Ainslie Wealth
Ainslie Wealth is the Australian parent of Ainslie Group, supplying gold and silver bullion and cryptocurrency products via three retail locations and an online platform, serving Australian individual investors, SMSF holders, and high-net-worth clients with trading, custody, and tokenised precious-metals services.
- Company typePrivate
- Founded1974
- HeadquartersBrisbane, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Ainslie Wealth does
Ainslie Wealth is the parent brand of the Ainslie Group's financial services operations in Australia, founded in 1974 and headquartered in Brisbane. The group supplies a full range of gold and silver bullion products through Ainslie Bullion and cryptocurrency products and services through Ainslie Crypto, operating three physical retail locations across Brisbane, Melbourne, and Gold Coast alongside an online trading platform.
Ainslie Crypto is the group's primary growth vehicle and provides Australian investors with the ability to buy, sell, and trade digital assets including Bitcoin, Ethereum, Solana, XRP, TRON, and Hyperliquid. The platform supports SMSF-compliant cryptocurrency investing, bank-grade custody delivered through a partnership with Zodia Custody, and a distinctive Bullion Swaps service that allows customers to convert between digital assets and physical bullion without bank transfers. The group also issues Tokenised Gold and Silver Standard tokens, blockchain-based representations of allocated physical gold and silver stored in the Reserve Vault in Brisbane, creating a hybrid crypto-precious-metals product surface that is uncommon among Australian retail exchanges.
Revenue is generated primarily through transaction fees on crypto trading and on bullion swap conversions, supplemented by fees from SMSF cryptocurrency setup and management services. Distribution is hybrid: free in-person consultations and free appointments at the three retail showrooms pair with a self-serve online trading interface. Marketing combines educational content (Crypto Basics, research reports, a YouTube channel, newsletter) with in-person HNW Crypto Roadshow events targeting high-net-worth individuals and SMSF holders. The company is privately held under the Ainslie Group with no disclosed institutional investors, funding rounds, or public listing, and operates within Australia only.
Ainslie Wealth firmographics
Firmographics- Name
- Ainslie Wealth
- Legal name
- Ainslie Crypto
- Website
- https://ainsliewealth.com.au
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ainslie Wealth is the Australian parent of Ainslie Group, supplying gold and silver bullion and cryptocurrency products via three retail locations and an online platform, serving Australian individual investors, SMSF holders, and high-net-worth clients with trading, custody, and tokenised precious-metals services.
- Ownership category
- akta.pro rank
Ainslie Wealth industry classification
Industry- Product category
- Cryptocurrency Exchange
- NAICS
- Securities and Commodity Contracts Intermediation and Brokerage (5231)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- On/Off-Ramp Providers (Fiat↔Crypto) & Cash-In/Cash-Out Networks (FSADAIAE)
- akta.pro secondary industry
- Settlement, Reconciliation & Merchant Treasury Tools (Crypto) (FSADAIAK)
Keywords
Where Ainslie Wealth is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Ainslie Wealth business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Crypto Trading Services: Revenue generated from buying, selling, and trading cryptocurrency assets. Customers can buy, sell, and exchange various cryptocurrencies including Bitcoin, Ethereum, Solana, XRP, TRON, and Hyperliquid.
- Bullion Swaps: Revenue from converting digital assets into physical bullion and vice versa, enabling customers to swap between cryptocurrency and gold/silver without bank transfers.
- SMSF Cryptocurrency Services: Services enabling Self-Managed Super Funds to diversify into cryptocurrency in a compliant manner, likely generating fees for setup and management.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Ainslie Wealth product offering
Product offeringCore offering
Ainslie Wealth operates the Ainslie Crypto cryptocurrency exchange platform for Australian consumers, enabling the buying, selling, and trading of digital assets such as Bitcoin, Ethereum, XRP, Solana, TRON, and Hyperliquid. The company also offers bullion swap services between crypto and physical gold/silver, tokenised gold and silver backed by allocated physical metal in the Brisbane Reserve Vault, compliant SMSF cryptocurrency investment solutions, and institutional-grade custody through its Zodia Custody partnership.
Product overview
Ainslie Wealth operates Ainslie Crypto as a cryptocurrency exchange and financial services platform for Australians. The core offering is the Ainslie Crypto Platform for buying, selling, and trading digital assets. Additional services include Tokenised Gold and Silver (tokenized precious metals backed by physical holdings in Brisbane's Reserve Vault), Bullion Swaps (conversion between digital assets and physical bullion), SMSF Crypto Solutions (self-managed super fund investment), and Custody Services (bank-grade security via Zodia Custody partnership). The platform supports trading of major cryptocurrencies including Bitcoin, Ethereum, XRP, Solana, TRON, and Hyperliquid.
Differentiator
Problem solved
Functional benefit
Products and services
- Ainslie Crypto Platform A cryptocurrency exchange platform enabling Australians to buy, sell, and trade digital assets including Bitcoin, Ethereum, XRP, Solana, TRON, and Hyperliquid, with support for bullion swaps, SMSF accounts, and tokenised precious metals.
- Tokenised Gold and Silver Standard Tokens Cryptocurrency tokens backed by real physical gold and silver, allocated and securely stored in the Reserve Vault in Brisbane, Queensland, providing blockchain-based ownership of physical precious metals.
- Bullion Swaps Service enabling conversion between digital assets and physical bullion without requiring traditional bank transfers, facilitating seamless transitions between cryptocurrency and precious metals.
- SMSF Crypto Solutions Self-managed super fund investment solutions compliant with Australian SMSF regulations, providing a secure and convenient pathway to diversify retirement portfolios into cryptocurrency.
- Custody Services Secure cryptocurrency custody services delivered through partnership with Zodia Custody, offering bank-grade protection for digital asset holdings.
- Crypto Markets Trading Interface Real-time trading interface displaying live prices, 24-hour changes, and market capitalisation for supported cryptocurrencies including Bitcoin, Ethereum, XRP, Solana, TRON, and Hyperliquid.
Companies that use Ainslie Wealth
Customer profileSegments3 records
Ideal customer profiles3 records
Ainslie Wealth technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Ainslie Wealth partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Zodia CustodycoreZodia Custody provides bank-grade security infrastructure for cryptocurrency holdings. Ainslie Crypto partners with Zodia Custody to deliver institutional-level protection for customers' digital assets, ensuring secure storage and management of crypto holdings through their platform.
Recent moves6 records
Expansion highlights5 records
Ainslie Wealth competitors and assessment
Company assessmentDirect peers
- BTC Markets: One of Australia's longest-operating AUD-denominated crypto exchanges, with strong SMSF and institutional offerings. Competes head-to-head with Ainslie Crypto for Australian retail and SMSF crypto investors.
- BullionVault: Online platform for buying, selling, and storing physical gold, silver, and other precious metals. Comparable business model to Ainslie's bullion side and a reference point for online precious-metals retail at scale.
- CoinSpot: Largest Australian retail crypto exchange by user count, AUSTRAC-registered and offering SMSF support. Direct overlap with Ainslie on retail crypto trading and SMSF solutions in the Australian market.
- Independent Reserve: Australian-headquartered crypto exchange offering retail and SMSF crypto trading with AUSTRAC registration. Directly comparable to Ainslie Crypto on geography, SMSF positioning, and AUD fiat on/off-ramp services.
- Swyftx: Major Australian crypto exchange with a broad asset list, low-fee structure and strong retail focus. Closest Australian competitor on customer profile (retail investors) and fiat-crypto on/off-ramp model.
- GoldMoney: Platform offering allocated precious metals storage with optional digital/tokenised gold holdings. Closely comparable to Ainslie's tokenised gold and silver product backed by physical bullion in the Reserve Vault.
Regional players
- Perth Mint: Australian government-backed precious metals refiner and dealer offering gold and silver bullion products. Comparable to Ainslie Bullion's legacy business and a potential partner/competitor for the tokenised gold and silver product line.
- Easy Crypto: New Zealand-headquartered crypto brokerage with Australian operations, focused on retail AUD/NZD on/off-ramp services. Comparable on fiat-crypto brokerage model for retail investors in the Australasian region.
Broad incumbents
- Coinbase: Largest US-listed crypto exchange with global brand recognition, deep liquidity, and institutional custody. Competes with Ainslie for any Australian investor willing to use a global platform and sets the competitive benchmark for fees and product breadth.
- Binance: World's largest crypto exchange by volume with the broadest asset coverage and lowest fees. Acts as a price-setter and benchmark competitor for any fiat-crypto retail exchange including Ainslie Crypto.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Ainslie Wealth social profiles
Digital presenceAinslie Wealth financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ainslie Wealth leadership team
Management profileNumber of profiles
Profiles1 record
Ainslie Wealth funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ainslie Wealth M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ainslie Wealth
What does Ainslie Wealth do?
Ainslie Wealth operates the Ainslie Crypto cryptocurrency exchange platform for Australian consumers, enabling the buying, selling, and trading of digital assets such as Bitcoin, Ethereum, XRP, Solana, TRON, and Hyperliquid. The company also offers bullion swap services between crypto and physical gold/silver, tokenised gold and silver backed by allocated physical metal in the Brisbane Reserve Vault, compliant SMSF cryptocurrency investment solutions, and institutional-grade custody through its Zodia Custody partnership.
Is Ainslie Wealth a public or private company?
Ainslie Wealth is a private company. It is classified as corporate owned and is currently operating.
When was Ainslie Wealth founded?
Ainslie Wealth was founded in 1974. It employs 1 to 10 people.
Where is Ainslie Wealth based?
Ainslie Wealth is headquartered in Brisbane, Australia, in the Oceania region.
How does Ainslie Wealth make money?
Three revenue lines are on record. Crypto Trading Services are the primary driver. The others are bullion Swaps and SMSF Cryptocurrency Services.
Who are Ainslie Wealth's main competitors?
Direct peers on record are BTC Markets, BullionVault, CoinSpot, Independent Reserve, Swyftx and GoldMoney. Regional players are Perth Mint and Easy Crypto. Broad incumbents are Coinbase and Binance.
Does Ainslie Wealth have an API?
No public API is recorded for Ainslie Wealth.
What industry is Ainslie Wealth in?
Ainslie Wealth's product category is Cryptocurrency Exchange. Its primary akta.pro industry code is FSADAIAE, On/Off-Ramp Providers (Fiat↔Crypto) & Cash-In/Cash-Out Networks, with a secondary code of FSADAIAK, Settlement, Reconciliation & Merchant Treasury Tools (Crypto). Its NAICS code is 5231 and its SIC code is 6200.