JetAdvice
JetAdvice, a product family of EuroForm A/S (founded 1993, Denmark), provides cloud-based managed print services software for printer dealers, wholesalers, and MPS providers globally, supporting over 25,000 device models across every major manufacturer with 11 million+ devices under contract.
- Company typePrivate
- Founded1993
- HeadquartersBallerup, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What JetAdvice does
JetAdvice is a product family of managed print services (MPS) software developed and owned by EuroForm A/S, a Danish private limited company founded in 1993 and headquartered in Ballerup, Denmark. The platform targets printer dealers, wholesalers, and MPS providers globally, providing cloud-based tools to manage mixed-vendor printer fleets at scale — the platform supports over 25,000 device models across every major printer manufacturer and is available in 26 languages. With over 11 million devices under contract with thousands of dealers worldwide, JetAdvice operates as a horizontal SaaS layer in the MPS ecosystem.
The product portfolio comprises four core offerings: JetAdvice Manager (flagship fleet management with assessment, automated supply delivery, counter-based invoicing, and 450+ customizable report fields), JetAdvice Connect (wholesale supply automation that converts transactional supply sales into managed recurring revenue), JetAdvice Premium (action-oriented fleet reporting), and JetAdvice Edge (lightweight data collection connector, including Raspberry Pi deployment). Supporting modules include JetAdvice Hybrid for ERP integration, HP Smart Device Services integration for remote HP device management, and Thermal Managed Print Services for Zebra thermal printers. The platform runs exclusively on Microsoft Azure cloud infrastructure (since 2015) with data stored within the EEA, and processes print data without identifying individual users.
The business model is a mix of per-device SaaS subscriptions (Manager, Premium), per-supply transactional fees for wholesalers (Connect), and managed services revenue tied to consumables (Thermal MPS). Go-to-market is primarily indirect through a global dealer/partner network, supplemented by direct enterprise sales led by Sales Director Mark Kouwenberg and supported by OEM partnerships with Zebra Technologies and HP. Pricing is quote-based and not publicly disclosed; the company emphasizes no start-up costs and a pay-per-device billing cadence.
JetAdvice firmographics
Firmographics- Name
- JetAdvice
- Legal name
- EuroForm A/S
- Website
- https://jetadvice.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- JetAdvice, a product family of EuroForm A/S (founded 1993, Denmark), provides cloud-based managed print services software for printer dealers, wholesalers, and MPS providers globally, supporting over 25,000 device models across every major manufacturer with 11 million+ devices under contract.
- Ownership category
- akta.pro rank
JetAdvice industry classification
Industry- Product category
- Managed Print Services Software
- NAICS
- Office Machinery and Equipment Rental and Leasing (532420), Software Publishers (5132)
- SIC
- Service Industries For The Printing Trade (2790)
- akta.pro primary industry
- Print & Peripheral Services (Managed Print, scanners, peripherals) (BPAEAIAM)
- akta.pro secondary industries
- Managed Print Hardware (Fleet/Departmental Printers) (HDACAEAK), Managed Print Services (MPS) & Fleet Support (Copiers/Printers, Supplies, Maintenance, Cost Control) (EDAEAJAJ)
Keywords
Where JetAdvice is headquartered
LocationHeadquarters
- HQ city
- Ballerup
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
JetAdvice business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- JetAdvice Manager - Per Device Subscription: Software subscription model where customers pay per device managed. No start-up costs. Supports thousands of dealers worldwide providing MPS to their end customers.
- JetAdvice Connect - Wholesale Supply Model: Unique business model for wholesalers where they pay per supply ordered through the platform. Converts transactional supply sales into managed recurring revenue.
- JetAdvice Premium - Reporting Subscription: Premium reporting services with action-oriented data dashboards for decision-making, billed as subscription.
- Zebra Thermal MPS - Consumables Revenue Share: Over 5 years, consumable costs exceed printer cost by factor of 10-15. Thermal MPS engagement secures valuable consumable business for partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Per Device Pricing |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
JetAdvice product offering
Product offeringCore offering
JetAdvice sells a cloud-based Managed Print Services (MPS) software platform, including the flagship JetAdvice Manager for printer fleet management, JetAdvice Connect for wholesale supply automation, JetAdvice Premium for action-oriented reporting, and JetAdvice Edge/Hybrid for data collection and ERP integration. Customers (primarily printer dealers, wholesalers, and MPS providers) subscribe on a per-device basis or per-supply basis, and gain vendor-agnostic visibility and control over more than 25,000 supported printer device models.
Product overview
JetAdvice is a modular Managed Print Services (MPS) software platform built by EuroForm A/S, supporting over 25,000 printer devices and available in 26 languages. The platform comprises four core products: JetAdvice Manager (the flagship printer fleet management solution), JetAdvice Connect (wholesale supply automation), JetAdvice Premium (reporting and analytics), and JetAdvice Edge (local data collection), plus JetAdvice Hybrid for on-premises ERP integration. The ecosystem is extended by HP Smart Device Services for remote HP device management and Thermal Managed Print Services for Zebra thermal printers. JetAdvice operates exclusively on Microsoft Azure cloud infrastructure within the EEA and processes print data without identifying individual users, with data stored in European Economic Area datacenters.
Differentiator
Problem solved
Functional benefit
Products and services
- JetAdvice Manager Cloud-based MPS platform that provides full printer fleet assessment, automated supply delivery, accurate meter/counter reading, customizable reports, preventive maintenance alerts, and ERP integration for printer dealers, MPS providers, and enterprise fleet operators.
- JetAdvice Connect Wholesaler-focused platform that fully automates the order-to-delivery process for printer supplies, converting transactional supply sales into managed recurring business on a unique pay-per-supply model.
- JetAdvice Premium Action-oriented reporting platform that turns printer fleet data into assessment, usage, and waste reports with a single click, supporting better decision making and customer retention for dealers and enterprise fleet operators.
- JetAdvice Edge Lightweight edge connector that enables local collection of printer device data from on-premises environments and forwards it to the JetAdvice cloud platform.
- JetAdvice Hybrid On-premises integration solution that enables back-end integration with existing ERP and business systems while maintaining cloud connectivity to JetAdvice Manager.
- HP Smart Device Services (HP SDS) Integration Native integration of HP Smart Device Services within JetAdvice Manager that enables remote management, servicing, and diagnostics of HP printers — including remote reboot, firmware updates, configuration changes, preventive maintenance diagnostics, supply optimization, and BlackBox data recovery.
- Thermal Managed Print Services (T-MPS) Specialized managed print services solution for Zebra thermal label and barcode printers, delivered as a three-stage program covering Discover & Assess, Monitor & Secure Supplies, and full Thermal MPS management, exclusively available to Zebra channel partners in EMEA.
Quantifiable outcome
- ROI of 3 to 6 months typical
- +3 more outcomes
Companies that use JetAdvice
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
JetAdvice technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability1 record
Feature7 records
JetAdvice partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Zebra Technologies CorporationcoreEuroForm A/S joined Zebra's PartnerConnect Program as Registered ISV Partner in October 2020. This partnership enables thermal printing partners worldwide to have full access to JetAdvice's MPS solutions. The collaboration created the first Thermal Managed Print Services solution for the thermal printing market, revolutionizing commercial printer sales by addressing the 10-15x consumable revenue opportunity over printer cost lifetime. Zebra is a market leader in thermal printing technology.
- HP (Hewlett-Packard)coreJetAdvice integrates with HP Smart Device Services (HP SDS) to provide remote printer management capabilities including remote reboot, firmware updates, device configuration, preventive maintenance diagnostics, and supply optimization. HP SDS is fully integrated into JetAdvice Manager, enabling dealers to monitor, manage, and service HP printers remotely with reduced service costs.
- Microsoft AzurecoreJetAdvice uses Microsoft Azure as its primary cloud infrastructure since 2015, benefiting from unmatched security, trust, transparency, stability, and compliance with standards and legislation. Azure supports JetAdvice's digital values and enables cloud-based operations since 2005.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
JetAdvice competitors and assessment
Company assessmentDirect peers
- Y Soft: Direct peer offering enterprise print management and MPS software with similar dealer-channel go-to-market and a focus on managed print services for organizations.
- Ringdale FollowMe: Direct peer offering secure pull printing and print management software used by enterprises and MPS providers to manage multi-vendor print environments.
- PrinterLogic (now part of ControlUp): Direct peer in print fleet management with a focus on direct-IP printing and centralized printer driver management for enterprise IT teams.
- Equitrac: Direct competitor in cost recovery and print management software, frequently deployed alongside or competing with JetAdvice-style MPS platforms in enterprise environments.
- PaperCut Software: Direct competitor in print management software, offering fleet monitoring, secure printing, and MPS tools for dealers and enterprises globally with vendor-agnostic device support.
- Pharos Systems: Direct competitor providing enterprise print management software including secure print, MPS, and device fleet analytics for universities and enterprises.
Broad incumbents
- Lexmark Managed Print Services: Broad incumbent offering MPS as part of its imaging solutions and IoT-connected device portfolio, competing with independent software vendors in enterprise RFPs.
- HP Managed Print Services: Broad incumbent offering OEM-bundled MPS as part of HP's broader print hardware and services portfolio, leveraging installed base and direct enterprise sales force.
- Xerox Managed Print Services: Broad incumbent providing end-to-end MPS as part of its document technology portfolio, often competing with independent MPS software vendors through dealer channels.
- Ricoh Managed Print Services: Broad incumbent offering global MPS solutions as part of its workplace services portfolio, with deep dealer relationships that overlap with JetAdvice's channel ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
JetAdvice social profiles
Digital presenceJetAdvice compliance and trust
Trust signalCompliance2 records
JetAdvice financial estimates
Financial estimateRevenue estimate
Valuation estimate
JetAdvice leadership team
Management profileNumber of profiles
Profiles2 records
JetAdvice funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JetAdvice M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JetAdvice
What does JetAdvice do?
JetAdvice sells a cloud-based Managed Print Services (MPS) software platform, including the flagship JetAdvice Manager for printer fleet management, JetAdvice Connect for wholesale supply automation, JetAdvice Premium for action-oriented reporting, and JetAdvice Edge/Hybrid for data collection and ERP integration. Customers (primarily printer dealers, wholesalers, and MPS providers) subscribe on a per-device basis or per-supply basis, and gain vendor-agnostic visibility and control over more than 25,000 supported printer device models.
Is JetAdvice a public or private company?
JetAdvice is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was JetAdvice founded?
JetAdvice was founded in 1993. It employs 11 to 50 people.
Where is JetAdvice based?
JetAdvice is headquartered in Ballerup, Denmark, in the Europe region.
How does JetAdvice make money?
Four revenue lines are on record. JetAdvice Manager - Per Device Subscription is the primary driver. The others are jetAdvice Connect - Wholesale Supply Model, jetAdvice Premium - Reporting Subscription and zebra Thermal MPS - Consumables Revenue Share.
Who are JetAdvice's main competitors?
Direct peers on record are Y Soft, Ringdale FollowMe, PrinterLogic (now part of ControlUp), Equitrac, PaperCut Software and Pharos Systems. Broad incumbents are Lexmark Managed Print Services, HP Managed Print Services, Xerox Managed Print Services and Ricoh Managed Print Services.
Does JetAdvice have an API?
Yes. JetAdvice offers API access for integration purposes. The API documentation is available at app.jetadvice.com. Version 3.7 introduced a new API with improved performance, OpenAPI 3.0 documentation, and backwards compatibility. API2 endpoints include Reports/runRequest and Reports/runResult. Supports integration with ERP systems through customizable reporting. The About page mentions 'easy back-end integration with API or JetAdvice Hybrid'. FAQ references API documentation and endpoints. Developer documentation is at app.jetadvice.com.
What industry is JetAdvice in?
JetAdvice's product category is Managed Print Services Software. Its primary akta.pro industry code is BPAEAIAM, Print & Peripheral Services (Managed Print, scanners, peripherals), with a secondary code of HDACAEAK, Managed Print Hardware (Fleet/Departmental Printers). Its NAICS code is 532420 and its SIC code is 2790.