto, Halifax, and Calgary. The firm operates as a full-service agency across SEO, pay-per-click management, web design and development, content marketing, social media marketing, and email marketing, supporting primarily small and medium-sized businesses, with selective mid-market and enterprise accounts across industries such as automotive, legal, manufacturing, real estate, lighting/design, retail, and entertainment. Its underlying technology stack is built on standard, third-party digital marketing infrastructure including Google Analytics, Google Search Console, Google Ads, WordPress CMS, Joomla, Magento, and OpenCart platforms, supplemented by SEMrush and Clutch integrations. Differentiated but not proprietary assets include a free reusable SEO Audit Tool and custom attribution models tied to Google data sources, and the firm holds Certified Google Partner status alongside SEMrush certified agency credentials.

The agency's revenue mechanics combine monthly retainer-based subscriptions for recurring SEO, PPC, and content/social services with project-based, quote-priced web design and development engagements, and managed-services PPC billing layered on client ad spend. The go-to-market motion is sales-led, with an inside sales team handling inbound phone (1-888-232-6036) and website-form inquiries, free SEO audits as a lead capture mechanism, and an enterprise field sales motion layered over the four regional offices. Customer segmentation is horizontal with targeted emphasis on bilingual (French/English) businesses, e-commerce retailers, and local/regional players; pricing is fully customized and not publicly disclosed. Distribution relies on a multi-channel marketing mix spanning content/SEO, paid search, social platforms (Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest), and referrals driven by documented case studies and 125+ Google reviews plus 54+ Clutch reviews.

Corporate governance is founder-led and independent: no parent company, external investor, or funding round was disclosed in the source material, and senior leadership identified is David Ross as SVP and Managing Partner. The company has accumulated recurring industry recognition including the 2024 Clutch Global Award, Clutch Champion designation, the Consumer Choice Award (Toronto Central) for four consecutive years, and SEM Firms' Best SEO Company in Canada designation for six consecutive years. No proprietary AI/ML capabilities, patents, regulatory actions, mergers, acquisitions, or restructuring events are recorded in the input data.

Name

Let's get Optimized

Legal name

Let's Get Optimized

Website

https://letsgetoptimized.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

Let's Get Optimized is a privately held Canadian digital marketing agency founded in 2008 and headquartered in Montreal, serving SMBs and selective mid-market clients across four provinces with SEO, PPC, web design, and content marketing services.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Technical SEO (Audits, Crawl/Indexing, Site Architecture) (BPAFAJAA)

akta.pro secondary industries

On-Page SEO (Content Optimization, Internal Linking) (BPAFAJAB), SEO Content Strategy & Production (Topic Research, Editorial Planning) (BPAFAJAH), Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA), E-commerce SEO (Category/Product SEO, Merchant Feeds) (BPAFAJAE), Search, Review & Ratings Management (SEO/Content/Platforms/Local Listings) (MPAAAOAC)

Keywords

• Digital marketing services
• Search engine optimization
• Pay-per-click management
• Web design development
• Content marketing services

Headquarters

HQ city

Montreal

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Digital Marketing Services: Ongoing digital marketing services including SEO, PPC, content marketing, web design, and social media management. Services appear to be offered on retainer basis with customized packages based on client needs and budgets.
2. SEO Services: Search engine optimization services including local SEO, on-page SEO, off-page SEO, technical SEO, SEO audits, and SEO consulting. Delivered as ongoing professional services.
3. PPC Management: Pay-per-click advertising management including Google Ads and Facebook Ads. Billed based on ad spend management plus service fees.
4. Web Design & Development: Website design and development services including WordPress, Joomla, Magento, OpenCart, and e-commerce solutions. One-time project fees for website builds and redesigns.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Let's Get Optimized is a full-service digital marketing agency that delivers SEO, PPC management, web design and development, content marketing, social media marketing, and email marketing services on a retainer or project basis to primarily Canadian SMBs and mid-market firms. Its core competency is white-hat search engine optimization supplemented by paid media management and bilingual (English/French) website builds across WordPress, Joomla, Magento, and OpenCart platforms.

Product overview

Let's get Optimized is a full-service digital marketing agency offering a comprehensive suite of SEO, PPC, web design, content marketing, and social media services. The core offering centers on Search Engine Optimization (SEO) with supporting services including PPC advertising, web design and development (using WordPress, Joomla, Magento, and OpenCart), content marketing, social media marketing, and email marketing. The product portfolio spans from broad service categories to specific sub-products including local SEO, on-page SEO, off-page SEO, link building, keyword research, content development, SEO audits, Facebook ad management, landing page development, conversion optimization, and lead nurturing. The agency also provides specialized tools like a Free SEO Audit Tool for client assessment.

Differentiator

Problem solved

Functional benefit

Products and services

• Search Engine Optimization (SEO) Comprehensive ongoing SEO services for SMBs and mid-market businesses to boost organic visibility, search rankings, and targeted website traffic. Encompasses local SEO, on-page SEO, off-page SEO, link building, keyword research, content development, audits, and consulting.
• Pay-Per-Click (PPC) Advertising Services Managed PPC services covering strategic campaign development, budget management, and ongoing ad performance testing across Google Ads and Facebook Ads, focused on lead generation and engagement for SMB and mid-market clients.
• Web Design and Development Services User-friendly website design, development, and redesign services creating engaging, conversion-focused websites. Delivered on WordPress, Joomla, CMS, Magento, and OpenCart platforms, including dedicated e-commerce website builds.
• Content Marketing High-quality content creation and distribution services including SEO-focused articles, video, infographics, content promotion, viral content marketing, blogging, and content optimization, designed to build trust and thought leadership for client brands.
• Social Media Marketing Social media management and campaign building for brand presence and audience engagement across Facebook, Instagram, LinkedIn, X (Twitter), YouTube, TikTok, and Pinterest.
• Email Marketing Services Targeted and personalized email campaigns including newsletters and lead-nurturing sequences aimed at customer retention, repeat business, and sales opportunity growth.
• Free SEO Audit Tool Lightweight, freely available website audit tool providing on-demand SEO performance insights and optimization opportunities for prospective and existing clients.

Quantifiable outcome

• Average 300% growth in targeted traffic in first year
• +1 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• GooglecoreTechnology or IntegrationCertified Google Partner in Google Ads and Google Analytics. Recommendations and reporting come directly from Google's own databases. Holds titles of Google Small Business Advisors and Google Ads Gold product experts.
• ClutchminorGTM or Marketing PartnerClutch marketplace profile showcasing services, reviews, and case studies. 2024 Fall Clutch Global Award honoree and Clutch Champion designation.
• Consumer Choice AwardminorGTM or Marketing PartnerWinner of Consumer Choice Award for Best Digital Marketing/SEO in Toronto Central for 4 consecutive years.
• SEM FirmsminorGTM or Marketing PartnerRecognized as Best SEO Company in Canada by SEM Firms for 6 consecutive years. Featured on their Canadian SEO firms directory.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• NP Digital: Global SEO-led digital marketing agency founded by Neil Patel offering content, paid media, and CRO services to mid-market and enterprise clients. Overlaps LGO on SEO and content strategy but operates at significantly larger scale and broader geographic footprint.
• Cossette: One of Canada's largest marketing and communications agencies, part of the Dentsu network, offering creative, media, digital, and SEO services. Overlaps LGO in digital and SEO execution but operates as a broad incumbent rather than SEO-focused specialist.
• DAC Group: Canada-founded performance marketing agency with offices across North America, Europe and Asia, offering SEO, paid media, and data-driven marketing to mid-market and enterprise clients. Comparable in Canadian roots and SEO/PPC depth but at larger scale.
• Jellyfish: Global digital marketing agency within Brandtech Group offering SEO, paid media, creative, and analytics to enterprise brands. Overlaps LGO's core services as part of a much broader portfolio, positioning it as a larger incumbent rather than direct competitor.

Direct peers

• Directive: U.S.-based digital marketing agency specializing in SEO, PPC and content for B2B SaaS and tech mid-market clients. Comparable in SEO-centric service model and enterprise/mid-market motion, though concentrated in the B2B tech vertical versus LGO's broader vertical mix.
• Thrive Internet Marketing Agency: U.S. full-service digital agency offering SEO, PPC, social media, web design and reputation management for SMB and mid-market clients. Closely overlaps LGO's service portfolio and customer profile, with similar SMB-centric positioning.
• Wpromote: U.S.-based digital marketing agency with a comparable full-service mix of SEO, PPC, content, email, and web design, primarily serving mid-market and enterprise clients. Direct functional peer in service model and target customer profile, though at materially larger scale.
• Edkent Media: Toronto-based digital marketing agency offering SEO, web design, PPC, and content marketing primarily to Canadian SMBs and mid-market firms. Closely matched to LGO in geography, service mix and customer segment.
• Higher Visibility: U.S. digital marketing agency specializing in SEO, PPC, web design and social media, with a strong SMB customer base. Directly comparable in offering mix and target segment, making it a strong peer for service portfolio benchmarking.
• Major Tom: Toronto-headquartered full-service digital marketing agency serving Canadian and U.S. mid-market and enterprise clients. Operates from multiple North American offices and offers strategy, web, SEO, paid media, and content services, making it one of the closest direct Canadian comparables to LGO.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@LGODigitalmarketing
• Facebookweb.facebook.com/SMBSEOCanada
• LinkedInlinkedin.com/company/seostewart
• Instagraminstagram.com/letsgetoptimized
• TikToktiktok.com/@letsgetoptimized
• Pinterestpinterest.com/getoptimized
• Xx.com/SMBSEOCanada

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Let's get Optimized