Donadio Insurance Group
Donadio Insurance Group is an independent insurance agency in Owings Mills, MD that places personal and commercial coverage across multiple carriers, serving individuals, families, and small businesses throughout a 9-state Mid-Atlantic and Southeast footprint.
- Company typePrivate
- Founded-
- HeadquartersOwings Mills, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Donadio Insurance Group does
Donadio Insurance Group (legal entity: Goodwin & Associates Insurance Agency, Inc.) is an independent, privately-held insurance agency founded in 1996 and headquartered in Owings Mills, Maryland. The firm operates from a single office (10045 Red Run Blvd, Suite 120) with a 6-person team led by Principal Gregory Anthony Donadio. As an independent agent, Donadio represents multiple top-rated insurance carriers — prominently Erie Insurance (where it holds preferred "Proud ERIE Agency" status, agency code BB1813), Progressive, Foremost, Hagerty, The Hartford, Nationwide/Harleysville, JC Taylor, Millers Mutual, Peninsula, Zurich, Donegal, Encompass, and Agency Insurance Company (AIC) — allowing it to place personal and commercial coverage across carriers.
The agency distributes two principal product platforms. Personal Insurance covers home, auto, motorcycle, individual health, life, and specialty coverages including flood, earthquake, umbrella/excess liability, home cyber, identity theft, ErieSecure Home Bundles, and the ERIE YourTurn telematics program. Business Insurance covers general liability, business auto, commercial umbrella, commercial property, builders risk, and a vertical "Insurance by Industry" platform spanning 60+ industry packages (contractor, restaurant, retail, manufacturer, professional services, and more). A Medicare line (Medicare Advantage, Part D, dental/vision/hearing, hospital indemnity, final expense, ACA and short-term medical) extends the addressable market into senior and individual health.
The revenue model is commission-based: Donadio earns carrier referral/agency commissions on each policy placed and serviced, with no subscription fees and no disclosed premium volume. Distribution is direct-to-consumer via phone, office visits, online quote requests, and a structured customer referral program; marketing relies on the company website, blog content, interactive coverage graphics, and organic social (Facebook, LinkedIn, Twitter). The agency is licensed across DC, Delaware, Maryland, North Carolina, New Jersey, New York, Pennsylvania, South Carolina, and Virginia — a footprint grown organically from its Maryland origin. No proprietary technology, API, mobile app, or AI/ML capability is disclosed.
Donadio Insurance Group firmographics
Firmographics- Name
- Donadio Insurance Group
- Legal name
- Goodwin & Associates Insurance Agency, Inc.
- Website
- http://www.donadioinsurance.com/Site/207085952/default.asp
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Donadio Insurance Group is an independent insurance agency in Owings Mills, MD that places personal and commercial coverage across multiple carriers, serving individuals, families, and small businesses throughout a 9-state Mid-Atlantic and Southeast footprint.
- Ownership category
- akta.pro rank
Where Donadio Insurance Group is headquartered
LocationHeadquarters
- HQ city
- Owings Mills
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Donadio Insurance Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Insurance Commissions: The agency earns commissions from insurance carriers for selling and servicing insurance policies. As an independent agency, they represent multiple insurance companies including Erie, Progressive, and others, earning referral/agency commissions on each policy sold.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Quote-based insurance pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Donadio Insurance Group product offering
Product offeringCore offering
Donadio Insurance Group is an independent insurance agency that sells and services personal and commercial insurance policies on behalf of multiple carriers (Erie, Progressive, Foremost, Hagerty, Hartford, Nationwide, Zurich, and others). It places home, auto, motorcycle, life, health, flood, earthquake, cyber, identity theft, and excess liability coverage for individuals and families, and general liability, business auto, commercial property, builders risk, commercial umbrella, and 60+ industry-specific packages for small and mid-sized businesses across MD, DC, DE, NC, NJ, NY, PA, SC, and VA.
Product overview
Donadio Insurance Group is an independent insurance agency that offers a comprehensive portfolio of insurance products through multiple carrier partnerships. The company provides two primary platforms: Personal Insurance covering home, auto, motorcycle, health, and life coverage with various add-on modules like ErieSecure Home Bundles, flood insurance, earthquake insurance, home cyber insurance, and identity theft insurance; and Business Insurance including general liability, business auto, commercial umbrella, commercial property, and builders risk, complemented by an Insurance by Industry platform offering over 60 sector-specific solutions ranging from contractor and restaurant coverage to technology firm and winery insurance. The agency operates as a licensed independent broker representing carriers including Erie, Progressive, Foremost, Hagerty, Hartford, Nationwide, and Zurich.
Differentiator
Problem solved
Functional benefit
Products and services
- Home Insurance
Quantifiable outcome
- Multi-policy discount potential of 10-25% through bundling home and auto insurance
Companies that use Donadio Insurance Group
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Donadio Insurance Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Donadio Insurance Group partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Erie InsurancecoreErie Insurance is prominently featured as a key carrier partner. Donadio Insurance Group is described as a 'Proud ERIE Agency' and an ERIE preferred agency (agency code BB1813). They offer ERIE-specific products including ErieSecure Home Bundles, Erie YourTurn Program, and direct ERIE quote links.
- Progressive InsurancecoreProgressive is listed among the insurance companies the agency represents, offering auto and other personal insurance products.
- Agency Insurance Company (AIC)minorInsurance carrier represented by the agency, with billing and claims services available through the service center.
- Donegal Insurance GroupminorInsurance carrier represented by the agency, with claims reporting and billing available through their service center.
- Encompass InsuranceminorInsurance carrier represented by the agency, with claims office and billing services available.
- Foremost InsuranceminorInsurance carrier represented by the agency, specializing in specialty products.
- Hagerty InsuranceminorInsurance carrier represented by the agency, specializing in collector and classic vehicle insurance.
- Harleysville Insurance (Nationwide)minorInsurance carrier represented by the agency under the Nationwide umbrella.
- The HartfordminorInsurance carrier represented by the agency, with claims and billing services available.
- JC Taylor InsuranceminorInsurance carrier represented by the agency, specializing in specialty coverages.
- Millers Mutual GroupminorInsurance carrier represented by the agency.
- Peninsula InsuranceminorInsurance carrier represented by the agency.
- Zurich InsuranceminorInsurance carrier represented by the agency, with claims and billing services available.
Scale indicators3 records
Recent moves8 records
Expansion highlights5 records
Donadio Insurance Group competitors and assessment
Company assessmentBroad incumbents
- The Hartford: Carrier Donadio represents; a broad P&C and group benefits incumbent. Comparable in product lines (commercial, personal, specialty) and in its agency-distribution model, though underwritten by The Hartford itself rather than brokered.
- Progressive Insurance: Major P&C carrier that Donadio represents, with both agency and direct-to-consumer channels. Comparable to Donadio in that both serve personal auto customers, though Progressive operates at vastly greater scale and includes a captive direct channel that competes with the agency model.
- Erie Insurance: Donadio's most prominent carrier partner and a key P&C insurer in the Mid-Atlantic. Erie is a broad incumbent whose agency distribution model is the channel through which Donadio sells a large share of personal and commercial products.
- GEICO: Direct-to-consumer auto and home insurer with strong Mid-Atlantic market presence. Competes with Donadio for the same personal-lines customers through a captive, low-cost distribution model that bypasses independent agencies.
- Brown & Brown: Large national insurance brokerage distributing through independent agency-like offices. Comparable to Donadio in agency/brokerage business model and SMB commercial focus, though at far greater scale and with broader geographic coverage.
Emerging players
- Insurify: Insurance comparison and quoting platform aggregating multiple carriers for consumers. Comparable to Donadio in serving as a multi-carrier distribution intermediary for personal insurance shoppers, though operating purely digitally rather than through local offices.
- SmartFinancial: Digital insurance agency and comparison platform distributing personal and commercial lines across multiple carriers. Comparable to Donadio in agency/brokerage function and multi-carrier model, but with a tech-enabled lead generation and quoting engine.
- Lemonade: Insurtech using a digital, direct-to-consumer model for home, renters, pet, and auto insurance. Comparable because it competes directly for the same individual consumer insurance customer that Donadio serves, though bypassing the agency channel.
Direct peers
- World Insurance Associates: National insurance agency roll-up acquiring independent agencies. Highly comparable to Donadio as both are independent insurance agencies distributing personal and commercial lines through multiple carrier partnerships, with World operating as an active consolidator in the same agency space.
Regional players
- Frankenmuth Insurance: Mutual insurance carrier with a strong independent agency distribution network across the Mid-Atlantic and Midwest. Compares to Donadio through its heavy reliance on independent agencies to distribute personal and commercial lines in the same geographies.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Donadio Insurance Group social profiles
Digital presenceDonadio Insurance Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Donadio Insurance Group leadership team
Management profileNumber of profiles
Profiles3 records
Donadio Insurance Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Donadio Insurance Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Donadio Insurance Group
What does Donadio Insurance Group do?
Donadio Insurance Group is an independent insurance agency that sells and services personal and commercial insurance policies on behalf of multiple carriers (Erie, Progressive, Foremost, Hagerty, Hartford, Nationwide, Zurich, and others). It places home, auto, motorcycle, life, health, flood, earthquake, cyber, identity theft, and excess liability coverage for individuals and families, and general liability, business auto, commercial property, builders risk, commercial umbrella, and 60+ industry-specific packages for small and mid-sized businesses across MD, DC, DE, NC, NJ, NY, PA, SC, and VA.
Is Donadio Insurance Group a public or private company?
Donadio Insurance Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Donadio Insurance Group founded?
Donadio Insurance Group was founded in -1. It employs 1 to 10 people.
Where is Donadio Insurance Group based?
Donadio Insurance Group is headquartered in Owings Mills, United States, in the North America region.
How does Donadio Insurance Group make money?
One revenue line is on record: insurance Commissions.
Who are Donadio Insurance Group's main competitors?
Broad incumbents on record are The Hartford, Progressive Insurance, Erie Insurance, GEICO and Brown & Brown. Emerging players are Insurify, SmartFinancial and Lemonade. World Insurance Associates is listed as a direct peer. Frankenmuth Insurance is listed as a regional player.
Does Donadio Insurance Group have an API?
No public API is recorded for Donadio Insurance Group.