Medical Fitness Solutions

What Medical Fitness Solutions does

Medical Fitness Solutions (legally Fitness Systems, LLC) is a privately held B2B distributor and clinical programming integrator based in Fallbrook, California, founded in 2014-2015. The company aggregates rehabilitation and clinical fitness equipment from multiple manufacturers, including Nautilus strength equipment, HOIST Club Line, Power Plate whole-body vibration systems, Korebalance balance training platforms, bioDensity osteogenic loading, CyberCycle exergaming, Cognivue and Neurotracker cognitive tools, and MEND medical nutrition supplements. These products are combined into a proprietary "Total Solutions" programming framework targeting Long Term Care facilities, Skilled Nursing Facilities, and rehabilitation centers, with a clinical focus on non-pharmacological treatment of age-related conditions including sarcopenia, osteoporosis, balance challenges, circulatory issues, pain, hormonal issues, and cognitive decline.

The company operates a direct enterprise field sales and inside sales model, selling higher-priced capital equipment to healthcare operators in the United States. Pricing is not publicly disclosed and is handled through direct contact. The company's competitive positioning rests on its clinical evidence library, its ICAA Preferred Business Partner status, and a credentialed advisory board that includes former US Olympic and NFL team physicians. Revenue model is primarily one-time equipment sales with a growing consumable nutrition supplement stream.

The company is small, with 1-10 employees, no disclosed funding, and no publicly named customers. Its founder and CEO, Dean Sbragia, leads a lean operation that competes on integrated clinical programming rather than scale. The intellectual property footprint is limited to a single referenced patent (the Lock N Load weight selection system on Nautilus Instinct equipment). Geographic footprint is domestic US only, and there is no evidence of material international expansion or institutional investment.

Name

Medical Fitness Solutions

Legal name

Fitness Systems, LLC

Website

https://medicalfitsolutions.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Medical Fitness Solutions distributes clinical-grade rehabilitation equipment and provides integrated Total Solutions programming for Long Term Care, Skilled Nursing, and rehabilitation facilities, offering non-pharmacological solutions for sarcopenia, osteoporosis, balance, and cognitive decline.

Ownership category

akta.pro rank

Product category

Medical & Rehabilitation Fitness Equipment

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Electromedical & Electrotherapeutic Apparatus (3845), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Rehabilitation Therapy Equipment (PT/OT Modalities, Exercise & Balance Devices) (HLAHAMAG)

akta.pro secondary industries

Rehabilitation Return-to-Exercise Training (Non-Clinical) (HSADAAAK), Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH)

Keywords

• Rehabilitation equipment
• Clinical fitness equipment
• Strength training systems
• Balance training technology
• Medical nutrition supplements

Headquarters

HQ city

Fallbrook

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Medical Fitness Equipment Sales: Sale of rehabilitation and fitness equipment including Nautilus strength training, HOIST Club Line, cardiovascular equipment, Korebalance systems, Power Plate whole-body vibration units, and recovery equipment such as saunas and cold plunges
2. Nutritional Supplements: Sale of MEND branded nutritional supplements including MEND Regenerate (sarcopenia), MEND Repair & Recover (post-surgery recovery), and MEND Perform (inflammation reduction)

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Medical Fitness Solutions distributes and integrates clinical-grade rehabilitation equipment — Nautilus strength training, HOIST Club Line, Korebalance balance systems, Power Plate whole-body vibration, bioDensity osteogenic loading, CyberCycle cognitive exercise, and Cognivue/Neurotracker cognitive assessment tools — along with MEND medical nutrition supplements. Sales are combined with the company's proprietary Total Solutions programming that addresses sarcopenia, osteoporosis, balance challenges, circulation, pain, hormonal issues, and mental decline for Long Term Care, Skilled Nursing, and Rehabilitation facilities.

Product overview

Medical Fitness Solutions provides a comprehensive portfolio of rehabilitation products and clinical programming serving the entire rehabilitation spectrum for Long Term Care and Skilled Nursing facilities. The company's Total Solutions programming integrates multiple product categories: strength equipment (MFS Strength Line, Nautilus Instinct, Nautilus Inspiration, HOIST Club Line, Spirit Strength), balance training (Korebalance system with multiple variants), bone health (Osteogenic Loading via bioDensity), whole body vibration (Power Plate), cognitive training (Neurotracker, Cognivue Clarity, KoreCognitive), medical nutrition (MEND Regenerate, Repair & Recover, Perform), cognitive exercise (CyberCycle), recovery equipment (Saunas, Cold Plunges, CryoFit), and boxing equipment (BoxMaster). The company focuses on non-pharmacological solutions for sarcopenia, osteoporosis, balance challenges, circulation, pain, hormonal issues, mental decline, and concussion management.

Differentiator

Problem solved

Functional benefit

Products and services

• MFS Strength Line Proprietary strength training equipment line featuring dial-based weight selection, plate-loaded feel from selectorized machines, and hydraulic seat adjustments designed for medical and rehabilitation settings.
• Nautilus Instinct Complete strength circuit line with quick adjustments for efficient workouts, featuring the Lock N Load patented weight selection system, suitable for basic strength or circuit systems with small footprint.
• Nautilus Inspiration Premium strength circuit with modern aesthetics and uniform towers, featuring wrap-around assisted seat adjustment, lenticular image placards, and pre-stretch range of motion controls.
• HOIST Club Line Compact, quieter fitness equipment line with Slide Select System offering no guide rods or selector pins, featuring five-pound increment weight adjustment on 200 and 300 pound systems.
• Korebalance Balance Training System Comprehensive balance training platform with multiple variants including Premiere, Standard, Youth, Trainer, Active, KoreSway Mobile, and KoreSway Mini for fall screening and balance challenges.
• Power Plate Whole-Body Vibration Platform Whole-body vibration technology platform including pro7HC, pro8, pro5, pro5HP, REV, my8, MOVE, my5, and PERSONAL models for circulation, pain, and hormonal issues in healthcare settings.
• bioDensity Osteogenic Loading Revolutionary bone health technology providing non-pharmacological solutions for osteoporosis through specific force imposition on bone resulting in bone reformation.
• Neurotracker Cognitive enhancement technology for neurodegenerative conditions, part of the cognition suite addressing mental decline through exercise engagement science.
• Cognivue Clarity Cognitive assessment technology for screening and monitoring cognitive function as part of the company's mental decline prevention program.
• KoreCognitive Cognitive training solution integrated into the Total Solutions program addressing mental decline through the proven science of exercise engagement.
• MEND Regenerate Medical nutrition formula specifically designed to address sarcopenia, containing 33 nature-powered nutrients with 22 clinically studied ingredients for muscle, strength, and frailty associated with aging.
• MEND Repair & Recover Targeted perioperative musculoskeletal nutrition intervention designed to support healing and recovery from orthopedic surgery or injury, supporting tissue repair, wound healing, and immune response.
• MEND Perform Clinically proven organic formula combining turmeric, ashwagandha, tart cherry, and ginger root to reduce inflammation and ease sore and stiff joints for active lifestyles.
• Recovery Suite Comprehensive recovery product line including Saunas, Cold Plunges, CryoFit Single Chamber, PowerPlate Pulse, and True Stretch for post-workout recovery and rehabilitation.
• BoxMaster Boxing training equipment integrated into the fitness program offerings for comprehensive workout solutions.
• Spirit Strength Commercial-grade strength training equipment line available through the fitness products portfolio.
• Lifespan Health Education Educational programming and resources provided through the company's Total Solutions program for Long Term Care and Skilled Nursing facilities.
• Total Solutions Programming Integrated programs combining multiple technologies for specific clinical outcomes including fall screening, concussion management, orthopedic rehabilitation, bone health, pain control, circulatory challenges, and mental decline.

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and secondary.

• NautiluscoreTechnology or IntegrationDistributes Nautilus strength training equipment including Nautilus Inspiration, Nautilus Instinct, Nautilus Commercial ONE, and MFS Strength branded lines. Nautilus provides the proprietary strength training programs for sarcopenia addressed by Medical Fitness Solutions Total Solutions programming.
• HOIST FitnesscoreTechnology or IntegrationDistributes HOIST Club Line strength equipment featuring the Slide Select System with fewer friction points and smooth, quiet function for club owners and medical fitness facilities.
• Power PlatecoreTechnology or IntegrationDistributes Power Plate whole-body vibration (WBV) HC equipment used for circulation, pain and hormonal issues. Power Plate pro7HC, pro8, pro5, pro5HP, REV, my8, MOVE, and PERSONAL models are available.
• KorebalancecoreTechnology or IntegrationDistributes Korebalance balance training systems including Korebalance Premiere, Standard, Youth, Trainer, Active, KoreSway Mobile, and KoreSway Mini. Used for fall prevention and balance challenges.
• MENDcoreTechnology or IntegrationDistributes MEND nutritional supplements including Regenerate (sarcopenia), Repair & Recover (post-surgery recovery), and Perform (inflammation reduction). MEND Regenerate won the 2016 Anti-Aging Product of the Year award.
• bioDensitycoreTechnology or IntegrationDistributes bioDensity osteogenic loading modality for osteoporosis treatment. The technology involves imposing specific force on the bone safely resulting in bone reformation.
• CognivuesecondaryTechnology or IntegrationDistributes Cognivue Clarity cognitive assessment technology for mental decline screening and cognitive health assessment in clinical settings.
• NeurotrackersecondaryTechnology or IntegrationDistributes Neurotracker cognitive enhancement technology for cognitive decline prevention and brain health optimization in aging populations.
• International Council on Active Aging (ICAA)coreStrategic or Co-development PartnerMedical Fitness Solutions is an ICAA Preferred Business Partner. The ICAA is a leading organization in active aging and wellness, providing credibility and network access for Medical Fitness Solutions in the senior living and active aging market.
• CyberCyclecoreTechnology or IntegrationDistributes CyberCycle exergaming equipment combining exercise with cognitive engagement for older adults, backed by clinical research including the Exergaming and Older Adult Cognition study.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Keiser Corporation: Keiser produces pneumatic resistance strength equipment widely used in senior fitness, rehabilitation, and clinical settings — a direct product overlap with Medical Fitness Solutions' strength equipment portfolio.
• Performance Health: Performance Health distributes rehabilitation, physical therapy, and wellness products (TheraBand, etc.) to clinical and senior care markets, overlapping Medical Fitness Solutions' clinical rehab distribution model.
• SCIFIT: SCIFIT (a Life Fitness brand) designs and sells cardiovascular and strength equipment specifically for medical, rehabilitation, and senior fitness settings — a direct match to Medical Fitness Solutions' product mix and LTC/SNF customer profile.
• Cybex International: Cybex (a Life Fitness brand) manufactures strength and cardiovascular equipment for commercial and medical fitness facilities, overlapping Medical Fitness Solutions' product range and clinical end-customers.
• HUR USA: HUR specializes in air-resistance strength and balance equipment for active aging, senior living, and rehabilitation, making it a direct competitor in the same LTC/SNF and clinical rehab segment Medical Fitness Solutions targets.
• Biodex Medical Systems: Biodex manufactures and distributes rehabilitation and medical imaging equipment, including balance, strength, and mobility devices used in clinical and rehabilitation facilities — directly comparable to Medical Fitness Solutions' rehab equipment portfolio.
• Med-Fit Systems: Med-Fit Systems is a specialty distributor of medical and rehabilitation fitness equipment serving physical therapy clinics and senior care facilities, making it a close niche peer to Medical Fitness Solutions.

Broad incumbents

• Medline Industries: Medline is one of the largest healthcare distributors in the U.S., serving hospitals, LTC/SNF, and rehab facilities with medical supplies and capital equipment — a broad incumbent that competes for medical fitness and rehab wallet share.
• Life Fitness: Life Fitness is the dominant global commercial fitness equipment maker (parent of SCIFIT and Cybex) with deep reach into senior living and rehabilitation channels, making it a broad incumbent competing for the same end customers as Medical Fitness Solutions.

Others

• Nautilus: Nautilus is a core principal/manufacturer partner of Medical Fitness Solutions (Instinct, Inspiration, Commercial ONE lines); it is also a principal-side risk because Nautilus sells direct and through other dealers to overlapping clinical customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/MedicalFitSol
• Facebookfacebook.com/FitnessSystems
• LinkedInlinkedin.com/company/medical-fitness-solutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medical Fitness Solutions