Mikiwame

What Mikiwame does

Mikiwame AI is an organizational AI solution brand operated by Leading Mark, Inc. (株式会社リーディングマーク), a Japanese HR technology company founded in January 2008 and headquartered in Toranomon, Minato-ku, Tokyo. The Mikiwame aptitude test service was launched around 2020 with the addition of clinical psychologist Sato Akira to oversee academic quality, and was rebranded as 'Mikiwame AI' on February 2, 2026 to reflect the platform's evolution into an AI-driven solution for employee behavior change. The platform targets Japanese enterprises facing hiring mismatch, turnover, and management challenges, with scientific grounding in clinical and organizational psychology.

The platform combines five integrated SaaS modules: (1) the Aptitude Test for recruitment personality assessment with AI-generated interview questions, company-specific hiring criteria, candidate fit scoring, and active/attrition trend analysis; (2) the Well-being Survey for employee engagement, stress check, and turnover risk monitoring, with custom surveys and human capital disclosure support; (3) the Management module for AI-assisted 1on1 meeting support including conversation recommendations, automatic meeting minutes, and manager feedback; (4) an AI Coach providing organization-level consulting, custom prompt design, and individual-specific AI coaching; and (5) Corporate Training programs. Underlying technology includes generative AI for interview question creation and meeting minutes, NLP for feedback and coaching, predictive analytics for retention and attrition modeling, and recommendation engines for personalized advice. An internal Organization Psychology Research Institute (組織心理学研究所), staffed by clinical psychologists and AI engineers, supports R&D.

The business model is SaaS subscriptions sold primarily through direct enterprise sales supported by dedicated customer success managers, with a complementary no-fee partner referral program, a VC referral partner channel offering 50% base-fee reductions to portfolio companies, and a self-serve trial portal. The company reports adoption by 6,000+ Japanese companies and 5,000+ implementation cases, with named enterprise customers spanning insurance, banking, manufacturing, automotive, chemicals, trading, real estate, government, and entertainment. Pricing is quote-based and not publicly disclosed; operations are confined to Japan.

Name

Mikiwame

Legal name

株式会社リーディングマーク

Website

https://mikiwame.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Mikiwame AI, operated by Leading Mark, Inc., provides an AI-powered HR-tech platform combining personality assessment, well-being surveys, AI-assisted 1on1 management, AI coaching, and corporate training for Japanese enterprises to reduce hiring mismatch and turnover. Adopted by 6,000+ companies.

Ownership category

akta.pro rank

Product category

HR Technology Software

NAICS

Professional and Management Development Training (61143), Employment Placement Agencies and Executive Search Services (56131)

SIC

Services-Management Services (8741)

akta.pro primary industry

Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent) (HDAAACAF)

akta.pro secondary industry

AI/ML Engineering & Model Development Services (BPAEAHAF)

Keywords

• Personality assessment software
• HR technology platform
• Employee engagement surveys
• Talent management solutions
• Organizational psychology AI

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription - Aptitude Testing: Cloud-based aptitude assessment service sold on a subscription basis to companies for hiring and talent evaluation purposes.
2. SaaS Subscription - Well-being Survey: Employee engagement and mental health monitoring service delivered as a recurring subscription.
3. SaaS Subscription - Management Tools: 1on1 management and AI coaching tools for organizations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Mikiwame AI is a cloud-based organizational AI solution that helps Japanese companies reduce hiring mismatch, prevent employee turnover, and improve manager effectiveness. It sells AI-powered personality assessments, employee well-being pulse surveys, 1on1 meeting support tools, AI coaching, and corporate training as integrated SaaS modules to enterprise HR departments, with implementation grounded in clinical and organizational psychology research.

Product overview

Mikiwame AI is a unified organizational AI solution platform comprising five integrated modules: (1) Mikiwame AI Aptitude Test — personality-based recruitment assessment with AI-generated interview questions and company-fit scoring; (2) Mikiwame AI Well-being Survey — pulse survey with personalized recommendations based on individual personality; (3) Mikiwame AI Management — 1on1 meeting support with AI-generated minutes, conversation topic recommendations, and manager feedback; (4) Mikiwame AI AI Coach — organization and individual-level AI coaching with custom prompt design; and (5) Mikiwame AI Corporate Training — instructor-led and AI-assisted training programs. All modules are powered by an internal Organizational Psychology Research Institute combining clinical psychology and AI expertise. The company rebranded from 'ミキワメ' to 'ミキワメAI' in February 2026 to reflect its AI-first direction.

Differentiator

Problem solved

Functional benefit

Brands

• ミキワメAI 適性検査 (Mikiwame AI Aptitude Test): A personality/aptitude assessment service that identifies candidates likely to succeed and stay with the company.
• ミキワメAI ウェルビーイングサーベイ (Mikiwame AI Well-being Survey)
• ミキワメAI マネジメント (Mikiwame AI Management)
• ミキワメAI AIコーチ (Mikiwame AI AI Coach)
• ミキワメAI 企業研修 (Mikiwame AI Corporate Training)
• 組織心理研究所 (Organization Psychology Research Laboratory)
• ミキワメ就活 (Mikiwame Job Seeking)
• ミキワメラボ (Mikiwame Lab)
• 人材経営ラボ (Human Capital Management Lab)
• NEXVEL (ネクスベル)

Products and services

• Mikiwame AI Aptitude Test (ミキワメAI 適性検査) Cloud-based personality assessment platform for companies to identify candidates who will thrive and stay, using AI to generate company-specific hiring criteria, candidate fit scores, interview questions, active/attrition trend analysis, ability testing, and AI monitoring capabilities. Targeted at Japanese enterprise HR departments for talent acquisition.
• Mikiwame AI Well-being Survey (ミキワメAI ウェルビーイングサーベイ) Employee pulse survey platform that visualizes individual and organizational mental well-being, providing personality-tailored survey questions, engagement measurement, custom surveys, stress checks, individual/organizational analysis, turnover analysis, and human capital disclosure support. Targeted at Japanese enterprises to reduce turnover and absenteeism.
• Mikiwame AI Management (ミキワメAI マネジメント) AI-assisted 1on1 meeting platform that recommends conversation topics based on employee personality, automatically generates meeting minutes via NLP, and provides managers with feedback on their coaching effectiveness. Targeted at Japanese enterprise managers and team leaders.
• Mikiwame AI AI Coach (ミキワメAI AIコーチ) AI coaching platform providing organization-level consulting, custom prompt design, and individual-specific AI coach generation to support personal growth and organizational transformation. Targeted at Japanese enterprises seeking organizational change and individual employee development.
• Mikiwame AI Corporate Training (ミキワメAI 企業研修) Corporate training programs combining instructor-led sessions with AI-assisted learning support, aligned with organizational psychology principles to develop employee skills. Targeted at Japanese enterprise HR and learning and development functions.
• Mikiwame Job Hunting (ミキワメ就活) Job-hunting support service operating under the separate domain recme.jp, providing personality-based career matching and assessment tools for university students and mid-career job seekers. Targeted at Japanese job seekers, including new graduates and mid-career candidates.

Quantifiable outcome

• Over 6,000 companies have adopted Mikiwame AI services
• +1 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature5 records

Partnerships

Two partnerships are on record, tiered minor.

• Realive (株式会社リアライブ)minorStrategic or Co-development Partner · 1 June 2021Business partnership with Realive for collaborative service development and market expansion in the HR tech space.
• VC Referral Partners (VC紹介パートナー)minorChannel Partner/ Reseller/ DistributorVenture capital firms that refer portfolio companies to Mikiwame AI. These partners receive discounted pricing (50% base fee reduction) for their referred companies.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Workday: Workday is a global enterprise HCM and people analytics suite increasingly embedding AI-driven talent insights. As a broad incumbent localizing for Japan, it represents the larger-platform competitive threat to Mikiwame's narrower AI-for-HR offering.

Direct peers

• Culture Amp: Culture Amp is an employee engagement and performance management SaaS platform with pulse surveys and people analytics. It directly parallels Mikiwame's well-being survey module and competes for HR-tech budgets at global enterprises.
• CUBIC: CUBIC is a long-established Japanese provider of aptitude and personality assessments used in hiring and talent development. It is the most direct domestic competitor to Mikiwame's aptitude-testing product, serving overlapping Japanese enterprise HR customers with similar psychometric methodologies.
• HireVue: HireVue is a global AI-powered hiring assessment and video interview platform. It parallels Mikiwame's AI-generated interview questions and personality-based candidate evaluation, though it operates at greater scale outside Japan.
• Pymetrics: Pymetrics is an AI-based behavioral assessment platform used for candidate screening and matching. It is comparable to Mikiwame's aptitude testing module in applying AI to personality-based hiring predictions.
• Assessment Systems Corporation: Assessment Systems is a Japanese psychological assessment vendor offering competency and personality diagnostics to enterprises. It competes head-to-head with Mikiwame on the hiring-assessment and talent-evaluation side of the platform.

Emerging players

• Lattice: Lattice is a people management platform offering 1on1 meeting tools, performance reviews, and engagement features. It overlaps with Mikiwame's 1on1 management module and AI-generated meeting minutes capability.
• 15Five: 15Five is an employee engagement and performance platform featuring pulse surveys and 1on1 workflows. It is comparable to Mikiwame's well-being and management modules for mid-market and enterprise HR teams.

Regional players

• SmartHR: SmartHR is a leading Japanese HR cloud platform covering employee data, onboarding, and HRIS workflows. It is a regional competitor that overlaps with Mikiwame's enterprise HR buyer, though SmartHR is broader in scope and does not specialize in psychometric assessment.
• HRBrain: HRBrain is a Japanese HR analytics and talent management SaaS offering employee evaluations, engagement surveys, and HR data dashboards. It is comparable to Mikiwame's well-being survey and management modules for Japanese enterprise HR departments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mikiwame_com
• Facebookfacebook.com/mikiwame.survey
• LinkedInlinkedin.com/company/mikiwame

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mikiwame