Infinite Laundry
Infinite Laundry is a U.S.-based B2B marketing agency, founded in 2009, that exclusively serves the commercial linen and uniform service industry with PPC, SEO, social media, recruiting, and proprietary CRM and lead-generation software, operating as a subsidiary of LinenMaster.
- Company typePrivate
- Founded2009
- HeadquartersCoral Springs, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Infinite Laundry does
Infinite Laundry is a Coral Springs, Florida–based (with a corporate office in Irving, Texas) B2B marketing agency founded in 2009 that operates exclusively in the commercial linen and uniform service industry. It provides digital marketing services — pay-per-click advertising, search engine optimization, social media management, email marketing, video production, and custom design/website development — to industrial and commercial laundry companies, alongside industry-specific staffing and recruiting services. The company describes itself as the only marketing agency working exclusively in linen and uniform, and reports generating over $2.5 billion in cumulative new business for its customers worldwide.
Its offering is structured as a platform-plus-modules architecture. Core proprietary products include Infinite CRM (a sales-management platform launched in February 2025 with lead management, custom insights and reports, two-way messaging, and native sync to Infinite Leads) and Infinite Leads / LinenFinder LeadFlow (a lead-generation platform for the vertical, formerly branded Linen Finder). These sit atop Laundry Analytica, a proprietary data asset providing industry-specific customer, behavior, and demographic data. The Infinite CRM–Infinite Leads integration locks lead flow into a single workflow, while the AIDA+Retention methodology and an industry-published book ('Pulling the Right Threads') codify the firm's marketing IP. The product portfolio was expanded in September 2023 through acquisition by LinenMaster, a commercial-laundry production-and-reporting software provider established in 1995, giving Infinite Laundry a software counterpart for back-office operations.
Infinite Laundry makes money through recurring digital-marketing service engagements (PPC, SEO, social media, email), project-based professional services (branding, design, website development, video, recruiting), and — increasingly — recurring software fees from Infinite CRM. Pricing is quote-based and not publicly disclosed. Go-to-market is sales-led and direct-to-business: consultative selling with free marketing analyses, industry-event presence (CSC Network conventions, TRSA events), and content marketing through the 'The Spin' blog. The company targets enterprise commercial laundry operators across the U.S. (including Unitex, Mission Linen, Service Linen, CLS, Prudential Overall Supply, Medico, and MediCleanse) as well as independent laundries via the CSC partnership, with reported global reach through industry directories (LinenServices.com, UniformServices.com). Operating geographies are stated as worldwide but formally served markets are U.S.-based; ownership resides with strategic acquirer LinenMaster.
Infinite Laundry firmographics
Firmographics- Name
- Infinite Laundry
- Legal name
- Infinite Laundry
- Website
- https://infinitelaundry.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Infinite Laundry is a U.S.-based B2B marketing agency, founded in 2009, that exclusively serves the commercial linen and uniform service industry with PPC, SEO, social media, recruiting, and proprietary CRM and lead-generation software, operating as a subsidiary of LinenMaster.
- Ownership category
- akta.pro rank
Infinite Laundry industry classification
Industry- Product category
- Commercial Laundry & Linen Industry Marketing Services
- NAICS
- Industrial Launderers (812332), Linen and Uniform Supply (81233)
- akta.pro primary industry
- Uniform Laundry (Corporate/Facilities) (HSAJAEAE)
Keywords
Where Infinite Laundry is headquartered
LocationHeadquarters
- HQ city
- Coral Springs
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Infinite Laundry business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Digital Marketing Services: Comprehensive marketing services including PPC advertising, SEO, social media management, email marketing, and video production for commercial laundries. These are typically recurring service engagements with clients.
- Recruiting Services: Staffing and recruitment services for the linen and uniform industry, placing candidates in key positions. Services include headhunting and recruitment marketing.
- Custom Design & Development: Corporate branding, design, and website development services for linen and uniform companies.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels10 records
Infinite Laundry product offering
Product offeringCore offering
Infinite Laundry is a marketing agency exclusively serving the linen and uniform industry, providing digital marketing services (PPC advertising, SEO, social media management, email marketing, video production, and custom design/development) to commercial laundries. The company also operates proprietary software platforms — Infinite CRM (sales management) and Infinite Leads (lead generation) — along with the Laundry Analytica data platform, and offers recruiting/staffing services for the linen and uniform industry.
Product overview
Infinite Laundry is a marketing agency exclusively serving the linen and uniform industry, founded in 2009. The company operates as a platform-plus-modules architecture built around its core proprietary products: Infinite CRM (sales management platform) and Infinite Leads/Infinite LeadFlow (lead generation system), which are seamlessly integrated to automatically sync leads between platforms. These core platforms are complemented by an extensive suite of marketing service modules including PPC Advertising, SEO, Social Media Management, Email Marketing, Video Production, Custom Design & Development, Directory Listings & Reviews, and Website Monitoring/Hosting/Disaster Recovery. The company also offers Staffing & Recruiting Services and Staffing Consultation for industry talent acquisition. Following the September 2023 acquisition by LinenMaster, the company expanded its offerings to include LinenMaster software (commercial laundry production and reporting). Additionally, Infinite Laundry maintains industry directories at LinenFinder, LinenServices.com, and UniformServices.com, and actively promotes International Linen & Uniform Service Day. The company has generated over $2.5 billion in new business for its customers worldwide.
Differentiator
Problem solved
Functional benefit
Brands
- Infinite CRM: Sales management platform for commercial laundries designed to help streamline sales processes, track leads, convert customers, and grow revenue.
- LinenFinder LeadFlow
- LinenFinder Leads
- AIDA+Retention
Products and services
- Infinite CRM Sales management platform for commercial laundries enabling lead tracking, customer conversion, and revenue growth with lead management, custom insights/reports, two-way messaging, and native integration with Infinite Leads.
- Infinite Leads (formerly Linen Finder / LinenFinder Leads)
Quantifiable outcome
- Generated over $2.5 billion in new business for commercial laundry customers worldwide
- +1 more outcomes
Companies that use Infinite Laundry
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles2 records
Infinite Laundry technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability8 records
Feature4 records
Infinite Laundry partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship, core and minor.
- LinenMasterflagshipLinenMaster acquired Infinite Laundry in September 2023, bringing together two industry leaders to create a full suite of front-and-back-end solutions for the commercial laundry industry. Infinite Laundry continues to serve as a standalone brand while providing marketing, lead generation, and recruiting services to LinenMaster customers. The combined entity integrates software, data, marketing, and AI technology.
- TRSA (Textile Rental Services Association)coreStrategic marketing partnership established in 2015 between Infinite Laundry and TRSA, the leading global textile services trade association. TRSA badges are displayed on Infinite Laundry's website, indicating a collaborative relationship for industry promotion and standards.
- CSC NetworkcoreCSC Network is an industry trade association for independent launderers. Infinite Laundry actively participates in CSC conventions and events, has given presentations at their annual conventions, and maintains a partnership presence with CSC logo displayed on their website.
- Mountville MillsminorPartnership with Mountville Mills, Inc. to educate customers about the importance of floor mats in improving employee comfort and safety. Created co-marketing materials including infographics about floor mat benefits.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Infinite Laundry competitors and assessment
Company assessmentDirect peers
- Scorpion: Vertical marketing agency that provides digital marketing, lead generation, and technology exclusively to a defined industry vertical (home services). Directly comparable in being a marketing agency with proprietary tech, vertical specialization, and recurring client engagement.
- Disruptive Advertising: Digital marketing agency specializing in PPC, SEO, and lifecycle marketing for mid-market and enterprise clients. Comparable in service mix (PPC, SEO, web, CRO) and recurring engagement model, though not vertically specialized.
- Ignite Visibility: Full-service digital marketing agency offering SEO, PPC, social media, email, and CRO. Comparable to Infinite Laundry in service mix and recurring engagement model for mid-market clients, with similar reliance on proprietary data and AI tooling.
- Vendasta: White-label SaaS platform that powers agencies serving SMBs in vertical markets. Comparable to Infinite Laundry in building proprietary technology (CRM, lead-gen, data) used to power a vertical-focused marketing services practice.
- Cardinal Digital Marketing: Healthcare-focused digital marketing agency offering SEO, PPC, social media, and analytics to a specific vertical. Comparable in operating as a vertical-specialist agency with proprietary data and AI-enabled campaign optimization for a defined industry.
- KlientBoost: Performance marketing agency focused on paid media, SEO, and conversion optimization with a tech-enabled service model. Comparable to Infinite Laundry in offering paid acquisition and SEO as core service modules and a tech-driven approach to client delivery.
Broad incumbents
- Thryv: SMB software and marketing platform that bundles CRM, marketing automation, and digital presence tools. Comparable as a broader incumbent offering marketing + CRM to SMBs across industries, competing indirectly for the same customer wallet share as Infinite Laundry's Infinite CRM and marketing services.
- Web.com / Newfold Digital: Provider of website, hosting, and digital marketing services to SMBs. Comparable as a broad incumbent offering marketing services + website technology — a meaningful share of Infinite Laundry's product surface area — and as a potential entrant into the linen/uniform vertical.
- HubSpot: Large marketing, sales, and CRM software platform with an extensive partner agency ecosystem. Comparable as a broad incumbent in marketing automation and CRM that competes for the same customer initiatives, with agencies in its ecosystem performing work similar to Infinite Laundry's engagements.
Others
- LinenMaster: Parent company of Infinite Laundry since Sept 2023. Provider of software for commercial laundry production and reporting. While not a peer, it is closely adjacent — operating in the same vertical with a complementary software product, and shapes Infinite Laundry's go-to-market as the combined entity.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Infinite Laundry social profiles
Digital presenceInfinite Laundry compliance and trust
Trust signalCompliance2 records
Infinite Laundry financial estimates
Financial estimateRevenue estimate
Valuation estimate
Infinite Laundry leadership team
Management profileNumber of profiles
Profiles3 records
Infinite Laundry funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Infinite Laundry M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Infinite Laundry
What does Infinite Laundry do?
Infinite Laundry is a marketing agency exclusively serving the linen and uniform industry, providing digital marketing services (PPC advertising, SEO, social media management, email marketing, video production, and custom design/development) to commercial laundries. The company also operates proprietary software platforms — Infinite CRM (sales management) and Infinite Leads (lead generation) — along with the Laundry Analytica data platform, and offers recruiting/staffing services for the linen and uniform industry.
Is Infinite Laundry a public or private company?
Infinite Laundry is a private company. It is classified as corporate owned and is currently operating.
When was Infinite Laundry founded?
Infinite Laundry was founded in 2009. It employs 11 to 50 people.
Where is Infinite Laundry based?
Infinite Laundry is headquartered in Coral Springs, United States, in the North America region.
How does Infinite Laundry make money?
Three revenue lines are on record. Digital Marketing Services are the primary driver. The others are recruiting Services and custom Design & Development.
Who are Infinite Laundry's main competitors?
Direct peers on record are Scorpion, Disruptive Advertising, Ignite Visibility, Vendasta, Cardinal Digital Marketing and KlientBoost. Broad incumbents are Thryv, Web.com / Newfold Digital and HubSpot. LinenMaster is listed as an others.
Does Infinite Laundry have an API?
No public API is recorded for Infinite Laundry.
What industry is Infinite Laundry in?
Infinite Laundry's product category is Commercial Laundry & Linen Industry Marketing Services. Its primary akta.pro industry code is HSAJAEAE, Uniform Laundry (Corporate/Facilities). Its NAICS code is 812332.